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A Study on the Consumer Awareness of Consumer Protection and Rights in Pathein Township, Ayeyarwady Region) ( Yonn Pa Pa Aung, 2025)
Full text linkThis study examines the knowledge of consumers in Pathein Township,
Ayeyarwady Region, Myanmar, on consumer protection and rights. A mixed-methods
approach was used to explore consumers’ knowledge, capacity, and behavior under the
2019 Consumer Protection Law, based on data from 300 consumers in Pathein
Township and the Department of Consumer Affairs (DOCA).While 89.33% of
consumers are aware of the basic rights (safety, information, and choice), only 72.33%
are aware of the eight rights enshrined in the law. Although 76% are aware of the role
of DOCA, most prefer to negotiate directly with the business. 71.67% focus on product
information, including manufacturing and expiration dates. Due to high distrust of
online shopping, 68.67% of consumers choose traditional shopping methods.
Therefore, DOCA is working to promote consumer education in rural areas, More needs
to be done to strengthen DOCA’s complaint resolution system and promote digital and
sustainable consumption. However, while consumer awareness in Pathein Township is
relatively high, trust in rights enforcement and legal protection mechanisms is weak.
Government, businesses, and citizens need to work togethe
Effect of Human Resource Management Practices on Employee Satisfaction at BIDV Yangon Branch (Kyi Kyi Wai, 2025)
Full text linkThis study aims to investigate the effect of Human Resource Management
(HRM) practices on employee satisfaction and analyse the effect of employee
satisfaction on employee retention at BIDV Yangon Branch. The HRM practices
examined in this study include training and development, salary and benefits, work
environment, and career growth opportunities. The total population of the study
comprises 240 employees, and the sample size consists of 150 respondents selected
through simple random sampling. The findings indicate that most employees have a
high level of positive perceptions towards HRM practices conducted by the bank.
Multiple regression analysis revealed that career growth opportunities have the
strongest effect on employee satisfaction, followed by work environment, salary and
benefits, and training practices. The study revealed the customer satisfaction leads to
customer retention at the bank. The study recommends that BIDV Yangon Branch
should enhance career development opportunities by providing more internal
promotion opportunities and offering scholarship programs related to banking courses
to support the development of new skills that are essential for employees’ career
advancement and future growth
A Study on Association of Total Healthcare Expenditure With GDP and Life Expectancy in Myanmar ( Min Than Toe, 2025)
Full text linkThis study focuses the association between total healthcare expenditure, gross domestic product (GDP) and life expectancy in Myanmar from 2000 to 2022. Utilizing a quantitative research approach based on secondary time-series data and econometric analysis, the study investigates the causal and correlative links among these key indicators of economic and public health development. Descriptive statistics reveal a consistent upward trend in both GDP and healthcare spending, alongside a steady increase in life expectancy. The Vector Auto Regression (VAR) model and Granger Causality tests confirm a statistically significant positive association and causality from healthcare expenditure to both GDP and life expectancy, validating the health-led growth hypothesis. The findings emphasize the critical role of healthcare as both a determinant and driver of development. The study concludes with policy recommendations aimed at strengthening health financing, building system resilience, and integrating health into broader human capital development frameworks to promote inclusive and sustainable growth in Myanmar
Customer Satisfaction and Customer Loyalty Towards Personal Loan Services of AYA Bank PCL (Sandar Oo, 2025)
Full text linkThis research intends to investigate the elements influencing customer
satisfaction regarding personal loan services at AYA Bank PCL and to evaluate how
customer satisfaction impacts customer loyalty towards these personal loan services at
AYA Bank PCL. The quantitative research approach is utilized. A sample size of 153
active personal loan customers is chosen using the simple random sampling technique.
