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    Romantic Relationships in Japan -A Lens for Social Policy Recommendation-

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    The current trends in mating show a concerning shift, with young people increasingly choosing singlehood over long-term commitment or starting families, which could lead to demographic challenges. However, addressing these problems requires understanding how people define relationships. This study explores the social representations of short-term and long-term romantic relationships to inform social policy. A survey of 112 participants (44.6% male, mean age 23.27) was conducted. As this is a qualitative research study, this sample size is sufficient to provide an exploration of the topic. The findings revealed that: (i) “love” is central to both relationship types, (ii) “sex” is more important in short-term relationships, (iii) shortterm relationships emphasize “fun” and “passion,” while long-term ones prioritize“trust,” “marriage,” and “stability,” and (iv) “marriage” is universally valued, but“family” is less significant. Based on these findings, six social policies are proposed to improve relationship education, support diverse dynamics, and address gender disparities and economic stability within long-term relationships.journal articl

    Olaf Stapledon's Latter-Day Psalms -Translation with its Comment-

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    departmental bulletin pape

    The First Schra of Novgorod -A Tentative Translation into Japanese-

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    departmental bulletin pape

    日本産花卉遺伝資源の多様性に基づく園芸利用に関する研究

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    departmental bulletin pape

    The Impact of Lowering voting age in Referendums on the Young Votersʼ Turnout in Taiwan

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    departmental bulletin pape

    Family Formation and Intergenerational Relationships of Returning Migrant Workers in China -A Comparative Study of Two Generations-

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    departmental bulletin pape

    Mechanism of the attitude-behavior gap in ethical consumption and concept development to increase the value of ethical products

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    As businesses become more globalized and experience accelerated growth, there are growing concerns about the effect of unbridled corporate growth on workers and the environment. Consumers are increasingly becoming ethical consumers who emphasize the consumption of products that holistically consider social issues. However, the growing interest in ethical consumption has not been accompanied by real economic growth. Although consumers declare or profess that social issues affect their purchasing decisions, their actual purchasing behavior does not match this claim. This situation is found to prevail worldwide, including China, Thailand, the United States, the United Kingdom, and Germany. While the attitude-behavior gap in ethical consumption is an important academic and practical topic, it remains an unresolved paradox. The main reason is that in a survey environment, social desirability bias elicits positive attitudes, whereas in a real environment, the ambiguity of the benefits of ethical products causes negative behavior. Therefore, we examined the following two research questions; “RQ1: By comprehensively evaluating the main purchasing factors of the target product, can ethical factors be evaluated without being subject to social desirability bias in the survey environment?” RQ2: Does a concept that appeals to selfish motives increase consumers' perceived value compared to altruistic motives?This paper is the author manuscript (AM). The final published version is also available on the American Marketing Association’s website. (https://www.ama.org/ama-academic-journals/)Kindly refer to pages 1068 to 1070.(https://www.ama.org/wp-content/uploads/2025/03/2025_AMA_Winter_Proceedings_Feb-20-2025.pdf)journal articl

    扉・目次・奥付

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    othe

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