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Enhancing quest United Kingdoms market performance by assessing the possibility of a business model extension
No full textThis work project aims to analyze growth challenges faced by Quest in the United Kingdom (UK),
investigating underlying factors and the possibility of a new business model. Using a literature
review, expert interviews, and employee attitude measurements, this study will recommend the
adoption of a direct-to-consumer (D2C) strategy, coupled with a change of internal human
resources practices. Although this study is subject to limitations in certain areas, it will provide
valuable insights into the company's future decisions
The study of disparity, diversity, and gender equality in the Nfts world: a closer look from the tezos blockchain
No full textThe access to the world of art has been democratized by NFT marketplaces and social networks, giving an opportunity to artists to exhibit and trade their art without geographic limitations, with a proof of provenance, and safely. It is therefore plausible that modern technologies can help resolve issues inherent to the art world, such as the lack of diversity, weak cultural representation, and disparities in the distribution of wealth. We explore whether such affordances of technologies are indeed present in a well-regarded arti platform, Hic et Nunc, looking into data from the platform, Tezos blockchain, and the artists’ social networks
Mobile money in Angola
No full textOs serviços de Mobile Money (MM) apresentam uma tendência significativa de crescimento
a nível mundial, nomeadamente, na África Subsariana e também em Angola. Atualmente,
existem 1,6 biliões de contas MM registadas mundialmente, na África subsariana 663 milhões
e em Angola 1,6 milhões. O presente estudo tem como objetivo analisar os serviços de MM
em Angola, como contributo para a inclusão financeira em Angola. Em Angola apenas 32%
da população está bancarizada. O estudo faz uma análise comparativa da experiência do M PESA em Moçambique com a experiência de Angola. Conclui-se neste estudo que embora
existam desafios, as empresas de MM podem contribuir para a aceleração da digitalização e a
inclusão financeira em Angola
Relevance of salesforce software on SL Benfica´s customer relationship management practices
No full textThe present study aims to complement a Work Project developed in partnership with Sport Lisboa e Benfica, as part of the Sports Management Field Lab. The goal is to provide a comprehensive analysis of the potentialities that CRM initiatives can have concerning the learning relationships established between the club and its supporters. For this purpose, a literature review is firstly presented to provide a solid theoretical background, followed by a benchmarking of the best practices of Salesforce software usage and, to conclude, a set of recommendations suited to SL Benfica’s reality
The fan engagement phenomenon: how can Sport Lisboa e Benfica change its customer engagement paradigm
No full textThe present study aims to complement the Work Project developed in partnership with Sport Lisboa e Benfica 1as part of the Sports Management Field Lab. Thus, its goal is to holistically understand the fan engagement phenomenon, as well as the distinctive types of behaviors from engaged fans by a thorough benchmark analysis of the most relevant practices within the industry. After reviewing appropriate literature about this thematic, a set of tailor-made initiatives were recommended considering the club’s unique characteristics, enabling it to better engage with its fans while efficiently monetizing this relationship
A consulting lab on the implementation of electronic shelf labels in a modern retail environment: unveiling the essential baseline for informed decision-making
No full textThe current project concerns the implementation of Electronic Shelf Labels in Pingo
Doce, analysing their impact on operational efficiency, customer experience, and
financial performance. It delves into the challenges and opportunities posed by ESLs in
the context of the grocery retail sector, considering factors such as political influences,
economic dynamics, and environmental sustainability. Through a comprehensive
financial and operational analysis, the thesis provides strategic recommendations for ESL
adoption. The study emphasises the significance of pilot testing, evaluates critical
performance indicators, and outlines a phased approach for successful ESL integration,
ensuring Pingo Doce's continued role-modelling in the evolving retail landscape
A consulting lab on the relationship between private hospitals and ADSE: a forecast of private hospitals- profitability
No full textThis project concerns the creation of strategies for a more efficient technical assessment of
the prices of medical procedures between private hospitals and ADSE. The project's goal is
to assess if APHP can support private hospitals to rethink and improve the sustainability of
their ADSE partnership. The construction of a Pro forma Hospital forecast was done in order
to study the evolution of its items, according with the evolution of its drivers, and the
evolution of its net margin per client group. Seven recommendations were developed based
on the strategy analysis, and also communication strategies
Consulting lab for indie campers: minimum viable product of the price algorithm
No full textThis paper aims to provide a deep understanding of creating a price minimum viable product
(MVP) based on the algorithm currently applied by Berry car rentals. To understand the
development of the MVP, a literature review of the most important concepts is provided. After
diagnosing and analysing the weak points of the currently used algorithms, potential solution
approaches are identified. Those solution approaches serve as the basis for the MVP
development. Finally, developing the new price MVP is explained extensively, leading to
presenting the results and the corresponding limitations
Unveiling the changing Japanese luxury consumer mindset: is luxury consumption moving from a social marker approach to social differentiation
No full textThe thesis presents a comprehensive analysis of the evolving luxury consumption patterns
among Japanese millennials through qualitative interviews. It identifies three distinct
archetypes: The Individualist, driven by personal preferences and individuality; The Social
Marker, adhering to traditional luxury values for societal recognition; and The Hybrid, blending
both traditional and individualistic tendencies. These archetypes reflect shifts in societal norms,
globalization, and generational influences.
As Japan experiences a transition toward individualism, luxury brands must strategically adapt
to maintain relevance by balancing unique experiences for young consumers and preserving
heritage for older ones. The thesis also offers insights for luxury brands to navigate and succeed
in the evolving Japanese luxury market
Building luxury brands: analyzing engagement drivers on instagram
No full textLuxury brands are increasingly targeting younger generations, with social media platforms like
Instagram playing a crucial role. However, little research has been conducted on the factors
driving engagement on luxury brands' Instagram accounts. This study examines two groups of
drivers - posting strategy and account presence - and their impact on engagement rates. Through
linear regression, it is found that several variables from both groups have a significant positive
effect on engagement rates. These findings offer valuable insights for luxury brands to enhance
engagement and effectively engage with their future customer base