Malmö University
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From Viral to Verified : Leveraging Media Technology to Combat Overhyped Food Trends on TikTok
No full textTikTok’s AI-powered algorithm has transformed food marketing by accelerating the spread of viral trends from Dalgona coffee to Pink Sauce. However, this rapid amplification has also sparked concerns around misinformation, inflated pricing, and consumer well-being. Although TikTok significantly influences consumer purchasing behavior, there is limited research on practical interventions that address its ethical shortcomings, particularly the opacity of algorithmic promotion. This study investigates how TikTok’s virality mechanisms influence food trends, consumer trust, and market dynamics, proposing a platform-integrated solution to enhance transparency and accountability. Using Convergent Parallel Mixed-Methods Design (Creswell & Plano Clark, 2018), the research combines quantitative survey data of 50 participants with qualitative insights from expert interviews (including nutritionist, food entrepreneurs and food influencer). Results show that 68% of survey participants have purchased TikTok promoted food products, yet 72% reported dissatisfaction due to misleading claims, inflated prices, or low quality. Thematic analysis of expert interviews reveals that TikTok’s algorithm amplifies sensationalized, hyper-visual content, often sidelining nutritional accuracy and marginalizing small food businesses. To address these challenges, the study introduces TikTok Community Notes a prototype for a crowdsourced verification feature that enables users to flag misinformation, verify ingredient claims, and share authentic, experience-based reviews. By combining AI moderation with expert oversight, the feature presents a scalable, hybrid model for ethical content governance on social platforms. This research contributes to the evolving discourse on algorithmic accountability, ethical digital marketing, and consumer protection. It advocates for systemic reforms in the platformization of food culture, emphasizing the need for responsible design within platform driven food ecosystems.
English and Swedish year-one teachers’ number-related learning goals : the influence of intended and received curricula
No full textIn this paper, drawing on semi-structured interviews with generalist teachers of year-one children in England and Sweden, we examine comparatively the influence of the intended curriculum (teachers in both countries work within mandated national curricula) and the received curriculum (the collectively assumed efficacious practices and goals handed down from one generation of teachers to the next) on teachers’ expressed number-related learning goals. Analyses, framed by a literature-derived and curriculum-independent set of eight forms of number-related competence each implicated in later mathematical learning, identified both similarities and differences in the two groups’ expressed goals. Key similarities concerned expectations that all children should become additively competent, supported by supplementary goals concerning systematic counting, number bonds, the number line and an appropriate mathematical terminology. Key differences concerned English teachers’ strongly-expressed emphasis on place value and a desire for children to learn to multiply. Overall, the strongly-framed English curriculum appears to influence teachers’ goals more than the weakly-framed Swedish, while Swedish teachers seem to draw on a received curriculum more closely aligned with the literature-derived developmental goals than the English. Finally, when set against the literature-derived and curriculum-independent developmental goals, the English curriculum, unlike the Swedish, expects year-one children to learn much age-inappropriate material.FoN
Assessing an Outdoor Office Work Intervention : Exploring the Relevance of Measuring Frequency, Perceived Stress, Quality of Life and Connectedness to Nature
No full textBackground/Objectives: Outdoor office work (OOW) has been shown to promote health and well-being and to reduce stress. However, few empirical studies have examined research-based, simple approaches to implementing OOW. In preparation for a larger study, we conducted a feasibility study focusing on limited efficacy testing of potentially relevant outcomes for future OOW research. Methods: The simple Pop Out OOW programme consists of three workshops and access to online tutorials designed to support employees in transitioning relevant everyday office tasks outdoors. Before and after a 12-week intervention, employees from five small- and medium-sized Danish companies (N = 70) reported their weekly number of days including OOW, connectedness to nature (CNS and INS), Perceived Stress Scale (PSS), and well-being (WHO-5) scores. Results: At baseline, higher CNS scores were associated with a greater number of days including OOW per week (r = 0.25, p = 0.020). Following the intervention, participants reported a significant increase in the number of days per week with OOW (p < 0.01, d = 0.65). CNS scores also increased significantly (p = 0.019, d = 0.32). No significant changes were observed in stress or well-being scores across the entire sample. However, participants with PSS scores exceeding a national Danish criterion for high stress (n = 11) exhibited a significant and substantial reduction in perceived stress (p < 0.01, d = 1.00). Conclusions: Days including OOW, along with PSS and CNS scores, may serve as relevant outcome measures in future studies evaluating interventions aimed at promoting OOW. These outcomes should be assessed in larger and more diverse and controlled samples to establish generalisability
