Revista Científica Arbitrada de Investigación en Comunicación, Marketing y Empresa
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Las estrategias lúdicas y su incidencia en el desarrollo de la inteligencia emocional, en los niños de Educación Inicial
Get PDFDOI: https://doi.org/10.46296/rc.v8i15.0354
This article addresses a highly relevant issue in the contemporary educational context: the limited use of Information and Communication Technologies (ICTs) as support tools for students with disabilities in public educational institutions in the city of Guaranda. In an environment that seeks to promote inclusive and equitable education, it is essential to analyze how the incorporation of ICTs can influence the academic, social, and emotional development of this vulnerable student population. The main objective of the research was to analyze the influence of the use of ICTs as support tools for students with disabilities by characterizing their current use, identifying institutional and pedagogical barriers, and assessing the level of teacher training in the use of these technologies. The methodological approach adopted was mixed, predominantly quantitative, based on a descriptive, non-experimental design. The technique used was a survey, administered to a sample of teachers from public educational institutions in Guaranda. The results revealed a low level of integration of ICTs in teaching and learning processes for students with disabilities, mainly due to a lack of teacher training, the limited availability of accessible technological resources, and limited institutional planning geared toward inclusion. Furthermore, an urgent need was identified to strengthen ongoing teacher training in the use of adapted ICTs, as well as to implement more effective educational policies that guarantee equity in access to learning. In conclusion, the study underscores the importance of educational management that promotes the use of inclusive technologies as a means of ensuring the right to quality education for all, particularly for students with disabilities.
Keywords: Playful strategies, Development of emotional intelligence, Information and communication technologies, Early childhood education.DOI: https://doi.org/10.46296/rc.v8i15.0354
RESUMEN
El presente artículo aborda una problemática de gran relevancia en el contexto educativo contemporáneo: el limitado uso de las Tecnologías de la Información y la Comunicación (TIC) como herramientas de apoyo para estudiantes con discapacidad en instituciones educativas fiscales de la ciudad de Guaranda. En un entorno que busca promover una educación inclusiva e igualitaria, resulta imprescindible analizar cómo la incorporación de las TIC puede influir en el desarrollo académico, social y emocional de esta población estudiantil vulnerable. El objetivo principal de la investigación fue analizar la influencia del uso de las TIC como herramientas de apoyo para estudiantes con discapacidad, mediante la caracterización del uso actual, la identificación de barreras institucionales y pedagógicas, y la evaluación del nivel de formación docente en el uso de estas tecnologías. El enfoque metodológico adoptado fue de carácter mixto, con predominancia cuantitativa, sustentado en un diseño no experimental de tipo descriptivo. La técnica utilizada fue la encuesta, aplicada a una muestra de docentes de las instituciones educativas fiscales de Guaranda. Los resultados revelaron un bajo nivel de integración de las TIC en los procesos de enseñanza-aprendizaje dirigidos a estudiantes con discapacidad, debido principalmente a la falta de capacitación docente, la escasa disponibilidad de recursos tecnológicos accesibles y la limitada planificación institucional orientada hacia la inclusión. Asimismo, se identificó una necesidad urgente de fortalecer la formación docente continua en el uso de TIC adaptadas, así como de implementar políticas educativas más eficaces que garanticen la equidad en el acceso al aprendizaje. En conclusión, el estudio subraya la importancia de una gestión educativa que promueva el uso de tecnologías inclusivas como medio para asegurar el derecho a una educación de calidad para todos, particularmente para los estudiantes con discapacidad.
Palabras claves: Estrategias lúdicas, Desarrollo de la inteligencia emocional, Tecnologías de la información y comunicación, Educación inicial.
ABSTRACT
This article addresses a highly relevant issue in the contemporary educational context: the limited use of Information and Communication Technologies (ICTs) as support tools for students with disabilities in public educational institutions in the city of Guaranda. In an environment that seeks to promote inclusive and equitable education, it is essential to analyze how the incorporation of ICTs can influence the academic, social, and emotional development of this vulnerable student population. The main objective of the research was to analyze the influence of the use of ICTs as support tools for students with disabilities by characterizing their current use, identifying institutional and pedagogical barriers, and assessing the level of teacher training in the use of these technologies. The methodological approach adopted was mixed, predominantly quantitative, based on a descriptive, non-experimental design. The technique used was a survey, administered to a sample of teachers from public educational institutions in Guaranda. The results revealed a low level of integration of ICTs in teaching and learning processes for students with disabilities, mainly due to a lack of teacher training, the limited availability of accessible technological resources, and limited institutional planning geared toward inclusion. Furthermore, an urgent need was identified to strengthen ongoing teacher training in the use of adapted ICTs, as well as to implement more effective educational policies that guarantee equity in access to learning. In conclusion, the study underscores the importance of educational management that promotes the use of inclusive technologies as a means of ensuring the right to quality education for all, particularly for students with disabilities.
Keywords: Playful strategies, Development of emotional intelligence, Information and communication technologies, Early childhood education.
