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Enhancing quest United Kingdoms market performance by performing a growth challenge diagnostics
No full textThis work project aims to analyze growth challenges faced by Quest in the United Kingdom (UK),
investigating underlying factors and the possibility of a new business model. Using a literature
review, expert interviews, and employee attitude measurements, this study will recommend the
adoption of a direct-to-consumer (D2C) strategy, coupled with a change of internal human
resources practices. Although this study is subject to limitations in certain areas, it will provide
valuable insights into the company's future decisions.
Keywords: growth challenge, business model change, employee motivation, job characteristics,
digital marketing
Achieving the problem-solution fit with a value proposition developed by Gl
No full textThis Work Project, done in the format of a Direct Research Internship, covers the necessary
process to build a product with validated demand, made from the waste generated by a juice
manufacturing company called sonatural, owned by GL SA, for the purpose of my master thesis.
As I am pursuing the Area of Expertise in Entrepreneurship & Innovation, my goal with this
research isto apply the fundamental concepts of the lean startup approach and the entrepreneurial
frameworks that we were taught to us throughout the curricular program. I will focus on the first
stage of the Customer Development Process- Problem-Solution fit- by discovering and
validating our target customer, testing our hypothesis with field experiments to better understand
who the customer is, what is their biggest need and how can we better satisfy them with the value
proposition that is being developed with G
A consulting lab on grupo Ageas´ Portugal value proposition to aid people and companies in this new remote era through the dynamization of Portugal´s countryside
No full textThe current project concerns the conception of a value proposition for people and
companies in a new remote era, namely aiding Grupo Ageas Portugal in developing targeted
products or services. An extensive market assessment, the identification of the primary needs
and pain points of the considered stakeholders, as well as a value proposition design, are the
significant steps taken in the approach. The project's outcome is divided into a high-level value
proposition for companies and an in-depth value proposition targeted at digital nomads,
finalized by a proposed pilot project and a set of recommendations
How communication within job ads influence application rate
No full textBecoming an employer of choice is a top priority for many consulting firms, and a challenge
for the ones with low brand awareness. This thesis aims to investigate the impact of
communicating specific elements, considered key to target candidates, in job ads on application
rates. By combining qualitative and quantitative analysis, research identifies the effect of
communicating information about compensation package, attractive work-life balance, and
attractive compensation for the working hours. Recommendations on adding value to a
company’s proposition and, subsequently, effectively communicating it are given, and
contribute to literature aiding organizations in enhancing talent conversion efforts
Quiet luxury consumer dynamics: the significance of sustainability in quiet luxury consumers purchase decisions
No full textQuiet luxury is defined as the consumption of subtly marked products recognized by consumers with the cultural capital to decode these signals (Berger and Ward 2010). This consumer segment has experienced notable growth, accelerated by the emerging quiet luxury trend. However, there is limited research on whether sustainability is a primary purchase driver for quiet luxury consumers. Qualitative research found that sustainability is not a primary consideration in quiet luxury purchases. Nonetheless, consumers expect luxury brands to engage in ESG practices and adhere to ethical standards. Therefore, research recommends brands embed ESG initiatives in their DNA and communicate them transparently
Artificial intelligence in asset management companies - an exploratory study in business practice
No full textThis research explores the role of AI in key account management (KAM) within asset management companies. Through seven semi-structured expert interviews, key tasks, success factors, and challenges of KAM are identified, alongside current AI usage, its impact, and future organizational plans. Findings reveal minimal current AI implementation, focusing on administrative tasks, with significant potential in reporting and communication. Challenges include data sensitivity, regulatory constraints, and high implementation costs. Recommendations highlight the need for targeted training, use-case-based AI integration, and enhanced change management strategies. The study addresses a literature gap, providing insights for academia and practical implications for asset management firms
Designing and implementing smart homes: meeting European customer needs and preferences
No full textThis work project explores the design and implementation of smart homes to meet the evolving needs and preferences of European customers. By combining literature review and expert interviews, this project identifies key factors driving the smart home market, such as regulatory frameworks, consumer demands, and barriers to adoption. The research highlights the importance of user-friendly, secure, and cost-conscious design, and provides recommendations to guide manufacturers during the development of products. Therefore, the project contributes insights to the rapidly evolving smart home market, serving as a resource for product manufacturers and designers
Influence of employer brand traits on workplace preference
No full textIn today's competitive talent market, employer branding is crucial for consulting firms like
McKinsey & Company. As graduates in 2024 increasingly prioritize work-life balance, job
security, and supportive culture, this research examines the key employer brand traits that attract
top talent to McKinsey. Throught in-depth interviews, the study reveals specific factors in
McKinsey’s employer brand that attract top talent, providing valuable managerial implications
to enhance the firm's recruitment and employer branding strategies
Nowcasting inflation expectations using twitter
No full textThis study explores the potential of Twitter to forecast inflation expectations through
various machine learning models. Twitter-based measures of inflation were shown to be
correlated with survey-based inflation expectations. No single regression model was
consistently superior, although PCA-Ridge appears to be appropriate. The study also unveiled
potential issues with data cleaning, model overfitting, and limitations in available data. These
findings advance the understanding of economic forecasting using unconventional data sources,
opening pathways for future research
M A R - an innovative collagen solution to redefine the future of wellness while protecting marine ecosystems: marketing strategy & business model
No full textWithin the “Building Companies Based on Science” field lab, the objective of this work project
is to create MAR, a start-up company that offers innovative collagen supplements, capitalizing
on a proprietary collagenase sourced from marine bacteria, a groundbreaking innovation
attributed to Dr Elin Moe. This enzyme efficiently degrades collagen from tuna skin, yielding
collagen peptides that hold significant commercial value. Thus, we aim to formulate a visionary
business plan for MAR, paving the way for the transformation of these tuna collagen peptides
into innovative collagen supplements that will redefine one’s relationship with their skin