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The challenge of equity funding access to ensure financial sustainability and diversification of non-profit organisations
No full textThe current economy is impacted by many twists and turns. This includes the inflation which
followed the Covid-19 pandemic. Faced with this changing environment, non-profit
organisations are confronting a slowdown in their funding as the demand for their services
continues increasing.
This situation obligated non-profits to diversify their funding sources by alternating between
debt and grant financing. However, this ever-increasing funding shortfall and non-profits’
inability by law to provide ownership, is pushing these organisations into a starvation cycle.
This paper will focus on the access to equity financing for non-profits to diversify their funding
sources and overcome the starvation cycle while ensuring financing sustainability
Shaping the future of medical training: a scenario analysis for launching advanced clinical simulation centers as a holistic product in Spain
No full textThroughout the Business Project the team conducted an extensive market analysis and
formulated a Go-To-Market strategy for advanced clinical simulation centers. To enhance
strategic management, the Work Project conducted an in-depth analysis, identifying critical
market uncertainties. Building upon this, three distinct scenarios were developed, and
competitive advantages within each scenario were highlighted. Based on the findings of this
paper, it can be inferred that the present circumstances closely resemble the base-case scenario,
indicating a favorable window for market entry. However, it is crucial to consider associated
risks before committing to a course of action
Sleep as a service by Emma - the sleep company: building brand identity and service development for Emma rent
No full textThe work project explores if there is a market for "Sleep as a Service" in Germany to create a
profitable and sustainable revenue stream for the mattress company Emma. After both
qualitative and quantitative research has been conducted, the mattress renting model Emma
Rent was introduced. For this service, a marketing plan and communication campaign were
developed and to provide further detail, the individual assignment focused on the brand
identity, including delving into the brand elements that comprise it, and the first component of
the marketing mix, the product, namely the service that Emma Rent offers. Finally, a roadmap
for the future of this service was developed
Consulting lab on indie campers: digital marketing investment reframing
No full textThe consulting project outlined in this thesis was conducted with Nova Bikes, a Spanish bikes
provider operating across Europe and North America. The client has relied on daily human
analysis of Google Analytics and Google Ads performance to manage its digital marketing
investment as it is its sole means of attracting customers to its platform. The consultant was
called upon to develop a framework that increases cost efficiency in the management of the
already existing digital advertising campaigns. A replicable MVP was produced for the problem
in hand for the location of Lisbon which was complemented with a set of recommendations
How do investors perceive clean energy projects? A comparative event study analysis on the market reaction to energy projects announcements
No full textNowadays, investors increasingly claim prioritisation of sustainability issues in their investment
decisions. This paper examines if investors translate these claims into actions by conducting a
comparative event study analysis of returns to green and brown energy project announcements.
The findings reveal that investors prioritise and value the sustainability aspect of their equity
investments in the energy sector. Indeed, green project announcements are associated with
significantly higher returns compared to brown. These results contribute to informing companies
in the energy sector on designing their future strategies
How brand tribalism influences brand relationships and brand extensions? The oakley case
No full textThis research explores the connection between consumers and the Oakley brand, focusing on
brand tribalism as a key factor in shaping consumer-brand relationships. By examining the
impact of brand tribalism on overall brand relationships, the study finds that leveraging
strong brand relationship can facilitate brand extensions, as customers who strongly identify
with Oakley sports categories are more likely to embrace and support new offerings. Creating
dedicated brand tribes for specific sports or lifestyle interests will foster a sense of belonging
and exclusivity. Incorporating these findings, Oakley can strengthen brand relationships,
expand into new product categories, and foster a thriving brand community
A comparative analysis of sustainability in the automotive front office from a customer perspective in the Norwegian and Hungarian market
No full textThis study discusses the opinions and attitudes of potential customers of car dealerships from
Norway and Hungary. Firs, I introduce the Business Project that this Work Project was based
upon. Particularly, I highlight our key findings and recommendations. The methodology used
for this research comprises of literature review and semi-structured interviews with
Norwegians and Hungarians. The results indicate that potential customers think that
sustainability is important, however, what dealerships are doing are minor actions only, and
implementing these should be the norm everywhere. The study recommends to dealerships to
implement the specific measures and gain more knowledge about future customers
Innovative partnerships and strategies for financial sustainability in social institutions in Portugal (a study of three organizations)
No full textInnovative Partnerships and Strategies for Financial Sustainability in Social Institutions
(A Study of 3 Organizations)
With a heavy reliance on external funding sources, such as public programs and private donations,
social institutions face increasing competition for limited resources. Through interviews with
representatives from three different entities, this study explores their approaches to financial
sustainability. By analyzing the findings, this research offers insights into effective strategies and
collaborative partnerships. The outcomes contribute to the knowledge base, providing practical
implications for social organizations and stakeholders involved in fostering financial resilience
within the Portuguese social sector
A consulting lab on Galp-s c-store B2c marketing strategy
No full textThis project goal is to support Galp in adapting its C-Store concept to the evolving consumer
trends and increase this business’s relevance. Digitalization, personalization, and
diversification are trends that are shaping the increasingly relevant concept of convenience,
which itself is continuously evolving. To understand how to leverage Galp’s C-Store value
proposition, a market analysis, with a benchmark and best practice’s identification, a customer
profile analysis, including the identification of personas, and a concept testing and validation
have been conducted within this project. The outcomes are four recommendations, two of which
both an MVP and a Pilot Test are suggeste
Analyzing drivers of brand loyalty in the luxury context
No full textThis Work Project aims to investigate the drivers of brand loyalty in the luxury context, to
enable brands to build and benefit from it. A literature review was carried out through the
analysis of thirteen articles, which allowed the development of a suggested framework based
on the results, encompassing the main transversal drivers of the various studies.
To empirically test the proposed framework, a quantitative questionnaire was conducted. The
results of the analysis provided valuable insights into the drivers of brand loyalty, brand
attachment and brand trust. Understanding what influences these variables can help companies
formulate more effective strategies to enhance brand loyalty and strengthen customer
relationship