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Does blockchain enabled traceability elevates the individual and social function of luxury jewelry?
No full textThe consumer's call for greater sustainability is one major trend shaping the luxury jewelry industry. Blockchain solutions enable end-to-end traceability in the luxury jewelry supply chain, enforcing sustainable business practices. This study illuminates the impact of blockchain traceability solutions on the consumer's perception of luxury jewelry products from two perspectives – the individual and social functions of luxury. Using an exploratory survey, results reveal that blockchain technology elevates the individual and social functions of luxury jewelry products by providing transparency as well as verifiable information about sustainable and ethical sourcing, amplified by the consumer's social and ecological sustainability awareness level
Strategic analysis of uniquemark: the market entry of an innovative assay marking technology - pricing strategy
No full textThe project aims to design a comprehensive market entry strategy to successfully launch
UniqueMark, an innovative hallmarking technology, into the market. This Work Project intends
to assist Imprensa Nacional Casa da Moeda (INCM) in developing a strategic business plan,
leveraging the technology’s value proposition and market opportunities. Internal and external
analysis, incorporating best practices and concept testing, are the key phases of the
methodology. The findings are organized among three main guiding pillars (price, promotion,
and place) that led to the recommendation of a customized strategy tailored to firm’s
needs. Further research was suggested to better implement the final recommendations.
Keywords: Strategy Consulting, Hallmarking, Assay Office, Jewelry, Authenticity,
Traceability, Technology, Innovation, Precious Metals
Entering the travel b2e market in India: a strategic business/management plan for Google travel
No full textThis thesis explores the B2E market, specifically focusing on Google Travel. After exploring
the B2C travel market in India, the B2E market is considered by looking closer at the strategic
management literature and applying it. Recommendations for a strategic management plan are
derived for Google Travel based on the topics: strategies to enter the Indian B2E travel market;
competitive advantage of Google Travel; critical features and functionalities that Google
Travel needs to consider for the B2E platform; and outlook. These recommendations help
Google Travel position itself prominently within the market and become a leader in the travel
industry in India
Measuring innovation efficiency in healthcare of European countries
No full textThis work project explores differences in innovation output among countries' National Health
Innovation Systems (NHIS) by introducing an advanced, empirical clustering approach. The
findings reveal disparities in innovation output across NHIS clusters, with Switzerland, Ireland,
and Scandinavian countries exhibiting the highest levels of innovation output. The cluster with
the BP-scope countries of Germany and Portugal performs poorly due to inefficient resource
allocation and fragmented healthcare systems. Among other BP-related recommendations, the
work project suggests that Siemens Healthineers should consider spatially adjusting their re search and development activities in countries with favorable NHIS and collaborate with poli cymakers to enhance innovation capacity
Gen z´s perception of The German mass skincare market - understanding brand performance through the lens of brand personality
No full textA strong brand personality may drive brand performance. In the German Mass Skincare Market
where consumers face numerous brand options with similar functional benefits, it is crucial that
managers understand their brand personality and actively manage it to gain a point of
differentiation. In the context of Gen Z, sincerity, the distinctiveness of a brand dimension and
absence of negative associations contribute to strong brand personality. This work finds three
personas in the German skincare market that differ in their perception of the skincare brands.
Brands should target the persona with the strongest perception of the brand’s personality
A consulting lab on the relationship between private hospitals and ADSE: a situation analysis on the Portuguese health sector
No full textThis project concerns the creation of strategies for a more efficient technical assessment of
the prices of medical procedures between private hospitals and ADSE. The project's goal is
to assess if APHP can support private hospitals to rethink and improve the sustainability of
their ADSE partnership. A situation analysis, a qualitative analysis and the creation of
communication strategies were some of the main approaches. Project´s outcomes were
mainly related with the outline of recommendations
Driving digital transformation: strategy for German automotive Oem to implement a direct-to-consumer model in the European market utilizing features on demand
No full textAutomotive companies are increasingly selling software-based features direct-to-consumer and
“on-demand”, leading to distinct advantages over the purchasing process for hardware-based
features, typically performed indirectly via independent dealerships. This study therefore
develops a strategy for a traditional OEM to implement a direct-to-consumer model also for
hardware-based features. For that, secondary research on two common direct-to-consumer
strategies and a newly upcoming third one, features on demand, was conducted. Based on this,
primary research in the form of a consumer survey in the European market was gathered to
assess preferences in features on demand and develop a strategy combining all three direct-to consumer approach
Consulting lab for indie campers: minimum viable product of stock relocation algorithm
No full textThis paper aims to provide a deep understanding for creating a price and stock minimum viable
product (MVP) based on the algorithms currently applied by Berry car rentals. To understand
the development of the MVPs, a literature review of the most important concepts is provided.
Based on diagnosing and analysing the weak points of the currently used algorithms, potential
solution approaches are identified which serve as the basis for the MVP development. Finally,
developing the stock relocation MVP is explained extensively, leading to presenting the results
and their corresponding limitations
Decentralized autonomous community of creators: a fair alternative to freelancing and traditional employment - WMC business plan
No full textTraditional employment and freelancing can often lead to nontransparent and unfair structures,
which members of these structures accept to be exposed to mainly as a consequence of perceived
security associated with a traditional employment structure. The We Mission Community (WMC)
was born out of a desire to create an unprecedented organizational structure that conforms to the
modern idea of a human-centered organization and guarantees its members to be beneficiaries of
every contribution
Resource wealth & energy transition: challenges for resource-rich economies
No full textThe objective of this paper is to validate a policymaking model for resource-rich developing
countries to increase value-exploitation from their resources. It has been identified that
established research on policymaking fails to integrate external trend and internal barrier
analyses for target countries. A new model has thus been proposed during a preceding project,
including the external and internal dimensions to improve policymaking This model has been
applied to Nigeria to validate its applicability. This paper has found that this framework can
generate meaningful policy strategies and insights on external trends and internal barriers