Malmö University
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Affective Interactions : Designing for Thresholds at the New Art Museum of Malmö
No full textThis master’s thesis investigates the potential of materialising the embodied experience of thresholds in the context of the New Art Museum of Malmö (KiK), located in Kungsparken. Drawing upon affect theory, soma design and phenomenology, this study explores how movement, tone and attunement can inform novel interactions when moving in space. The project proposes materialising thresholds as a subtle design practice within Interaction Design, aiming to question societal behaviours associated with institutional environments. Thresholds are presented as socio-spatial artefacts and felt transitions, functioning as connectors, separators or filters. Through material exploration, including ephemeral ones, the project demonstrates that extending the spatiality of existing thresholds can generate spatiotemporal experiences that inspire alternative bodily responses and shift attention to the present moment. This study suggests that thresholds are valuable design materials when designing for bodies in space, working as active participants, opening up potentiality and imagining new futures, shaping new roles for museums
Examining Returnees’ Perceptions of Reintegration Programs: A Case Study of The Gambia
No full textThe voluntary return and reintegration of migrant returnees has gained attention from both local and international stakeholders. This study examines the perception of migrant returnees regarding reintegration support in preventing re-immigration among the returnees in The Gambia. Based on qualitative data obtained from informants, this study investigates how reintegration assistance provided by the International Organisation for Migration (IOM) contributes to long-term reintegration solutions and helps minimise irregular migration. The findings reveal that while a few beneficiaries have managed to stabilise their livelihoods, many of the returnees face difficulties in properly reintegrating due to poor planning, implementation, and coordination of reintegration programmes. These challenges are further exacerbated by socioeconomic insecurity, community-level stigmatisation, and limited economic opportunities, which ultimately lead to renewed aspirations for migration. The research concludes by highlighting that proper reintegration efforts require a holistic approach that aligns with national development policies
Between Ambition and Care: Women’s Leadership Trajectories in Denmark : Interpreting the lived experiences of female leaders in Danish companies
No full textDespite Denmark’s strong reputation for gender equality, women remain underrepresented in topleadership roles. This thesis explores how women with children navigate leadership positions inDanish organizations, focusing on the intersections of gender, caregiving, and cultural identity. Through in-depth qualitative interviews and a reflexive, constructivist approach, the studyhighlights how participants balance authenticity and ambition while managing societalexpectations. Drawing on Judith Butler’s theory of gender performativity, the analysis shows howgender is actively shaped and reshaped through everyday leadership practices. Adrienne Rich’sdistinction between motherhood as institution and as lived experience provides a critical lens tounderstand how structural expectations around caregiving often conflict with women’s personal,embodied experiences of motherhood. Participants describe leadership as relational and purpose-driven but often face pressure to alignwith dominant, masculine norms. Motherhood plays a central role in shaping career trajectories,revealing both the value of structural support and the influence of persistent cultural expectations.Shared caregiving, partner support, and inclusive workplaces emerge as key enablers of authenticleadership. This study contributes new insight into how leadership and gender unfold in context, advancingfeminist and performative perspectives within organizational research
Haunted Militants : Participatory Design and researcher-activist tensions
No full textThis dissertation explores the involvement of Militant Design Research as an alternative approach to participatory processes in interaction design. It integrates the concepts of Ghosts, Haunting and Dark Moods to address affects within activist movements. The project is situated within the context of Malmö Students for Palestine, a grassroots, pro-Palestinian organisation operating within Malmö University. Motivated by a call to reimagine design practices otherwise, beyond hegemonic perspectives, this project navigates an ethical tension between supporting an activist community and adhering to institutional constraints. Through ethnographic engagement with Malmö Students for Palestine, the research proposes an approach towards involving interaction design as a way of (re)structuring militant relations with dark moods. Furthermore, it reveals ongoing tensions related to the researcher’s multiple commitments using an autoethnographic method of impressionist writing. These accounts are analysed and presented as a method of avoiding generalised descriptions, unwanted exposure of members in a targeted group and revealing confidential information discussed during the process. The paper concludes by proposing multiple directions for further inquiries into Militant Design Research within the field of interaction design. These include exploring ways of contributing to activist groups, undertaking further explorations of dark moods in interaction design, using autoethnographic methods for knowledge dissemination, and ensuring accountable representations of research participants
Streaming companies on TikTok: A qualitative study on informal communication and young users’ experiences
