Open Journal Systems of University of Muhammadiyah Gresik
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Pengaruh Strategi Bauran Pemasaran Digital Terhadap Keputusan Pembelian Baju Bekas Impor (Studi Kasus Pada Thrift Shop Dolopo)
Full text linkBackground – The background of this research focuses on the influence of digital marketing mix strategies on purchasing decisions for imported used clothes, with a case study at Thrift Shop Dolopo. In recent years, there has been a significant change in consumer behavior triggered by the development of digital technology and social media. This phenomenon creates new opportunities for businesses, especially in the clothing sales sector, which is now increasingly dependent on digital platforms to reach customers.
Objective – The purpose of this study is to analyze the influence of digital marketing mix strategies on purchasing decisions for imported used clothes, focusing on Thrift Shop Dolopo. This study is expected to provide useful recommendations for Thrift Shop Dolopo in formulating more effective marketing strategies.
Design / Methodology / Approach – The methodology of this research was conducted using a descriptive explanatory survey method. The sampling technique used the probability sampling method with the concept of proportional simple random sampling. The research data were obtained primarily by distributing questionnaires to consumers of Thrift Shop Dolopo. Data analysis was carried out using the regression method with the SPSS program version 24 for Windows.
Findings – The research results show that separately the product variable can have an influence of 84.2%, the price variable is 95.1%, the place variable is 96.7%, and the promotion variable is 30.4% on purchasing decisions. Meanwhile, together the product, price, place and promotion variables can have an influence of 98.6% on increasing purchasing decisions. This means that marketers need to combine marketing strategies to increase product sales.
Research Implication – This study provides deeper insight into how elements in the digital marketing mix (product, price, place, and promotion) interact with each other and influence consumer purchasing decisions. These findings can be a reference for historians and practitioners to formulate more effective marketing strategies. And this study can be the basis for further research in the field of marketing management, especially regarding the digital marketing mix.
Limitations – This study was only conducted in Thrift Shop Dolopo, so the results may not be generalized to all thrift shops or imported used clothing businesses in other areas. Differences in demographics and consumer behavior in different locations can affect purchasing decisions. This study only explored four elements in the digital marketing mix. This limits a comprehensive understanding of the factors that influence purchasing decisions
OPTIMALISASI PENGENDALIAN PRODUKSI KARTON BOX DENGAN SIX SIGMA DAN FMEA (STUDI KASUS: PT. SINAR GARUDA MAKMURINDO)
Full text linkSinar Garuda Makmurindo, sebuah perusahaan manufaktur karton box, menghadapi tantangan berupa tingginya tingkat cacat produk yang mengurangi efisiensi dan kepuasan pelanggan. Penelitian ini bertujuan untuk mengoptimalkan pengendalian produksi menggunakan metode Six Sigma dan Failure Mode Effect Analysis (FMEA). Dengan pendekatan DMAIC (Define, Measure, Analyze, Improve, Control), penelitian ini mengidentifikasi penyebab utama cacat produksi, seperti ketidaksesuaian pengaturan mesin, kualitas bahan baku yang rendah, dan kesalahan operasional.Hasil analisis menunjukkan nilai Defects Per Million Opportunities (DPMO) sebesar 52.667 dengan rata-rata level sigma 1,55. Identifikasi faktor-faktor kritis menggunakan diagram Fishbone dan FMEA menghasilkan Risk Priority Number (RPN) tertinggi pada kerusakan sheet krepek. Usulan perbaikan meliputi pelatihan operator, perawatan mesin yang teratur, dan implementasi pengujian kualitas bahan baku secara ketat. Pendekatan ini diharapkan dapat mengurangi tingkat cacat, meningkatkan efisiensi produksi, dan mendukung peningkatan kualitas produk secara keseluruhan.
Kata kunci : Pengendalian Produksi,Karton Box,Six Sigma,FMEA (Failure Mode Effect Analysis
An Exploration of Learning Motivation and Reading Comprehension of Accounting Students Using Quizizz
No full textAbstract
This exploration study explores the role of Quizizz in improving learning motivation and reading comprehension among Accounting students at state a vocational high school (SMKN 21 Jakarta) in the 2024 school year. Using a survey-based methodology, this study investigates how this gamified learning platform affects students' engagement and their ability to comprehend English reading content. A structured survey was used to gather information from 36 accounting students about their Quizizz experiences, opinions and difficulties. The results showed mixed results; some students felt that this platform improved their motivation and comprehension, while others expressed doubts about its efficacy. This study emphasizes the ability of digital platforms such as Quizizz to create an interactive and engaging learning environment, while overcoming barriers in students' adaptation to new technologies. The findings provide useful insights for educators and augment the ongoing discussion about incorporating technology into education,offering practical implications for classroom practices as well as recommendations for further research and wider implementation.
