Universidade Nova de Lisboa

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    Immunocompetent 3D human CNS Models: a novel approach for preclinical development of gene therapies

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    "Recombinant adeno-associated virus (rAAV) gene therapies hold significant promise for treating central nervous system (CNS) disorders. However, their effectiveness in clinical settings is often limited by the immune responses mounted by the host. Astrocytes and microglia, the resident immune cells of the CNS, play a crucial role in initiating innate immune responses, which can lead to neuroinflammation. However, a comprehensive understanding of the molecular mechanisms driving and sustaining glial cell activation remains unclear due to the lack of human models illustrating the neuro-immune axis. To accelerate the clinical use of rAAVs, thorough preclinical evaluation of their efficacy and safety in human models is essential. The in vitro replication of CNS phenotypic and functional characteristics requires advanced culture techniques to closely emulate the structural and molecular complexity of in vivo systems. Models derived from the differentiation of human induced pluripotent stem cells (hiPSCs) in a three-dimensional (3D) environment hold potential as complementary tools for animal-based preclinical research. This thesis aims to create innovative human 3D CNS models that effectively replicate the key features of neuroinflammation by integrating hiPSC technology with stirred-tank bioreactor systems and utilizing a broad array of characterization methods. The models developed for advancing preclinical research of ATMPs, specifically viral-based gene therapies, demonstrated significant potential.(...)"N/

    From intention to action: Drivers of sustainable food choices and the role of descriptive norms

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    Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business AnalyticsThis study investigates consumers' behavior regarding sustainable food consumption by integrating the Theory of Planned Behavior (TPB) with additional constructs such as descriptive norms and demographic factors. It examines the impact of attitudes, injunctive norms, perceived behavioral control, and descriptive norms on intention and actual behavior, while exploring the moderating effect of descriptive norms. Data was collected through an online survey targeting a sample of 208 Portuguese consumers. The data was analyzed using structural equation modeling (SEM). While previous research has extensively studied sustainable food consumption, this study contributes by examining new moderating and demographic factors within the TPB framework. The inclusion of descriptive norms as a moderator provides deeper insights into the nuanced drivers of sustainable food consumption, offering a more comprehensive understanding of consumer behavior. The results confirm that attitudes, injunctive norms, and perceived behavioral control significantly influence intentions, while perceived behavioral control also directly impacts actual behavior. Additionally, descriptive norms moderate the relationship between injunctive norms and intention positively and between attitudes and intention negatively, revealing a "diffusion of responsibility" effect. Age emerges as a significant predictor, with older individuals more likely to align their behavior with sustainable practices. These findings highlight the importance of social influences and demographic factors in shaping sustainable consumption patterns. Based on the findings, the study offers practical recommendations, including promoting foodcentered social events that advocate sustainability and developing age-specific educational and marketing campaigns. These strategies aim to address identified barriers and leverage cultural and social factors to foster a more sustainable food consumption landscape

    Shaping future motorsports: assessing the transferability of strategic elements from formula 1 to formula E and identifying opportunities for differentiation - fan growth analysis

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    In a context of rapidly evolving automotive technologies, this thesis explores a strategic alignment and transferability between Formula 1 and Formula E. By conducting a comprehensive investigation applying strategic frameworks such as SWOT and PESTEL analyses, as well as extensive primary research through questionnaires and expert interviews, the relevant strategic levers proposed by Formula E (Core Product, Fan Growth and Brand Perception) are independently verified. The findings contribute insights into the sustainable development of motorsport industries by providing an objective validation of Formula E's strategic outlook and a roadmap for future strategic directions towards the competitive landscape

    The influence of Green Branding on Brand Loyalty: Retailer’s Private Label Food Brands context

