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THE EFFECT OF AGRICULTURAL CO-OPERATIVE MEMBERSHIP ON FARMER'S WELLBEING IN PYINMANA TOWNSHIP
No full textThe role of co-operative societies plays a significant part in Myanmar’s economic and social development, especially in rural and underserved areas. Among these, agricultural co-operative societies provide essential services that directly support farmers
by facilitating access to agricultural inputs and resources. This study investigated the nature of agricultural support offered by co-operative societies to their members and examined the impact of agricultural co-operative membership on the wellbeing of farmers
in Pyinmana Township. A total of 130 co-operative members were selected using a simple random sampling method. Primary information was obtained directly from respondents through the use of structured questionnaires, while secondary sources included official records and relevant literature. The findings revealed that both loan and fertilizer assistance had a significant positive impact on the wellbeing of farmers. These supports contributed to increased agricultural productivity, higher income, and greater capacity to invest in education, healthcare, and household needs. In contrast, seed support showed a negative and statistically significant effect, which was attributed to factors such as inconsistent distribution, low adoption, and dissatisfaction among members. The study concludes that co-operative membership can significantly improve farmer wellbeing when support services are timely, equitably distributed, and effectively utilized. It recommends enhancing loan delivery systems, ensuring fair distribution of agricultural inputs, and
increasing member awareness to maximize the impact of co-operative programs on rural development
FACTORS INFLUENCING ON CUSTOMER SATISFACTION OF OOPS FAST FOOD RESTAURANT IN MANDANAY
No full textThis study investigates the effects of influencing factors on customer satisfaction of OOPS Fast Food in Mandalay. The objective of this study is to identify the level of influencing factors on customer satisfaction of OOPS Fast Food in Mandalay. Primary data and secondary data are used in this study. The primary data are collected, through a structured questionnaire with a seven-point Likert scale, from 150 customers by using systematic random sampling method. The collected data were analyzed using descriptive statistics, correlation analysis, and multiple regression analysis. The findings indicated that tangibles and empathy emerged as the only statistically significant predictors of customer satisfaction. Empathy was the most influential factor, demonstrating the strongest effect on satisfaction. Since empathy was the strongest driver of satisfaction, OOPS owner should invest in staff training programs. Owner
should implement regular workshops emphasizing active listening techniques, appropriate verbal and non-verbal communication, and effective complaint resolution strategies
DETERMINANTS OF CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY AT LUSTRE BAGAN RESORT
No full textThis study aims to Determinants of Customer Satisfaction towards Customer Loyalty at Lustre Bagan Resort. The specific objectives are to identify the level of determinants of customer satisfaction at Lustre Bagan Resort, to analyze the effects of the determinants on customer satisfaction at Lustre Bagan Resort and to examine the affect of customer satisfaction on customer loyalty at Lustre Bagan Resort. Primary data and secondary data are used in this study. The primary data are collected, through a structured questionnaire with a seven-point Likert scale, from 200 respondents in Lustre Bagan Resort who are collected data using 3 in 1 systematic sampling method. Secondary data are acquired from the records, relevant text books, articles, journals and previous studies. The primary data are analyzed using descriptive statistics, reliability analysis, correlation analysis, and multiple regression analysis. Based on the findings of the correlation study, it can be observed that there exists a positive link between all the factors and customer satisfaction, and customer loyalty. Furthermore, the findings of the regression analysis reveal that among the variables examined; reliability, empathy, and place, only these three variables exhibited a statistically significant positive impact on customer satisfaction and customer loyalty. According to the findings, Lustre Bagan Resort’s should prioritize enhancing reliability, empathy, and the convenience of the resort’s location can directly strengthen customer satisfaction and, in turn, customer loyalty. This study proposes that the hotel manager should focus on enhancing employee interpersonal behavior and knowledge in delivering services in order to enhance customer satisfaction and customer loyalty at Lustre Bagan Resort
Human Resource Management Practices and Organizational Performance of Young Insurance Co.,Ltd( Hla Myat Thu, 2025)
Get PDFhis study attempts to examine the effect of Human Resource Management (HRM)
practices on the organizational performance of Young Insurance Co., Ltd. It focuses on
three HRM practices: training and development, performance appraisal, and
compensation and benefits, which are the dominant practices of the company.
Quantitative research method is applied in this study. A sample of 160 employees is
selected using a simple random sampling method to gather primary data. According to
the correlation analysis, the results indicate that training and development, performance
appraisal, and compensation and benefits are strongly correlated with the organizational
performance of Young Insurance Co., Ltd. Among these three HRM practices,
performance appraisal is the biggest statistically significant effect on organizational
performance, followed by compensation and benefits, and then training and
development. Regarding the effect of HRM Practices on organizational performance,
the study revealed that performance appraisal has the largest effect on organizational
performance. The study reveals that compensation, benefits, and training significantly
impact organizational performance at Young Insurance Co., Ltd., suggesting clear
goals, continuous feedback, and consistent evaluation criteria for effective performance
appraisal
The Effect of Bancassurance Practices on Performance of KBZMS General Insurance Co.,Ltd ( Ye Wint Htoo,2025)
Get PDFThis study examines the effect of bancassurance practices on the performance
of KBZMS General Insurance Co., Ltd. The study focuses on identifying the
bancassurance practices employed by KBZMS and analyzing the effect on the
organizational performance. A quantitative research method is adopted and utilizing
both primary and secondary data. Primary data is collected through a structured
questionnaire. The target population is 80 employees who working at bancassurance
department and sample size is 67 respondents, using Yamane (1967), and selected using
a simple random sampling method. Secondary data is derived from official reports,
company records, journals, newspapers, and magazines. Statistical analysis is
conducted using descriptive and analytical statistics tool. The findings indicate that
bancassurance practices correlated with KBZMS performance. Among the three
bancassurance products such as motor vehicle insurance, fire and allied perils
insurance, and marine cargo insurance, fire and allied perils insurance demonstrates the
most statistically significant effect on KBZMS performance, followed by motor vehicle
insurance. Marine Cargo does not effect on performance. The study highlights the
importance of bancassurance in expanding KBZMS reach, improving customer
segments, retaining customers, market reach and share, customer loyalty, increased
premium income, reduce operational costs and financial obligations and emphasizes the
importance of focusing on fire and allied perils insurance for growth while identifying
opportunities for strategic improvements in other areas
Factors Influencing Performance of Life Insurance Agents in Myanmar ( Zin Mar Htay, 2025)
Get PDFThe objective of this study is to analyse the factors influencing the performance of
life insurance agents in Myanmar, focusing on skills, training, personality traits, and
motivation. Using a quantitative approach, data from 272 agents were collected through
simple random sampling and analyzed with descriptive statistics and regression
analysis.The findings show that skills, training, and personality traits positively affect
agent performance, while motivation plays a crucial role in enhancing agent
effectiveness. Communication and negotiation skills were identified as the most vital
for sales success, and agents highly valued training on motivation and ethical sales.