Keywords: Quizizz; Learning Motivation; Reading Comprehension
Empowering Learners: Challenges in Promoting Self-Regulated Learning in Indonesian Senior High School EFL Classroom
Full text linkThe Minister of Education of the Republic of Indonesia introduced the Merdeka Curriculum in 2022, which emphasizes fostering self-regulated learners by adopting a student-centered approach tailored to their interests and needs. Self-regulated learning (SRL) is established as a core competency standard across educational levels, from primary to high school. Despite its significance, EFL teachers face challenges in promoting SRL in the classroom. This study aimed to identify these challenges using a multiple-case study method, which is well-suited for examining complex issues in real-world contexts. The findings revealed notable differences in students' self-regulation capabilities within the same classroom, making it difficult for teachers to manage groups with varying levels of SRL. Additionally, the lack of continuous training and professional development further hinders teachers’ ability to support SRL effectively. Another challenge identified was the prioritization of subject matter instruction over SRL due to the curriculum’s rigid content and pedagogical framework. These findings highlight the need for more flexible curriculum designs and enhanced teacher training programs to address the challenges of implementing SRL in EFL classroom
The Effect Of Locus Of Control, Career Motivation, Knowledge On Interest In Building A Sustainable Career On Human Resources With The Mediation Of Self-Efficacy
Full text linkBackground - Currently, job prospects or careers for management students, especially those interested in human resource management, need to be evaluated whether they are still promising. In the context of the world of work, individuals who want a career in this field will specialize in managing the workforce in various types of organizations. This includes various topics, such as employee management, employment law, business ethics, HR data analysis, organizational development, and HR management strategies.
Aim - obtain empirical evidence of the sustainable career interests of students interested in human resource management concentrations which are effected by locus of control, knowledge, motivation, self-efficacy.
Design /Methodology /Approach - Quantitative research design with a sample of management students concentrating in human resource management at UMG, with a target sample carried out in a saturated manner. The analysis method used is path analysis with the help of WarpPls.
Findings - That locus of control has no effect on self-efficacy, motivation has an effect on career self-efficacy, knowledge has an effect on self-efficacy, locus of control has no effect on interest in a sustainable career, career motivation has an effect on interest in a sustainable career, knowledge has an effect on interest in a sustainable career, self-efficacy has an effect on interest in a sustainable career, locus of control has no effect on interest in a sustainable career through self-efficacy, career motivation has an effect on interest in a sustainable career through self-efficacy, and knowledge has no effect on interest in a sustainable career through self-efficacy.
Research Implications - That if students want to have a career in the field resource humans must increase their knowledge and literacy rules- labor regulations that act as the initial foundation for pursuing a sustainable career and need to continue to increase knowledge and capabilities. Theoretical implications can use self-efficacy as a mediator between career motivation and sustainable career intentions in the field of human resources.
Research Limitations - This research only explores data from student sources who chose an interest in human resources, as well as the expected sample target which was not met, so that in the future research can make comparisons of career interests in the field of human resources involving many students as respondents
PERANAN PENYULUH AGAMA ISLAM TERHADAP IMPLEMENTASI PENDIDIKAN MODERASI BERAGAMA
Full text linkPenyuluhan agama memiliki peran penting dalam mempromosikan dan mengimplementasikan konsep pendidikan moderasi beragama di Indonesia. Artikel ini mengkaji peran penyuluh agama Islam dalam memfasilitasi pemahaman dan memberikan pendidikan yang tepat tentang prinsip-prinsip moderasi beragama di tengah masyarakat yang multikultural. Melalui pendekatan kualitatif, artikel ini mengeksplorasi peran penyuluh agama Islam dalam menyebarkan pemahaman yang inklusif dan toleran tentang agama, serta upaya mereka dalam memerangi radikalisme dan ekstremisme. Temuan dari penelitian ini menyoroti strategi-strategi efektif yang digunakan oleh penyuluh agama Islam dalam mendekatkan masyarakat kepada nilai-nilai moderasi beragama. Implikasi kebijakan untuk meningkatkan peran penyuluh agama dalam mendorong moderasi beragama juga dibaha
Analisa Kesiapan Kerja Gen Z Indonesia Menggunakan SWOT & QSPM (Studi Kasus: Gen Z Kota Balikpapan)
