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Navigating early-stage challenges in sustainability reporting: a study on European sustainability reporting standards interoperability and corporate adoption, in collaboration with Msg global
No full textThis thesis identifies and examines the challenges encountered by companies in the
practice of sustainability reporting, through the analysis of literature review, workshops, and
the employment of qualitative research methodologies involving semi-structured interviews.
Findings underscore multifaceted challenges, including issues related to the implementation of
an effective data collection process, and to the expertise required for the sustainability reporting
practice.
Addressing these challenges is crucial for businesses to increase accuracy in sustainability
reporting. Collaboration among industries, regulatory support, and the development of robust
methodologies are essential to overcoming these impediments. The implications extend beyond
business, impacting regulatory bodies and stakeholders
Enhancing customer satisfaction in telecommunications: a generative artificial intelligence chatbot analysis
No full textThis study, conducted in collaboration with a European telecommunications
company, explores the impact of a Generative AI chatbot on customer satisfaction, a driver for
customer retention. Using quantitative data methods and the descriptive properties of logistic
regression, the research uncovers nuanced insights by analyzing shifts in customer behavior,
technology effectiveness, and key factors influencing explicit customer feedback. Findings
revealed a positive influence on customer satisfaction and uncovered the multifaceted nature of
feedback, specifically regarding service complaints. It laid a foundation for data-driven
decision-making towards future work being done in the dynamic landscape of customer
interactions with the chatbot
Internationalization project of salivitae - an in-depth market analysis of Spain
No full textThis thesis conceptualizes an internationalization strategy for Salivitae, which produces and
sells Salicornia. Using primary and secondary data, Salivitae’s current situation in Portugal is
analysed. Through combining clustering and ranking methods, the five markets with the highest
potential are identified. Spain is analysed in-depth regarding market attractiveness. Different
entry modes are scrutinized, with direct exporting presenting itself as the most suitable. The
marketing plan gives recommendations on how Salivitae should offer its product in the German
market. The financial plan evaluates the present and future financial situation of Salivitae using
different scenarios
Analysis on the development Status of Short Video News Self-media in China
No full textAfter COVID-19, short-video social software led by TikTok and Douyin (Chinese version) became popular worldwide. At the same time, some traditional media gradually fell out of young people’s attention due to their old forms and failure to keep up with the trend. In this environment, short-video news self-media have begun to take their place in China’s media industry. This study aims to explore the rise of short-video news self-media in China and its profit model. Although the literature on this field is relatively limited, short video news self-media, as an emerging form of media, has important research value. This dissertation first introduces relevant concepts, including short video, self-media, and short video news, to provide readers with background knowledge. Then, it discusses in detail the basic operation mode, content characteristics, and profitability of Douyin. In addition, this study explains the creators’ motivations and examines the impact of censorship and self-censorship on self-media in China. This dissertation hopes to fill the research gap of short video news self-media and provide insights for understanding media transformation and news ecological change
Post-Colonial International Organizations: a comparative study between CPLP, Commonwealth and Francophonie
No full textNuma ordem internacional focada no multilateralismo e onde as organizações internacionais ocupam um grande destaque, as organizações internacionais de cariz póscolonial servem um papel fundamental dentro da mesma. Estas organizações, que
