Jurnal Universitas Amikom Yogyakarta
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Becoming the Idol: Quantitative Content Analysis of KPopfication in Clash of Champion Casts
No full textThis study employs a quantitative content analysis method to explore the phenomenon of KPopification in the context of Clash of Champion casts, a student competition organized by Ruang Guru. Although the casts are not K-Pop idols, an analysis of 300 tweets reveals that social media audiences often apply K-Pop culture\u27s terms and norms to them. By analyzing the frequency of keywords such as "Trainee," "Maknae," and "Disband," this research identifies audience perception patterns that view participants through the lens of K-Pop culture. The findings reveal that KPopification does not only occur within K-Pop fan communities but can also emerge among general audiences who adopt the K-Pop framework to evaluate individuals outside that context. From the perspective of Social Identity Theory, the casts’ social identities are externally shaped by the audience, creating expectations and pressures that may conflict with the participants\u27 authentic identities. This study provides significant contributions to the field of communication studies, particularly concerning social media and identity formation, by revealing that KPopification can broadly occur beyond traditional fan communities, influencing how individuals are perceived and treated in the digital public sphere
Beyond Wavering: Post-Colonial Resistance and Norm Contestation in ASEAN’s Response to Myanmar’s Coup
Full text linkThis study aims to analyze ASEAN\u27s response to the military coup in Myanmar as a form of post-colonial resistance that affects regional norm formation. This study is important because it reveals how collective memories of colonialism shape ASEAN\u27s attitudes towards the concepts of democracy, sovereignty, and intervention, giving rise to the dynamics of norm contestation between the principle of non-intervention and the pressure to protect human rights. The method employed is Critical Discourse Analysis (CDA), which is used to explore the discourse construction and ideology underlying ASEAN policies. The theoretical framework adopted includes norm contestation theory which emphasizes that international norms are dynamic and contested, as well as Dipesh Chakrabarty\u27s post-colonial approach, which highlights historical trauma as the foundation of institutional resistance. The results show that ASEAN\u27s cautious stance is not a weakness, but a form of protection of sovereignty and political identity shaped by colonial experiences. This study contributes to the understanding of the interaction between global and local norms in the post-colonial world, enriching the discourse of international relations from the perspective of the Global South
Indonesia\u27s Contested Norms, Selective Humanitarianism and ASEAN Refugee Governance
Full text linkThis article reinterprets Indonesia’s refugee governance and ASEAN’s regional approach as sites of norm contestation rather than mere institutional or capacity gaps. While the 1951 Refugee Convention promotes universal protection, Southeast Asia largely avoids fully integrating these norms. Indonesia exemplifies this paradox: it champions humanitarian diplomacy in forums like the Bali Process. It offers ad-hoc aid during crises, such as the 2015 Rohingya influx, yet it simultaneously upholds a restrictive asylum policy and remains outside key international refugee agreements. ASEAN, similarly, resists formalizing refugee protection, adhering to its core tenets of non-interference, informal regionalism, and consensus. Drawing on regionalism, securitization, and postcolonial theories, the article argues these are not failures, but deliberate political choices driven by concerns of sovereignty, security, and normative pluralism. It reveals how Southeast Asian refugee governance stems from conflicting regional identities and historical legacies, fostering a fragmented landscape where humanitarianism becomes a selective political tool. This analysis enriches critical discussions on refugee protection in the Global South and highlights the limitations of liberal humanitarian norms in diverse postcolonial contexts
POLITICAL AND IDENTITY REPRESENTATION IN WARFARE (2025): VISUALIZING MIDDLE EASTERN MUSLIMS IN POST-9/11 AMERICAN CINEMA
Full text linkThis study examines how Warfare (2025), a post-9/11 American war film, represents the political and identity positioning of Middle Eastern Muslims. Using Edward Said’s Orientalism, Homi K. Bhabha’s Postcolonial Theory, and qualitative textual–cinematic analysis, the research explores how the film frames American military subjectivity while minimizing the visibility and agency of Middle Eastern Muslim characters. The study aims to understand how the film’s narrative structure and visual choices shape ideological meaning and reinforce familiar patterns of representation in war cinema. The findings show that the film employs a subtle but persistent strategy of erasure, portraying Iraqi civilians only in brief, backgrounded moments without dialogue, cultural detail, or narrative importance. In contrast, the emotional and psychological experiences of U.S. soldiers are depicted with depth and consistency, encouraging viewers to align with American perspectives. These representational patterns ultimately reaffirm Orientalist hierarchies and support a broader legitimization of U.S. militarism within contemporary cinematic storytelling
