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How to grow the offley port wine brand in Belgium leveraging its legacy - developing the place and price strategy for offley in Belgium
Relationship between Esg scores and debt-to-equity ratios of energy companies - a panel data regression analysis
This study investigates the relationship between the change in ESG scores and the change in debt-to-equity ratios for energy companies. Using panel-data on 119 global energy companies, a Pooled OLS and Fixed Effects regression analysis were conducted to research the relationship. The findings of this study suggest a significant negative relationship between the change in ESG scores and the change in debt-to-equity ratios for energy companies. This negative relationship is more pronounced for smaller firms. Also, a significant negative relationship was found between the change in the social and governance pillar scores, respectively, and the change in debt-to-equity ratios
ensemble method for anomaly detection and handling
This paper presents a collaborative effort encompassing four key individual contributions: optimising feature selection in Temporal Fusion Transformers, enhancing anomaly detection during special events, examining the impact of Cross-Client data integration on forecasting accuracy, and leveraging Generative AI for strategic business recommendations. Collectively, these studies reveal significant advancements in demand forecasting
and management for e-commerce companies. The results demonstrate improved predictive accuracy, efficient anomaly handling during critical sales periods, insights into the benefits and limitations of aggregated data models, and advantages of using generative AI for recommending business action to mitigate operational risks
Determining success factors for mergers and acquisitions in adjacent business areas
Adjacent mergers and acquisitions (M&A) enable firms to diversify close to their core
business, access new growth drivers and enhance their competitive edge. Research regarding
adjacent M&A is virtually non-existing. This paper presents a comprehensive framework of
determinants of success in adjacent M&A. It highlights the need for a strong core business and
identifies critical success factors which are adapted to the unique characteristics of adjacent
M&A. The paper fills a gap in the literature by laying the groundwork for future empirical
research and provides potential guidance for practitioners
Speeding up Lgbtq+ talent - how can management consulting firms recruit with meaning and inclusiveness
This Work Project extends the research conducted for a CEMS Business Project focused on
recruiting female talent at McKinsey Portugal. Building on this foundation, the focus shifts to
examine the inclusiveness of the management consulting industry for LGBTQ+ individuals,
while offering recommendations on how to effectively recruit this talent pool. Through
interviews, the study emphasizes the importance of authenticity, transparency, and action in
communication efforts, along with providing platforms for LGBTQ+ voices and actively
publicizing inclusion initiatives. By implementing these recommendations, management
consulting firms can reshape their perceptions and successfully attract LGBTQ+ talent while
fostering diversity, equity, and inclusion
In-car entertainment of The future: what do European generation z drivers expect of the in-car experience
In the next 15 years, Generation Z will become the target audience of the automotive industry.
However, current in-car entertainment offerings do not necessarily incorporate the desires of
the generation that has grown in a digital environment. This paper uses qualitative research in
the form of semi-structured interviews to understand European Gen Z drivers’ expectations of
future in-car entertainment. In doing so, it generates five different Gen Z driver personas which
contribute to a better understanding of this generation’s mindset, how they wish to be
entertained, and how the automotive industry can innovate accordingly to maximize its in-car
entertainment experiences
Artificial intelligence in the 2050 Portuguese healthcare system applied to patient care
This Work Project aims the investigation of Artificial Intelligence implementation in the
Portuguese healthcare system until 2050. Therefore, this report includes an assessment of the
benefits, phases of implementation, and potential challenges associated with Artificial
Intelligence, as well as a research on the existing advancements in Europe and Portugal.
Furthermore, qualitative research was conducted to explore the current perception of
Generation Z about Artificial Intelligence in healthcare practices, as both present and future
patients
How can consulting firms successfully attract female master students and recent graduates for entry positions
This research paper examines strategies for attracting female Master students and recent
graduates in consulting firms. The underrepresentation of women in the consulting industry
poses both ethical and business risks. Combining existing literature and qualitative interviews
with female graduates, the study uncovers key job requirements, recruitment preferences, and
challenges faced by female candidates. The findings highlight the importance of work-life
balance, mentorship programs, diversity, and transparent DEI initiatives. The paper provides
actionable recommendations such as organizing female-only events with representative
speakers and implementing targeted mentoring programs creating an inclusive and supportive
environment that appeals to female talent in consulting firm
Consulting lab on indie campers: demand forecasting model
The consulting project outlined in this thesis was conducted with Nova Bikes, a Spanish bikes
provider operating across Europe and North America. The client has relied on demand
forecasting to guide its revenue management function and digital marketing as its sole means
of attracting customers to its platform. The consultants were called upon to further develop the
client’s demand forecasting capabilities and develop a framework that increases cost efficiency
in the management of digital advertising campaigns. An MVP was produced for each
component of the problem in hand, complemented with a set of recommendations and an
implementation pla
Impacts of supplier related biodiversity and human rights scandals on corporate stock performance: an event study analysis
This thesis investigates the impact of supply chain disruptions (SCDs) related to biodiversity
and human rights scandals on corporate stock performance through an event study analysis of
20 events across various industries. Results indicate significant negative market reactions,
particularly in the energy, utilities, and fashion retail sectors. Larger firms with higher ESG
scores showed more resilience, while companies in regions with stringent regulations faced
stronger market repercussions. The findings emphasize the critical importance of robust ESG
practices and proactive risk management in mitigating adverse stock price effects, contributing
valuable insights for both academia and industry practitioners