However, training on industry trends received lower ratings, highlighting the need for
updates. Motivation was primarily driven by the desire to help clients and earn a good
income, with less emphasis on company support. The study recommends enhancing
communication and negotiation skills, updating training programs to include current
industry trends, and improving motivation strategies through better incentives and
organizational
support. Additionally, fostering professionalism and clear
communication is essential for improving agent performance
"Factors Influencing on Female Labor Force Participation in Hmone Daing Sanpya Village Tract, Meiktila Township"
Get PDF"Today, female labor force participation is the prime indication and women have become relatively more engaged in the labor market. The increasing trend highly concerned with various socio-economic factors. This study aims to empirically investigate the socioeconomic determinants of women’s employment status in Hmone Daing Sanpya Village Tract. The sample 464 women aged between 15-64 years was randomly selected to collect the data with structured questionnaire. Binary logistic regression analysis was employed to analyze the determinants of female participation in labor force. The study found that more than half (67%) of the sample women are working while the remaining are not working. Whereas the percentage of government staff and private employee are very low in labor force, most of the sample women work own business. The study observed that as women's age increases, the chance of labor force participation among women increases. The women with under-graduate level of education are more likely to participate in labor force. The study found that higher the level of education, the lesser the chance a women has in participating in the job market. The study also suggests that the number of dependent persons in family and place of work are significant factors influencing the women’s labor supply.
The Role of Court-Led Mediation in Civil Suits of Myanmar
Get PDF"Court-Led Mediation System"" has been started throughout Myanmar since 1st August 2022. Mediation is important for the emergence of justice that is trusted by the public, jurisdiction on cases correctly and quickly in accordance with the law, implementation of the public's access to justice and fair trial, and strengthening the ability to conduct timely investigations and judgments. This study aims to increase public awareness in order to know that the court-led mediation process is an efficient and quick solution system for justice in Myanmar's society. As the findings, this study found out the effectiveness and weaknesses of mediation, the knowledge and the attitudes of the lawyers and clients who resided in Naypyidaw Union Territory by collecting their answers to questionnaires of mediation and by studying the mediated cases at the Departments of Mediation during the Court-Led Mediation Pilot Program. Therefore, this study will support the Courts that are hearing civil suits and also the lawyers and the clients who will conduct the mediation. Moreover, as for the field of teaching and learning process for law specialization, the teachers who teach the Code of Civil Procedure and the undergraduate and postgraduate students who do their thesis will be assisted in some ways.
Agent Job Satisfaction and Retention at Myanmar Insurance ( Lay Lay Win, 2025)
Get PDFThis study investigates the factors affecting job satisfaction and agent retention
at Myanma Insurance, with a particular focus on the role of commission and incentives,
work-life balance, training and development, and supervisory leadership. Using a
quantitative research approach, the study analyzes data collected from a sample of 148
active general insurance agents of Myanma Insurance, selected through simple random
sampling. The findings reveal that the Training and Development factor has the highest
mean score, indicating that agents value the training programs and professional
development opportunities provided by the company. Commission and Incentive,
although still regarded positively, showed the low mean score, suggesting potential
areas for improvement in the structure and rewards. Regression analysis demonstrated
that both Commission and Incentives and Training and Development have a significant
positive effect on job satisfaction, while Work-life Balance and Supervisory Leadership
did not show significant effects within this context. Furthermore, the study found that
higher levels of job satisfaction strongly affect with increased retention. The study
recommends that Myanma Insurance prioritize improving its commission structure and
enhancing training programs to foster greater job satisfaction and retention among
agents. The results highlight the importance of focusing on both financial incentives
and professional development to ensure long-term success and stability in the
workforce
Competitive Strategies and Performance of Insurance Companies in Myanmar ( Nang Hom Phoung, 2025)
Get PDFThis study examines the effect of competitive strategies on organizational
performance of insurance companies in Myanmar. This study focuses on the influence
of cost leadership, differentiation and focus strategy on performance of insurance
companies in Myanmar. A two-stage simple random sampling method was used to
select respondents who are at management level from insurances companies.
Structured questionnaires were used to collect primary data. A quantitative research
approach was used to analyse the data. This study found that cost leadership strategy
and differentiation strategy adopted by the insurance companies have positive effect on
the organizational performance. Differentiation strategy exhibits the highest effect on
the performance of the insurance companies. The study recommends that insurance
companies should focus more on cost leadership strategy and differentiation strategies
to enhance financial performance and non-financial performance of the companies