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Service Quality and Customer Satisfaction Towards Services of Call Center at First National Insurance General Co.,Ltd ( May July Aung, 2025)
Get PDFThis study analyzes the effect of service quality on customer satisfaction within
the call center operations of First National Insurance General Co., Ltd. (FNIG). Data
were collected from 195 customers using a simple random sampling method, who
interacted with the FNIG call center between November and December 2024. A
quantitative research method was applied in this study. Among the service quality
dimensions, customer perception of empathy achieved the highest mean value, while
other variables remained within the agree level of customer perception. The overall
customer satisfaction mean score also fell within the agree level. According to the
regression analysis, all the variables such as tangibility, responsiveness, assurance, and
empathy had a statistically significant impact on customer satisfaction, except for
reliability. Among these, assurance had the most substantial and statistically significant
positive effect. Based on the findings, it is recommended to train staff to consistently
fulfill promises, establish a robust follow-up process, and implement performance
metrics to monitor service delivery. Introducing a ticketing system can further improve
service consistency and accountability, ultimately strengthening customer satisfaction
and service quality. This study contributes to a broader understanding of how service
quality influences customer satisfaction on FNIG and offers implications for improving
service operations and ensuring long-term customer retention
Customer Relationship Marketing Practices, Customer Satisfaction and Customer Retention Towards Myanma Insurance (Lilly Kyu, 2025)
No full textThis study investigates Customer Relationship Marketing (CMR) practices,
customer satisfaction and customer retention towards Myanma Insurance. This research
employs both primary and secondary data. The research used Taro Yamane's (1967)
formula, resulting in a sample size of 273 respondents. Respondents are chosen by a
basic random sampling procedure. Primary data are acquired using structured surveys
using Google Forms online. Secondary data is obtained from textbooks, online sources,
and prior study articles. Descriptive statistics and regression analysis are used for data
analysis. Multiple regressions indicate that Customer Relationship Marketing (CRM)
activities significantly enhance customer satisfaction at Myanma Insurance. Among the
key factors, trust emerges as the strongest predictor, followed by empathy, trust,
communication, commitment, and responsiveness. The overall model demonstrates a
strong explanatory power, confirming that these Customer Relationship Marketing
(CRM) practices collectively contribute to enhancing customer satisfaction and
customer retention. The findings underscore the essential importance of trust and
empathy in building robust customer connections within marketing operations. This
investigation offers an initial comprehension of customer relationship marketing
methods, client happiness, and customer retention about Myanma Insurance. The
results of this study may inform the creation of focused marketing strategies that
successfully tackle issues related to client happiness and retention
Claim Management Practices and Customer Satisfaction Towards Motor Insurance at GGI Tokio Marine General Insurance Co.,Ltd ( Zin Lin Oo, 2025)
Get PDFThis study attempts to analyze the effect of motor insurance claim management
customer
satisfaction
at
GGI Tokio Marine General Insurance
Co., Ltd (GGITM), Malikha Branch in Yangon. In this study, claim management
practices include claim reporting, response time, vehicle towing, damage assessment,
repair handling, and complaint settlement. Using a quantitative approach, primary data
is collected from 335 policyholders who have filed motor insurance claims at GGITM
(Malikha Branch) in the financial year 2023-2024. The sample respondents are selected
by simple random sampling method. The findings highlight that all claim management
practices have statistically significant effects on customer satisfaction. Among these
practices, repair handling has the strongest effect whereas claim settlement has the least
effect on customer satisfaction at GGITM (Malikha Branch). Therefore, GGITM
should expand its network of authorized repair workshops to reduce wait times,
introduce a repair tracking system to enhance transparency, and enforce strict quality
control measures by providing repair warranties would further reassure customers about