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    Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsIn the context of food retail private-label brands, this study examines the relationship between perceived environmental responsibility, green brand trust, attitudes towards green branding and health claims, and how their combined impact brand loyalty. The study intends to investigate how customer perception, trust, and loyalty toward private-label food items are influenced by sustainability features and health-related claims, both separately and in combination. Using a quantitative experimental design analysis with the participation of 507 people in Portugal, was examined their reactions to four different milk product conditions: neutral (no claims), sustainable-only, healthy-only, and sustainable-healthy combination. Five hypotheses addressing the connections between attitude towards green branding and health claims, perceived environmental responsibility, green brand trust, and their effect on brand loyalty were tested using a structural model. The findings show that green brand trust is highly influenced by perceived environmental responsibility, which in turn promotes favourable perceptions and increases brand loyalty. Furthermore, the relationship between trust and loyalty is mediated by attitude towards green branding, but the combination of sustainability and health traits yielded the highest levels of loyalty under all settings. These findings offer practical advice for private-label food manufacturers looking to increase consumer loyalty through integrated green branding strategies, as well as theoretical insights into the combined benefits of sustainability and health claims

    Predicting Flood Risk Across Geographical Regions Using Machine Learning and Transfer Learning Techniques

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    Dissertation submitted in partial fulfilment of the requirements for the Degree of Master of Science in Geospatial TechnologiesFloods are major natural disasters that cause significant harm to lives and properties. Identifying areas prone to flooding is essential for mitigating the impacts of floods, as decision makers can implement necessary policies in these flood-prone areas. Machine learning has proven highly effective in identifying flood-prone areas; however, it typically requires historical flood data from a region to predict flood-prone areas in that region. Machine learning is limited in areas that lack historical flood data. Transfer learning allows a machine learning model trained on data from one location to predict flood risk in another. This study examines the effectiveness of using transfer learning to predict flooding in different study areas. A machine learning model was trained on flood data, including historical flood maps of Bangladesh, and then used to predict flood-prone regions in Nigeria and Myanmar (Burma). Historical flood maps of Nigeria and Myanmar were used to validate the model’s accuracy in identifying flood-prone regions. The model captured 32.33% and 26.66% of the areas that were flooded in Nigeria and Myanmar (Burma), respectively, as flood-prone areas. Although these figures are modest, incorporating training data from other study areas could improve the model's predictive capability. A dashboard was also created that can be used for flood risk assessment in any part of the world. The dashboard was used to predict flood risk areas in Accra which has no historical flood data

    Validação de Metodologias de Limpeza de Equipamentos e Superfícies

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    A segurança dos alimentos é um dos aspetos mais cruciais nas indústrias alimentares, tendo implicações diretas na saúde pública e na economia. Este estudo teve como objetivo avaliar a higienização dos equipamentos, superfícies e das luvas dos colaboradores, identificando potenciais falhas no processo. Na primeira fase de metodologia, foi realizada a validação dos planos de higienização por meio de análises microbiológicas (52 amostras) e medições de pH (89 medições), utilizando zaragatoas e fitas de pH, respetivamente. Os resultados indicaram que, antes da higienização, as luvas dos manipuladores de alimentos apresentavam níveis de contaminação elevada (1.51-3.45 log ufc.cm-2), tendo uma redução de 90% nas amostras após a higienização. No entanto, em relação aos equipamentos e superfícies, observou-se áreas mais críticas, especialmente na produção 2 (3.65 e 3.92 log ufc.cm-2), mesmo após a higienização final, evidenciando falhas no processo. A análise do questionário revelou lacunas no conhecimento dos manipuladores quanto à higienização das mãos e à identificação de possíveis fontes de contaminação. Conclui-se que é essencial ajustar os procedimentos de higienização de modo a garantir a uniformidade nos resultados e implementar formações contínuas, a fim de consciencializar os colaboradores sobre a importância das boas práticas de higiene.Abstract: Food safety is one of the most crucial aspects in the food industry, having direct implications on public health and the economy. This study aimed to evaluate the hygienization of the equipment and the surfaces, as well as the employees' gloves, identifying potential faults in the process. In the first phase of the methodology, the validation of the hygienization plans was performed through microbiological analysis (52 samples) and pH measurements (89 measurements), using swabs and pH strips, respectively. The results indicated that, before hygienization, food handlers' gloves had high levels of contamination (1.51-3.45 log ufc.cm-2); after the hygienization, the samples showed a reduction of 90% in contamination levels. However, regarding the equipment and surfaces, even after the hygienization, the situation is more critical, especially in production 2 (3.65 e 3.92 log ufc.cm-2), demonstrating flaws in the process. The analysis of the questionnaire revealed gaps in the knowledge of the food handlers regarding hand hygiene and identification of possible sources of contamination. We concluded that it is essential to adjust the procedures of hygienization to ensure the uniformity of the results as well as to implement professional training in order to make the food handlers aware of the importance of good practices of hygiene

