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Ethical Sales Behavior, Customer Trust, Satisfaction And Loyalty At CB Life Insurance Company Limited ( Kyaw Thu Han, 2025)
Full text linkThis research examines the influence of ethical sales practices on customer
loyalty at CB Life Insurance, emphasizing the mediating effects of customer trust and
satisfaction. A quantitative research approach was adopted, targeting customers who
renewed their insurance contracts. Using Yamane’s (1967) formula, a sample of 177
customers was selected, with 143 valid responses collected through simple random
sampling. Multiple regression analysis revealed that ethical sales behavior significantly
and positively influences customer loyalty. Further analysis demonstrated that customer
trust and satisfaction act as significant mediators in this relationship. Ethical sales
behavior strongly predicts customer trust and satisfaction, with trust and satisfaction, in
turn, significantly enhancing customer loyalty. The results confirmed the statistical
significance of the indirect effects, with trust and satisfaction mediating the
relationship. These findings provide implementing rigorous agent training programs,
establishing clear ethical guidelines, conducting regular performance evaluations, and
fostering a customer-centric culture to enhance ethical sales practices in fostering trust,
satisfaction, and loyalty. CB Life Insurance can build stronger customer relationships
through ethical conduct
Organizational Performance of Chubb Life Insurance Myanmar( May Myat Mon, 2025)
Full text linkThis study investigates the factors influencing organizational performance of
Chubb Life Insurance Myanmar, focusing on four key areas: technological, operational,
organizational, and marketing factors. The study uses quantitative research method.
The sample size of the study is 52 employees from Chubb Life Insurance Myanmar,
selected by using simple random sampling method. The findings reveal that
organizational, marketing, operational, and technological factor mostly influence the
organizational performance of Chubb Life Insurance Myanmar, and the organizational
factor is the most impactful factor. Key recommendations include enhancing leadership
capabilities, optimizing marketing initiatives, improving internal communication and
governance, and accelerating technology adoption to drive digital transformation
efforts
Customer Relationship Management Practices, Customer Satisfaction and Customer Loyalty in GGI Tokio Marine General Insurance Co.,Ltd ( Ye Wint Aung, 2025)
Full text linkThis study aims to analyze the effect of customer relationship management practices
on customer satisfaction and its effect on customer loyalty at GGI Tokio Marine. Quantitative
research methods was used in this study. Primary data were collected from 90 corporate
customers out of a total of 300 at GGI Tokio Marine’s head office and four branches in
Yangon. The sample size was determined by using Yamane’s (1993) formula and selected
through a simple random sampling method. Secondary data were sourced from textbooks,
reference books, and website. This study examines CRM practices such as trust-building,
commitment, communication, conflict handling and competence to access their effects on
customer satisfaction. The findings indicate that trust building, commitment, communication
and conflict handling have a significant effect on customer satisfaction. Among them, trust
building is the most critical factor for customer satisfaction. Furthermore, the study highlights
that satisfied corporate customers are more likely to remain loyal. Based on findings, this
study suggests that GGI Tokio Marine should enhance trust building by keeping service
promises and protecting personal information. Additionally, the company should improve
communication by providing clearer and understandable product information to enhance
customer satisfaction
"Investigation of Indoor Air Quality in Naypyitaw State Academy, Nay Pyi Taw"
Full text link"Poor indoor air quality can have adverse health effects on humans, especially in susceptible populations; however, few studies have measured multiple indoor air pollutants simultaneously. This study evaluated the concentrations of major indoor air pollutants such as formaldehyde (HCHO), total volatile organic compounds (TVOCs), carbon dioxide (CO2), carbon monoxide (CO), fine particulate matter (PM2.5), nitrogen dioxide (NO2), ozone (O3), air quality index (AQI), and temperature and humidity in the nine different rooms at Naypyitaw State Academy campus. Using a portable air quality detector (Bosean Electronic Co. Ltd., Zhengzhou City, PRC), the major indoor air pollutants in these sites were measured from 8:00 a.m. to 4:00 p.m. (8 hours duration) for one week 20th to 26th, in December, 2022, May and July 2023. As a result, high concentrations of HCHO, TVOCs, CO2, CO, and PM2.5 were observed in the Engineer & Store Room, which polluted a little over the good condition of the WHO guideline value due to the polluted resources; the office supplies, furniture, copy machines, and human activity. In classroom, laboratory, library, academic, engineer & store, and finance & administration room, the Air Quality Index (AQI) was found to be over 50, indicating poor air qualities in the December but there is no very serious risk to human health. In May and July, it was observed that theAQI value of all the areas no exceed the standard WHO guideline value.
"Construction of Car Parking Sensor by Using Hc-Sr04 Ultrasonic Sensor and Arduino Uno Microcontroller"
Full text link"The main goal of this research is to construct a car parking sensor that detects the motion of a car by using an Arduino Uno microcontroller with an ultrasonic sensor HC- SR04 and to determine the accuracy of HC-SR04. In this sensor, echo technique is used to measure the distances between the car and sensor. The output results are shown on the LCD display in cm scale. The changing distances of the car can be seen in different colors of LED and sound alarm can be heard from the buzzer. The specified color of LED output would display in each 10 cm range respectively. The buzzer made the sound when the object was very near (5 cm) to the sensor. The accuracy of this car parking sensor was determined by comparing software reading and manual reading. The observed error percent was in the range of 0 to 18%. The ultrasonic sensor HC-SR04 can be assumed to have high accuracy.
