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Effect of Convenience on Repurchase Intention towards Hein Soe Smartwatches and Accessories Online Shop (Phyo Zaw Aung, 2025)
No full textThis study aims to analyze the effect of convenience on repurchase intention of
the customers and as well as to examine the mediating effects of perceived value on the
relationship between convenience and repurchase intention at Hein Soe Smartwatches
& Accessories Online Shop. It also aims to analyze the mediating effects of electronic
word-of-mouth (e-WOM) on the relationship between perceived value and repurchase
intention. Accordingly, it also analyzes the mediating effects of trust on the relationship
between perceived value and repurchase intention. Both primary and secondary data
are used in this study. The total population consists of 821 customers who purchased
smartwatches and accessories from Hein Soe Smartwatches & Accessories Online Shop
in 2024. The sample size is determined to be 260 out of 821 customers using the Raosoft
sample size calculator. Respondents are selected using a simple random sampling
method. Primary data are collected through an online survey method using a structured
questionnaire based on a 5-point Likert scale. Secondary data are obtained from
relevant textbooks, previous research studies, academic journals, and reliable online
sources. For data analysis, both descriptive statistics and regression analysis are
applied. According to the regression results, convenience including access convenience,
search convenience, evaluation convenience and transaction convenience have
significant and positive effect on repurchase intention. Furthermore, perceived value
has mediating effect on the relationship between convenience and repurchase intention
towards Hein Soe Smartwatches and Accessories. Moreover, e-WOM also has
mediating effect on the relationship between perceived value and repurchase intentions.
Trust also has mediating effects on the relationship between perceived value and
repurchase intention. Based on these findings, Hein Soe Smartwatches & Accessories
should focus on improving online accessibility, simplifying product search and
evaluation processes, streamlining transaction procedures, and ensuring efficient post
purchase services
Effect of Workforce Diversity on Organizational Performance in Robert Bosch (Aye Zarli, 2025)
No full textFACTORS INFLUENCING ON JOB SATISFACTION AND EMPLOYEE RETENTION IN DIR-ACE TECHNOLOGY LTD., YANGON
No full texthe purpose of this study is to examine the factors influencing job satisfaction and employee retention among operational employees at DIR-ACE Technology Ltd.(DAT). The results of this study are expected to assist DAT’s HR professionals and organizational leaders in refining retention strategies, fostering a more engaged workforce, and maintaining a competitive edge in Myanmar’s rapidly evolving IT industry. Primary data are collected through structured questionnaires administered to a sample of 150 operational employees at DIR-ACE Technology Ltd., selected using
the simple random sampling method. The questionnaire is designed with a 7-point Likert scale to assess various motivational and hygiene factors based on Herzberg’s Two-Factor Theory. Descriptive statistics, reliability analysis, Pearson correlation, and regression analyses are conducted using SPSS to explore the relationships among employee motivation, job satisfaction, and retention. The results show that both hygiene and motivation factors significantly influence job satisfaction at DIR-ACE Technology Ltd., with motivation factors having a stronger impact than hygiene factors. Among hygiene factors, job security, supervisor support, and coworker relations significantly contribute to job satisfaction, while working conditions show weak significance, and compensation and company policies have no significant effects. In contrast, among motivation factors, achievement, work itself, and responsibility positively influence job satisfaction, whereas personal growth is weakly significant, and recognition has no significant effect. When both factor types are combined, motivation factors emerge as the stronger predictor of job satisfaction. Finally, job satisfaction has a strong and significant positive effect on employee retention. To improve employee retention,DAT’s HR department should focus on enhancing intrinsic motivators like achievement, responsibility, and meaningful work, while also strengthening hygiene factors such as job security, supervisor support, and team collaboration. While compensation and company policies did not show significant influence, maintaining transparent, fair, and consistent policies will help uphold employee trust. Implementing career development plans, leadership training, and maintaining fair policies will help to sustain employee satisfaction and reduce turnover
THE IMPACT OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL COMMITMENT TOWARD EMPLOYEE PERFORMANCE OF AUNG KANBO MOTORCYCLE INDUSTRIAL COMPANY LIMITED IN MANDALAY