the quality of work performed
"Green Synthesis of Tin (IV) Oxide Nanoparticles Using Citrus aurantiifolia (Chrism.) Sw. Peel Extract and The Study of Dye Removal"
Get PDF"Citrus aurantifolia (Chrism.) Sw. peel extract was used to synthesize tin (IV) oxide nanoparticles utilizing a straightforward, environmentally friendly, and inexpensive approach. C. aurantifolia (Chrism.) Sw. peel extract was used as a stabilizing and capping agent, while tin (II) chloride dihydride was used as a precursor. The existence of phytochemicals that cause metal ion reduction C. aurantifolia (Chrism.) Sw. peel extract was evaluated. SnO2 NPs were synthesized at calcined temperatures of 300, 400, 500, 600, and 700°C, respectively, when they were made with 20% extract by the green method. According to X-ray diffraction examinations, the average crystallite sizes of SnO2 NPs at the different calcined temperatures were 22.0, 20.1, 18.1, 31.7, and 35.7 nm in 20% C. aurantifolia (Chrism.) Sw. peel extract. A distinct and low-noise diffractogram in the extract at 600 °C for synthesized SnO2 NPs was chosen for analysis. The SnO2 NPs with 10% and 30% peel extracts were also synthesized at the calcined temperature of 600°C, and their average crystallite sizes were found to be 16.7 and 40.8 nm in the peel extract. The green synthesized SnO2 NPs with 10%, 20%, and 30% peel extracts could be characterized by other spectroscopic techniques (FT IR, SEM-EDX, and TEM) and TGDTA analysis. The synthesized nanoparticles could be used as a photocatalytic degradation agent for commercial dyes (methyl violet dye) under conditions of darkness, daylight, and sunlight. The photocatalytic degradation efficiencies of the synthesized nanoparticles were studied in the removal of dyes from wastewater as an application.
Factors Influencing Customer Satisfaction Towards SME Loan Services of UAB Bank (Cho Set Yee, 2025)
Get PDFThis study investigated the factors influencing customer satisfaction toward
SME loan services at United Amara Bank (uab Bank) in Myanmar. The primary
objectives are to identify key service factors affecting SME client satisfaction and to
analyze their respective influence. A quantitative research method was employed,
using survey data collected from 306 SME clients who had accessed uab Bank’s loan
services within the past three years. The sample was selected through a simple
random sampling method. The findings reveal that service quality, loan application
process, information provision, and loan terms have statistically significant and
positive effects on customer satisfaction. Among them, service quality emerged as the
most influential factor based on standardized regression coefficients. In contrast,
interest rate showed no statistically significant effect on customer satisfaction. These
findings highlight the importance of improving service delivery, simplifying
application procedures, enhancing transparency, and offering flexible loan terms to
increase SME client satisfaction. The study contributes to the growing body of
research on SME banking and offers practical insights for enhancing service
effectiveness and client retention within Myanmar’s financial sector
Effect of Marketing Mix and Service Quality on Customer Satisfaction at MMTM Fuel Satisfaction (Hein Linn Kyaw , 2025)
No full textThe objective of the study is to investigate the effects of the marketing mix
(Product, Place, Promotion) and service quality (Reliability, Responsiveness,
Assurance, Empathy, Physical Aspects) on customer satisfaction and analyses the
effect of customer satisfaction on customer loyalty at MMTM fuel station in Yangon.
A quantitative research method was employed, with data collected from 300
customers selected through a systematic sampling method. The multiple linear
regression analysis showed that product, place, promotion, reliability, and
responsiveness had a statistically significant effect on customer satisfaction. Among
these, responsiveness had the highest effect on customer satisfaction, whereas
reliability has the lowest effect at MMTM fuel station. Moreover, simple linear
regression analysis proved that customer satisfaction had a positive effect on customer
loyalty at MMTM fuel station. Therefore, product, place, and promotion in the
marketing mix, as well as reliability and responsiveness in service quality, led to
customer satisfaction, and customer satisfaction contributed to customer loyalty
toward MMTM fuel station. MMTM should enhance the responsiveness of staff by
providing trainings and reducing waiting times through more efficient pump service.
