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Enabling technologies for digital twins in industry 4.0: an Slr of technology papers in the management literature
No full textThe study approaches the Digital Twin and Industry 4.0 areas of research through a Systematic
Literature Review. Though both topics are often discussed together, the fact that their bodies
of literature are relatively new creates confusion concerning their relationship. This paper sets
out to determine how 14 key technologies of the Fourth Industrial Revolution are expected to
play into the deployment of Digital Twins, proposing a classification framework through which
their roles can be assessed. In the process, a series of quantitative analyses is conducted on the
characteristics of extant literature to gauge its maturity and key characteristics
Conscious consumer adoption in the service industry based on the case of mastercard Hungary
No full textConscious Consumer Adoption In The Service Industry Based On The Case Of Mastercard
Hungary
This paper investigates the adoption of conscious consumer practices within the service
industry, focusing on Mastercard Hungary and Generation Z (Gen Z). It examines the gap
between Gen Z's awareness and their financial behaviors towards sustainable options. Through
primary and secondary research, including a survey and focus groups, the study identifies key
factors influencing sustainable banking adoption. Recommendations for the industry include
educational initiatives and strategic adaptations to enhance sustainability in their offerings,
aiming to bridge the awareness gap and align with Gen Z's values
Shaping the future of technical education in healthcare: development of a new biomed certification program. What customers need and geyond
No full textThe thesis investigates the implementation of AI-enhanced chatbots in customer-facing forums
for Siemens Healthineers (SHS), focusing on service and educational applications. It identifies
key customer segments, evaluates large language models (LLMs), and proposes tailored solutions
to enhance customer autonomy. Through qualitative research, the study highlights critical
success factors such as intuitive UX, domain-specific understanding, and intelligent interaction
management. Recommendations include a phased implementation strategy and collaboration
with customers to ensure regulatory compliance and optimal integration
Naturevax cmbh: the groundbreaking business of plant immune elicitors
No full textThe goal of this project is to launch NatureVax GmbH, an innovative startup focused on
delivering a cutting-edge, 100% organic plant immune booster liquid solution. Our flagship
product, NatureVax, leverages a proprietary bio-compound derived from tomato pomace—a
groundbreaking advancement in agricultural biotechnology. This innovative compound not
only strengthens crop immunity but also enhances soil health and supports environmental
sustainability, creating a solution with significant commercial potential. Thus, we have
developed a forward-thinking business plan for NatureVax GmbH, transforming this scientific
breakthrough into a revolutionary agricultural product. By bridging the gap between crop
productivity, soil health, and sustainable farming practices, NatureVax aims to redefine the
future of agriculture and contribute to a more resilient food system. NatureVax GmbH aims to
secure a total of €4.3 million in funding from agricultural venture capital firms and government
grants, projecting profitability by FY 2030, driven by strategic partnerships with leading
organic farming cooperatives and agricultural input distributors across Europe. This business
plan details our go-to-market strategy, financial projections, and scalable production process
How can pousadas de Portugal attract a younger target from Portugal, Spain and France to its properties? - Segmentation, targeting and positioning; people strategy and service excellence
No full textWith an eighty-year history, Pousadas de Portugal is a unique brand in the hospitality
industry. Historical properties in prime locations and a strong gastronomical offering
contribute to its prestige. To maintain long-term sustainability and strengthen the brand's
presence in the Portuguese, Spanish and French markets, it is essential to rejuvenate the brand
to meet the needs of millennials. As a result of analysing this generation's requirements and
aspirations, it has been possible both to identify untapped opportunities, thus improving and
modernising the current service and proposing a new sub-brand catered to the so-called
experience generation, for which new brand elements were created, assuring its fit into
Pousadas’ new proposed identity. A marketing plan was devised towards delivering true
service excellence, with a special emphasis on segmentation, targeting and positioning,
defining the best service product assortment, pricing, and critical aspects of service-focused
brands such as people strategy, physical evidence and processes. Furthermore, an integrated
marketing communications plan was developed, supporting implementation.
In-depth theoretical research was also conducted into the topics of segmentation,
targeting, positioning, people strategy and service excellence, from which conclusions were
derived to provide practical literature-backed advice to Pousadas de Portugal. Besides the
obvious shift in positioning and a drastic change target-wise, it was denoted a need to further
develop staff-related initiatives to ensure a successful delivery of service excellence
Evaluating the impact of telemedicine on healthcare costs and patient outcomes in Germany
No full textThis paper explores a cost-benefit analysis of a widespread telemedicine implementation for
patients in Germany. Therefore, two separate patient journeys (physical and telemedicine) are
designed, cost items are linked to each phase, patient outcomes (benefits) are identified through
a survey among German patients, and a comparison between benefits and costs is pursued. This
paper shows not only substantial cost-saving potentials for patients by implementing
telemedicine as an alternative to physical consultation but also highlights an increase in patient
outcomes. The economic evaluation in form of a cost-benefit analysis from the patient
perspective supports a telemedicine introduction in Germany
Student voices, student choices: testing recommendations for the business post
No full textOur business project aimed to assist The Business Post in attracting and retaining loyal student
customers. To complement these recommendations, this project subjects five proposed strategies
to qualitative testing with interviews with the target population. Results suggest focusing on
creating daily visual and condensed content on Instagram, offering The Business Post for free to
attract students as readers, hosting congruent events to create brand awareness, launching a
financial education podcast, and providing personalized news. These strategies meet students'
preferences for convenient and easy-to-understand content. Overall, this work provides actionable
recommendations to increase students’ awareness on The Business Post and readership
Demand shaping in practice - investigating the use of predictive models to identify causal relationships
No full textVOIDS provides deep learning-based demand forecasting. To provide their customers with
countermeasures in response to different supply/demand scenarios, VOIDS needs to infer the
causal relationship of their clients’ data. This thesis seeks to investigate whether traditional
econometric models as well as newer machine learning models can be used to provide VOIDS
with a scalable solution for doing causal inference for their clients. The joint part will be focused
on theoretical discussions and testing, while individual part 1 compares the results with a
prediction model
Responding to innovative challengers in finance - pathways for success
No full textThe dynamic landscape of the finance industry is witnessing a notable rise in the emergence
of innovative challengers, disrupting incumbents and their practices. This study explores
incumbents´ pathways for success in responding to these innovative challengers by
developing a theoretical framework, from literature, to then discuss the specific challenges in
consumer finance, using BNP Paribas as a case study. The model identifies and analyses four
strategies that have allowed incumbents to survive and prosper; (1) organizational learning;
(2) leveraging the network; (3) adapting internal operations; (4) autonomy and organizational
culture
How to create a breakthrough in consumer-based energy communities in Portugal - marketing communications and campaign planning
No full textIn Portugal, Energy Communities are increasing their popularity as a new way of consuming
solar energy. However, it is still a market with a high lack of awareness. Greenvolt
Comunidades is a new player in this market that is focused on providing cheaper and cleaner
energy to its clients through Energy Communities. In this report, a marketing strategy was
developed for the service of Energy Communities that will be operating alongside with the
new supplementary service “Poupança Unida”. To complement this strategy, a deeper view
of the Communication Plan will be made in an individual report