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The nexus of renewable energy and land: assessing the impact of solar pv expansion on agricultural practices. Discussing the potential mitigation actions to drive future sustainable solar pv development
No full textThis report builds on the land lease agreement recommendation for the supply side of the BP.
It assesses the impact of Solar PV expansion on agricultural practices and explores potential
mitigation actions to drive future sustainable Solar PV development. It delves into the
environmental and socio-economic impacts, explores agricultural synergies, and provides
recommendations for the integration of Solar PV systems with minimal disruption to
agricultural practices. It concludes with recommendations for future Solar PV projects to
enhance or reduce potential impacts. The study underscores the importance of ongoing research,
community engagement, and careful planning in achieving sustainable Solar PV development
How is the brand image of fashion companies affected by joining a third-party marketplace
No full textAs marketplaces account for a considerable share of online retail sales, several fashion
companies now sell their articles through these platforms without knowing the effect on their
brand image. Thus, this study investigates how the brand image of fashion companies is
affected when joining a third-party marketplace. Interviews with consumers were conducted to
devise a theory, which was subsequently measured quantitively with a survey. Findings
indicate that the brand image of most consumers does not change and is hardly affected
negatively. However, marketplace reputation and the brand's status were identified as the main
factors influencing the brand image
How to tackle Brazil food problem: strategic communication plan to promote the consumption of sweet potatoes in Brazil, using the example of embrapa
No full textThe study makes a valuable contribution to the field of food marketing by offering insights into
the communication strategy for promoting sweet potatoes in Brazil. It confirms that factors such
as taste preferences, preparation knowledge, affordability perception, social influences, and
convenience significantly influence sweet potato consumption. However, the study also
identifies gaps in consumer education and inconsistent relationships between media influence
and drivers. It proposes a step-by-step approach consisting of four specific measures to establish
a self-perpetuating cycle of recommendation dynamics as part of a strategic initiative to address
the complex food problem in Brazil
Strategic consulting challenges and solutions for enhancing Ngo effectiveness in environmental and social responsibility
No full textThis thesis investigates the unique challenges faced by strategic consultants in supporting Non-
Governmental Organizations (NGOs), with a particular focus on enhancing environmental and
social responsibility. Through a case study of the Itetero Saint Hervé Community School in
Rwanda, the research identifies critical barriers such as financial instability, resource
constraints, and cultural differences. It proposes actionable solutions including strategic
partnerships, capacity-building programs, and innovative revenue-generation methods like
agrotourism. These findings aim to improve the effectiveness and sustainability of NGOs,
ensuring they continue to drive meaningful social change
Understanding gen zs perception of sustainability in the German luxury automotive market
No full textAs Gen Z becomes an influential consumer group, their expectations for sustainability are
reshaping the luxury automotive market in Germany. This study investigates the gap between
luxury car brands’ sustainability initiatives and Gen Z’s perceptions. By analysing key metrics
such as Green Scores, Electric Model Share and emissions, the research identifies the most
impactful factors on perceived sustainability. Findings indicate that Green Scores and
emissions reductions significantly influence perceptions, while ambitious carbon neutrality
targets alone have less impact. These insights provide luxury car brands with strategies to
enhance their sustainability image and appeal to eco-conscious Gen Z consumers in Germany
How can face are brands increase purchase intention from female gen Z through tiktokiIn Hungary
No full textThe rise of social media has revolutionized the way brands interact with consumers. This thesis
evaluates TikTok's effectiveness for Hungarian face care brands targeting female Generation
Z. It collects insights from literature on Gen Z traits, their face care consumption, and TikTok's
marketing utility. Qualitative interviews with the demographic target group reveal their
preferences when dealing with such product content. Findings show TikTok's potential for
fostering deeper connections with Gen Z through short, engaging, and authentic content.
Recommendations include using influencers, encouraging user-generated content, and
solidifying brand presence to enhance visibility and purchasing intent among female Gen Z
consumers in Hungar
Too good to resist? How can public and private cartel enforcement coexist
No full textThe decrease in cartel leniency applicants following the EU 2014 Damages Directive led to
a debate on the conflicts between public and private enforcement. With the intent of inves tigating this conflict, a theoretical model, which includes the possibility of cartel detection
originating from outside a Leniency Program, was established. According to the model, this
conflict may be overcome under a sufficiently high level of legal protection of immunity
receivers. It is also shown that damages compensation under private enforcement may even
serve as a counterbalance to generous leniency policies. The right to compensation and the
well-functioning of a Leniency Program may, in the end, be different yet complementary
Balanced scorecard and key performance indicators in a multinational company: focus in Iberian market
No full textA successful strategy execution is the key process in which strategy is translated into action
(Kaplan and Norton 2004). This Work Project focuses on strategy execution by addressing
Strategic Objectives and Strategic Themes in a Region/Market Iberia within a Multinational
Company. The aim of this Work project was to produce a Strategy Map from the collected
documents and interviews, establishing the cause-and-effect relationships between strategic
objectives, and develop a KPI Dashboard. Furthermore, a KPI Scorecard example connected
with one Strategic Theme was also built. Further development on the KPI scorecard is needed
to continue to build on the KPI Dashboard
A synergistic enhancement to demand forecasting using neural networks with voids - streamlining model efficiency through optimizing feature selection
No full textThis paper presents a collaborative effort encompassing four key individual contributions:
optimising feature selection in Temporal Fusion Transformers, enhancing anomaly de tection during special events, examining the impact of Cross-Client data integration on
forecasting accuracy, and leveraging Generative AI for strategic business recommenda tions. Collectively, these studies reveal significant advancements in demand forecasting
and management for e-commerce companies. The results demonstrate improved predic tive accuracy, efficient anomaly handling during critical sales periods, insights into the
benefits and limitations of aggregated data models, and advantages of using generative AI
for recommending business action to mitigate operational risks.
Keywords: Neural Networks, Demand Forecasting, Feature Engineering, Runtime Optimisation, Demand Shaping, GenAI, Prompt Engineering, Machine Learning, Time Series,
Cross-client Data, Temporal Fusion Transforme
Venture development in biomedical advances: transforming vascular surgery with arachidonic acid micro encapsulation - financial framework and funding
No full textThis master's thesis presents a business plan for an innovative approach to reduce postoperative
bleeding, a critical healthcare problem with health, social, and economic implications. It
proposes a preoperative supplementation of arachidonic acid (AA), microencapsulated for
improved efficacy. This strategy is based on recent research that connects higher levels of AA
to a lower risk of bleeding. It aims to improve patient outcomes and sustainably reduce healthcare
costs. The plan targets the growing healthcare market, particularly in cardiovascular care. It
contains market analysis, customer insights, a value chain overview, and financial analyses