Reviews of Management Sciences (RMS)
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102 research outputs found
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Connecting the Dots of Brand Experience and Happiness: The Mediating Role of Happiness Orientations
Full text linkPurpose:Consumer research studies that have already been conducted on happiness have claimed that businesses should make their customers happier via experiences, but they have not addressed how specific brand experience elements may make customers happier. To address this gap, the main purpose of this research is to investigate the impact of brand experience on happiness via happiness orientations.
Methodology:This study uses a survey as a research method. This research uses a cross-sectional time horizon design. The target audience for the study was the restaurant\u27s customers. Data has been collected from 443 customers in different major cities of Pakistan.
Findings:SEM is used for CFA and direct hypotheses testing, SEM is used. However, for mediation analysis, PROCESS micro has been used in SPSS. The result reveals that both sensory and emotional brand experience by exception has a positive effect on happiness orientations. Furthermore, happiness orientation mediates the relationship between brand experience dimensions and happiness.
Conclusion:The present research found that each of the brand experience aspects had a distinct impact on happiness. It is advised that marketers concentrate on each dimension of brand experience instead of concentrating as a whole
A Hybrid Model of Machine Learning Model and Econometrics’ Model to Predict Volatility of KSE-100 Index
Full text linkPurpose:
The purpose of this paper is to predict the volatility of the KSE-100 index using econometric and machine learning models. It also designs hybrid models for volatility forecasting by combining these two models in three different ways.
Methodology:
Estimations and forecasting are based on an econometric model GARCH (Generalized Auto Regressive Conditional Heteroscedasticity) and a machine learning model NNAR (Neural Network Auto-Regressive model). The hybrid models designed with GARCH and NNAR include GARCH-based NNAR, NNAR-based GARCH, and the linear combination of GARCH and NNAR.
Findings:
In a comparison of the forecasting results of the KSE-100 index over different periods, the least RMSE is found in a linear combination of NNAR and GARCH, followed by NNAR, GARCH, NNAR based GARCH, and GARCH based NNAR models.
Conclusion:
The study concludes that the hybrid model designed with a linear combination of GARCH and NNAR performs better among all the models in forecasting the volatility of the KSE-100 index
Ethical Leadership and Employee Creative Performance: Discussing the mediating role of Employer Feedback Environment in Software Houses of Pakistan
Full text linkPurpose:
The basic purpose of this study was to explore employee creative performance, the contextual issues in the form of the leader’s style, and the feedback environment established by the leader in the Pakistani context. This study has presented a mechanism model for an understanding predictor of employee creative performance with the help of various theories.
Methodology:
Data was collected and analyzed from software houses registered in PSEB from 320 leader-employee dyads. Our research design was correlational. To reduce the common method biases, data was collected from two sources: leaders and their subordinates by sending the online questionnaire. To measure the uni-dimensionality and validity of construct EFA was performed through SPSS. Further, to assess the common method biases Heterotrait-Monotrait Ratio (HTMT) was used. SEM was used to compute, analyze, and prove relationships of proposed hypotheses and model fitness. CFA was used to confirm the theoretical measurement model, on AMOS 24 by using the rotated factor analysis.
Finding:
To sustain in this era of the competitive global business environment, organizations can stimulate employee creative performance by focusing on contextual and subjective variables. As per the findings, contextual factors like feedback environment associated with the leader regarding his style should be ethical, have a vital position in an organization for improving creative performance among employees. Specifically, the current study owns its justification and contribution to the literature and practical implications in various ways.
Conclusion:
The study indicates that the ethical style of leadership has a strong positive (+) association with the creative performance of employees as well as with the employer feedback environment. Also the employer feedback environment has partial mediation among ethical leadership and employee creative performance
Perceived Organizational Support, Workplace Loneliness, and Creativity: Mediating Role of Workplace Loneliness, and Moderating Role of Proactive Personality
Full text linkPurpose:
Workplace loneliness is not something we often hear in organizations. Being a pervasive issue and having adverse effects, little attention has been devoted to understanding its relationships. To address the gap, the present study was employed to investigate perceived organization support as antecedent and creativity as a consequence outcome of workplace loneliness among managerial level employees. Proactive personality was used as a moderator to test workplace loneliness relationships with antecedent and outcome for significance.