Full text linkGenerasi Z merupakan kelompok usia produktif terbesar di Indonesia dengan potensi besar sebagai penggerak utama ekonomi masa depan. Namun, tingginya tingkat pengangguran di kalangan Generasi Z mencerminkan adanya kesenjangan antara kompetensi mereka dan kebutuhan pasar kerja, terutama dalam keterampilan teknis, adaptabilitas, dan kolaborasi. Penelitian ini menganalisis kesiapan kerja Generasi Z di Kota Balikpapan menggunakan pendekatan SWOT dan QSPM. Hasil analisis menunjukkan skor Matriks IFE sebesar 3,00 dan Matriks EFE sebesar 2,89, menempatkan Generasi Z dalam posisi Grow & Build di Matriks IE. Posisi ini menekankan kebutuhan strategi pengembangan terarah. Melalui analisis SWOT dan QSPM, penelitian ini menghasilkan 8 strategi prioritas, dengan 3 strategi teratas yang direkomendasikan sebagai panduan praktis untuk meningkatkan kesiapan kerja Generasi Z agar lebih kompetitif di pasar kerja Indonesia yang dinamis
SYSTEMATIC LITERATURE REVIEW ANALISIS EFEKTIVITAS METODE AGILE DALAM PENGEMBANGAN SISTEM INFORMASI
Full text linkMetode Agile adalah salah satu pendekatan yang banyak digunakan dalam pengembangan sistem informasi modern karena fleksibilitas dan kemampuan adaptasinya terhadap perubahan. Penelitian ini bertujuan untuk menganalisis efektivitas implementasi metode Agile dalam pengembangan sistem informasi melalui pendekatan Systematic Literature Review (SLR). Dalam penelitian ini, telah dikumpulkan artikel dari tahun 2020 hingga 2024 untuk dianalisis, dengan hasil seleksi sebanyak 29 literatur yang relevan. Penelitian ini dirancang untuk menjawab tiga pertanyaan kunci: 1) Model Agile apa saja yang sering diterapkan, 2) Sektor dan bidang apa saja yang sudah menerapkan metode Agile, dan 3) Platform aplikasi apa yang memiliki frekuensi penggunaan tertinggi dalam implementasi metode Agile. Hasil analisis menunjukkan bahwa model Extreme Programming (XP) paling banyak digunakan dengan persentase 48%, diikuti oleh Scrum (31%), Feature Driven Development (FDD) (14%), dan Disciplined Agile Delivery (DAD) (7%). Platform web menjadi pilihan utama dengan frekuensi tertinggi, sementara platform mobile mendominasi aplikasi yang lebih spesifik. Secara keseluruhan, metode Agile terbukti efektif dalam berbagai bidang, seperti pendidikan, kesehatan, dan manajemen, mencerminkan fleksibilitasnya dalam memenuhi kebutuhan pengembangan sistem informasi di berbagai sektor
A Bibliometric Study of 3D Printing In Pharmaceutical Technology For Tablet Dosage Form
Full text linkThree-dimensional printing (3DP) is the process of producing 3D items layer by layer using computer-generated designs. 3DP has been utilized to manufacture numerous drug dosage forms. The goal of 3D printing products is to create personalized medicine so it can enhance medication compliance and obtain better treatment outcomes. There are a lot of publications about fabricated tablets using 3DP. However, the results of analyses based on previous research in this field are lower. We conducted a bibliometric study using RStudio and VOSviewer software to summarize tabletting using 3DP research from 2014-2024. This study was based on the Scopus Database, and 405 suitable publications were evaluated. The most productive authors are Basit, A.W, Goyanes, A., and Gaisford, S., from the Department of Pharmaceutics, UCL School of Pharmacy, University College London, United Kingdom. Its affiliations and its country are also ranked the highest in producing articles in this field. In the future, 3DP will be an attractive alternative for tablet printing. Pharmacists in hospitals and drugstores can produce personalized tablets to improve treatment outcomes
Hubungan Antara Kebiasaan Konsumsi Fast Food Dengan Kejadian Anemia Pada Mahasiswi Fakultas Kesehatan Universitas Muhammadiyah Gresik
No full textWanita usia subur (WUS) merupakan kelompok usia yang sangat beresiko terhadap kejadian Anemia. Pola makan berpengaruh terhadap kejadian anemia karena banyak WUS mempunyai kebiasaan makan yang tidak teratur, kurang mengonsumsi protein, suka mengkonsumsi makanan cepat saji, sering mengkonsumsi minuman teh kemasan, serta aktifitas yang padat sehingga membuat mereka sulit untuk menyiapkan makanan yang bergizi. Tujuan dari penelitian ini mengidentifikasi hubungan antara kebiasaan makan cepat saji dengan kejadian anemia pada Mahasiswi Fakultas Kesehatan Universitas Muhammadiyah Gresik. Metode penelitian ini menggunakan metode kuantitatif dengan jenis dengan desain penelitian Cross sectional. Sampel pada penelitian ini sebanyak 76 responden dengan teknik Simple random sampling. Pengumpulan data menggunakan formulir food recall 24 jam, formulir Food Frequency Questionnaire (FFQ), alat uji kadar HB digital, dan form hasil pengukuran HB. Analisis data menggunakan uji korelasi Sperman Rank. Hasil penelitian menunjukkan tidak terdapat hubungan yang signifikan antara intake energi (Sig = 0,111), intake protein (Sig = 0,615), intake lemak (Sig = 0,708), intake karbohidrat (Sig = 0,918) dengan kejadian anemia. Kesimpulan penelitian ini adalah tidak terdapat hubungan antara intake energi, protein, lemak dan karbohidrat dengan kejadian anemia