No full textDenna kandidatuppsats undersöker hur streamingföretagen Netflix och HBO Max använder sig av en informell kommunikationsstil i sin marknadsföring på TikTok, samt hur denna kommunikation upplevs av unga användare i åldern 20-23 år. Studien bygger på en kombination av innehållsanalys av företagens organiska inlägg på TikTok och semistrukturerade intervjuer med aktiva TikTok användare. Genom att analysera faktorer som tonalitet, humor, trender och vardagligt språk undersöker vi hur företagen anpassar sitt innehåll till plattformens logik och användarkultur. Resultaten visar att informell kommunikation kan förstärka dimensioner av företagens varumärkespersonlighet, såsom uppriktighet och spänning (Aaker, 1997), och därigenom bidra till positiva varumärkesassociationer. Samtidigt upplevs kommunikationen inte ha någon avgörande påverkan på köpintentioner, utan snarare på relation och engagemang till varumärket. Studien bidrar till förståelsen av hur informell kommunikation i marknadsföring på TikTok påverkar konsumenters upplevelser och varumärkesrelationer i ett digitalt sammanhang.This bachelor thesis examines how the streaming services Netflix and HBO Max utilize an informal communication style in their marketing on TikTok, and how this communication is perceived by young users aged 20-23. The study is based on a combination of content analysis of the companies’ organic TikTok posts and semistructured interviews with active TikTok users. By analysing factors such as tonality, humor, trends, and casual language, we explore how the companies adapt their content to the platform's logic and user culture. The results show that informal communication can enhance dimensions of the brand's personality, such as sincerity and excitement (Aaker, 1997), and thereby contribute to positive brand associations. At the same time, the communication is not perceived to have a significant impact on purchase intentions, but rather on the relationship and engagement with the brand. The study contributes to a deeper understanding of how informal communication in TikTok marketing affects consumers’ experiences and brand relationships in a digital context
Edge-AI-Powered Hazard Detection: A Real-Time Approach for Identifying Obstructions in Emergency Evacuations : Leveraging Monocular Vision for Efficient and Automated Emergency Evacuation Systems
No full textContext: Effective emergency evacuation in indoor environments hinges on the rapid identification of obstructed exits to safely guide occupants and first responders. Although computer vision and edge computing have advanced, existing IoT-based solutions rarely address real-time detection of partial or complete blockages in evacuation routes. Objective: This thesis seeks to (1) survey computer vision approaches within the IoT domain for obstruction detection, (2) design a vision-based solution capable of detecting blockage in emergency passways and exits, and (3) evaluate the real-world effectiveness of an IoT-edge integrated prototype for real-time obstacle detection and alert generation. Methods: A semi-systematic literature review following PRISMA guidelines identified a gap in exit-blockage research and highlighted YOLO as the leading framework for real-time, edge-compatible object detection. Guided by Design Science Research and structured using the CRISP-DM process, we manually curated and augmented a bespoke dataset of 4,299 fire and smoke images and 4,742 door images. Two YOLOv11 variants (nano and small) were trained and benchmarked across multiple model formats (PyTorch, ONNX, OpenVINO, NCNN). Performance metrics included mean average precision (mAP50-95), frames per second (FPS), and false-alarm rate. Results: The YOLOv11 nano model achieved real-time inference at approximately ~3.6 FPS on a Raspberry Pi 5, while maintaining competitive detection accuracy (mAP ≈ 60%) and manageable false-alarm rates. Benchmarked model formats revealed trade-offs between throughput and precision, with OpenVINO and NCNN offering faster inference at a slight accuracy cost. Live video tests exposed challenges with intense light sources and occluded doors, informing adaptive IoU thresholds and multi-sensor fusion strategies. Conclusion: This work delivers a systematic methodology for IoT-edge computer vision in evacuation contexts, a publicly documented dataset and benchmarking framework, and critical insights into model trade-offs and failure modes. Future research should broaden dataset diversity, explore advanced overlap metrics, and integrate complementary sensors to enhance robustness in real-world deployments
Soft Power : Aesthetic Politics of the Trad Wife Trend on TikTok
No full textThis thesis explores the resurgence of traditional gender roles on TikTok through the lens of the “Trad Wife” phenomenon — a digital trend where women aestheticize and promote conservative ideals of femininity, domesticity, and submission. By examining how these ideals are embedded within short-form, algorithmically-driven content, the study investigates their appeal and circulation in contemporary platform cultures. Through a multimodal content and ethnographic analysis of influencer output and audience discourse, the research focuses on five prominent creators. Drawing on feminist media theory and critical platform studies, the analysis unpacks how seemingly apolitical or lifestyle-oriented content subtly reinforces conservative gender norms. This thesis draws on key concepts such as postfeminism (Gill, 2007b), neoliberal feminism (Rottenberg, 2013), and the gendered labor of visibility and self-branding (Duffy, 2017) to situate the content within a broader cultural moment — one characterized by growing fatigue with feminist individualism and a nostalgic longing for ‘simpler’ ideals. The study also examines the role of hashtags like #Homesteading and #SoftLife as entry points into these value systems, demonstrating how algorithmic curation blurs the line between empowerment and submission. The findings suggest that TikTok functions not just as a space of self-expression but as a powerful site of ideological transmission, where conservative models of womanhood are repackaged in emotionally resonant and visually soothing forms
