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Developing a location decision framework for reshoring
No full textWith the recent economic and political changes that caused disruption in supply chains and
important losses, companies are seeking for more flexible and resilient solutions. Therefore,
businesses are exploring new locations for reshoring and are evaluating them through new
criteria. This paper introduces a framework that is built on existing literature but tailored to
address new needs, which can help evaluate any specific location or country, and provide
guidance for decision-making in an uncertain future
Consulting lab on indie campers: a situation analysis of indie campers
No full textThe consulting project outlined in this thesis was conducted with Nova Bikes, a Spanish bikes
provider operating across Europe and North America. The client has relied on demand
forecasting to guide its revenue management function and digital marketing as its sole means
of attracting customers to its platform. The consultants were called upon to further develop the
client’s demand forecasting capabilities and develop a framework that increases cost efficiency
in the management of digital advertising campaigns. An MVP was produced for each
component of the problem in hand, complemented with a set of recommendations and an
implementation plan
How can luxury watch brands take back control of the secondhand market
No full textLuxury watch brands are seeking to take back control of the secondhand market, a segment that has experienced substantial growth and consumer interest. This study employs qualitative methods, including interviews with luxury watch customers, to identify key factors influencing the purchase and sale of secondhand luxury watches. The findings emphasize the importance of authenticity, quality assurance, and the role of certified pre-owned programs in fostering consumer trust. The study presents actionable recommendations for luxury watch brands to engage effectively in the secondhand market, balancing control with consumer expectations to sustain brand prestige and market presence
Barriers and critical success factors in the mergers & acquisitions industry with a focus on Latin American healthcare companies
No full textThis paper investigates current barriers and critical success factors in M&A generally and specifically
for LATAM and its healthcare sector. After reviewing literature about various influences,
such as differing cultures, market conditions and regulatory, the findings were compared
with the barriers perceived by industry professionals, obtained through expert interviews. Many
barriers described by academics are still prevalent, especially in terms of cultural issues and
acquisition financing obstacles. Regulatory hurdles are perceived as less problematic than research
indicates. It can be concluded that LATAM and its healthcare sector indeed have unique
challenges to tackle, which have not been researched so far
A critical analysis of the link between financial literacy and wellbeing and its implications for consumer credit
No full textManaging negative comments on social media: effective ways for a company to respond
No full textThis thesis presents a comprehensive analysis of negative comments on social media platforms
and provides strategic recommendations for BNP Paribas to effectively deal with such
comments. The study focuses on analyzing negative comments from three competitors on
Instagram and Facebook over the past year. The findings reveal that employee complaints
constitute a significant portion of these comments. To gain further insights, a similar analysis
is conducted on Glassdoor reviews. Based on the analysis, the suggested approach for BNP
Paribas involves two key phases: avoidance and response. Several actionable recommendations
are proposed to each phase to proactively manage negative comments
Navigating the future of high end: unlocking insights for superior brand equity in the Western European premium & luxury market by investigating emerging trends
No full textEmerging trends in consumer perception have the power to disrupt whole industries, especially
in the luxury and premium sector, where positive brand equity is a crucial part of the value
proposition. This study provides insights into emerging consumer trends in the high-end market
and suggests strategic recommendations for managers to enhance brand equity. It proposes
brands take a more orchestrative approach to storytelling, extend into multi-branded universes
and build their consumer journey around the digital-first approach of consumers
Consulting lab: optimizing indie campers´ distance package strategy from a revenue management perspective
No full textThe recreational vehicle (RV) rental market is growing steadily. Indie Campers, founded in
Portugal in 2013, provides RV rental and sales services. From a revenue management
perspective, the goal of this project was to enhance Indie Campers’ online booking experience
and ancillary product strategies for the rental business unit. This optimization aimed to elevate
Indie Campers’ e-commerce capabilities, fostering increased revenues. Embracing Indie
Campers’ preference for an empirical testing approach, the team developed practical strategic
recommendations to refine the booking experience and the communication, pricing, and
product strategies for ancillary products, the latter including distance packages, extras, and
protection plans
Consulting lab for indie campers: analysis of existing price algorithm
No full textThis paper aims to provide a deep understanding of creating a price and stock minimum viable
product (MVP) based on the algorithms currently applied by Berry car rentals. To understand
the development of the MVPs, a literature review of the most important concepts is provided.
After diagnosing and analysing the weak points of the currently used algorithms, potential
solution approaches are identified. Those solution approaches serve as the basis for the MVP
development. Finally, developing the new price and stock MVPs is explained extensively,
leading to presenting the results and their corresponding limitation