Información del manuscrito:Fecha de recepción: 21 de octubre de 2024.Fecha de aceptación: 27 de diciembre de 2024.Fecha de publicación: 10 de enero de 2025
Implementación de asignatura axiológica para disminuir índice de desconocimiento de servicios que ofrece la ESPAM MFL
Get PDFDOI: https://doi.org/10.46296/rc.v8i15.0357
At the Escuela Superior Politécnica Agropecuaria de Manabí "Manuel Félix López," the lack of awareness about university services poses a constant challenge. This article proposes the implementation of an axiological subject to address this issue. The subject is designed to familiarize incoming students with the institution's infrastructure and services at ESPAM, integrating both theory and practice. Instead of focusing solely on theoretical concepts, the subject emphasizes student participation in real-life scenarios related to university services. The methodology includes surveys to identify needs, the development of specific strategies to address identified problems, and ongoing evaluation of the effectiveness of these strategies. Results indicate a significant reduction in the lack of awareness of services following the implementation of the axiological subject. This practical approach not only enhances the connection between students and the institution but also fosters a culture of greater knowledge and collaboration. In conclusion, the introduction of this subject proves to be an effective educational strategy for improving awareness and utilization of university services, enriching the student experience, and promoting a more comprehensive integration of students with the institution's resources.
Keywords: Implementation, axiological subject, lack of awareness, University services.DOI: https://doi.org/10.46296/rc.v8i15.0357
RESUMEN
En la Escuela Superior Politécnica Agropecuaria de Manabí "Manuel Félix López", la falta de conocimiento sobre los servicios universitarios representa un desafío constante. Este artículo propone la implementación de una asignatura axiológica para reducir este desconocimiento. La asignatura está diseñada para familiarizar a los estudiantes que ingresan a la institución con la infraestructura y los servicios de la ESPAM MFL, integrando teoría y práctica. En lugar de limitarse a conceptos teóricos, se enfoca en la participación de los estudiantes en escenarios reales relacionados con los servicios universitarios. La metodología incluye encuestas para identificar necesidades, el desarrollo de estrategias específicas para abordar problemas detectados, y la evaluación continua de la efectividad de estas estrategias. Los resultados muestran una disminución significativa en el desconocimiento de los servicios después de la implementación de la asignatura axiológica. Este enfoque práctico no solo mejora la conexión entre los estudiantes y la institución, sino que también promueve una cultura de mayor conocimiento y colaboración. En conclusión, la introducción de esta asignatura resulta ser una estrategia educativa eficaz para mejorar la conciencia y utilización de los servicios universitarios, enriqueciendo la experiencia estudiantil y fomentando una integración más completa de los estudiantes con los recursos de la institución.
Palabras claves: Implementación, asignatura axiológica, desconocimiento, servicios universitarios.
ABSTRACT
At the Escuela Superior Politécnica Agropecuaria de Manabí "Manuel Félix López," the lack of awareness about university services poses a constant challenge. This article proposes the implementation of an axiological subject to address this issue. The subject is designed to familiarize incoming students with the institution's infrastructure and services at ESPAM, integrating both theory and practice. Instead of focusing solely on theoretical concepts, the subject emphasizes student participation in real-life scenarios related to university services. The methodology includes surveys to identify needs, the development of specific strategies to address identified problems, and ongoing evaluation of the effectiveness of these strategies. Results indicate a significant reduction in the lack of awareness of services following the implementation of the axiological subject. This practical approach not only enhances the connection between students and the institution but also fosters a culture of greater knowledge and collaboration. In conclusion, the introduction of this subject proves to be an effective educational strategy for improving awareness and utilization of university services, enriching the student experience, and promoting a more comprehensive integration of students with the institution's resources.
Keywords: Implementation, axiological subject, lack of awareness, University services.
Información del manuscrito:Fecha de recepción: 08 de enero de 2025.Fecha de aceptación: 31 de marzo de 2025.Fecha de publicación: 10 de abril de 2025
La seguridad jurídica como garantía del debido proceso en el cumplimiento de las resoluciones judiciales en los procedimientos voluntario, sumario y ordinario
Get PDFDOI: https://doi.org/10.46296/rc.v8i15.0360
The study of legal certainty as a guarantee of due process in compliance with judicial resolutions in voluntary, summary and ordinary procedures aimed to analyze the impact of legal certainty in compliance with judicial resolutions in voluntary, summary and ordinary as a guarantee of judicial processes. For this purpose, descriptive and field research was used, with a mixed approach and the hermeneutic method; To collect primary information, a survey and interview was applied to jurists in the free exercise of their profession. It was obtained that all people have the right to due process, which is closely linked to the right to legal certainty since, this second implies the knowledge and certainty of positive law, the trust of society in the institutions of the State and in the legal order and the existence of legal mechanisms against the effects that may exist. It was concluded that legal certainty as a guarantee of due process in compliance with judicial resolutions is essential to maintain confidence in the legal system and to protect the fundamental rights of people involved in any legal procedure, whether voluntary, summary or ordinary.