No full textThis study investigates the impact of organizational culture on organizational commitment and its subsequent effect on employee performance, focusing on Aung Kanbo Motorcycle Industrial Company Limited in Mandalay. Organizational culture plays a vital role in shaping employees' attitudes and behaviors, while commitment reflects the psychological attachment individuals have to their organization. This research aims to explore how different dimensions of organizational culture namely clan, adhocracy, hierarchy, and market cultures influence the three components of organizational commitment: affective, continuance, and normative commitment.Furthermore, the study examines how these forms of commitment ontribute to overall employee performance. The research employed a quantitative approach, using a structured questionnaire distributed to 159 employees selected through stratified random sampling. Data were analyzed using the statistical package for the social sciences (SPSS), applying descriptive statistics, reliability analysis, multiple regression, and correlation techniques. The findings revealed that adhocracy and market cultures significantly and positively influence organizational commitment,while clan and hierarchy cultures showed no significant effect. Additionally, affectiveand normative commitment were found to significantly enhance employee performance, whereas continuance commitment had no substantial impact. The results support the conceptual framework that organizational culture indirectly affects performance through employee commitment. This study offers valuable implications for organizational leaders and human resource practitioners, suggesting that fostering
an innovative and market-driven culture can enhance employees’ emotional and moral attachment to the organization, which in turn boosts performance. Developing supportive cultural practices that align with employee values and motivational drivers is essential for sustaining organizational success and workforce productivity
THE EFFECT OF MARKETING MIX ON CUSTOMER SATISFACTION OF KHIT THIT PHYO MAY FABRIC SHOP IN AMARAPURA
No full textThis study explores the effect of the marketing mix on customer satisfaction of Khit Thit Phyo May Fabric Shop in Amarapura. The research focuses on seven core dimensions of marketing mix: product, price, place, promotion, people, process and physical evidence. Initially, data were gathered from 140 customers from Khit Thit Phyo May Fabric Shop in Amarapura by using a systematic sampling method. The data were analyzed using SPSS version 25, employing descriptive statistics, reliability analysis, Pearson correlation, and multiple regression analysis. The findings showed that physical evidence, product, process, and price have a positive and statistically significant effect on customers’ satisfaction. These results suggest that Khit Thit Phyo May Fabric Shop should prioritize investments in the tangible and experiential aspects of its service. However, the results indicated that place, promotion and people were not statistically significant predictors of customer satisfaction. This suggests that while customers have a positive opinion of the staff service, variations in consumer perception do not currently translate into higher or lower satisfaction scores. By focusing on the core drivers of satisfaction identified in this study, Khit Thit Phyo May Fabric Shop can build a more robust strategy to convert infrequent visitors into loyal patrons
FACTORS INFLUENCING ON WORK LIFE BALANCE AND EMPLOYEE JOB SATISFACTION AT ARR THIT MAN CO., LTD. YANGON BRANCH
No full textThis study aims to analyze impact of work-life balance on employee job satisfaction within the Arr Thit Man Co., Ltd in Yangon. The research examines various factors, including job involvement, role and responsibility, working condition, job stress to understand their impact of work-life balance and subsequently employee job satisfactions. This study adopts quantitative research method, and a survey was conducted a sample size of 150 employees who are working at Arr Thit Man Co., Ltd,by using stratified random sampling method. The spillover theory is applied in this study. Descriptive statistics, correlation analysis, reliability analysis and multiple regression analysis are used to measure work-life balance and job satisfaction among these employees. According to the results, job involvement and role and responsibility have the most substantial positive impact on work-life balance, while job stress and work-life show a moderate effect on job satisfaction. This study highlights the significance of implementing supportive organizational policies to promote employee work-life balance, ultimately enhancing job satisfaction, motivation, and overall organizational performance
FACTORS AFFECTING EMPLOYEE JOB SATISFACTION OF THIRI SWE & NAY HTUT KHAUNG TEXTILE FACTORIES IN WUNDWIN
No full textThis study investigates the factors affecting employee job satisfaction at Thiri Swe and Nay Htut Khaung Textile Factories in Wundwin, Myanmar. Using Maslow's Hierarchy of Needs (Maslow, 1943) as the theoretical framework, the research examines how five key job facets (compensation and benefits, workplace safety, interpersonal relationships, career development opportunities, and recognition) influence overall employee job satisfaction among factory workers. A quantitative, cross-sectional study design was employed, with data collected from 100 full-time employees using a stratified random sampling approach. The survey instrument, adapted from validated scales, was administered via a 7-point Likert questionnaire collected data were analyzed using SPSS, with descriptive statistics, reliability analysis (Cronbach’s alpha),correlation analysis, and multiple regression analysis. Results indicate that employees are generally very satisfied and all five determinants showed strong positive correlations with employee job satisfaction. Career development opportunities and recognition being the most influential, career development opportunity is the most significant predictors of employee job satisfaction, while compensation and benefits, recognition, and interpersonal relationships also contribute positively. The findings suggest that while compensation and interpersonal relationship are foundational, higher-order needs such as career development and recognition are the primary drivers of employee job satisfaction in this context. The study provides actionable recommendations for management to enhance employee job satisfaction and organizational performance in Myanmar’s textile sector
EFFECT OF LEADERSHIP STYLES ON EMPLOYEE PERFORMANCE IN DIGITAL MONEY MYANMAR LTD.
