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Pulmonary function testing dataset of pressure and flow, dynamic circumference, heart rate, and aeration monitoring
Get PDFInfluence of Covid-19 disease on hemostasis dynamics during extracorporeal membrane oxygenation (ECMO)
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Surprising Preferences: How the Less-Is-Better Effect Influences Consumer Behavior in Tourism
No full textThis bachelor thesis examines the phenomenon of the "less-is-better" effect in the
tourism industry. The less-is-better effect demonstrates that individuals often exhibit a
preference for a less valuable option when two options are evaluated separately but opt
for a more valuable option when the options are evaluated jointly. This thesis builds upon
the seminal work of Tversky and Kahneman on cognitive biases and Hsee's research on
the less-is-better effect. Six empirical studies were conducted with the objective of
exploring a variety of scenarios, including evaluations of hypothetical gifts, hotel rooms,
breakfast buffets, hotel reviews, cleaning work and travel packages. The findings
consistently demonstrate that context and presentation exert a significant influence on
consumer preferences and perceived value. For instance, in separate evaluations,
participants assigned higher values to lower-priced hotel rooms or simpler cleaning
services, whereas joint evaluations led to preferences for higher-priced rooms and more
comprehensive services. The results underscore the importance of cognitive biases in
marketing and pricing strategies within the tourism sector. By emphasizing the relative
value of offerings and carefully considering the presentation context, businesses can
better align their strategies with consumer decision-making processes
Discrepancies in Value Perception: Salespeople Perceive Lower Value Compared to Customers
No full textUnderstanding the importance of incorporating customer perceived value into pricing strategies has proven to be a major competitive advantage. The challenge lies in determining this value from a salesperson’s perspective. This research investigated whether there are discrepancies in the perceived value between customers and salespeople in the direct-to-consumer industry. We measured perceived value through the reports of both customers and salespeople about customers’ willingness to pay (WTP) and perceived price fairness for selected products and services. Across two studies, 111 participants were questioned. A combined analysis of all products and services yielded no statistically significant difference in value perceptions between customers and salespeople. A more detailed examination of the individual products and services revealed several significant discrepancies in the perceived value of customers and salespeople. In the majority of instances, customers demonstrated a higher value perception with the exception of higher-priced products. The comprehension and implementation of these insights can lead to an enhanced sales performance in business organizations by training sales personnel and tailoring marketing strategies. Further research is required to determine whether the findings of the two studies in the direct-to-consumer industry are applicable to other industries as well
Price Placebos in Sports Performance: A study on the importance of how the price of drinks is perceived
No full textThe placebo effect – true or false? Effective or just a waste of money?
In this research, we looked into the influence the pricing level of a sports drink has on a person’s heart rate, perceived intensity and performance and if these results change with the expectancy.
We dove into the real-life applications of the placebo effect in sports performance and saw that just telling people that a drink is proven to be regenerative can lead to significant changes in a person’s heart rate during their break after a run. Furthermore, we noticed that any other research into the pricing and expectancy proved to not be significant
Non-invasive recording of ciliary muscle biopotentials during accommodation using novel scleral contact lens electrode
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