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Good Governance Practices of Township Public Health Departments in Bago Region ( Thein Hlaing, 2025)
Get PDFEffective governance is vital for delivering efficient, equitable, and responsive public health services, especially at the township level, where local needs are directly addressed. This study assessed good governance practices and explored challenges within township public health departments using both quantitative and qualitative methods. A total of 305 participants were involved in the quantitative study, while 66 key informants contributed to the qualitative analysis. Quantitative findings indicate that public health professionals view good governance in township public health departments as generally fair, with strengths in strategic vision, the rule of law, and accessibility. Participation,effectiveness, efficiency, and transparency are rated as moderate, while appropriateness, responsiveness, and some aspects of participation and accountability require improvement. The greatest concern is weak anti-corruption measures. Qualitative findings support these gaps, revealing that budget information is posted but not explained, feedback and participation are limited, resources and approvals for financial expenses are often delayed, and corruption reporting feels unsafe. In conclusion, transparency, participation, responsiveness, appropriateness, accountability, and anti-corruption are highlighted as ongoing challenges to good governance practices of township public health department
Factors Influencing Consumer Purchase Intention Towards Shop App MM (Yu Myat Noe, 2025)
Get PDFThe main objective of this study is to examine the factors influencing consumer
purchase intention towards Shop App MM. A quantitative research method was applied.
As for primary data, 385 respondents were selected through a simple random sampling
method. The collected data were analyzed using descriptive statistics and multiple linear
regression. Findings reveal that consumers hold a positive attitude toward Shop App MM,
appreciating its convenience, affordability, and secure transaction features. Among the
three variables, perceived behavioral control emerged as the most influential factor
affecting purchase intention, indicating users’ confidence and autonomy in using the app.
Subjective norms and attitude also positively and significantly contribute to purchase
intention. Furthermore, purchase intention strongly predicts actual purchase decisions,
confirming the behavioral model’s relevance in the online shopping context. The study
suggests that enhancing ease of use, building trust, and encouraging social influence (e.g.,
word-of-mouth, reviews, and influencer marketing) are vital strategies to strengthen
purchase intention and drive conversions. Marketing initiatives such as personalized
promotions, loyalty programs, and flexible payment options can further increase consumer
engagement and sales. These insights provide practical implications for developers and
marketers to improve user satisfaction, increase repeat purchases, and ensure long-term
growth in Myanmar’s competitive e-commerce environment
Brand Equity and Consumer Purchase Decisions for Honda Car (Khin Nyein Su, 2025)
Get PDFThis study examines Brand Equity Practices and their effect on consumer
purchase decisions for Honda Cars, focusing on four key dimensions: brand trust,
brand association, perceived quality, and brand experience. The main objective of this
study is to identify Brand Equity practices of Honda Cars and to analyze the effect of
brand equity on consumer purchase decision of Honda Car. Brand equity practices
include brand trust, brand association, perceived quality, and brand experience.