Keywords: Legal security, Due process, Judicial resolutions, Voluntary procedure, summary procedure, Ordinary procedure.DOI: https://doi.org/10.46296/rc.v8i15.0360
RESUMEN
El estudio de la seguridad jurídica como garantía del debido proceso en el cumplimiento de las resoluciones judiciales en los procedimientos voluntario, sumario y ordinario tuvo como objetivo analizar la incidencia de la seguridad jurídica en el cumplimiento de las resoluciones judiciales en los procedimientos voluntario, sumario y ordinario como garantía de los procesos judiciales. Para lo cual, se utilizó una investigación de tipo descriptiva y de campo, con un enfoque mixto y el método hermenéutico; para la recopilación de información primaria se aplicó una encuesta y entrevista a los juristas en libre ejercicio de su profesión. Se obtuvo que todas las personas tienen derecho al debido proceso, el cual está ligado estrechamente al derecho a la seguridad jurídica ya que, este segundo implica el conocimiento y certeza del derecho positivo, la confianza de la sociedad en las instituciones del Estado y en el orden jurídico y la existencia de mecanismos jurídicos frente a las afectaciones que pudieren existir. Se concluyó que la seguridad jurídica como garantía del debido proceso en el cumplimiento de las resoluciones judiciales es esencial para mantener la confianza en el sistema legal y para proteger los derechos fundamentales de las personas involucradas en cualquier procedimiento legal, ya sea voluntario, sumario u ordinario.
Palabras claves: seguridad jurídica, debido proceso, resoluciones judiciales, procedimiento voluntario, procedimiento sumario, procedimiento ordinario.
ABSTRACT
The study of legal certainty as a guarantee of due process in compliance with judicial resolutions in voluntary, summary and ordinary procedures aimed to analyze the impact of legal certainty in compliance with judicial resolutions in voluntary, summary and ordinary as a guarantee of judicial processes. For this purpose, descriptive and field research was used, with a mixed approach and the hermeneutic method; To collect primary information, a survey and interview was applied to jurists in the free exercise of their profession. It was obtained that all people have the right to due process, which is closely linked to the right to legal certainty since, this second implies the knowledge and certainty of positive law, the trust of society in the institutions of the State and in the legal order and the existence of legal mechanisms against the effects that may exist. It was concluded that legal certainty as a guarantee of due process in compliance with judicial resolutions is essential to maintain confidence in the legal system and to protect the fundamental rights of people involved in any legal procedure, whether voluntary, summary or ordinary.
Keywords: Legal security, Due process, Judicial resolutions, Voluntary procedure, summary procedure, Ordinary procedure.
Información del manuscrito:Fecha de recepción: 10 de octubre de 2024.Fecha de aceptación: 28 de diciembre de 2024.Fecha de publicación: 10 de enero de 2025
Los factores que inciden en la adopción de plataformas M-Banking
Get PDFDOI: https://doi.org/10.46296/rc.v8i15.0364
This article proposes a theoretical model that examines the use of mobile banking (MBanking) as a means of accessing financial services, thus facilitating customer interaction through mobile devices. In an environment characterized by rapid digitalization, Ecuadorian banking has already managed to stay at the forefront of these innovations. The country's financial system has successfully adapted to new market trends, such as digital transformation, efficiency, and security. Therefore, research in this area is relevant. The main objective is to evaluate the factors that affect the adoption of m-banking platforms among users. The findings indicate that credibility exerts a significant negative impact (CR) on such adoption; meanwhile, intention to use presents a positive and significant relationship (IU). This can be interpreted as a favorable assessment of the desire to use the banking website safely and recommend it for financial transactions to others. Mobile banking has the potential to become an invaluable tool, especially for those seeking greater convenience and accessibility in their financial activities. However, it is essential that more financial institutions address the specific needs and concerns associated with this remaining segment by providing appropriate support and ensuring the necessary security to facilitate an effective transition to digital banking solutions.
Keywords: Trade, Trust, Security, UTAUT, Mobile Banking.DOI: https://doi.org/10.46296/rc.v8i15.0364
RESUMEN
Este artículo propone un modelo teórico que examina el uso de la banca móvil (MBanking) como medio para acceder a servicios financieros, facilitando así la interacción de los clientes a través de dispositivos móviles. En un entorno caracterizado por una rápida digitalización, ya la banca ecuatoriana ha logrado estar a la vanguardia de estas innovaciones. El sistema financiero del país se ha adaptado con éxito a las nuevas tendencias del mercado, tales como la transformación digital, eficiencia y seguridad. Por lo tanto, es relevante realizar investigaciones en este ámbito. El objetivo principal radica en evaluar los factores que afectan la adopción de plataformas m-banking entre los usuarios. Los hallazgos indican que la credibilidad ejerce un impacto negativo significativo (CR) sobre dicha adopción; mientras tanto, la intención de uso presenta una relación positiva y significativa (IU). Esto puede interpretarse como una valoración favorable hacia el deseo de utilizar el sitio web bancario con seguridad y recomendarlo para realizar transacciones financieras a otros individuos. La banca móvil tiene el potencial de convertirse en una herramienta invaluable especialmente para aquellos que buscan mayor comodidad y accesibilidad en sus actividades financieras. Sin embargo, resulta esencial que más instituciones financieras atiendan las necesidades específicas y preocupaciones asociadas con este segmento restante al proporcionar el soporte adecuado y garantizar la seguridad necesaria para facilitar una transición efectiva hacia soluciones digitales bancarias.
Palabras claves: Comercio, Confianza, Seguridad, UTAUT, Banca móvil.