    Digital mirrors: How influencers shape social comparison and mental well-being in Brazil

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    Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceThe main objective of this study was to analyze how digital influencers can impact the mental health of their followers. To achieve this, structural equation modeling (SEM) was employed to evaluate the proposed theoretical model, incorporating constructs such as Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Habit, Influencers Following Behavior, Social Media Engagement, Social Comparison, Social Anxiety, and Depression. The results revealed that habit and hedonic motivation are the most significant predictors of use behavior toward influencers. Among psychological outcomes, social comparison emerged as a key construct, significantly influenced by influencer-following behavior and social media engagement. In turn, social comparison significantly increased social anxiety, which then showed a strong positive effect on depressive symptoms. Moreover, the mediation analysis confirmed that social comparison mediates the relationship between social media engagement and anxiety, and anxiety mediates the relationship between social comparison and depression, highlighting an indirect pathway by which engagement with influencers can affect mental health. In conclusion, this study underscores the importance of understanding the emotional and behavioral consequences of following digital influencers, especially in the context of social comparison and its cascading effects on anxiety and depression

    Behind the Swipe: Uncovering the Drivers of Corrective Behaviors on Dating Apps

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    Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceSocial media has become increasingly central to modern life, shaped by globalization and evolving communication needs. Among its various forms, dating apps represent a significant subcategory. The rise of these platforms, accelerated by the COVID-19 pandemic, has transformed online interactions aimed at building different types of relationships and connections. Despite their growing popularity and impact, there is limited research on the corrective behaviors individuals adopt, such as reducing or discontinuing app usage. This study seeks to address that gap by exploring the drivers behind such behaviors in the context of dating apps, drawing parallels with existing models of social media use discontinuation. It further examines how these motivations differ, with a comparative focus on users in Mexico and Portugal. Through this lens, this research aims to contribute both theoretically and practically, offering insights into the effects of internal and platform-related factors on dating apps use reduction and discontinuance intentions

    Strategic value of wine tourism operations for wine producers: leveraging external analysis for the sustainable development of a family-owned Portuguese business

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    This work project presents a Case Study exploring Wine Master’s expansion dilemma, analysing whether to pursue a public tender for a strategic partnership with the Agriculture School in Lisbon and its impact on wine tourism operations. The case study provides context and explores internal, external, and financial factors, debating whether investing in Lisbon aligns with Wine Master’s strategic goals. The Teaching Note promotes experiential learning and the application of strategic frameworks such as PESTEL, Porter’s Five Forces, Stakeholder Theory, and SDGs. The Consulting Report assesses Wine Master’s tourism units, identifying key challenges and providing strategic recommendations to enhance operations and ensure long term sustainability

    Responsible Artificial Intelligence in human resource management

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    This thesis explores the adoption and integration of Responsible Artificial Intelligence in human resource management, analyzing its current use and strategies to ensure ethical and effective application in human resource practices. A multi-level model reveals drivers like efficiency and cost saving, alongside barriers such as ethical concerns, skill gaps, and regulatory challenges. Additionally, to guide human resource professionals, a four-stage recommendation framework was developed, focusing on building foundational Artificial Intelligence knowledge, readiness audits, training, and piloting. Emphasizing transparency, collaboration, and alignment with regulatory frameworks, this study provides actionable strategies to balance technological innovation with the Human Resource Department’s people-centric focus

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