Claim Management Practices, Customer Satisfaction and Customer Loyalty of Excellent Fortune General Insurance Co.,Ltd( Kaung Khant Thaw, 2025)
Full text linkThis study examines the effect of claim management practices on customer
satisfaction, which in turn effect on customer loyalty. To meet these objectives, data
was collected through structured questionnaires from customers with prior insurance
claim experience at EFIG. A simple random sampling method was used to select 115
customers from 158 claimants of EFIG from April 1, 2022, to March 31, 2023. To get
sample size 115 was calculated using Yamane's (1967) formula. The findings indicate
that overall customer satisfaction with EFIG claim management process is positive,
particularly in claim reporting, claim investigation, claim reviewing and damage
assessment. The study highlights the effect of claim management practices on customer
satisfaction. Among the claim management practices, claim reporting, claim
investigation, claim reviewing and damage assessment are positive significant. And its
effect on customer loyalty. The highest satisfaction score is claim reporting. Regular
assessments of customer feedback and service quality improvements will be essential
to maintaining high satisfaction levels
Promotion Mix, Customer Awareness, and Purchase Intention Towards CB Life Insurance Products ( Yin Min Thant, 2025)
Full text linkThis study examines how the promotion mix affects CB Life Insurance
customer awareness and purchase intention. The object of study to identify the
promotion mix of CB Life Insurance, to analyze the effect of promotion mix on
customer awareness at CB Life Insurance products and to examine the effect of
customer awareness on purchase intention at CB Life Insurance products. The
promotion mix in insurance is becoming more important, this research examines how
promotional tools affect c involvement and decision-making. The data collected with
quantitative research used organized surveys to acquire primary data. The research
method used Cochran's formula (1963) to determine the sample size, which ensured
reliability and validity while accurately representing the target population. A systematic
sampling strategy improved participant selection, indicating good internal consistency
across measured variables. Advertising, sales promotions, and direct marketing are
effective in raising customer awareness, changing attitudes, and promoting policies.
Public relations raise awareness but have little impact. This model shows no statistically
significant effect of personal selling on customer awareness. Results also show that
customer awareness greatly affects purchase intention, underlining the need for focused
promotions. Based on these findings, CB Life Insurance should prioritize advertising,
sales promotions, and direct marketing to increase customer awareness and policy
adoption. Data-driven promotional methods that match customer awareness and market
trends are crucial for insurance marketers and policymakers, as this study shows. CB
Life Insurance can improve its market position, create long-term client relationships,
and grow sustainably in Myanmar's growing insurance industry with effective
marketing communication
A Study on Feasibility of Computer- based Examination for Myanmar Seafarers ( Aung Min Khant, 2025)
Full text linkThis study explores the study on feasibility of Computer-based Examination for Myanmar Seafarers within the framework of digital governance and institutional readiness, assessing stakeholder perceptions regarding benefits, barriers, and strategic options for implementation. This research emphasizes public administration challenges and strategies with the purpose of discovering the feasibility of a Computer-Based Examination (CBE) framework in Myanmar’s maritime education system. A descriptive analysis was adopted, combining Likert-scale survey data from 250 participants including instructors, deck officers, administrators, and policymakers with SWOT analysis and QSPM-based strategy prioritization. According to the study, the findings reveal strong conceptual support for CBE due to its potential to improve transparency, efficiency, and alignment with international standards like the STCW Convention. However, institutional readiness remains moderate, with challenges including limited ICT infrastructure, low digital literacy, high costs, resistance to change, and lack of policy frameworks. The study recommends and concluded that starting implementation at well-equipped institutions like MMU and MMMC, supported by capacity-building programs, ICT investment, policy development, and regional collaboratio
Occupational Safety and Health Practices in Garment Factories in Yangon (Htoon Lwin Oo, 2025)
Full text linkOccupational Safety and Health (OSH) is a critical element of sustainable
industrial development, especially in emerging economies like Myanmar. This study
explores OSH practices in Yangon’s garment factories, a key sector employing a large,
mostly female workforce from rural and low-income backgrounds. Despite its
economic significance, the industry faces major OSH challenges, including inadequate
safety standards, weak enforcement of labor laws, insufficient training, and limited
access to protective equipment. Using a descriptive case study approach, the research
relies on secondary data sources such as government inspection reports, national
legislation, and international assessments. Findings highlight common workplace
hazards—fire risks, lack of PPE, and weak emergency preparedness—particularly in
locally owned factories with limited oversight. An analysis of three garment factories
in Hlaingtharyar reveals disparities in OSH compliance, with foreign-owned factories
demonstrating better safety practices due to external accountability. The study finds out
OSH shortcomings are rooted in institutional, economic, and cultural factors rather than
purely technical gaps. Suggestions include stronger regulatory enforcement, enhanced
training programs, and multi-stakeholder collaboration to create safer workplaces and
support sustainable growth in Myanmar’s garment industry