69166 research outputs found
Sort by
A consulting lab on Galp´s strategic pathways for heat pumps, solar panels and wallboxes: a national benchmarking analysis
No full textThis project proposes a combined methodology, merging consulting and academic
best practices, to redefine Galp’s strategy for residential energy equipment. Insights were
generated by considering Galp’s current strategies and goals, competitors’ practices, market
trends, and the preferences of electricity decision-makers. Following a structured approach, the
team hypothesised and tested improvement initiatives, enabling the identification of eight
priority ones. For these, a final roadmap was developed to provide Galp with clear strategies to
enhance market competitiveness and align with consumer preferences in the energy sector
How to make Cuf better serve is silver segment
No full textConsidering Portugal's healthcare environment, this master's thesis explores potential strategic
improvements for CUF to better serve the silver segment. By integrating both primary and
secondary research comprehensively, the study explores customised strategies, emphasizing the
integrated marketing communications strategy.
The main objective is to provide creative, workable solutions that speak to the unique
requirements and expectations of the silver segment and guarantee continued involvement.
In addition to offering useful information that is essential for CUF's strategic planning, the
development of the new health plan and the personalization of the service will improve senior
individuals' healthcare experiences and build enduring relationships. Lastly, the project is
analysed and complemented by the theoretical implications of the STP process, brand
positioning, the service mix element "people" and the 4 Pillars of Service Excellenc
Rethink the food & beverage offering for Pestana City Hotels in Portugal and Spain: segmentation, targeting, positioning for Pestana City Hotels food & beverage offering
No full textThis project aims to redefine Food & Beverage offerings for Pestana City Hotels in Portugal
and Spain, focusing on Pestana Pousadas de Portugal, Pestana Collection Hotels, and Pestana
CR7 Lifestyle Hotels. It aims to identify innovative business models and effective marketing
strategies, providing strategic recommendations that align with market trends and enhance
guest experience. The project also contains an individual contribution that explores market
segmentation to identify target markets and offers tailored positioning statements to each outle
Desenvolvimento de um procedimento laboratorial de Next Generation Sequencing para ADN de sequenciação inviável pelo método convencional de Sanger
No full textO aparecimento da engenharia genética contribuiu significativamente e de forma muito
concreta para a manipulação do genoma de organismos vivos, levando a importantes
descobertas sobre a estrutura do ácido desoxirribonucleico e da descodificação do código
genético.
Com base nestes avanços e estudos revolucionários posteriormente realizados, é atualmente
possível a realização de estudos de sequenciação de ADN em que, com base em métodos
bioquímicos se determina a ordem exata das bases nitrogenadas de uma amostra
desconhecida.
Um dos objetivos deste trabalho foi implementar um protocolo alternativo que permita
colmatar as limitações da técnica de Sanger. Para a elaboração deste protocolo, o trabalho
englobou a preparação da biblioteca de ADN, foram realizadas otimizações de processos como
a fragmentação, amplificação e Size Selection. Para o processo de sequenciação, recorremos à
metodologia de sequenciação de segunda geração da Ion Torrent PGM™ System por este ter a
capacidade de suportar biliões de reações de sequenciação ao mesmo tempo, a fim de
produzir a sequência de bases de uma amostra de interesse. Desta forma tentou-se dar
resposta aos casos que não foram possíveis de sequenciar pela tecnologia tradicional de
Sanger.
Com o resultado deste trabalho demos conta de várias limitações mais típicos que o método
de Sanger apresenta e, recorrendo à tecnologia de Next Generation Sequencing, conseguimos
identificar essencialmente problemas de contaminação, amostras de ADN sem sítio específico
de ligação do primer à sequência de ADN e de formação de estruturas secundárias.
A implementação do protocolo para o uso do Ion Torrent PGM™ System, permitiu assim
identificar e estudar as causas de difícil sequenciação de amostras de ADN inviáveis.Genetic engineering, as a tool that allow us the manipulation of an organism's genome, has
contributed significantly for seminal scientific advances that span from the discovery of DNA
structure to the sequencing of human genome or the cloning of entire mammal organisms.
Based on consolidated technical advances and constantly emerging novel technologies, it is
now possible to perform DNA sequencing studies with high efficacy and resolution.
An important goal of this study consisted on the implementation of a novel protocol that could
overcome the limitations associated with the Sanger sequencing. For elaboration of the
protocol, the work includes the preparation of DNA libraries. In order to elaborate this
alternative protocol, optimizations were performed on the following processes:
Fragmentation, amplification and Size Selection of the samples.
In this study we used Ion Torrent PGM™ System as a platform for Next Generation Sequencing
(NGS). This technology has the ability to support billions of sequencing reactions at the same
time, which allowed us to efficiently sequence DNA samples that were not possible to
sequence by Sanger.
With the completion of this study, and taking advantage of the NGS techniques, we were able
to detect the more frequent limitations associated with Sanger sequencing. Specifically, we
could assess by NGS that the most common causes of unsuccessful results in Sanger were
associated with DNA contamination, with the lack of specificity (or complementarity) of the
primers used, or with the formation of secondary structures such as hair-spin.