Structured questionnaire is used to collect data respondents by sample random sample
techniques. The study used quantitative approaches. Regarding to the finding based
on the main objective of the study, the perceived quality has the strongest positive
effects on the consumer purchase decision, followed by brand trust while experiences
show weaker statistical significance. Among the dependent variables, brand trust and
perceived quality are slightly significant above the normal and slightly significant
effect on consumer purchase decision. Recommendations include enhancing quality
transparency, expanding warranty programs, and optimizing digital experiences for
younger demographics. These insights provide actionable guidance for automotive
marketers to refine brand equity strategies and strengthen consumer loyalty in
competitive markets
Customer Satisfaction and Customer Loyalty at Myanmar Post (Mary Shun, 2025)
Get PDFThis study aims to analyze on the factors influencing customer satisfaction and
the effect of customer satisfaction on customer loyalty at Myanmar Post. Quantitative
research method is used in this study. To meet the objective of the study, and
descriptive data analysis techniques has been used. Analysis is conducted based on a
sample of 64 respondents especially who are in online shopping business that
regularly use logistic services of Myanmar Post. Both primary data and secondary
data were used in this study. Primary data were collected through structured
questionnaires using a five-point Likert scale, with a simple random sampling
method. The results of the study shows that prices, assurance, empathy, and physical
evidence have a significant positive effect on customer satisfaction. Moreover, the
findings show that customer satisfaction has a significant positive effect on customer
loyalty. The study suggests that improving service such as prices, assurance, empathy,
and physical evidence that enhance satisfaction will likely translate into greater
loyalty, which is vital for Myanmar Post’s competitive positioning and sustained
business success
Factors Influencing Organizational Commitment on Business Performance at Happy World Amusement Zone (Kyaw Min Thu, 2025)
No full textThis study aims to examine the factors influencing organizational commitment,
to examine the effect of organizational commitment on knowledge sharing, and to
analyze the mediating effect of creativity on the relationship between knowledge
sharing and business performance at Happy World Amusement Zone. The research
covers both managerial and operational employees from a total workforce of 148
employees, with a sample of 108 respondents determined using the Raosoft sample size
calculator and selected through a simple random sampling method. Data are collected
through a structured questionnaire using a 5-point Likert scale to measure all variables.
The findings reveal that remuneration and rewards, job satisfaction and supervisor
support have positive and significant effect on organizational commitment.
Furthermore, organizational commitment that includes affective commitment,
normative commitment and continuance commitment has positive and significant effect
on knowledge sharing. Moreover, creativity has a mediating effect on the relationship
between knowledge sharing and business performance. To boost knowledge sharing
and business performance, Happy World Amusement Zone should be supported by
encouraging problem-solving, experimentation, and the application of shared
knowledge into practice
Factors Influencing Job Satisfaction and Organizational Performance at Stream Net Company Limited (Su Mon Wai, 2025)
No full textThis study aims to examine the factors influencing job satisfaction and
organizational performance at Stream Net Company Limited and to analyze the mediating
effect of employee loyalty on the relationship between job satisfaction and organizational
performance. The sample size is determined 91 out of 118 employees, calculated using the
Raosoft sample size calculator. A simple random sampling method is applied to select 91
out of 118 employees. Primary data are gathered through an online survey method using a
structured questionnaire with a five-point Likert scale, distributed to 91 employees.
Secondary data are obtained from academic journals, relevant literature, and company
records. The collected data are analyzed using descriptive statistics and regression analysis.
The results indicate that job security and supervisory support exert significant positive
impacts on job satisfaction. Employee loyalty mediates the relationship between job
satisfaction and organizational performance. Based on these findings, the company should
strengthen job security and improve supervisory support to boost employee satisfaction and
enhance overall organizational performance
The Effect of Knowledge Management Practices on Teacher Performance at Yangon University of Economics (Juu Juu, 2025)
No full textThis study investigates the impact of knowledge management practices on
teacher performance at Yangon University of Economics. It focuses on five key
dimensions of knowledge management practices: knowledge creation, knowledge
acquisition, knowledge storage, knowledge sharing, and knowledge application, while
also examining the potential moderating role of transformational leadership. The
objectives are to identify the existing knowledge management practices at the
university, assess their influence on teacher performance, and explore whether
transformational leadership moderates this relationship. A quantitative research was
employed, and data was gathered from 85 teachers chosen using simple random
