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Estratégias de Redução e/ou Substituição do teor de NaCl/Na em Conservas de Atum
No full textA conserva de peixe é um produto muito produzido em Portugal para exportação, mas também para consumo dos portugueses. O leque de peixes produzidos em conserva é muito variado, mas o atum está entre os mais populares. Várias espécies são capturadas e processadas, sendo a Katsuwonus pelamis uma das mais comuns no mercado atual. Este tipo de processamento integra alguns ingredientes, entre os quais o sal comum (NaCl). Vários estudos indicam uma correlação entre o consumo excessivo de sal e o surgimento de doenças cardiovasculares, entre outras, levando, inclusive a que a sua redução em matrizes alimentares se tornasse um objetivo da Organização Mundial da Saúde. Neste sentido, o foco deste trabalho de investigação foi i) desenvolver conservas de atum em óleo com um teor reduzido de NaCl/Na utilizando duas estratégias diferentes (50% e 100% de substituição de NaCl por cloreto de potássio (KCl) e hidrolisado proteico comercial, 50 mg/mL; numa salmoura a 7%); ii) avaliar o efeito dessas substituições nas propriedades físico-químicas e sensoriais das conservas; bem como iii) analisar a sua estabilidade e esterilidade para a comercialização dos produtos. Observou-se que as substituições de 50% e 100% de NaCl por KCl e hidrolisado proteico aparentam ser soluções eficazes para reduzir o teor de sódio permitindo, em ambos os casos, uma redução de cerca de 30% e 48%, respetivamente. Adicionalmente, foi possível aumentar o teor de potássio 43% e 79%, respetivamente, no caso das formulações com 50% e 100% de KCl. As conservas estavam estáveis e estéreis. De uma forma geral, as outras propriedades químicas, físicas e sensoriais avaliadas, bem como a aceitabilidade global dos protótipos de atum não foram afetados pelas formulações testadas.Canned fish is a product widely produced in Portugal for export, but also for Portuguese consumption. The range of canned fish is very varied, but tuna is among the most popular. Several species are captured and processed, being Katsuwonus pelamis one of the most common on the current market. This type of processing integrates some ingredients including common salt (NaCl). Several studies indicate a correlation between excessive salt consumption and the diagnosis of cardiovascular diseases, among others, making its reduction in food matrices a goal of the World Health Organization. In this sense, the aim of this research work was i) to develop canned tuna in oil with a reduced NaCl/Na content using two different strategies (50% and 100% replacement of NaCl by potassium chloride (KCl) and commercial protein hydrolysate, 50 mg/mL; in a 7% brine; ii) evaluate the effect of these substitutions on the physicochemical and sensorial properties of the prototypes; as well as iii) analyse their stability and sterility for the commercialization of the products. It was observed that replacements of 50% and 100% of NaCl with KCl and protein hydrolysate appear to be effective solutions to reduce sodium content, allowing, in both cases, a reduction of around 30% and 48%, respectively. Additionally, it was possible to increase the potassium content by 43% and 79%, respectively in the case of formulations with 50% and 100% of KCl. The products were commercially stable and sterile. In general, the chemical, physical and sensory properties evaluated, as well as the overall acceptability of the tuna prototypes were not affected by the tested formulations.Este trabalho foi desenvolvido no âmbito do "Pacto da Bioeconomia Azul" (Projeto Nº. C644915664-00000026 - Vertical Food - WP4) financiado pelo NextGenerationEU, sob a linha de incentivo "Agendas para a Inovação Empresarial" do Plano de Recuperação e Resiliência (PRR)
American telephone and telegraph company acquisition of time warner: a new era in media
No full textThis case examines the historical trajectory and financial performance of American Telephone and
Telegraph (AT&T) from its inception to the acquisition of the media giant Time Warner in 2018.
It dives into AT&T's historical challenges and successes, charting the company's journey from
becoming the world's largest corporation to losing its monopoly status. It investigates the
company's strategic shifts and adaptability in response to telecommunications sector innovations,
as well as its recent entry into the media industry. Finally, AT&T's acquisition of Time Warner is
thoroughly examined, considering industry characteristics, the firm's peers, the deal structure, the
acquisition price, and potential risks
A Meta-Analysis for AI in the Sector of Healthcare
No full textDissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Data ScienceThe integration of Artificial Intelligence (AI) in healthcare has the potential to revolutionize patient
care, but its adoption is influenced by different factors. This study aimed to analyze different studies
related to how individuals felt about the use of AI in the healthcare sector. A meta-analysis combined
with a weight analysis was performed between 21 studies published between 2020 and 2024. This
study revealed that the strongest constructs were between trust in AI on openness, understanding of
AI on readiness to embrace AI and trust in AI on advantages. Practical implications of this research
suggest that healthcare organizations should focus on building trust, enhancing understanding, and
highlighting the advantages of AI to promote its adoption. Promoting better training and educational
programs based on demographic variables such as age, working experience, and education can
increase awareness and comfort with AI technologies among healthcare professionals. Healthcare
organizations can use the insights from this study to develop effective strategies for promoting AI
adoption within their specific contexts. Further research is recommended to explore additional factors
influencing AI adoption in diverse healthcare settings
Strategic repositioning of schréder´s current product portfolio towards other smart city solutions for an enhanced market share through new pricing models and implementation strategies: where are the most optimal markets and what is the blueprint to promote the beyond light layer
No full textIn today’s age, the growing high rate of urbanization and energy crisis are driving cities towards
an urban transformation to smart cities. As a prominent global lighting solutions provider,
Schréder is gearing up to introduce two innovative strategic product layers in early 2024 and is
now seeking suitable pricing and go-to-market strategies. Thus, this report answers these two
questions and transforms theoretical strategic concepts to concrete implementation plans,
supported by both competitive intelligence and financial modeling
Independent Professionals GAI Adoption: Empirical Model Based on UTAUT2 and ISSM
No full textDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceProductivity increase using information technology has been constantly studied over recent
years to mapping organizational and individual benefits, as well as in a macroeconomic view.