ABSTRACT
This article proposes a theoretical model that examines the use of mobile banking (MBanking) as a means of accessing financial services, thus facilitating customer interaction through mobile devices. In an environment characterized by rapid digitalization, Ecuadorian banking has already managed to stay at the forefront of these innovations. The country's financial system has successfully adapted to new market trends, such as digital transformation, efficiency, and security. Therefore, research in this area is relevant. The main objective is to evaluate the factors that affect the adoption of m-banking platforms among users. The findings indicate that credibility exerts a significant negative impact (CR) on such adoption; meanwhile, intention to use presents a positive and significant relationship (IU). This can be interpreted as a favorable assessment of the desire to use the banking website safely and recommend it for financial transactions to others. Mobile banking has the potential to become an invaluable tool, especially for those seeking greater convenience and accessibility in their financial activities. However, it is essential that more financial institutions address the specific needs and concerns associated with this remaining segment by providing appropriate support and ensuring the necessary security to facilitate an effective transition to digital banking solutions.
Keywords: Trade, Trust, Security, UTAUT, Mobile Banking.
Información del manuscrito:Fecha de recepción: 10 de febrero de 2025.Fecha de aceptación: 23 de mayo de 2025.Fecha de publicación: 09 de junio de 2025
Fomento de la cultura financiera-administrativa para emprendedores de la Zona 5, Caso CICOG-UG Fase I
Get PDFDOI: https://doi.org/10.46296/rc.v8i16.0378
ABSTRACT
The general objective of this research was based on analyzing the importance of promoting financial and administrative culture in entrepreneurs in Zone 5, CICOG-UG case. Through a systematic review, an analysis of various aspects related to the subject was carried out and it was concluded that financial and administrative education is of great importance since it allows entrepreneurs to maintain low levels of debt, since by having high levels of knowledge and skills they can correctly manage their economic resources, and plan more effective strategies to meet the desired objectives within their undertaking, likewise, linkage projects are essential for entrepreneurs, especially those in Zone 5, to obtain this transfer of knowledge either directly or virtually and thus know financial and administrative aspects that will help them overcome problems present in their businesses, as well as eliminate possible financial risks that they present throughout their business. On the other hand, education is the fundamental foundation of everything; therefore, financial and administrative education for entrepreneurs is no exception, as it provides them with the tools and strategies they need to maintain their businesses with high levels of competitiveness, good income, and minimal negative financial impact.
Keywords: financial culture, entrepreneurship, resources, education.DOI: https://doi.org/10.46296/rc.v8i16.0378
RESUMEN
El objetivo general de esta investigación se basó en analizar la importancia del fomento de la cultura financiera administrativa en los emprendedores de la zona 5 caso CICOG- UG. A través de una revisión sistemática se procedió a realizar un análisis de diversos aspectos relacionados al tema y se pudo concluir que, la educación financiera y administrativa es de gran importancia ya que permite a los emprendedores mantener niveles bajos de endeudamiento, pues al poseer altos niveles de conocimientos y habilidades pueden manejar de manera correcta sus recursos económicos, y planear estrategias más efectivas para cumplir los objetivos deseados dentro de su emprendimiento, asimismo, los proyectos de vinculación son fundamentales para que los emprendedores, en especial los de la Zona 5 obtengan esta transferencia de conocimientos bien sea de manera directa o virtual y así conocer aspectos financieros y administrativos que le servirán para sobrellevar problemas presentes en sus negocios, así como eliminar posibles riesgos financieros que presenten a lo largo de su negocio. Por otra parte, educar es la base fundamental de todo, por lo tanto, educar financiera y administrativamente a los emprendedores no es la excepción, ya que se dan a conocer herramientas y estrategias necesarias para poder mantener sus negocios con altos niveles de competitividad, con buenos ingresos económicos y con el menor impacto negativo a nivel financiero.
Palabras claves: cultura financiera, emprendimiento, recursos, educar.
ABSTRACT
The general objective of this research was based on analyzing the importance of promoting financial and administrative culture in entrepreneurs in Zone 5, CICOG-UG case. Through a systematic review, an analysis of various aspects related to the subject was carried out and it was concluded that financial and administrative education is of great importance since it allows entrepreneurs to maintain low levels of debt, since by having high levels of knowledge and skills they can correctly manage their economic resources, and plan more effective strategies to meet the desired objectives within their undertaking, likewise, linkage projects are essential for entrepreneurs, especially those in Zone 5, to obtain this transfer of knowledge either directly or virtually and thus know financial and administrative aspects that will help them overcome problems present in their businesses, as well as eliminate possible financial risks that they present throughout their business. On the other hand, education is the fundamental foundation of everything; therefore, financial and administrative education for entrepreneurs is no exception, as it provides them with the tools and strategies they need to maintain their businesses with high levels of competitiveness, good income, and minimal negative financial impact.
Keywords: financial culture, entrepreneurship, resources, education.