Designing User Experience in Algorithmic Culture : User Agency in Spotify's Algorithm-driven Interface
No full textThis study explores how Spotify's algorithm-driven design influences music discovery and shapes user agency. Relying on affordance theory and different concepts of user agency, the research examines how Spotify is designed to monetize user data and how that translates into user experience. Through a mixed-method approach - combining the walkthrough method and media go-alongs sessions - the study analyzes both the app's user interface design (UI) and user experiences (UX). The findings highlight a tension between user agency and structural monetizing-driven platform constraints. This reflects how, in today's platform society, universal practices that once were not platform-based, such as discovering and listening to music are increasingly shaped by digital platforms. Overall, the study shows that users often engage with these data-driven environments in passive ways, allowing platforms to use their personal data without much resistance. This highlights how data collection practices have become normalized - even when user profiling is inaccurate
Commercial connections : A qualitative study on the influence of parasocial relationships
No full textSamarbeten mellan företag och influencers i form av sponsrade inlägg har lett till en ökad kommersialisering av sociala medier vilket möjliggörs genom följarnas konsumering av influencers innehåll. Med detta syftar denna studie att undersöka vilka typer av parasociala relationer sociala medieanvändare har till influencers och hur detta kan påverka deras uppfattning av influencers marknadsföring och ansvar. Genom sex olika semistruktuerade kvalitativa intervjuer med influencers följare kunde studien hitta ett visst samband mellan respondenternas relation till influencers och deras inställning till kommersialiseringen av sociala medier samt att influencers förmåga att kunna påverka sin omgivning bygger på en efterfrågan hos konsumenterna. Trots detta hade respondenternas relation till influencers inte någon påverkan på deras perspektiv kring vilka ansvar influencers har.Collaborations between companies and influencers in the form of sponsored posts have led to an increased commercialization of social media, enabled by followers’ consumption of influencers content. With this in mind, this study aims to examine the types of parasocial relationships social media users have with influencers and how this may affect their perception of influencer marketing and responsibility. Through six different semi-structured qualitative interviews with influencers’ followers, the study identified a certain connection between the respondents’ relationship with influencers and their attitude toward the commercialization of social media. It also found that influencers’ ability to influence their surroundings is driven by consumer demand. Despite this, the respondents’ relationship with influencers did not impact their perspective on the responsibilities influencers have
The Swedish theoretical framework of acceptability questionnaire : translation, cultural adaptation, and descriptive pilot evaluation
No full textBACKGROUND: Successful complex healthcare interventions require evaluations of acceptability. Acceptability is suggested to impact intervention implementation, uptake, adherence, intended outcomes, and overall effectiveness. Namely, interventions that are not acceptable to those delivering or receiving them may hinder the key components from being delivered as intended or the recipients from engaging with the interventions as required. However, no validated questionnaire that evaluates acceptability was found in Swedish. METHODS: We translated the generic Theoretical Framework of Acceptability questionnaire into Swedish, culturally adapted it, and conducted a descriptive pilot evaluation of its psychometric properties. The process involved iterative translation and cultural adaptation following the COSMIN checklist. The questionnaire underwent a forward-backwards translation and an evaluation of face and content validity by an expert panel of researchers. Thereafter, the face validity and comprehensibility of the translated version were evaluated using cognitive interviews and the think-aloud technique; this process was carried out in two rounds of interviews, each with a lay panel of healthcare professionals comprising intervention deliverers and receivers. Lastly, the Swedish version was piloted on 16 Swedish healthcare professionals who had received an educational intervention. RESULTS: The evaluations of face validity, comprehensibility, and the descriptive pilot evaluation indicate a successful translation, cultural adoption, and usability of the Theoretical Framework of Acceptability questionnaire. The evaluation of content validity showed some problems with the validity of the scale and 7 out of 10 items was below threshold values. CONCLUSIONS: Overall, the Swedish Theoretical Framework of Acceptability questionnaire seems like a useful brief screening tool for the acceptability of healthcare interventions. The translation process revealed unresolved issues with content validity, possibly explained by the previously reported lack of consensus on the meaning of 'acceptability'. Complementing free text answers or interviews could strengthen the understanding of any unclear questionnaire elements. Our findings support the generic Theoretical Framework of Acceptability questionnaire developers' recommendations of continued cognitive interviewing and psychometric evaluations in any new setting. In addition, we recommend cross-measure validation between the existing acceptability questionnaires to help further refining the measurement of acceptability