sampling out of a total population comprising 144. The findings reveal that knowledge
creation, knowledge acquisition, knowledge sharing, and knowledge application
significantly and positively influence teacher performance, whereas knowledge storage
shows no significant effect. Additionally, transformational leadership does not
moderate the relationship between knowledge management practices and teacher
performance. Based on the findings, it is recommended that Yangon University of
Economics strengthen the application of effective knowledge management practices to
enhance teacher performance. This study contributes empirical evidence to the existing
literature on knowledge management in higher education and offers valuable guidance
for institutional policymakers
FACTORS INFLUENCING CUSTOMER SATISFACTION AND LOYALTY ON CB PAY MOBILE BANKING IN YANGON
No full textThe purpose of this study is to examine the factors that influence customer satisfaction and loyalty towards CB Pay Mobile Banking in Yangon. Primary data were collected from 228 users who are payroll customers in the telecommunications sector and have used CB Pay for at least six months. A structured questionnaire based on a seven-point Likert scale was distributed using simple random sampling.The data were analyzed using descriptive statistics, correlation analysis, and regression analysis. The study considered five independent variables: ease of use,usefulness, trust, cost and affordability, and customer service. Customer satisfaction and customer loyalty were used as dependent variables. The results showed that
trust and cost and affordability have the most significant and positive influence on customer satisfaction. Ease of use and customer service also showed a strong positive relationship. However, usefulness was found to have an insignificant influence on customer satisfaction. The study further revealed that customer satisfaction has a strong and positive effect on customer loyalty. Based on the results, it can be concluded that enhancing trust and providing affordable services are essential to increasing customer satisfaction and loyalty. These findings highlight the importance of focusing on secure, user-friendly, and cost-effective mobile banking platforms. The study offers practical insights for CB Bank and similar financial institutions aiming to strengthen digital engagement and retain customers in the competitive mobile banking environment
THE IMPACT OF HUMAN RESOURCES MANAGEMENT PRACTICES ON EMPLOYEE JOB SATISFACTION AT BIM GROUP OF COMPANIES
No full textThis study investigates the impact of human resource management (HRM) practices on employee job satisfaction at BIM Group of Companies. The primary objective is to examine how key HRM practices: compensation and benefits, training and development, performance appraisal, and career progression influence the satisfaction levels of employees within the organization. A quantitative research approach was employed, utilizing a structured questionnaire distributed to a sample of 151 employees. Data were analyzed using descriptive statistics, correlation analysis, and multiple regression analysis to explore the relationships between the independent variables (HRM practices) and the dependent variable (job satisfaction). The findings reveal that Training and Development and Career Progression have a significant and positive effect on employee job satisfaction. These results suggest that opportunities for professional growth and clear advancement paths are highly valued by employees and play a critical role in shaping their satisfaction. In contrast, compensation and benefits and performance appraisal were not found to have a statistically significant influence ,indicating that while important, they may not be the primary motivators for employees at BIM. The study contributes to the existing literature by highlighting the relative importance of development-oriented human resources management strategies in enhancing employee satisfaction. It offers practical implications for human resources professionals and organizational leaders, recommending increased investment in training programs and career development planning
THE IMPACT OF UAB PAY SERVICE QUALITIES ON CUSTOMER LOYALTY IN NAY PYI TAW
No full textThis study aims to examine the impact of UAB Pay service qualities on customer loyalty in Nay Pyi Taw. Specifically, it focuses on seven key dimensions: Tangibility, Reliability, Responsiveness, Assurance, Empathy, Usefulness, and Ease of Use. A quantitative research approach and stratified random sampling method were adopted to collect primary data, resulting in 151 responses from UAB Pay users through a
structured questionnaire. Secondary data were also gathered from relevant journals, textbooks, and credible online sources. The data were analyzed using SPSS version 25,including descriptive statistics, reliability analysis, Pearson correlation and multiple regression analysis. The results revealed that five dimensions, “Tangibility, Reliability, Empathy, Usefulness, and Ease of Use”, have a significant positive impact on customer loyalty, while assurance was found to be statistically insignificant. These findings highlight that customers value user-friendly, efficient, and personalized services. The study contributes both theoretically and practically by integrating service quality and technology acceptance frameworks to better understand digital banking behavior in Myanmar. The insights from this research can guide financial institutions in enhancing mobile payment services and sustaining long-term loyalty through better app design,system reliability, and customer-focused service strategies