Información del manuscrito:Fecha de recepción: 11 de abril de 2025.Fecha de aceptación: 28 de junio de 2025.Fecha de publicación: 10 de julio de 2025
Influencia de las estrategias pedagógicas y herramientas didácticas en la formación técnico-tecnológica en el ámbito universitario
Get PDFDOI: https://doi.org/10.46296/rc.v8i15.0315
The research analyzes the impact of innovative didactic tools in the development of university teachers' competencies in the technical and technological areas. Using a quantitative approach, the effectiveness was evaluated according to the population formed by 236 teachers with a finite sample of 75 teachers and 2120 students with a finite sample of 170 students of both sexes. Reliability was calculated with Cronbach's Alpha, obtaining a reliability coefficient of good of 0.57 for teachers and a very good reliability of 0.76 for students. For the analysis of each event, synergies of planning, mediation, evaluation, frequencies and percentages were used, taking a rating scale from 0 to 70. The results show a positive correlation between the implementation of didactic tools and the development of teachers' professional competencies, which suggests the need to strengthen and innovate the technical and technological training of teachers in the teaching and learning process. The continuous training of technical teachers is a key challenge in the continuous improvement of higher education, contributing to improve the quality of knowledge development. By doing so, university technical institutions can continuously improve the quality of teaching, fostering the development of competencies in students and responding to the demands of an increasingly competitive labor market.
Keywords: Didactic tools, technical training, university, professional competencies, university technical institutions.DOI: https://doi.org/10.46296/rc.v8i15.0315
Resumen
La investigación analiza el impacto de las herramientas didácticas innovadoras en el desarrollo de las competencias de los docentes universitarios en el área técnica y tecnológica. Mediante un enfoque cuantitativo, se evaluó la efectividad de acuerdo a la población conformada por 236 docentes con una muestra finita de 75 docentes y 2120 estudiantes con una muestra finita de 170 estudiantes de ambos sexos. La confiabilidad se calculó con el Alfa de Cronbach, obteniendo un coeficiente de confiabilidad de buena de 0, 57 para los docentes y una confiabilidad muy buena 0,76 para los estudiantes. Para el análisis de cada evento se utilizaron sinergias de planeación, mediación, evaluación, frecuencias y porcentajes, tomando una escala de valoración de 0 a 70. Los resultados muestran una correlación positiva entre la implementación de herramientas didácticas y el desarrollo de competencias profesionales de los docentes, lo cual se sugiere la necesidad de fortalecer e innovar la formación técnica y tecnológica de los docentes en el proceso de enseñanza y aprendizaje. La formación continua de los docentes técnicos es un desafío clave en la mejora continua en la educación superior contribuyendo a mejorar la calidad del desarrollo del conocimiento. Al hacerlo, las instituciones técnicas universitarias pueden mejorar continuamente la calidad de enseñanza, fomentando el desarrollo de las competencias en los estudiantes y responder las demandas del mercado laboral que cada vez es más competitivo.
Palabras claves: Herramientas didácticas, formación técnica, universitaria, competencias profesionales, instituciones técnicas universitarias.
ABSTRACT
The research analyzes the impact of innovative didactic tools in the development of university teachers' competencies in the technical and technological areas. Using a quantitative approach, the effectiveness was evaluated according to the population formed by 236 teachers with a finite sample of 75 teachers and 2120 students with a finite sample of 170 students of both sexes. Reliability was calculated with Cronbach's Alpha, obtaining a reliability coefficient of good of 0.57 for teachers and a very good reliability of 0.76 for students. For the analysis of each event, synergies of planning, mediation, evaluation, frequencies and percentages were used, taking a rating scale from 0 to 70. The results show a positive correlation between the implementation of didactic tools and the development of teachers' professional competencies, which suggests the need to strengthen and innovate the technical and technological training of teachers in the teaching and learning process. The continuous training of technical teachers is a key challenge in the continuous improvement of higher education, contributing to improve the quality of knowledge development. By doing so, university technical institutions can continuously improve the quality of teaching, fostering the development of competencies in students and responding to the demands of an increasingly competitive labor market.
Keywords: Didactic tools, technical training, university, professional competencies, university technical institutions.
Información del manuscrito:Fecha de recepción: 11 de octubre de 2024.Fecha de aceptación: 23 de diciembre de 2024.Fecha de publicación: 10 de enero de 2025
Impacto de la neurociencia en el desarrollo cognitivo durante la primera infancia en educación inicial
Get PDFDOI: https://doi.org/10.46296/rc.v8i15.0327
This article highlights the importance of neuroscientific advances in early childhood education, emphasizing their impact on the design of pedagogical strategies that optimize cognitive development during the first years of life. Through knowledge on brain growth and plasticity, the need to adapt educational practices to foster cognitive, emotional and social skills in children is highlighted. However, a significant gap in teacher training in neuroscience is identified, limiting their ability to create learning environments that respond to the neurological and socioemotional needs of infants. Despite evidence underscoring the importance of play, responsive interactions, and social-emotional development, traditional methods continue to prevail, prioritizing rigid academic approaches over the needs of the child. In addition, factors such as lack of resources and overcrowded classrooms hinder the implementation of neuroscience-based practices. The article advocates for teacher training and flexibility in the educational system to integrate multisensory strategies and meaningful experiences that reinforce memory and learning. Thus, it promotes a comprehensive and inclusive approach that maximizes the cognitive and emotional potential of children in their early years, laying the foundation for healthier development and more effective learning.