This study employs descriptive statistics. Linear regression and multiple regression are
employed to analyze the data. This study analyzes service quality, documentation, staff
competence, interest, and information technology resources as factors of influence. The
research reveals that the quality of service, documentation, staff skills, engagement,
and IT resources significantly influence customer satisfaction. Among them, the
interest rate of personal loans from AYA Bank PCL significantly impacts customer
satisfaction. Results also indicate that customer satisfaction influences customer
loyalty. AYA Bank PCL must inform customers of any changes in interest rates a
minimum of 30 days prior. Ultimately, AYA Bank PCL needs to establish a unique
interest rate framework aligned with customer profiles
Effect of Change Management and Workplace Diversity on Organizational Culture and Organizational Performance of Obayashi Corporation (Kyaw Min Htut, 2025)
Full text linkThe objectives of the study are to examine the effect of change management on organizational culture, effect of workplace diversity on organizational culture, and effect of organizational culture on organizational performance of Obayashi Corporation. This study uses both primary and secondary data. For this study, there are 430 staffs under Obayashi Corporation umbrella within Asia Countries such as Thailand, Vietnam, Singapore, Cambodia, and Laos in 2025. Sample size is 204 staffs by using Raosoft sample size calculator. A simple random sampling method is engaged to select 204 respondents from the total pool of 430 staffs under Obayashi Corporation. Primary data is collected by using online survey method with structured questionnaire. In addition, secondary data is gathered from various sources, such as previous studies found from library, relevant information available in company intranet server and on the relevant web sites as well. Data analysis is employed with descriptive statistics and multiple regression analysis. The study found that leadership, employee engagement, and readiness for change have positive and significant effect on organizational culture. Communication is not significant with organizational culture. Gender diversity, age diversity, ethnic diversity, attitude, and diverse culture have positive and significant effect on organizational culture. Educational background has negative and significant effect on organizational culture. In addition, organizational culture has positive and significant effect on organizational performance. This study highlights that for better progress development of the organizational performance of Obayashi Corporation, company should reinforce on leadership, employee engagement, readiness for change, gender diversity, age diversity, ethnic diversity, attitude, and diverse culture
Effect of Quality Management Practices on Firm Performance at Pharmaceutical Factory (Insein) (Zabei Phyu, 2025)
Full text linkThis study aims to analyze the effect of quality management practices on firm performance and to analyze the mediating effect of the organizational capability on the relationship between quality management practices and firm performance at pharmaceutical Factory (Insein). Both primary and secondary data are utilized. There are total 102 managers. Questionnaire survey method is used to collect data. The sample size is determined using the Raosoft sample size calculator. Primary data is collected from 81 out of 102 managers who have the best knowledge about the operation and quality management practices in Pharmaceutical Factory (Insein) using simple random sampling method. Descriptive statistics and regression analysis are used to analyze the data. Among the variables, continuous improvement and customer focus have positive and significant effect on firm performance while top management commitment does not have significant effect on firm performance. Moreover, the study finds that organizational capability has a mediating effect on the relationship between quality management practices and firm performance. Pharmaceutical Factory (Insein) should consider reconsidering the emphasis on top management commitment with its strategic frameworks. Pharmaceutical Factory (Insein) should focus on continuous improvement and customer focus to yield more significant returns and improve firm performance
Effect of Safety Management System on Employee Work Performance of Excel Garment (Lei Yi Soe, 2025)
Full text linkThis study aims to examine the effect of safety management system on employee work performance and to examine the moderating effect of management commitment on the relationship between safety management system and employee work performance of Excel Garment. In this research, both primary and secondary data are applied to reach the objectives. In 2025, Excel Garment has 150 staffs who works as operators, supervisors and office staff. The sample size is 109 staffs by using the Raosoft sample size calculator. Simple random sampling method is applied to select 109 out of 150 staffs. Personal interview method is used to collect the primary data. Secondary data is gathered from relevant textbooks, articles, websites, international dissertations and other research papers