Recently, when we faced less and less of an increase in IT productivity, chats with generative
artificial intelligence have become increasingly popular, gaining prominence and
democratizing access to machine learning systems. This technological revolution can change
the market and bring fairer conditions of competition and working conditions for classes of
professionals such as self-employed professionals, who grow more in times of economic
vulnerability. This study proposes a theoretical model based on the extended unified theory
of acceptance and use of technology (UTAUT2), to examine which factors influence the
adoption of generative artificial intelligence (GAI) chats in the work routine by independent
professionals. The objective is to understand the intentions to adopt GAI by self-employed
professionals and recommend it to peers, considering the constructs from the Information
Systems Success Model (ISSM), Data collected from 79 individuals were used to test the
research model. The findings showed that individuals, despite the professional context of the
research, are motivated by facilitating conditions and hedonic motivation for the adoption
and use of artificial intelligence in their work context, followed by a strong relationship of habit
with use behavior. This study provides insights for researchers, marketing professionals and
public policy professionals interested in the relationship between technological advances and
fairer working conditions
How can western brands be successful in Chinese luxury market - the case of Louis Vuitton in China
No full textChina leads the global luxury market in spending, with projections suggesting its share will
increase to 40-45% of global luxury spending by 2025. It marks a contrast to the stagnation
observed in the Western luxury market. This trend underscores the growing importance of the
Chinese luxury market, driven by a high demand for Western luxury brands. These brands are
celebrated for their rich heritage, craftsmanship, and quality. This paper examines the success
factors for Western luxury brands in China.
Incorporating evidence from a mix of literature reviews, interviews, surveys, and statistics, the
study explores the current dynamics of the Chinese luxury market. It highlights the critical need
for Western luxury brands to deeply understand and adapt to the diverse and rapidly evolving
Chinese luxury market and local consumer preferences. Additionally, a case study of Louis Vuitton
(LV), a leading Western luxury brand like was conducted to understand its strategy in China and
exploring potential areas for improvement
Venture development in the leisure industry: recommendations for a platform based startup - crafting a digital brand and marketing communications for digital native users
No full textThis individual chapter researches how to efficiently brand and market a new venture in the
leisure industry. Focused on digital natives, predominantly Gen Z and Millennials, it explores
strategies for brand positioning and marketing communications in a tech-driven era. Utilising a
combination of literature review and empirical surveys, it offers insights into digital behaviour
and preferences of this demographic. The thesis aims to develop foundational approaches for
go-to-market marketing strategies, emphasising the integration of social media, content
marketing and digital communication channels to engage and resonate with digital natives
effectively
Bioxtereo´s innovation path: product development, intellectual property, and navigating the competitive landscape
No full textThe impact of Social media influencers on the choice of tourism destinations
No full textDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsThe growing importance of social networks has significantly transformed marketing practices,
namely through the emergence of influencer marketing, which has changed consumer
behavior when choosing a tourist destination. This study aims to analyze the impact of social
media influencers on the decision-making process when choosing a tourist destination. This
research aims to assess the impact of credibility, namely characteristics such as expertise,
trustworthiness, and attractiveness, and their influence on the consumer concerning the
tourism sector. A quantitative analysis was carried out using a questionnaire, which included
a sample of 112 respondents from different age groups. The results show that despite the
growing power of SMIs, the likelihood of visiting a tourist destination based on the content
they post on social media is still a reticent trend for some consumers. However, a feeling of
similarity to an SMI can more easily influence the consumer, as can the credibility of the SMI,
which is the factor consumers seek. The results presented have relevant implications for the
study and the impact of SMIs on choosing a travel destination
The Impact of Biometrics in Assessment of Emotional Engagement of Viewers During Live Broadcasting of Sports Viewership
No full textDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Data Science for MarketingIn today's society, consumers are constantly seeking new forms of entertainment, often
utilizing multiple mediums simultaneously. Live sports broadcasts have become increasingly
popular and offer a unique opportunity for companies to reach their audience in a unique
environment, which allows the automatic processing of brand messages. These types of
broadcasts possess an exceptional emotional intensity, as the unpredictability of the final
results can incite strong emotional reactions in viewers. However, it has become increasingly
challenging for broadcasters and media owners to accurately gauge the level of emotional
involvement of a viewer. To address this issue, the present study aims to monitor continuous
viewer data through psychophysiological data points, such as galvanic skin response (GSR) and
declarative post-event answers. The goal is to determine the correlation between game
outcome uncertainty, viewers' emotions, and their attention to transmission highlights during
live sports viewership. This will help to gain insights into the emotional responses of viewers
during major sports events, particularly concerning GSR, which is an effective indicator of
emotional arousal. Moreover, this study will explore viewers' interactions with ads and brand
recall after the broadcast. By measuring GSR using third-party data, the research will provide
a more in-depth understanding of consumer emotions during the airtime of each program.
Additionally, it aims to assess the effectiveness of sponsorships and determine the return on
advertising investment for brands. Overall, the study will provide valuable insights into the
emotional experiences of viewers during live sports broadcasts, and how advertisers can
effectively connect with their audience. The findings will be useful for broadcasters and media
owners, as well as for brands looking to create more effective and engaging advertising
strategies