congregam em si ex-mestres coloniais e as respetivas ex-colónias, têm a grande tarefa de, através da cooperação, centrada em fatores comuns entre os seus estados-membros, como a língua ou a cultura, esbater um legado histórico de colonialismo e de opressão de vários destes Estados. A análise de três destas organizações, a Comunidade de Países de Língua Portuguesa, a Organização Internacional da Francofonia e a Commonwealth of Nations, organizações congregam os antigos impérios coloniais de Portugal, França e Reino Unido, respetivamente. Após uma análise das mesmas, foi possível concluir que, apesar destas organizações possuírem origens diferentes, em muito determinadas pelo tipo de regime e pela forma como foi abordada a questão da descolonização, todas adotaram, na atualidade, objetivos e missões comuns, muito conotadas com a defesa dos valores estabelecidos pela Carta das Nações Unidas. Paralelamente a estes objetivos idílicos, contudo, está o contraste da realidade das organizações e dos seus estados-membros, cuja ação muitas vezes se traduz em violações dos estatutos das organizações a que pertencem. Estas transgressões, de violações de direitos humanos a violações de liberdades individuais e políticas, são abordadas por estas três organizações de formas díspares, com algumas a ceder face a estas pressões, secundarizando os seus objetivos em nome de objetivos paralelos dos estados-membros, enquanto outras aguentam as mesmas e conseguem conservar a sua integridade.In an international order focused on multilateralism and where international
organizations occupy a great prominence, post-colonial international organizations serve
a fundamental role within it. These organizations, which bring together former colonial
masters and their respective former colonies, have the great task of managing a historical
legacy of colonialism and oppression of several of these states through cooperation,
centered on common factors among their member states, such as language or culture. The analysis of three of these organizations, the Community of Portuguese Language
Countries, the International Organization of the Francophonie and the Commonwealth of
Nations, organizations that bring together the former colonial empires of Portugal, France
and the United Kingdom, respectively. After an analysis of them, it was possible to
conclude that, although these organizations have different origins, largely determined by
the type of regime they possessed and the way in which the issue of decolonization was
addressed, all of them have adopted, at the present day, common objectives and missions, very connoted with the defense of the values established by the Charter of the United Nations. Parallel to these idyllic goals, however, is the contrast of the reality of
organizations and their member states, whose action often translates into violations of the statutes of the organizations to which they belong. These transgressions, from human
rights violations to violations of individual and political freedoms, are addressed by these
three organizations in disparate ways, with some yielding to these pressures, seconding
their goals in the name of parallel goals of member states, while others endure them and
manage to preserve their integrity
Relatório de Estágio na Alêtheia
No full textEste relatório, elaborado com o objetivo de obtenção do grau de mestre em Edição de Texto, pretende abordar as tarefas realizadas, conhecimentos obtidos e funções desempenhadas ao longo do estágio realizado sob orientação científica do Professor Rui Zink.This report, developed for the master’s degree in Text editing aims to recite the tasks undertaken, the knowledge and the worked performed at internship under the orientation of Professor Rui Zink
Estudo da atividade antimalárica de endoperóxidos
No full textResumo
A malária, umas das principais doenças infeciosas globais, e causada por parasitas do
género Plasmodium spp. é transmitida por mosquitos fêmea do género Anopheles spp.
A resistência de Plasmodium falciparum aos tratamentos antimaláricos tem
impulsionado a busca por novas soluções terapêuticas.
O presente trabalho focou-se na avaliação da atividade antimalárica de novos
endoperóxidos sintéticos contra estirpes resistentes e sensíveis de P. falciparum.
Utilizando técnicas in vitro (citometria de fluxo), os compostos foram testados quanto
à sua capacidade de inibir a proliferação dos parasitas, com a determinação dos
valores de IC50 servindo como medida de atividade. O estudo abrangeu também a
análise da atividade estádio-específica dos compostos, verificando a sua eficácia em
diferentes fases do ciclo do parasita.
Todos os 7 compostos testados, apresentaram atividade sub-micromolar (IC50 < 1μM)
contra ambas as estirpes 3D7HT-GFP (sensível) e IPC5202 (resistente). Destes, 6
exibiram IC50 <100 nM, variando entre 2,19 - 31,95 nM na estirpe sensível e 2,44 -
58,08 nM na resistente. Um dos compostos, o trioxolano AS04, foi encapsulado numa
partícula formada por cucurbitilos, o conjunto AS04+partícula foi designado AG521.
A diferença de atividade entre AS04 e AG521 foi pouco apreciável sendo que o IC50
se manteve abaixo dos 100 nM, e no range de atividades in vitro demonstrada por
outros endoperóxidos em uso clínico como a DHA, o arteméter ou o artesunato.