Keywords: Infant learning, early experiences, social interactions, pedagogical methodologies, early childhood, brain plasticity.DOI: https://doi.org/10.46296/rc.v8i15.0327
RESUMEN
Este artículo resalta la importancia de los avances neurocientíficos en la educación inicial, subrayando su impacto en el diseño de estrategias pedagógicas que optimicen el desarrollo cognitivo durante los primeros años de vida. A través del conocimiento sobre el crecimiento y la plasticidad cerebral, se destaca la necesidad de adaptar las prácticas educativas para fomentar habilidades cognitivas, emocionales y sociales en los niños. Sin embargo, se identifica una brecha significativa en la formación docente en neurociencia, lo que limita su capacidad para crear entornos de aprendizaje que respondan a las necesidades neurológicas y socioemocionales de los infantes. A pesar de la evidencia que subraya la importancia del juego, las interacciones sensibles y el desarrollo socioemocional, los métodos tradicionales siguen prevaleciendo, priorizando enfoques académicos rígidos sobre las necesidades del niño. Además, factores como la falta de recursos y aulas sobrepobladas dificultan la implementación de prácticas basadas en neurociencia. El artículo aboga por la capacitación de los docentes y la flexibilidad en el sistema educativo para integrar estrategias multisensoriales y experiencias significativas que refuercen la memoria y el aprendizaje. Así, se promueve un enfoque integral e inclusivo que maximice el potencial cognitivo y emocional de los niños en sus primeros años, sentando las bases para un desarrollo más saludable y un aprendizaje más eficaz.
Palabras claves: Aprendizaje infantil, experiencias tempranas, interacciones sociales, metodologías pedagógicas, primera infancia, plasticidad cerebral.
ABSTRACT
This article highlights the importance of neuroscientific advances in early childhood education, emphasizing their impact on the design of pedagogical strategies that optimize cognitive development during the first years of life. Through knowledge on brain growth and plasticity, the need to adapt educational practices to foster cognitive, emotional and social skills in children is highlighted. However, a significant gap in teacher training in neuroscience is identified, limiting their ability to create learning environments that respond to the neurological and socioemotional needs of infants. Despite evidence underscoring the importance of play, responsive interactions, and social-emotional development, traditional methods continue to prevail, prioritizing rigid academic approaches over the needs of the child. In addition, factors such as lack of resources and overcrowded classrooms hinder the implementation of neuroscience-based practices. The article advocates for teacher training and flexibility in the educational system to integrate multisensory strategies and meaningful experiences that reinforce memory and learning. Thus, it promotes a comprehensive and inclusive approach that maximizes the cognitive and emotional potential of children in their early years, laying the foundation for healthier development and more effective learning.
Keywords: Infant learning, early experiences, social interactions, pedagogical methodologies, early childhood, brain plasticity.
Información del manuscrito:Fecha de recepción: 21 de octubre de 2024.Fecha de aceptación: 27 de diciembre de 2024.Fecha de publicación: 10 de enero de 2025
Influencia del marketing en la calidad del servicio en estación Pro-café, Jipijapa, Ecuador
Get PDFDOI: https://doi.org/10.46296/rc.v8i15.0342
In the city of Jipijapa, located in the province of Manabí, Ecuador, coffee is more than just an economic asset it is a cultural symbol that defines the identity of the city. Estación Pro-Café, managed by the La Prosperina Foundation and the local municipality, blends traditional coffee-making heritage with modern marketing strategies and operations. However, it faces a specific challenge that is the focus of this article: aligning the quality of its marketing efforts with the level of service provided by the establishment. This alignment is crucial, as it significantly impacts the business’ competitiveness and overall success. Consequently, this article examines how marketing strategies influence the perceived quality of service at Estación Pro-Café, a micro-enterprise located at the Monument to the Jipijapa Hat. Using a qualitative approach, a significant connection was identified between cultural identity marketing and customer satisfaction. The findings reveal that incorporating local elements into the product offerings enhances customer loyalty, highlighting opportunities to optimize marketing efforts, particularly in the digital realm. The article proposes an analytical framework that links promotional strategies with quality standards, emphasizing opportunities to refine marketing approaches and improve service quality. The results demonstrate that integrating traditional foods into the product lineup increases loyalty among both local consumers and tourists. However, the quality of service remains a critical factor to address. This study underscores the importance of aligning marketing practices with service excellence to strengthen the business's competitive edge and ensure long-term success.
Keywords: Digital marketing, Service, Analysis, Perception, Influence.DOI: https://doi.org/10.46296/rc.v8i15.0342
RESUMEN
En la ciudad de Jipijapa, provincia de Manabí, Ecuador, el café es un distintivo que trasciende el valor económico de dicha ciudad, a tal punto de convertirse en un símbolo cultural. Estación Pro-Café, administrada por la Fundación La Prosperina y el municipio, combina la tradición cafetalera con estrategias modernas de marketing y operaciones, no obstante, se enfrenta a una problemática en particular, motivo del presente artículo; La alineación de calidad del marketing en relación con el servicio del establecimiento, es un desafío, pues representa de forma significativa la influencia en el resultado de la competitividad y por consiguiente en el éxito del negocio. En consecuencia, el artículo en cuestión examina cómo las estrategias de marketing influencian en la apreciación de la calidad del servicio en la cafetería Estación Pro-Café, micro emprendimiento situado en el Monumento al Sombrero de Jipijapa. Con la ayuda de un enfoque cualitativo, se identificó una conexión significativa entre el marketing de identidad cultural y la satisfacción del cliente. Los resultados evidencian que la integración de elementos locales en la oferta de productos incrementa la lealtad de los comensales, destacándose oportunidades para optimizar el marketing, especialmente el marketing digital. El articulo propone una visión analítica que vincula estrategias de promoción con estándares de calidad, destacando oportunidades para optimizar el marketing, mejorando la calidad del servicio. Los resultados evidencian que la integración de alimentos tradicionales en la producción incrementa la lealtad de los consumidores locales y turistas, no obstante, la calidad del servicio es un punto relevante para considerar.
