69166 research outputs found
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The cost of capital for impact investments: application to smallholder farming in Kenya
No full textThis paper examines the impact of CSR on the cost of capital in a social
development project in Kenya. The findings indicate a positive relationship between CSR
activities and the cost of capital, underscoring the significance of integrating CSR into
business practices. The findings emphasize the importance of determining the correct cost of
capital and discount rate, as even small differences can significantly impact investment
decisions and net present value. Incorporating CSR as a core business element is shown to
enhance company performance and align with the growing demand for responsible practices,
attracting both talent and investment
Investigating the potential impact of the payments industry on sustainability - an exploratory study of challenges, opportunities, and future directions
No full textThis project expands on the CEMS business project in collaboration with Mastercard, focusing on
future-proofing their business model. One key area of that is understanding the role of the payments
sector in promoting sustainability. Until now, there hasn't been a comprehensive discussion about
the overall impact and influence of the payments industry. Through desk research and expert
interviews, this study reveals that while some efforts towards sustainability exist, there is still
significant room for making meaningful changes. To facilitate this, it is crucial to prioritize
consumer education, leverage technology effectively, and establish necessary regulations for both
businesses and consumers
Digital fan engagement in football: exploring the potential of extended reality solutions for overcoming challenges in the Deutsche Fußball-liga E.V
No full textThe football industry's continuous growth and the impact of the COVID-19 pandemic have
amplified the significance and advancement of digital fan engagement, with XR technologies
expected to provide immersive experiences. This study investigates the potentials of XR in
football fan engagement through an online survey analyzing fan attitudes towards XR and
media consumption behaviors, addressing the Deutsche Fußball-Liga´s (DFL) challenges in
achieving sustainable growth. Results indicate a generally positive attitude towards XR, though
explicit enthusiasm for integrating it into fan engagement remains limited. A correlation was
found between previous XR experiences and users’ willingness to pay. The study's novelty lies
in integrating these findings with insights into football fans' digital content preferences, guiding
the strategic implementation of XR technologies
Global flavors in Korea - how to enter the South Korean food & beverage market most effectively
No full textThis work project establishes guidelines for foreign food & beverage companies on how to enter
the South Korean market with respect to the most suitable mode of entry and effective marketing
mix. The study derives its recommendation by utilizing mixed-methods research approach with
experts’ interviews, macroeconomic analysis, and case studies of past entries of foreign companies.
The key recommendations are to enter the market by partnering up with a local party and localizing
its product offering and operation by tailoring it to the South Korean taste. Doing so the study
provides practical insights for prospective mangers
Enhancing employee retention strategies: addressing inadequate job challenges and employee dissatisfaction among gen z and Millennials at Bnp paribas
No full textThis study investigates employee retention challenges among Generation Z and Millennials
employees at BNP Paribas. It explores strategies to enhance staff retention by addressing their
concerns and dissatisfaction. The research identifies key factors for job satisfaction,
emphasizing purpose-driven work, empowerment, and commitment to societal impact.
Practical implications involve implementing inclusive strategies, fostering growth
opportunities, and prioritizing environmental responsibility. This research adds to the existing
knowledge on employee retention and offers actionable suggestions to improve satisfaction
among Generation Z and Millennials employees at BNP Paribas
The impact of immersive experiences on brand attitude: the role of personal values of generation z
No full textNew trends are pressuring companies to creating unique experiences for consumers. Existent
research has not fully addressed the role of Gen Z’s values in consumption. This research
examines the influence of immersive experiences on brand attitude and the impact of Gen Z’s
personal values. By means of an explorative, qualitative study, in-depth interviews were
conducted among students. Drawing on theory and insights from interviews, the study proposes
that immersive experiences positively influence brand attitude, with this effect amplified when
they align with their personal values. The study contributes to existing literature and provides
managers with insights into Gen Z’s behavior
A synergistic enhancement to demand forecasting using neural networks with voids - shaping demand and recommending strategic actions with gen A I
No full textThis paper presents a collaborative effort encompassing four key individual contributions:
optimising feature selection in Temporal Fusion Transformers, enhancing anomaly de tection during special events, examining the impact of Cross-Client data integration on
forecasting accuracy, and leveraging Generative AI for strategic business recommenda tions. Collectively, these studies reveal significant advancements in demand forecasting
and management for e-commerce companies. The results demonstrate improved predic tive accuracy, efficient anomaly handling during critical sales periods, insights into the
benefits and limitations of aggregated data models, and advantages of using generative AI
for recommending business action to mitigate operational risks
The gender gap in highly demanding careers: women struggles to grow in consulting
No full textDespite efforts to hire more women in management consulting, the gender gap in senior
management positions is not narrowing. Introducing more people to the talent pipeline will not fix
the problem without strengthening the pipeline itself first. This paper goes through the faults of
promotion schemes, biased performance evaluations as well as the motherhood penalty and how
it stagnates women’s career progression. Finally, it contextualizes management consulting
companies on how to structure opportunities within the firm to support women’s growth and
improve retention as well as their role within society to pioneer change and promote gender
equality
The Bpi pricing approach: how to attract and retain young professionals and adults in Portugal :pricing strategy, pricing concepts and theory, customer lifetime vlue
No full textIncreasing customer loyalty by developing a strategic partnership roadmap: assessing the current landscape through a comprehensive analysis of the food retail industry
No full textThis project aims to devise a strategic partnership roadmap to enhance Pingo Doce's customer
loyalty program through the 'O Meu Pingo Doce' app. Targeting primarily Generation Z and
Millennials, the objective is to engage young individuals and families by establishing
meaningful partnerships. This project starts with a comprehensive Diagnosis and Analysis
phase that delves into relevant concepts about customer loyalty, such as pillars, trends, and the
main types of loyalty programs. Additionally, four key frameworks were applied to examine
both the internal and external environment of Pingo Doce, including the SWOT Analysis,
Resource-based View, STEEP Analysis, and Porter's Five Forces. In addition, the methodology
integrates a benchmark, and best practices, along with extensive qualitative and quantitative
research. The insights gained from this research informed the creation of persona hypotheses,
which then guided the development of final recommendations for three partnership proposals