ACCESSIBILITY OF CAREER DEVELOPMENT PROGRAMS FOR MALES, FEMALES, AND PERSONS WHO BALANCE FAMILY AND OCCUPATIONAL RESPONSIBILITIES WHILE WORKING IN THE UKRAINIAN ENERGY SECTOR
No full textThe article is devoted to the approbation of tools for quantitative assessment of the involvement of men, women, and persons who must balance professional and family responsibilities in order to participate in corporate professional training programs in the context of ensuring the stability of the energy industry of Ukraine in war conditions and post-war recovery. The database was obtained through an online poll taken by employees of enterprises and institutions of the energy sector (the survey population n = 290). The indicator of the frequency of participation in corporate professional training in the annual dimension is applied both for all employed women and men and for women and men who are employed at the same qualification level. The evidence obtained shows that to attract women involved in raising children and create truly equal conditions for them, employers need to develop special procedures and forms of participation in training programs, which involve additional costs. We also justified that in a period of post-war recovery, it is possible to maintain the representation of women at key levels of the management hierarchy only if the privileged position of men returning from the war is, to some extent, balanced by the high professional competence of women who expect to retain the positions occupied during the period of men’s employment in military operations. Accordingly, the tools we have proposed for assessing and analyzing the intensity of involvement of women and men in corporate professional training programs are becoming increasingly relevant for analytical support of policies aimed at maintaining the representation of women in energy management structures during the post-war recovery period
Clarifying the sharing, gig, and on-demand economies and their implications for entrepreneurship : A systematic literature review
No full textObjective: The article aims to develop conceptual clarity around the three distinct terms emanating from the growing platform economy, i.e., the sharing, gig, and on-demand economies and link them to entrepreneurship. Research Design & Methods: We applied the aggregative systematic review methodology. We did it to clarify and operationalise the differences among the on-demand, gig, and sharing economies, as well as seek to address implications for how each specific type of platform economy concept influences entrepreneur-ship and impacts our understanding of it. Findings: The article sets out to define and increase understanding of what is behind the on-demand, gig, and sharing economies. We argue that the lack of consistent definitions of all three phenomena has resulted in several misconceptions and perhaps reduced potential progress with further studies, which now require more knowledge structuring and organisation regarding the three concepts. Implications & Recommendations: The article provides important nuances to concretise fundamental distinctions among the three concepts and their implications for platform entrepreneurship. Although, at first glance, the differences might seem subtle, they are essential to address a rising complexity related to entrepreneurship. Contribution & Value Added: Through its findings, the article presents criteria for enhancing conceptual clarity among the sharing, gig, and on-demand economies as well as links these three concepts to entrepreneur-ship. By doing so, the article also identifies some intersections with different entrepreneurship forms
Construction of lifting yoke for dryer injector
No full textLyftredskap används i många olika branscher för att lyfta tunga laster. Lyftok är ett lyftredskap utvecklat för ett specifikt objekt att lyftas, vilket minskar risken för snedbelastning, deformation eller olyckor. Ett lyftok möjliggör jämn fördelning av lasten vilket medför att risken minskar för skador på omgivning och personskador. Lyftoket som utvecklas i detta arbete utvecklas för att lyfta en torkinjektor som är en maskin som används i mat- och jordbruksindustrin. Lyften utförs för att installera torkinjektorn och tidigare har maskinen lyfts med hjälp av stroppar och lyftöglor vilket resulterat i ett högt lyftsystem. Problemet är att industrierna där torkinjektorn installeras, har ett begränsat utrymme, som minst 300 mm, vilket resulterar i att torkinjektorn inte går att lyfta in. Därför monteras delar av den ned för att göra den lägre men detta är tidskrävande och installationen underlättas om antal gånger maskinen behöver monteras av minskar. Delarna av torkinjektorn som monteras av utgör olika lyftfall beroende på vilka delar av torkinjektorn som är av eller på monterade vid lyften. Därför är syftet att utveckla och