Collaborative Painting as a Media for Anti-Bullying Campaign in School Environment
Full text linkCollaborative painting is an activity where several individuals; students, at school combine 20x20 canvases into one large canvas. The purpose of this research is to analyze the paintings created by students from a psychological perspective; their relationship with the students\u27 emotional and social aspects. The research method uses semiotic analysis, focusing on the relationship between signs, meanings, and social and cultural contexts. Research data were obtained by examining the paintings created by the students. Data analysis is presented descriptively to explain the signs and meanings contained in the paintings. The findings show that collaborative paintings can serve as a bridge to build cooperation and empathy among students. The resulting paintings can be utilized as part of an art intervention for bullying prevention that is oriented towards social values
Konstruksi Pesan Pada Konten Media Sosial Instagram @Naturebridgeid
Full text linkPenelitian ini bertujuan menganalisis konstruksi pesan promosi oleh @naturebridgeid melalui tiga tahap proses sosialisasi menurut teori konstruksi sosial: eksternalisasi, objektivasi, dan internalisasi. Penelitian ini menggunakan pendekatan studi kasus kualitatif dengan teknik pengumpulan data berupa observasi, wawancara, kuesioner, dan dokumentasi, serta analisis data melalui reduksi, penyajian, dan verifikasi. Hasil penelitian menunjukkan bahwa pada tahap eksternalisasi, NatureBridge menampilkan nilai dan identitas brand melalui konten yang informatif, edukatif, dan emosional. Pada tahap objektivasi, pesan diterima dan dinormalisasi oleh pengikut. Tahap internalisasi menunjukkan bahwa pengikut mengadopsi nilai yang disampaikan sebagai bagian dari sistem nilai pribadi mereka. Penelitian ini memberikan kontribusi dalam kajian komunikasi digital, khususnya terkait strategi visual dan verbal dalam promosi produk melalui media sosial Instagra
Pengembangan dan Modifikasi Mesin Daur Ulang Sampah Plastik di Desa Sukapura
No full textKegiatan ini merupakan salah satu dari rangkaian program pengabdian kepada masyarakat yang dilakukan oleh Universitas Telkom bersama dengan masyarakat Desa Sukapura, Kabupaten Bandung, yang dilaksanakan selama Februari-Mei 2023. Tujuan kegiatan ini adalah untuk meningkatkan efisiensi sistem daur ulang sampah plastik di Desa Sukapura. Mesin daur ulang sampah yang masih belum optimal terdiri dari 2 mesin, yaitu mesin pencacah plastik dan mesin pelumer cacahan plastik. Proses pengembangan dimulai dengan identifikasi permasalahan, eksplorasi modifikasi mesin, pembuatan desain modifikasi mesin, pelaksanaan modifikasi mesin, dan terakhir uji coba mesin setelah modifikasi. Hasil setelah uji coba, menunjukkan bahwa dengan adanya modifikasi pada kedua mesin tersebut, dapat meningkatkan efisiensi mesin sehingga produktivitasnya juga makin meningkat
THE ROLE OF NGOS IN POVERTY REDUCTION: EXAMINING THE EFFECTIVENESS OF UMMAH WELFARE TRUST’S PROGRAM IN SIERRA LEONE
No full textIn recent years, NGOs have emerged as important institutions assisting governments, especially in poverty reduction. While many studies have focused on NGOs\u27 roles in social welfare, this study examines the role of NGOs in poverty reduction by evaluating the effectiveness of the Ummah Welfare Trust (UWT) program in reducing extreme poverty in Sierra Leone. We employed a qualitative research approach, gathering data from in-depth interviews, peer-reviewed journals, reports, and online resources. We analyzed the data interactively using NVivo 12 Plus software, based by Richard M. Steers\u27 effectiveness theory across three dimensions: integration, adaptation, and goal attainment. Our findings reveal that: (1) Integration – UWT has effectively woven its poverty alleviation program by managing policy outreach and enhancing communication while fostering public consensus. (2) Adaptation – UWT has refined its strategies through capacity building by localizing its programs to address the local community\u27s needs. Lastly, (3) Goal attainment – although UWT is yet to achieve its objectives, it has significantly impacted extreme poverty reduction in Sierra Leone, with the rate decreasing from 26.6% in 2020 to 24.5% in 2024. This study offers evidence of how NGOs contribute to poverty reduction, highlighting their essential role in supporting governments’ efforts in nation building. 