Methodology:
The research was conducted by adopting a cross-sectional design, where data was collected in dyads by using two separate questionnaires for manager-subordinate relationships. The sample population (N=348) were individuals in a dyadic relationship working at managerial and subordination levels from the banking, education, manufacturing, and pharmaceutical sectors. By using CFA measurement model was accessed and hierarchical regression analysis was adopted to test the curvilinear relationship between perceived organizational support and workplace loneliness. Hays process macros were used for testing moderating effects.
Finding& Conclusion:
Results revealed a negative (-) relationship of workplace loneliness with its antecedent and outcome. This study also indicated that high proactive individuals are less likely to exhibit workplace loneliness when support is high. It also indicated that highly proactive individuals in the presence of workplace loneliness represent creative behavior as compared to low proactive individuals.
Continuance Intention of Food Blog Users in Pakistan
Full text linkPurpose:
The purpose of this paper is to analyze the relationship between different factors affecting the interest of Pakistani blog users reading food blogs using components of the ECT model.
Methodology:
With the sample size of 392 food blog readers, the study analyzes the impact of expectation confirmation theory, blog user’s involvement, and habit on continuance intention of using the blog, and satisfaction level.
Findings:
User habit and user involvement both are positively related to factors which are users’ perceived enjoyment, satisfaction, and intention to revisit the blog. Users’ perceived enjoyment is positively related to user satisfaction and intention to revisit the food blog. Findings suggest that when bog users are satisfied, they intend to revisit the blog. Blogging time does not moderate the effect of habit on either perceived enjoyment, satisfaction, or continuance intention.
Conclusion:
It is concluded from the research that ECT can be applied to examine the satisfaction of blog users and their intention to continue blog use. However, further research is required to analyze the impact of ECT in another context apart from food blog readers and the blogging domain. This research extends the efforts of earlier research as previous research emphasized enjoyment and user involvement and rarely have, they covered the moderating effect caused by blogging time and the effect of blog users’ habits specifically in the food and beverage industry
Personality, Job Satisfaction and Organizational Commitment
Full text linkPurpose:
This study investigates the role of HR practices and the nature of work in determining the relationship between personality types and the dimensions of organizational commitment.
Methodology:
Total 300 questionnaires were distributed to employees of the IT sector of Pakistan. From these 300 questionnaires, 216 useable questionnaires were received. Confirmatory Factor Analysis was applied to test the validity, whereas Structural Equation Modeling was used to investigate the role of the nature of work and HR practices in the relationship between the personality types and the organizational commitment dimensions.
Findings:
Results indicated that HR policies and nature of work mediate the association between four personality types (extroversion, agreeableness, conscientiousness, and openness to experience) with the dimensions of organizational commitment. However, neither the Satisfaction with HR Policies nor the Satisfaction with Nature of Work mediates the relationship between personality types and organizational commitment dimensions.
Conclusion:
The research indicates that personality types, directly and indirectly, affect the dimensions of organizational commitment. Hence, managers must focus on personality type while making the hiring decision
Subjective Knowledge and The Antecedent-Mediator Relationship of TPB In Female Adolescence: Healthy Eating Intentions Prediction
Full text linkPurpose:
This study aims to examine the predictors of intentions towards healthy eating (HE) behavior by applying the theory of planned behavior. It also aims to verify the way subjective knowledge about healthy eating moderates the attitude-intentions, subjective norms-intentions, and perceived behavioral control-intentions relationships.
Methodology:
The study employs a survey research design in which data is collected via self-administered structured questionnaires. The sample size was 404 female adolescences of 15-19 years. SPSS version 21, SMART PLS version 3, and AMOS version 20 were used to analyze the reliability, validity, measurement, and structural models.
Findings:
Family environment, as well as Parental norms and conformity towards those, are stronger to shape positive intentions towards, HE than other societal members’ norms. Perceived behavioral control of HE is not a significant antecedent of HE intentions which might be due to the contingency effect of subjective knowledge. Subjective knowledge about HE moderating the attitude-intentions, subjective norms-intentions, and perceived behavioral control-intentions relationships as proposed.