Palabras claves: Marketing digital, Servicio, Análisis, Percepción, Influencia.
ABSTRACT
In the city of Jipijapa, located in the province of Manabí, Ecuador, coffee is more than just an economic asset it is a cultural symbol that defines the identity of the city. Estación Pro-Café, managed by the La Prosperina Foundation and the local municipality, blends traditional coffee-making heritage with modern marketing strategies and operations. However, it faces a specific challenge that is the focus of this article: aligning the quality of its marketing efforts with the level of service provided by the establishment. This alignment is crucial, as it significantly impacts the business’ competitiveness and overall success. Consequently, this article examines how marketing strategies influence the perceived quality of service at Estación Pro-Café, a micro-enterprise located at the Monument to the Jipijapa Hat. Using a qualitative approach, a significant connection was identified between cultural identity marketing and customer satisfaction. The findings reveal that incorporating local elements into the product offerings enhances customer loyalty, highlighting opportunities to optimize marketing efforts, particularly in the digital realm. The article proposes an analytical framework that links promotional strategies with quality standards, emphasizing opportunities to refine marketing approaches and improve service quality. The results demonstrate that integrating traditional foods into the product lineup increases loyalty among both local consumers and tourists. However, the quality of service remains a critical factor to address. This study underscores the importance of aligning marketing practices with service excellence to strengthen the business's competitive edge and ensure long-term success.
Keywords: Digital marketing, Service, Analysis, Perception, Influence.
Información del manuscrito:Fecha de recepción: 21 de octubre de 2024.Fecha de aceptación: 27 de diciembre de 2024.Fecha de publicación: 10 de enero de 2025
Trata internacional de menores de edad en el Ecuador ante la responsabilidad del Estado
Get PDFDOI: https://doi.org/10.46296/rc.v8i16.0394
ABSTRACT
International trafficking of minors in Ecuador represents one of the most serious and persistent human rights violations, involving social, economic, and legal factors. This article analyzes the phenomenon from a legal and humanitarian perspective, identifying the stages of recruitment, the forms of exploitation, including sexual exploitation, forced labor, organ trafficking, and irregular adoptions, and the legal rights protected by current regulations. It examines the national and international regulatory framework, as well as the State's responsibility to guarantee and restore the rights of victims, often children whose vulnerable status is exploited by criminal networks. The investigation takes as its starting point the increasing number of reports and disappearances of minors, which reveal structural flaws in judicial processes and institutional coordination to prevent and punish this crime. Through a critical review of jurisprudence, legal doctrine, and landmark cases in Ecuador, we identify an urgent need to strengthen comprehensive protection mechanisms, and we find that the punitive approach must be accompanied by effective public policies that address the structural causes of this scourge. Ecuadorian children require more than laws: they need concrete actions that guarantee their life, dignity, and freedom.
Keywords: human trafficking, minors, Ecuador, human rights, state responsibility.DOI: https://doi.org/10.46296/rc.v8i16.0394
RESUMEN
La trata internacional de menores de edad en Ecuador representa una de las violaciones más graves y persistentes contra los Derechos Humanos, en la que confluyen factores sociales, económicos y jurídicos. Este artículo analiza el fenómeno desde una perspectiva jurídica y humanitaria, identificando las fases del reclutamiento, las modalidades de explotación incluyendo explotación sexual, trabajo forzado, tráfico de órganos y adopciones irregulares y el bien jurídico protegido por la normativa vigente. Se examina el marco normativo nacional e internacional, así como la responsabilidad del Estado frente a la garantía y restitución de derechos de las víctimas, muchas veces niños y niñas cuya vulnerabilidad es aprovechada por redes criminales. La investigación toma como punto de partida las crecientes denuncias y desapariciones de menores, las cuales revelan falencias estructurales en los procesos judiciales y en la articulación institucional para prevenir y sancionar este delito. A través de una revisión crítica de jurisprudencia, doctrina y casos emblemáticos ocurridos en territorio ecuatoriano, se identifica una urgente necesidad de fortalecer los mecanismos de protección integral, y se evidencia que el enfoque punitivo debe ir acompañado de políticas públicas eficaces que atiendan las causas estructurales de este flagelo. La niñez ecuatoriana requiere más que leyes: necesita acciones concretas que garanticen su vida, dignidad y libertad.
Palabras claves: trata de personas, menores de edad, Ecuador, Derechos Humanos, responsabilidad estatal.
ABSTRACT
International trafficking of minors in Ecuador represents one of the most serious and persistent human rights violations, involving social, economic, and legal factors. This article analyzes the phenomenon from a legal and humanitarian perspective, identifying the stages of recruitment, the forms of exploitation, including sexual exploitation, forced labor, organ trafficking, and irregular adoptions, and the legal rights protected by current regulations. It examines the national and international regulatory framework, as well as the State's responsibility to guarantee and restore the rights of victims, often children whose vulnerable status is exploited by criminal networks. The investigation takes as its starting point the increasing number of reports and disappearances of minors, which reveal structural flaws in judicial processes and institutional coordination to prevent and punish this crime. Through a critical review of jurisprudence, legal doctrine, and landmark cases in Ecuador, we identify an urgent need to strengthen comprehensive protection mechanisms, and we find that the punitive approach must be accompanied by effective public policies that address the structural causes of this scourge. Ecuadorian children require more than laws: they need concrete actions that guarantee their life, dignity, and freedom.