konstruera ett lätthanterbart lyftok som fungerar med de olika fallen. Målet är att utveckla ett lyftok som blir lägre än 250 mm högt för att torkinjektorn ska gå att installera med hjälp av lyftoket trotts det begränsade utrymmet. Lyftoket som utvecklas i arbetet kan med hjälp av dess förlängningssystem lyfta torkinjektorn där delarna som varierar kan vara både av eller påmonterade. Ett lätthanterbart lyftok har utvecklats men ytterligare lösning bör undersökas för att till exempel skruvförband ska dimensioneras mot utmattning. Lyftoket som utvecklats består av tre olika delar, själva lyftoket och två förlängningssystem som monteras beroende på vilka delar av torkinjektorn som är av eller påmonterade. Själva lyftoket är 147 mm hög och förlängningssystemet är 267 mm hög respektive 707 mm hög.Lifting equipment is used in many different industries to lift heavy objects. A lifting yoke is a piece of lifting equipment designed for a specific object, reducing the risk of uneven load distribution, deformation, or accidents. A lifting yoke enables an even distribution of the load, which reduces the risk of damage to the surroundings and personal injury. The lifting yoke developed in this project is designed to lift a drying injector, a machine used in the food and agricultural industries. The lift is performed during the installation of the drying injector, and the previous lifting equipment consisted of lifting straps and lifting eyes. This resulted in a tall system of lifting equipment. The problem with the previous solution is that the industries where the drying injector is installed provide a minimum height of 300 mm, thus the machine can’t fit through. Therefore, part of the machine is uninstalled to make it shorter, but it is time-consuming and the installation of the machine can improve by minimizing the number of times the machine has to be disassembled. The components of the drying injector that are disassembled represent different lifting scenarios, depending on which parts are mounted or removed during the lifting operation. The purpose of the task is to develop an easy-to-handle lifting yoke that fits three different drying injectors. The goal is that the height of the lifting yoke is less than 250 mm. The lifting yoke developed in this project can, with the help of its extension system, lift the drying injector regardless of whether its components are mounted or disassembled. An easy-to-handle lifting yoke has been developed, but further solutions should be investigated, because the screw connection for example should be dimensioned for fatigue resistance. The lifting yoke that is developed consists of three parts: the lifting yoke and two extension systems depending on the assembled or disassembled parts of the drying injector. The lifting yoke with no extension systems is 147 mm high, while with the short extension systems is 267 mm high, and with all the extension systems is 707 mm high
Cirkulationsplaner : Rak väg mot hållbara städer?
No full textEn av vår tids största utmaningar är att vända den globala uppvärmningen. Vi vet idag att den har en stark koppling till användandet av fossila bränslen och att den användningen behöver begränsas. Men motorfordonstrafiken påverkar också våra städer och människor på andra sätt, med trängsel, buller och andra typer av luftföroreningar. Trängseln gör städer mindre trivsamma, buller kan försämra den psykiska hälsan och luftföroreningar gör oss sjuka. Därför behöver bilanvändandet begränsas. Den här uppsatsen syftar till att undersöka hur en cirkulationsplan kan hjälpa till att förändra resemönster i städer utan att förbjuda motorfordonstrafik. I Sverige är konceptet ännu oprövat och uppsatsen undersöker utifrån kommunala och nationella perspektiv om det finns möjlighet för svenska städer att använda sig av cirkulationsplaner. För att förstå varför förändringar som utmanar rådande normer tar tid används ett teoretiskt ramverk om hur olika nivåer behöver samspela för att en trafikomställning ska vara möjlig. Uppsatsen slutar med att diskutera vilka förutsättningar som behövs för att skapa underlag för införandet av cirkulationsplaner eller andra större förändringar av resvanor.One of our times greatest challenges is how to turn global warming around. Today we know that global warming is related to the use of fossil fuels and the use of these need to be limited. But motor vehicles also affects our cities in other ways. The cities become more crowded, noise pollution affects our psychical health and air pollution makes us ill. This is why car use need to be limited. This thesis examines if circulationplans can be a part in the needed modal shift in cities without prohibiting motor vehicles. Circulationplans are not yet implemented in any city in Sweden and this thesis looks at the possibilities from municipal and national perspective whether it is possible for Swedish cities to implement circulationplans. To understand why modal shifts that threatens existing orders take time the thesis uses a multi perspective theory that explains how different levels need to have the right circumstanses for changes to be possible. The thesis ends in a discussion about which necessary presumptions that need to exist to create a basis for circulationplans or other major changes in movement within cities