ANALISIS SENTIMEN PENGGUNA APLIKASI AGODA DI GOOGLE PLAY STORE MENGGUNAKAN ALGORITMA NAIVE BAYES
No full textKemajuan teknologi telah mendorong digitalisasi di berbagai sektor, termasuk e-commerce yang terus mengalami pertumbuhan pesat, khususnya di Indonesia dengan peningkatan 30,5% pada tahun 2024. Salah satu aplikasi yaiu Agoda telah diunduh lebih dari 50 juta kali sejak dirilis pada tahun 2011. Penelitian ini bertujuan untuk menganalisis ulasan pengguna aplikasi Agoda di Google Play Store menggunakan algoritma Naïve Bayes. Dari 7885 data ulasan yang dianalisis, ditemukan bahwa pengguna sering mengeluhkan masalah terkait pembatalan, pengembalian dana, proses pemesanan hotel, serta ketidakpuasan terhadap harga dan layanan. Hasil analisis menggunakan algoritma Naïve Bayes menunjukkan akurasi sebesar 91,9% pada skenario pembagian data 60:40 dan 50:50. Hasil ini menunjukkan efektivitas algoritma Naïve Bayes dalam menganalisis ulasan pengguna serta pentingnya pembagian data yang seimbang untuk meningkatkan akurasi model. Penelitian ini memberikan kontribusi dalam mengevaluasi kualitas layanan aplikasi Agoda dan mendukung pengembangan strategi peningkatan layanan melalui analisis data ulasan pengguna
SISTEM PENDUKUNG KEPUTUSAN UNTUK PEMBELIAN KPR DENGAN METODE MABAC DI SIDOARJO
No full textKredit Pemilikan Rumah (KPR) adalah pilihan pembiayaan yang memungkinkan individu untuk membeli rumah dengan cara mencicil. Meskipun demikian, selama proses pemilihan KPR, banyak calon pembeli menghadapi tantangan dalam mengidentifikasi pilihan yang paling sesuai dengan situasi keuangan mereka. Masalah utama yang dihadapi adalah tantangan dalam menentukan uang muka yang diperlukan, menghitung pembayaran bulanan, memilih durasi pinjaman yang sesuai, dan ketidakpastian tentang kelayakan pendapatan untuk pengajuan KPR. Oleh karena itu, penelitian ini bertujuan untuk membuat dan mengimplementasikan Sistem Pendukung Keputusan (SPK) dengan menggunakan metode Multi-Attributive Border Approximation Area Comparison (MABAC) untuk membantu calon pembeli dalam memilih opsi KPR terbaik. Penelitian ini menggunakan enam kriteria utama, yaitu uang muka, cicilan bulanan, manfaat tambahan, jangka waktu pembayaran, dan penghasilan minimum. Pendekatan MABAC digunakan untuk mengevaluasi pilihan perumahan melalui perhitungan yang bergantung pada bobot dan normalisasi kriteria. Temuan menunjukkan bahwa sistem yang dibuat dapat memberikan saran yang obyektif dan tepat untuk mengidentifikasi pilihan KPR yang optimal. Penerapan sistem ini diharapkan dapat membantu individu dalam membuat pilihan keuangan yang lebih terorganisir dan mengurangi kemungkinan memilih rencana hipotek yang tidak sesuai dengan kondisi keuangan mereka