Keywords: human trafficking, minors, Ecuador, human rights, state responsibility.
Información del manuscrito:Fecha de recepción: 15 de mayo de 2025.Fecha de aceptación: 28 de julio de 2025.Fecha de publicación: 15 de septiembre de 2025
Revisión sistemática del uso de inteligencia artificial en la evaluación del desempeño docente en la educación superior latinoamericana
Get PDFDOI: https://doi.org/10.46296/rc.v8i16.0396
ABSTRACT
The COVID-19 pandemic drove accelerated digitalization in higher education, which favored the incorporation of artificial intelligence (AI) as a strategic resource in teacher performance management. However, in Latin America, its implementation presented gaps related to the lack of teacher training, digital equity, and the absence of solid ethical frameworks. Given this problem, the purpose of this study was to analyze, through a systematic review, the use of AI in higher education institutions in the region, with an emphasis on its impact on pedagogical evaluation and feedback processes. The methodology was developed according to the PRISMA guidelines (2020), searching internationally recognized databases Scopus, Scielo, and Google Scholar, and considering publications between 2020 and 2025. After a screening process of 2,435 initial documents, 20 articles that met the established inclusion criteria were selected. The results showed that AI facilitated immediate and personalized feedback, streamlined evidence collection, strengthened institutional decision-making, and stimulated pedagogical innovation. However, challenges persisted, including teacher resistance, technological dependence, and unequal access to these tools. In conclusion, AI emerged as a complementary, rather than a substitute, tool for the teaching role. Its integration requires clear policies, ongoing training, and a solid regulatory framework that guarantees its equitable and contextualized use in Latin American higher education.
Keywords: Artificial intelligence, higher education, teacher performance, assessment, feedback.DOI: https://doi.org/10.46296/rc.v8i16.0396
RESUMEN
La pandemia de la COVID-19 impulsó una digitalización acelerada en la educación superior, lo que favoreció la incorporación de la inteligencia artificial (IA) como un recurso estratégico en la gestión del desempeño docente. Sin embargo, en Latinoamérica su implementación presentó vacíos relacionados con la falta de formación docente, la equidad digital y la ausencia de marcos éticos sólidos. Ante esta problemática, el presente estudio tuvo como propósito analizar, mediante una revisión sistemática, el uso de la IA en instituciones de educación superior de la región, con énfasis en su impacto en los procesos de evaluación y retroalimentación pedagógica. La metodología se desarrolló conforme a las directrices PRISMA (2020), realizando búsquedas en bases de datos de reconocimiento internacional Scopus, Scielo y Google Scholar y considerando publicaciones entre 2020 y 2025. Tras un proceso de depuración de 2.435 documentos iniciales, se seleccionaron 20 artículos que cumplían con los criterios de inclusión establecidos. Los resultados mostraron que la IA favoreció la retroalimentación inmediata y personalizada, agilizó la recopilación de evidencias, fortaleció la toma de decisiones institucionales y estimuló la innovación pedagógica. No obstante, persistieron desafíos vinculados con la resistencia docente, la dependencia tecnológica y la desigualdad en el acceso a estas herramientas. En conclusión, la IA se configuró como una herramienta complementaria y no sustitutiva del rol docente, cuya integración requiere políticas claras, formación continua y un marco normativo sólido que garantice un uso equitativo y contextualizado en la educación superior latinoamericana.
Palabras claves: inteligencia artificial, educación superior, desempeño docente, evaluación, retroalimentación.
ABSTRACT
The COVID-19 pandemic drove accelerated digitalization in higher education, which favored the incorporation of artificial intelligence (AI) as a strategic resource in teacher performance management. However, in Latin America, its implementation presented gaps related to the lack of teacher training, digital equity, and the absence of solid ethical frameworks. Given this problem, the purpose of this study was to analyze, through a systematic review, the use of AI in higher education institutions in the region, with an emphasis on its impact on pedagogical evaluation and feedback processes. The methodology was developed according to the PRISMA guidelines (2020), searching internationally recognized databases Scopus, Scielo, and Google Scholar, and considering publications between 2020 and 2025. After a screening process of 2,435 initial documents, 20 articles that met the established inclusion criteria were selected. The results showed that AI facilitated immediate and personalized feedback, streamlined evidence collection, strengthened institutional decision-making, and stimulated pedagogical innovation. However, challenges persisted, including teacher resistance, technological dependence, and unequal access to these tools. In conclusion, AI emerged as a complementary, rather than a substitute, tool for the teaching role. Its integration requires clear policies, ongoing training, and a solid regulatory framework that guarantees its equitable and contextualized use in Latin American higher education.
Keywords: Artificial intelligence, higher education, teacher performance, assessment, feedback.
Información del manuscrito:Fecha de recepción: 11 de junio de 2025.Fecha de aceptación: 29 de agosto de 2025.Fecha de publicación: 15 de septiembre de 2025