from the library. Descriptive statistics and multiple regression analysis are used to analyze the data. According to the multiple regression analysis, worker participation has positive and significant effect on employee work performance towards Excel Garment. In addition, resource allocation has positive and partial moderating effect on the relationship between worker participation and employee work performance. Moreover, role modelling of safe behavior has positive and partial moderating effect on the relationship between worker knowledge on safety standards, worker participation and employee work performance. Finally, there is no moderating effect of resource allocation on the relationship between safety management system and employee work performance. Excel Garment should emphasize more on enhancing worker knowledge on safety standards, safety promotional policies, worker participation, safety communication and, consequently, management commitment and increase employee attitude to work at Excel Garmen
Work-Life Balance and Employee Job Satisfaction in Inboung Tour Companies (Thida Hlaing, 2025)
Full text linkThis study examines the effect of work-life balance on employee job satisfaction
at inbound tour companies in Yangon, Myanmar, in the post-COVID-19 period. It
focuses on understanding how employees balance work and personal lives and how this
balance affects their job satisfaction. Around 100 employees are working in 15 active
inbound tour companies. A sample of 78 respondents is selected using a simple random
sampling method. The study uses a quantitative research approach and analyzes data
through descriptive statistics. Primary data are collected through a five-point Likert
scale questionnaire, while secondary data are gathered from various sources, including
websites, textbooks, journals, research papers, and reports. The study considers four
dimensions of work-life balance: Work Interference with personal life, personal life
interference with work, work enhancement of personal life, and personal life
enhancement of work. the analysis shows that work enhancement of personal life and
personal life enhancement of work have a strong positive effect on job satisfaction.
However, Work Interference with Personal Life and Personal Life Interference with
Work do not significantly influence job satisfaction. The findings suggest that by
improving work-life balance, inbound tour companies can enhance employee job
satisfaction
Factors Influencing Tourist Satisfaction Towards Chaung Thar Beach, Myanmar (Yu Ya Naing, 2025)
Full text linkThis study examines the key factors influencing tourist satisfaction at Chaung
Thar Beach, a leading domestic coastal destination in Myanmar. This study focuses on
five factors: tourist attractions, facilities and services, environmental conditions, social
media marketing, and safety and security. This study employs a quantitative research
method and collects data from 385 domestic tourists through structured questionnaires
using a five-point Likert scale. A systematic sampling method is applied to ensure a
neutral and representative selection of respondents. This study finds that tourist
attractions, facilities and services, and social media marketing have a strong positive
influence on tourist satisfaction. In contrast, environmental conditions and safety and
security receive moderate ratings, indicating the need for improvements in waste
management, environmental cleanliness, emergency preparedness, and medical
services. This study recommends enhancing tourism infrastructure, strengthening
safety protocols, promoting environmentally sustainable practices, and developing
more effective digital marketing strategies. These improvements are essential for
increasing tourist satisfaction, encouraging repeat visitation, and supporting the
sustainable development and long-term competitiveness of Chaung Thar Beach within
Myanmar’s tourism industry
Customer Satisfaction and Customer Loyalty Towards KBZ Bank (Set Naing, 2024)
Full text linkThis study examines the factors that influence customer satisfaction and
analyzes the effect of customer satisfaction on customer loyalty towards KBZ Bank.
The study focuses on six key factors including accessibility, tangibility, reliability,
responsiveness, service capabilities, and trust as the influencing factors. The study used
quantitative research method. The target population of the study was the active retail
banking customers of KBZ Bank’s head office (Kamaryut-1 Branch) in Yangon. In this
study, a sample of 370 retail banking customers were surveyed to gather relevant data.
According to Multiple regression analysis, these six factors statistically significant
affect customer satisfaction towards KBZ Bank's services. Among these factors, trust
has the largest influence on retail banking customers followed by tangibility, service
capability, reliability, responsiveness and accessibility. In addition, the study revealed
that there is an effect of customer satisfaction on customer loyalty towards KBZ
services. Management of the bank should continue to maintain the bank reputation.
Moreover, management should open the branches and provide ATM to be convenient
and to improve the accessibility for customers