Moreover, the station should maintain and promote high fuel quality and enhance
supplementary services
Factors Influencing Student Enrollment Decisions at MHTi, Yangon (Hung Lay , 2025)
Get PDFThis study investigates factors influencing student enrollment decisions at the
M-Hospitality and Tourism Institute (MHTi). The primary objectives are to identify
and analyze the variables that affect students’ decisions to enroll at the institution. A
quantitative research method was adopted to ensure systematic and objective analysis.
Primary data were collected through a structured questionnaire, using the simple
random sampling method to obtain responses from a representative sample of 182
students. The study focuses on five independent variables: institution reputation, peer
influence, family influence, influence of online media, and prospective career
opportunity. The data were analyzed using multiple regression analysis to determine
the extent to which these variables influence enrollment decisions. The findings reveal
that all five variables have a positive and statistically significant impact on students’
decisions to enroll at MHTi. Among these, institutional reputation and prospective
career opportunities were identified as the most influential determinants. Based on the
findings, two strategic recommendations are proposed. MHTi should implement
targeted branding initiatives and invest in academic excellence through curriculum
enhancement, faculty development, and international collaborations to reinforce the
institution’s credibility and appeal. Additionally, the institute must expand industry
partnerships, internship programs, and career services to improve graduate
employability and align educational outcomes with labor market demands
Factors Affecting Brand Loyalty at CHID Bank (Moe Hein Kyaw, 2025)
Get PDFThe objective of this study is to analyse the factors affecting brand loyalty at
CHID Bank. The study focuses on four determinants: service quality, brand image,
perceived value, and customer satisfaction. A quantitative research method was
employed using a simple random sampling method. The findings of the study indicate
that all four factors such as service quality, brand image, perceived value, and customer
satisfaction that have a statistically and positive effect on brand loyalty. Among these,
service quality demonstrated the highest influence on brand loyalty followed by
perceived value toward CHID Bank. The study recommends that CHID Bank should
enhance service quality for customers, strengthen brand image, improve perceived
value offerings particularly for low-income customers and ensure higher levels of
customer satisfaction to sustain and grow brand loyalty. These insights provide
practical implications for CHID Bank’s management and contribute to broader
strategies for strengthening brand loyalty in Myanmar’s competitive banking industry.
Ultimately, fostering brand loyalty can enhance customer retention, support long-term
profitability
A Study of John Dewey’s View on Philosophy of Education
No full textThis paper is to show that John Dewey’s philosophy of education is very important in education. Research problem of this paper is “Why are John Dewey’s methods of teaching and learning important in enhancing educational system?” The research solution is that John Dewey’s methods of teaching and learning lay down the foundation of the growth and development of children for all future learning. To achieve the aim of research, the descriptive and evaluative methods are used. As the contribution, it can be expected that John Dewey’s methods of teaching and learning would support guidance to develop the problem- solving skills and critical thinking for all children
A Study of Farmers Perception on Agricultural Extension Services and Education (Case Study : Kyonpyaw Township) ( Thin Zar Oo, 2025)
No full textThis study explores the impact of agricultural extension services and farmer
education on farming productivity in Kyonpyaw Township, Ayeyarwady Region, using
data from 200 farmers across 10 villages. Using quantitative approaches, the study
found a significant positive correlation between farmers' views on extension services,
training, and education, and their agricultural knowledge and practices. The findings
show that effective extension services and proper farmer training are key to improving
agricultural productivity and driving rural development. Even with these benefits,
farmers continue to struggle with problems such as low crop prices, poor roads and
facilities, inadequate farming supplies, and limited financial support. These issues make
it difficult for them to utilize the available services fully. The study highlights the need
to enhance agricultural extension systems, improve rural infrastructure, and provide
farmers with both training and financial assistance. Addressing these challenges can
promote sustainable agriculture and enhance the quality of life for people living in
Myanmar’s rural communities