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The Effect of Organizational Culture on Employee Performance at W & Associates Limited (The Aye Phyu, 2025)
Get PDFThe objective of this study is to examine the effect of organizational culture on
employee performance at W & Associates Limited. This study focuses on five cultural
dimensions mission, power distance, involvement, consistency and adaptability as defined
by recognized organizational culture models. With a sample of 58 employees, the data were
collected through structured questionnaires from supervisory and managerial staff at W &
Associates Limited. The findings revealed that involvement, consistency, and mission had
a positive and significant impact on employee performance. The findings from multiple
regression analysis revealed that Consistency, Power Distance, Mission, and Involvement
had a statistically significant and positive influence on employee performance. Among
these, Consistency emerged as the strongest predictor, highlighting the importance of
shared values and standardized practices. In contrast, Adaptability did not show a
significant effect, suggesting that responsiveness to change is not currently a key driver of
performance within the firm’s context.Based on these findings, the study recommends that
W & Associates Limited continue to reinforce consistent practices, strengthen mission
alignment, and foster participative decision-making to sustain high performance. It also
suggests improving adaptability through continuous learning and innovation, and
maintaining a clear, structured hierarchy supported by effective communication. These
cultural enhancements are vital for promoting employee engagement, motivation, and long-
term organizational success
Analysis of Knowledge, Perception and Utilization of Alternative Energy ( Aye Mya Myat Soe, 2025)
Get PDFThis study examines household-level utilization of alternative energy sources in North Dagon Township, Yangon, during the period from January to June 2025. A structured questionnaire was administered to 354 purposively selected respondents across Wards 39, 44, and 48. The sample size was determined using confidence interval methods to ensure statistical reliability. Descriptive statistics were applied to analyze frequency and percentage distributions of energy types, while chi-square tests were employed to identify statistically significant associations between energy usage patterns and household characteristics. Results show solar energy as the most adopted source (27.4%), followed closely by gas and biomass. Traditional fuels remain in use despite urban context, indicating continued barriers in affordability, infrastructure, and awareness. Generator reliance further reflects grid instability. Significant associations were found between energy type and household income as well as housing status. The study recommends targeted subsidies, infrastructure investment, and energy education to support equitable access. It concludes that advancing sustainable energy in urban settings requires not only technical solutions but also social and policy-driven approaches grounded in the lived realities of diverse communities
A Study on the Performance of Co-Operative Societies in Mawlamyine Township, Mon State ( 2024) ( Bhone Kyaw Myint, 2025)
Get PDFThis study aims to examine the performance of cooperative societies in
Mawlamyine Township, Mon State, Myanmar, focusing on 40 selected cooperatives
societies across production, trading, and service sectors. The research employs a
descriptive method, utilizing both primary data collected from Board of Directors
(BOD) members and secondary data from the Mawlamyine Township Cooperative
Department spanning 2015–2024. Key findings reveal that cooperatives in
Mawlamyine Township have demonstrated financial viability, with profits and
dividends distributed fairly among members. The societies provide essential services,
including savings and loans, agricultural inputs, marketing support, consumer goods,
and technical assistance. However, challenges such as poor management, insufficient
funding, low member participation, inadequate communication, and competition from
other businesses hinder their optimal performance. The study highlights the critical
role of governance and member engagement in sustaining cooperative success.
Recommendations include strengthening leadership transparency, improving financial
management, enhancing member education, and expanding access to loans. By
addressing these challenges, cooperatives can better fulfill their mission of fostering
economic and social development for their members and the broader community
Leadership Styles and Job Performance of the General Administration Department ( Cing Thawn Vung, 2025)
Get PDFThis study aims to identify the leadership styles practiced at the General
Administration Department and to examine the influence of leadership styles such as
transformational, transactional, and charismatic leadership on job performance at the
General Administration Department. The primary data are collected from 336 staff
from various regional, district and township offices of General Administration
Department in Yangon region with a structured questionnaire using a simple random
sampling method. Secondary data sources contained relevant textbooks, previous
research papers, records of the company and relevant articles from internet websites.
The methods of study included descriptive statistics, correlation analysis and multiple
linear regression methods. The findings show that transactional leadership and
transformational leadership have a significant and positive effect on job performance.
