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NatureVax GmBH: the groundbreaking business of plant immune elicitors: global market size, market trends, strategic locations & partnerships, competitive landscape / other available solutions, strategic analysis frameworks in industry evaluation
No full textThe goal of this project is to launch NatureVax GmbH, an innovative startup focused on
delivering a cutting-edge, 100% organic plant immune booster liquid solution. Our flagship
product, NatureVax, leverages a proprietary bio-compound derived from tomato pomace—a
groundbreaking advancement in agricultural biotechnology. This innovative compound not
only strengthens crop immunity but also enhances soil health and supports environmental
sustainability, creating a solution with significant commercial potential. Thus, we have
developed a forward-thinking business plan for NatureVax GmbH, transforming this scientific
breakthrough into a revolutionary agricultural product. By bridging the gap between crop
productivity, soil health, and sustainable farming practices, NatureVax aims to redefine the
future of agriculture and contribute to a more resilient food system. NatureVax GmbH aims to
secure a total of €4.3 million in funding from agricultural venture capital (VC) firms and
government grants, projecting profitability by FY 2030, driven by strategic partnerships with
leading organic farming cooperatives and agricultural input distributors across Europe. This
business plan details our go-to-market strategy, financial projections, and scalable production
process
E-Biorn - the future of biobatteries for e-skin applications: finance & funding
No full textE-Biorn is a new startup which aims to revolutionize the E-skin market through its cutting edge collagen-based biobattery, the CollBatt. With a range of unique attributes such as
flexibility, stretchability, biodegradability, and non-toxicity, CollBatt emerges as an ideal
solution for wearable devices, particularly those worn on the skin. Focused on the medical
wearable devices sector, the CollBat has the potential of making a substantial impact on the
market and enhancing many people's lives. This business proposal outlines E-Biorn's strategy
to leverage the scientific breakthrough of CollBatt and how the E-Biorn team plans to transform
this opportunity into a successful startup venture
How to make Cuf better serve the silver segment
No full textConsidering Portugal's healthcare environment, this master's thesis explores potential strategic
improvements for CUF to better serve the silver segment. By integrating both primary and
secondary research comprehensively, the study explores customised strategies, emphasizing the
integrated marketing communications strategy.
The main objective is to provide creative, workable solutions that speak to the unique
requirements and expectations of the silver segment and guarantee continued involvement.
In addition to offering useful information that is essential for CUF's strategic planning, the
development of the new health plan and the personalization of the service will improve senior
individuals' healthcare experiences and build enduring relationships
How to achieve a breaktrough in the codfish category, increasing penetration of the brand Riberalves in the younger consumer segment (18-34) in Portugal - developing an advertising strategy within an integrated marketing communications plan
No full textThis project examines the challenge faced by Riberalves, a player in the codfish industry, in
remaining relevant among the young Portuguese consumer segment while adapting to their
shifting consumer preferences. The research employs a comprehensive marketing business plan
grounded on the Five C's analysis, supported by qualitative and quantitative research. The
positioning individual assignment examines the strategic positioning by exploring the
segmentation, targeting, and positioning. The individual product assignment explores the
theoretical concepts of Riberalves' product mix to select a specific assortment. The pricing
individual assignment shows the rationale for the pricing strategy, justifying the adoption of
value-based approach. The advertising individual assignment focuses on developing the
communications plan with specific emphasis on the campaign's advertising strategy. The
promotion individual assignment sheds light on the different consumer and trade promotion
activities
Motivational scale analysis to a new approach of Sport Lisboa and Benfica fandom segmentation
No full textThe present study aims to complement a Work Project developed in partnership with Sport Lisboa eBenfica1as part of the Sports Management Field Lab. Thus, it highlights the benefits of a motivational analysis over the new fandom segmentation through a wide range of Literature Review across Fan Motivation. Lastly, it was complemented by a Motivation Scale, conducted through an online survey, and applied toa sample of club supporters. Consequently, it led to the analysis of different attachment levels, motivations, and sports-related behaviors with in each segment
How to increase customer attraction and retention, in BPI´s consumer banking business in Portugal, for young professionals and adults: positioning and people
No full textThe main goal of this marketing lab is to improve customer attraction and retention in BPI’s
consumer banking business in Portugal, targeting young professionals and adults. This
marketing lab identifies the frictions hindering customers’ loyalty and transition to BPI, to
develop a comprehensive marketing plan based on primary and secondary research. The
strategy encompasses brand structure enhancements, a marketing mix focused on the
introduction of two new products, BPI Futuro Jovem and BPI Caminho Seguro, and a
communication plan. It concludes with a financial analysis proving the feasibility of the
suggestions and a contingency plan focused on the long-term success
How does mastercard Hungary implement sustainability initiatives in a context of low sustainability demand
No full textThis project examines how Mastercard Hungary implements sustainability initiatives amid low local demand. It explores the challenges managers face in aligning global sustainability goals with local market realities. This mismatch creates a complex environment for managers striving to balance corporate directives with practical feasibility. The study highlights managerial skepticism about product quality and local fit, resulting in ceremonial adoption of initiatives. Successful local projects underscore the need for tailored approaches. Recommendations include localized product development, enhanced training, and consumer education to ensure Mastercard's sustainability efforts are both relevant and effective in Hungary
Revolutionizing global connectivity: how to launch an international brand within the Portuguese telecom landscape: developing the service process and physical evidence of a fully digital offering
No full textIn the following report, detailed research and strategic recommendations were conducted for
get eSIM travel, an emerging company created by the Portuguese telecommunications provider
NOS. Apart from extensive market analysis, qualitative and quantitative research was
conducted. Based on the findings, a complete market entry strategy was assembled.
Furthermore, the report emphasizes the service process and physical evidence of the
recommendations provided, as well as the theoretical rationale behind them. The contents of
the report not only serve academic purposes, but also business needs as the client has the
opportunity to use the findings in a business context
How to achieve a breakthrough with Pestana Collection Hotels: developing the positioning and people element of marketing mix
No full textThis thesis examines the competitive positioning of Pestana Collection Hotels, analyzing market
trends, consumer behavior, and strategic challenges. It explores brand perception, customer
decision factors, and industry dynamics, offering insights into Pestana’s differentiation strategies.
Findings highlight opportunities for growth, innovation, and customer engagement in the evolving
luxury hospitality landscape. It further explores two key elements of the strategy. Firstly, the
segmentation, targeting and positioning of the brand and how it can distinguish itself amongst the
competition. Secondly, how key initiatives in the “people” element of the marketing mix can be
pivotal for the internal and external growth of the brand
Evolución Legislativa Reciente en la Unión Europea
No full textEl objetivo principal de esta obra (dirigida por Apol·lònia Martínez Nadal, Catedrática de Derecho Mercantil) es la presentación de distintas contribuciones relativas a la problemática jurídica de la economía de plataformas. Se incluyen referencias a los recientes Reglamento de Servicios Digitales y Reglamento de Mercados Digitales que se hallan en su final de tramitación en el momento del cierre de esta obra colectiva.publishersversionpublishe