Conclusion:
This is the novelty of the present work in that it has presented the moderating role of subjective knowledge about HE on the aforementioned relationships of TPB and cultivated significant results out of it. TPB is extended and delivered that overall model contributed 65% of the variance in determining HE intentions by attitude, subjective norms, and behavioral control
An Empirical Study to Evaluate the Impact of Ethical Leadership on Organizational Citizenship and Innovative Behavior: Mediated by Psychological Empowerment at the Workplace: none
Full text linkPurpose:This study aims to identify the impact of ethical leadership on organizational citizenship behavior and innovative behavior
Methodology:The self-explanatory questionnaires were distributed to the real-time employees of the services sector (more specifically university employees) in Pakistan. 350 questionnaires were distributed using the convenience sampling technique and 280 returned fully answered. The response rate was 80 percent.
Findings:The findings of the study suggest the strong influence of ethical leadership on organizational citizenship behavior, innovative behavior, and psychological empowerment. Psychological empowerment was studied to have a strong impact on organizational citizenship behavior but a mild impact on innovative behavior. Partial mediation was identified between both the mediation paths of the model. i.e., ethical leadership - organizational citizenship (EL → PE → OCB) and ethical leadership – innovative behavior (EL → PE → IB).
Conclusion:It is concluded that organizations must develop ethical leadership approach to maximize the organizational citizenship behavior as well as innovative behavior at the workplace. Moreover, it is also suggested that employers must also consider PE as an essential predictor for developing a culture packed with better citizenship and innovative behavior.
Practical Implications: The role of leaders in the services sector is significant to enable members to come up with innovative behaviour and behave more organized and well suited to the organizational culture to make sure they have adopted the hot spots of the organizational citizenship behavior standards at the workplace
Association of Big Data with Sustainable Competitive Advantage in Online Retail Segment: A Serial Mediation Model for Relating Big Data with Strategic Management Tools
Full text linkPurpose:
Big-Data is one of the most studied and researched topics of recent times. The tool has been studied vastly in the western world. However, the domains were either related to science and technology, although there is a need to relate Big Data to strategic management and competitive advantage to remove the lack of research in that vein.
Methodology:
This study is systematically conducted to explore the effect of big data on the attainment of business improvement in the online retail segment. The model has been developed through an in-depth literature review to relate the resource-based view with the attainment of sustainable competitive advantage through serial mediation of big-data analytics knowledge and innovative capabilities. Data was collected through non-probability sampling from IT managers and specialists associated with the online retail segment and analysis was conducted through SMART-PLS.
Findings:
Results indicated that big data is for the improvement of business for the online retail segment. However, data availability is a must for applying big-data analytics toward sustainable competitive advantage.
Conclusion:
This study concludes that all the relations and indicates that Bug-Data is fruitful for booting advanced knowledge and innovative capabilities. However, the onlin IT sector needs to have some other elements like advanced IT skills to legitimize the relationshi
The Impact of Compensation and Training on Organizational Performance: The Mediating Role of Employee Performance During Covid
Full text linkPurpose:
This study aims to measure the impact of compensation and training on organization performance along with the mediating role of employee performance during Pandemic COVID-19.
Methodology:
This study was done by a simple survey-based questionnaire drafted through Google Forms, and throughout the entire research, a quantitative approach has been incorporated. whereas, for the data collection, two methods, namely primary and secondary, were used, among which the questionnaire filled out was a primary method. Furthermore, this quantitative research was conducted with a population of 231 people and a sample of 149 respondents with a non-convenience sampling method adopted to gather data from respondents.
Findings:
After statistical tests for hypothesis testing, the study found that two hypotheses H2–the considerable impact of training on organizational performance and H4 – the significant impact of salary on employee performance were accepted.
Conclusion:
The compensation provided to employees, either financial or non-financial, plays a key role in retaining employees’ confidence, reducing their turnover, and motivating them to work hard, which ultimately benefits the firm. Training, on the other hand, is a crucial step towards the development, betterment, and growth of the organization as a well-trained and up-to-date workforce guarantees a successful organization. Thus, it is concluded that employee training and compensation play an important role in the growth of employees and the organization