Among them, transformational leadership emerged as the most dominant style. Based
on these findings, leaders should use suitable leadership styles that build trust, involve
employees, and give recognition to improve job performance, while adjusting to
different staff needs and work environments
Factors Influencing Experiential Quality, Satisfaction and Trust on Experiential Loyalty towards Café Amazon Coffee Shops in Yangon (Zin Maung Maung Phyo Htet, 2025)
Get PDFThe study aims to analyze the factors influencing experiential quality, to analyze the effect of experiential quality on experiential satisfaction and experiential trust, and to analyze the effect of experiential satisfaction and experiential trust on experiential loyalty towards Café Amazon coffee shops in Yangon. Both primary and secondary data are used to get the research objectives. Two-stage sampling method is applied to collect primary data. First, Myanmar Plaza branch is selected by using simple random sampling method out of 8 branches in Yangon. Second, respondents are selected using systematic sampling method that is collected from every fifth customers who enter the coffee shop. Survey period is first week of March. Total 377 customers are selected. Personal interview method is applied. Secondary data are collected from related research papers, internet websites and relevant textbooks. From regression analysis, physical environment quality, outcome quality and affective quality have positive and significant effect on experiential quality. Experiential quality also has positive and significant effect on experiential satisfaction and experiential trust. Then, experiential satisfaction and experiential trust have positive and significant effect on experiential loyalty towards Café Amazon coffee shops in Yangon. The study recommends that Café Amazon coffee shops should maintain the physical environment quality, outcome quality and affective quality to get experiential satisfaction, experiential trust and experiential loyalty
Relationship Marketing Practices, Customer Satisfaction and Customer Loyalty at AYA Bank PCL (Hnin Aye Win, 2025)
Get PDFThis study explores how relationship marketing techniques affect customer
happiness and loyalty at Myanmar's AYA Bank Public Company Limited (AYA Bank
PCL). Trust, communication, commitment, technical competency, and bonding for
long-term customer connections are studied in relationship marketing. Through simple
random sampling, 403 Yangon-based AYA Bank clients get a standardized
questionnaire for quantitative research. Analyses include descriptive statistics,
reliability testing, correlation, and regression. Though all five relationship marketing
techniques improve client happiness, bonding has the most impact. Results show a
statistically significant association between customer happiness and loyalty. When
purposeful, AYA Bank PCL's relationship marketing may boost client happiness and
loyalty. The report suggests that AYA Bank PCL increase individualized engagement
methods, invest in technology, and create loyalty-focused programs to stay competitive
in Myanmar's dynamic banking business
A Study of Teachers’ Perception on Curriculum Development in Education Sector (Case: Thingangyun East Township) ( May Myint Myat Thu, 2025)
Get PDFThis study is focused on the upper secondary education curriculum, specifically examining teachers' perceptions of the new curriculum and the challenges they face. A descriptive research method was employed. The findings indicate a shift in the education system from the 5-4-2 structure to the KG+12 (5-4-3) system. The new curriculum is designed to foster independent thinking, creativity, and collaboration. It is perceived as a curriculum that supports students’ future careers. Teachers with longer years of service generally hold more positive views about the new curriculum compared to those with fewer years of experience. Out of 127 respondents, the majority identified teacher knowledge and qualifications as crucial, and noted that current training opportunities are insufficient. Many respondents also reported difficulties related to the teaching and learning environment. Nevertheless, nearly all teachers expressed confidence in their ability to overcome these obstacles
Service Quality, Customer Satisfaction and Customer Loyalty Towards International Trade Services of Myanmar Oriental Bank (Kyaw Lin Khaing, 2025)
Get PDFThis study aims to examine the effect of service quality on customer
satisfaction and how, in turn, customer satisfaction influences customer loyalty
toward the international trade services offered by Myanmar Oriental Bank Ltd.
(MOB). A quantitative research approach is employed, involving a sample of 150
corporate clients from MOB’s Head Office, selected through simple random
sampling. The findings from multiple regression analysis indicate that among the five
service quality dimensions, responsiveness and tangibility have a statistically
significant effect on customer satisfaction. This study recommends MOB Bank
enhance responsiveness through fast, efficient communication via email, phone, and
in-person, as it highly influences customer satisfaction. Improving tangible elements
like modern banking systems and physical facilities is also crucial. Focusing on both
dimensions can strengthen customer loyalty and sustain a competitive edge in trade
banking. Furthermore, linear regression analysis proved that higher customer
satisfaction significantly enhances customer loyalty. To strengthen customer
satisfaction and thereby improve customer loyalty, MOB should focus on enhancing
the physical facilities and office design to create a more attractive and comfortable
environment. Additionally, regular training programs should be provided to staff to
enhance their knowledge and skills, enabling them to respond more effectively to
customer inquiries
Factors Influencing Student Satisfaction and Student Loyalty towards YOUTH International College (Linn Sandar Win, 2025)
Get PDFThis study aims to investigate the elements affecting student satisfaction and to
explore the mediating role of reputation in the connection between student satisfaction and
student loyalty at YOUTH International College. The Yamane formula is utilized to
determine the sample size. A total of 138 students aged over 18 are chosen from 210 using
the simple random sampling technique. The method of online surveys is utilized to gather
primary data. Secondary data is collected from earlier research studies, online sources,
textbooks, and the information obtained from YOUTH International College. Descriptive
statistics and linear regression techniques are utilized for analyzing data. The regression
analysis shows that advising, facilities, financial aid, tuition fees, curriculum, and teaching
quality positively significantly impact student satisfaction. Results show that student
satisfaction positively significantly influences student loyalty. The regression outcome
suggests that college reputation mediates the connection between student satisfaction and
student loyalty. To enhance student satisfaction and loyalty according to the findings,
YOUTH International College ought to construct or renovate indoor and outdoor sports
facilities, including basketball courts, football pitches, gyms, badminton courts, swimming
pools, and running tracks. Moreover, it ought to provide a diverse array of elective and
specialized modules throughout its programs
Effect of Training Practices on Job Satisfaction and Employee Performance of KBZ Bank (Phyo Phyo Win, 2025)
Get PDFThis study aims to investigate how training practices influence job satisfaction
among Bank employees, to evaluate the impact of job satisfaction on employee
performance, and to assess the moderating role of role ambiguity in the relationship
between job satisfaction and employee performance at KBZ Bank. Primary and
secondary data are both employed. A sample of 391 from 18,000 employees is selected
using the Yamane formula. The respondents are chosen using a simple random
sampling method. Data are gathered using structured questionnaires that employ a 5-
point Likert scale. Primary data is gathered using the online survey method. Secondary
data is derived from scholarly publications and institutional resources. The data is
analyzed using descriptive statistics and regression techniques. This research indicates
that training needs assessment, training effectiveness, and training evaluation greatly
influence job satisfaction. Additionally, job satisfaction greatly impacts employee
performance. Role ambiguity has a partial negative moderating effect on the connection
between job satisfaction and employee performance. Based on the results, KBZ bank
ought to offer training that addresses employees' needs to improve job satisfaction and
boost employee performance