No full textThis research examines the impact of Transformational, Transactional, and Laissez-Faire leadership styles on employee performance at Digital Money Myanmar Ltd.(Wave Money) in Yangon, addressing leadership effectiveness needs within Myanmar's expanding fintech sector. The study employs quantitative descriptive methodology,collecting primary data through 7-point Likert scale surveys from 178 full-time employees (minimum six-month tenure) selected via stratified sampling using Yamane's (1967) formula. Secondary data from organizational documents and academic literature provided additional support. SPSS analysis incorporated descriptive statistics, reliability testing, and multiple regression to examine leadership effects on performance measured through KPIs and organizational value adherence. Findings identify transformational leadership as the strongest performance predictor, with
significant contributions from transactional and laissez-faire approaches. Two key insights emerge first, laissez-faire leadership demonstrates unexpectedly positive performance impacts, suggesting employee autonomy enhances performance through fostering independence and self-direction, contrary to theoretical expectations; second,all three styles exhibit complementary effects with strong positive correlations,indicating effective leadership requires integrated approaches rather than singular reliance. The study recommends DMM Ltd. implement comprehensive leadership development programs incorporating all three styles, adopt situational leadership approaches aligned with team characteristics—particularly utilizing laissez-faire methods for creative teams like UI/UX design to enhance innovation—and strategically recruit leaders aligned with specific team cultures to optimize leadership effectiveness and employee performance outcomes
FACTORS AFFECTING ON ONION PRODUCTION IN SE KONE VILLAGE, TAUNGTHA TOWNSHIP
No full textOnion is an important vegetable crop, which has been produced worldwide including in Myanmar, for its daily uses and economic benefits. This study examined the factors affecting onion production in Se Kone Village, Taungtha Township. The objectives of this study were to investigate the socio-economic factors of onion farmers and to analyze the factors affecting the onion production of farmers in Se Kone Village, Taungtha Township. Primary data were collected with the aid of a well-structured questionnaire administered to 217 onion farmers using a simple random sampling method. Descriptive analysis and Cobb-Douglas production function were used. The results of the descriptive analysis showed that the majority of the farmers were male with an average family size of four persons per family. The majority of onion farmers are landowners. The Cobb-Douglas production function analysis revealed that land, family labour, and capital are all statistically significant and positively associated with onion production in Se Kone Village. Among these,family labour has the greatest positive effect, suggesting that onion farming in the area is labour-intensive
FACTORS AFFECTING ON HAPPINESS OF HIGH SCHOOL STUDENTS IN SAGAING
No full textThe study is concerned with the factors affecting on high school student’s happiness of No.(1) basic education high school in Sagaing. The objectives of the study are to study the demographic background of high school students and to analyze the factors affecting on high school student’s happiness of No.(1) basic education high school in Sagaing. The first stage is randomly selecting one high school from three high schools in Sagaing township and the second stage is randomly collecting 193 high school students from No.(1) basic education high school in Sagaing, by using a twostage stratified random sampling method. Descriptive analysis, reliability tests and multiple regression analysis are applied. In this study, secondary data are collected from international journals, articles and other research papers. The findings indicate that human factors (relationships), school activities and facilities, personal factors, and academic achievement exhibit a positive relationship with student happiness. School activities and facilities are the most affecting factors among human factors (relationship), personal factors and academic achievements on the happiness of students. Parents’ financial status has no effect on happiness of students in high school. The study suggests that the school should focus on improving its activities and facilities,as this factor has the greatest influence on student happiness