Os resultados indicam que os endoperóxidos testados mantêm atividade substancial
contra as estirpes de P. falciparum, suscetíveis e resistentes a derivados da
artemisinina, sugerindo que estes compostos possuem promissor potencial como
antimaláricos.Abstract
Malaria, one of the main global infectious diseases, is caused by parasites of the genus
Plasmodium spp. transmitted by female mosquitoes of the genus Anopheles spp. The
resistance of Plasmodium falciparum to antimalarial treatments has driven the search for
new therapeutic solutions.
The present work focuses on the evaluation of the antimalarial activity of new synthetic
endoperoxides, against resistant and sensitive strains of P. falciparum. Using in vitro
techniques (fow cytometry), the compounds were tested for their ability to inhibit parasite
proliferation, with the determination of IC50 values as a measure of activity. The study
also covered the analysis of the stage-specific activity of the compounds, verifying their
effectiveness in different phases of the parasite life cycle.
All 7 compounds tested, showed sub-micromolar activity (IC50 < 1μM) against both
strains 3D7HT-GFP (sensitive) and IPC5202 (resistant). Of these, 6 exhibited IC50 <100
nM, ranging between 2.19 - 31.95 nM in for the sensitive strain and 2.44 - 58.08 nM for
the resistant strain. One of the compounds, trioxolane AS04, was encapsulated in a
particle formed by cucurbiturils, the AS04+particle was designated AG521. The
difference in activity between AS04 and AG521 was low, with the IC50 remaining below
100 nM, and within the range of in vitro activities demonstrated by other endoperoxides
in clinical use, such as DHA, artemether or artesunate.
The results indicate that the endoperoxides tested, had substantial activity against both
susceptible and resistant P. falciparum strains to artemisinin derivatives, suggesting that
these compounds have promising potential as antimalarials
Impact of marketing and sales practices on business results: consumer goods industry - literature review and approaching the scoring model
No full textMeasuring the success of marketing and sales practices is essential
for businesses to make informed decisions and drive growth. To
address the challenge of quantifying this success, FI Consulting
developed a comprehensive scoring model based on a
questionnaire. This model was tested across four different
industries, including Consumer Goods, to assess its correlation
with financial results. The results of the study provide valuable
insights into the best practices for each industry and how they
impact business outcomes.
It is important to note that the impact and relevance of KPIs may
vary from one industry to another, making it necessary to use
industry-specific models to accurately measure the impact of
marketing and sales practices. This study highlights the current
challenges faced by the Consumer Goods industry, such as the
impact of the Covid-19 pandemic and the importance of
sustainability, innovation, and technology. By combining a robust
scoring model with industry-specific insights, businesses can make
data-driven decisions to drive growth and achieve success
Aquapurgo - a business plan for a Greentech start-up tackling pfas destruction: business model & operations
No full textThis work project is based on a Field Lab (FL), which challenges students to develop a start-up
in a real context.
The following thesis is based on a recent scientific finding and its marketability. Throughout
the FL, the student group investigated a pressing issue and its repercussions on society. The
students pursued the development of a plan through an investigation of all stakeholders
involved and backed the material with current industry data in order to provide a novel and
distinct solution to the issue. The following thesis depicts a marketable solution that includes
managerial and operational strategies
How to communicate Givenchy´s prime libre loose Powder to young consumers in Germany
No full textThis work project explores the intricacies of consumer perception surrounding Givenchy’s
Prisme Libre Lose Powder, revealing challenges in its intuitive understanding, potentially
acting as a purchase barrier. To address this, the study proposes effective communication
strategies tailored for young luxury beauty consumers in Germany. The recommendations
emphasize four pivotal aspects: mitigating purchase barriers through communication,
understanding the distinct make-up needs of the young consumer segment and aligning
communication accordingly, adopting an appropriate tone for luxury communication, and
incorporating insights of the consumer decision journey of the young segment