69166 research outputs found
Sort by
Embracing sustainability in MNEs: how sustainability professionals convince senior business leaders to adopt sustainable strategies
No full textThis thesis explores how sustainability professionals (SPs) can effectively convince senior
business leaders (SBLs) in multinational enterprises (MNEs) to prioritize sustainability in their
decision-making. Utilizing grounded theory and qualitative interviews, the research identifies
three key strategies: sustainability engagement, organizational integration, and leveraging
external influence factors. The findings suggest that successful SPs align sustainability goals
with business objectives, embed sustainability into corporate culture, and harness external
pressures such as regulations and market trends. This study contributes to both academic
understanding and practical approaches for advancing sustainability in large organizations
Enhancing the polish green venture ecosystem: insights from Germany´s quintuple helix model
No full textThe transition towards a sustainable and green economy is a critical global objective driven by the urgent need to address climate change and environmental degradation. This study explores the implementation of the Quintuple Helix model in Germany to support green ventures and identifies lessons applicable to Poland. It aims to develop guidelines and strategies to overcome barriers in Poland's green venture ecosystem. The research addresses key questions about the model's application, successful initiatives in Germany, barriers in Poland, and strategies to foster green innovation
Football scouting department evaluation and compensation model applied to SL Benfica - the impact of football players´ market value in the model
No full textThis Work Project aims to provide SL Benfica with a new performance-based compensation model, specifically built for their scouting department, accounting not only quantitative but also qualitative criteria when evaluating professional football scouts’ performance. Based on research about Human Resources Management, Performance Management and Compensation, on the analysis of the club’s current Performance Evaluation model and on interviews pursued with every member of the department, some KPIs were set up to boost scouts’ future performance and to create the new compensation model. To understand the weight of some variables on player’s market value change, the following Dissertation was made
How to grow Mateus business in Spain, focusing on activating critical summer spots - developing the brand identity and brand elements for Mateus in Spain
No full textThis project aims to develop a marketing strategy that addresses the research question "How to
grow Mateus's business in Spain, focusing on activating critical summer spots”. To address the lack
of differentiation in the fragmented Spanish wine market, a tailored positioning for Mateus in Spain
is proposed based on qualitative and quantitative research. First, the STP process is used to identify
the most attractive target group with the greatest potential. Based on this, an updated brand identity
and marketing mix tailored to the Spanish market are developed. Finally, a communication strategy
is presented underlining the new positioning
Adapting luxury multibrand e-commerce strategies: how can western luxury multibrand e-commerce adapt Chinese advanced strategies to reinvent themselves for market success
No full textThis thesis explores the strategies luxury multibrand e-commerce platforms in the US and
Europe can adopt from Chinese counterparts to enhance market success. It examines how
Chinese platforms like Tmall and JD.com utilize advanced technologies, personalized
marketing, and immersive shopping experiences to drive consumer engagement and sales.
Through qualitative interviews with Western and Chinese consumers, the study identifies key
challenges and opportunities, emphasizing the importance of personalized services, interactive
features, and high-quality presentation. The findings offer strategic insights for Western luxury
e-commerce platforms to innovate and better connect with their target audiences in an
increasingly digital marketplace
Barriers to the advancement of renewable energy in Chile: 2024 vs 2015
No full textThis paper investigates barriers to the advancement of RE in Chile. A comprehensive literature review unveils a research gap by finding that no dedicated, empirical barrier study across different RETs has been conducted in Chile since 2015. The study applies a mixed methods approach consisting of online questionnaire and semi-structured expert interviews to identify and rank the most pressing Chilean barriers to the diffusion of RE. Primary research reveals grid infrastructure and environmental permits to be the most severe barriers while commercial barriers lost relative importance. After discussing results, the study concludes with tailored recommendations for policy makers and practitioners
Improving alarm management in manufacturing: a clustering approach for deriving insights from Abb´s error logs
No full textIn manufacturing, effective alarm management is critical for maintaining high production efficiency.
This research applies advanced clustering techniques to analyze error logs from ABB's
socket outlet production line. It compares BERTopic, hierarchical clustering, and supervised clustering
to identify patterns and trends in alarm data. BERTopic emerged as the most effective
method, providing coherent and meaningful clusters. The analysis revealed significant insights
into recurring alarm issues, critical alarms, and their impact on production metrics. These findings
can help ABB enhance efficiency through targeted interventions. Recommendations include advanced
alarm filtering, real-time monitoring systems, and combining data-driven insights with expert
knowledge
Rethink the food & beverage offering for Pestana city hotels in Portugal and Spain: communications plan for Pestana city hotels food & beverage offering
No full textThis thesis project redefines the Food & Beverage offerings for Pestana City Hotels in Portugal
and Spain, focusing on Pestana Pousadas de Portugal, Pestana Collection Hotels, and Pestana
CR7 Lifestyle Hotels. The individual contribution focuses on marketing, communication, and
action objectives and advertising, promotion, and PR actions crafted specifically for them.
Keywords: F&B; Hotels; Trends; Business Model; Marketing; Communications Plan;
Advertising; Promotion; Integrated marketing Communications; Creative Strategy; Media
Strategy; Marketing Objectives; Communication Objectives; Campaign Tracking
Knowledge transfer in strategic partnerships between large corporations and startups: the example of banks and fintech startups in the dach region
No full textThis paper examines how knowledge transfer (KT) in strategic partnerships between
large corporations and startups, on the example of banks and fintech startups (FS) in the DACH
region, can be improved by specific mechanisms. It reveals primary enablers, secondary
enablers, and barriers for banks, FSs and on an inter-organizational level. By considering this
information, a model with specific actions was developed, including five steps: organizational
structure, KT setup, KT enforcement, human capital, and culture. Under consideration of the
market, restrictions, fragmentation, and other factors, the model could be applied overall to
partnerships beyond banks and FSs
How to achieve a breaktrough in the codfish category, increasing penetration of the brand Riberalves in the younger consumer segment (18-34) in Portugal - elaborate the pricing strategy
No full textThis project examines the challenge faced by Riberalves, a player in the codfish industry, in
remaining relevant among the young Portuguese consumer segment while adapting to their
shifting consumer preferences. The research employs a comprehensive marketing business plan
grounded on the Five C's analysis, supported by qualitative and quantitative research. The
pricing individual assignment shows the rationale for the pricing strategy, justifying the
adoption of value-based approach