The implementation of protocol for Ion Torrent PGM™ System proved to be a valuable tool to
identify and/or evaluate the causes that compromise the sequencing of DNA samples
considered to be of low viability
A consulting lab on Galp's strategic pathways for heat pumps, solar panels and wallboxes: an analysis of focused international research and market gaps
No full textThis project proposes a combined methodology, merging consulting and academic
best practices, to redefine Galp’s strategy for residential energy equipment. Insights were
generated by considering Galp’s current strategies and goals, competitors’ practices, market
trends, and the preferences of electricity decision-makers. Following a structured approach, the
team hypothesised and tested improvement initiatives, enabling the identification of eight
priority ones. For these, a final roadmap was developed to provide Galp with clear strategies to
enhance market competitiveness and align with consumer preferences in the energy sector
Defining the brand identity and the service offerings for CUF’s Proximity Clinics
No full textPortugal faces healthcare challenges with limited access to general practitioners, overcrowded
emergency services, and delayed care. Primary research with consumers and healthcare
stakeholders highlights the need for accessible primary care in Lisbon and Vale de Tejo. This
project proposes launching CUF Proximity Clinics in Q3 2025, offering routine, preventive, and
minor emergency care. With a brand identity focused on trust, empathy, and accessibility—aligned
with Kapferer’s Brand Identity Prism and Keller’s brand element principles—under CUF’s house
of brands, the clinics aim to improve healthcare access and reduce delays. A phased five-year
expansion will ensure sustainable growth and long-term impact
Turning Sumol into a worldwide brand for local consumers in the UK market: developing the marketing strategy for Sumol in the UK
No full textThis thesis explores Sumol’s market entry strategy into the UK carbonated soft drinks (CSD)
market, leveraging its Portuguese heritage and focus on natural and exotic flavors. A
combination of qualitative and quantitative research examines market trends, consumer behavior,
and competitive dynamics to identify opportunities for differentiation. Sumol’s marketing
strategy in the UK CSD market is defined through segmentation, targeting, and positioning.
Through segmentation, four consumer groups were identified, with taste-focused consumers
emerging as the primary target and social drinkers as a secondary target. The proposed
positioning emphasizes Sumol’s authentic Portuguese flavors and natural aromas, setting it apart
from competitors. The analysis informs a phased marketing strategy, targeting key demographics
through tailored distribution, pricing, and promotional efforts. By emphasizing Sumol’s unique
value proposition, the plan outlines actionable steps for building brand awareness, driving trial,
and achieving sustainable growth in a competitive market
Estudo da preparação de superfície de peças de alumínio para aplicações de revestimento de níquel químico
No full textPretende-se estudar a influência das etapas do processo de pré-tratamento e de revestimento das ligas 6082 e AHS7, bem como, a influência dos três ácidos, ácido fluorídrico, ácido nítrico e ácido sulfúrico, usados na etapa de ataque ácido. O principal objetivo deste estudo consiste em adquirir conhecimento que permita à empresa Hanon Systems a substituição do processo produtivo de pré-tratamento com dupla preparação para preparação simples e substituição da liga 6082 para a liga AHS7, resultando numa redução do tempo de operação em cerca de 30%. Para tal, foram analisadas, através de microscopia de varrimento eletrónico (SEM-EDS), as superfícies das ligas 6082 e AHS7 após as diferentes etapas dos processos. Foi realizado o mapeamento e estudo da evolução dos elementos na superfície das amostras. Conclui-se que as alterações do processo produtivo e da liga introduzem melhorias na qualidade do produto final com o consequente efeito na rentabilidade do processo produtivo traduzindo-se em ganhos de otimização e eficiência da unidade produtiva. Do estudo da influência e importância da utilização dos três ácidos, conclui-se que para a obtenção de um produto final de qualidade é necessário a utilização simultânea dos três ácidos.
Foi validado o método não destrutivo de medição de espessura da camada de revestimento de níquel através do método de Fluorescência de Raio-X para a reta de calibração da conjugação das espessuras das amostras padrão, com o intuito de substituir o método de medição da espessura atual, por microscopia, reduzindo o tempo de medição e registo de resultados em 80%. Para tal foram medidas as espessuras de 87 amostras nos dois equipamentos, considerando um total de 87 pares de observações emparelhadas. A validação de cada reta de calibração efetuou-se segundo o teste de hipóteses bilateral da média das diferenças de duas amostras emparelhadas considerando um nível de significância de 5%
La Transposición de las Directivas (UE) 2019/770 y 2019/771 en Portugal
No full textpublishersversionpublishe
Turning Sumol into a worldwide brand for local consumers in the UK market- developing the pricing strategy for Sumol in the UK
No full textThis thesis examines Sumol’s strategic entry into the UK carbonated soft drinks (CSD) market,
focusing on its Portuguese heritage, natural ingredients, and exotic flavors. It highlights pricing as
a pivotal element within the marketing mix, acting as a bridge between value creation and value
extraction. Through a combination of qualitative and quantitative research, the study evaluates
market trends, consumer behavior, and competitive dynamics, identifying opportunities for
differentiation through authentic brand positioning and unique taste-focused product offerings. The
analysis informs a phased market entry strategy that integrates value-based pricing and a neutral
pricing strategy to balance profitability and market share while fostering consumer trust. By
leveraging its unique value proposition—its sensory experience, cultural authenticity, and lower
sugar content—Sumol aims to resonate with key demographics, particularly adventurous
consumers seeking quality and distinct flavors. The proposed plan outlines actionable steps for
building brand awareness, driving product trials, and achieving sustainable growth in a competitive
market while positioning Sumol as a reliable and authentic choice for UK consumers