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THE SIGNIFICANCE OF MARKETING MIX STRATEGIES ON CUSTOMER SATISFACTION OF STAR MART IN MYANMAR
No full textThis study examines the effects of marketing mix strategies on customer satisfaction of Star Mart in Myanmar. The objectives of this study are to identify the marketing mix strategies of Star Mart in Myanmar and to analyze the effects of marketing mix strategies on customer satisfaction of Star Mart in Myanmar. Both primary data and secondary data are used in this study. Primary data are collected from 200 customers are selected by using
a systematic sampling method. Data collection period was in January, 2025. In this study,descriptive statistics, correlation analysis and multiple regression analysis are used to meet the objectives of the study. According to the correlation analysis results, product, price,place, people and rocess have positive and significant relationship with customer satisfaction. The multiple regression results show that product, price, place, people and process have positive and significant effects on customer satisfaction. Price has the strongest effect on customer satisfaction. Star Mart should ensure long-term success in the market, by maintaining competitive pricing while continuously developing the product.The marketing mix strategies uch as product, price, place, people, and process are effective for Star Mart. Therefore, the study suggests that Star Mart should create significant marketing mix strategies in the workplace to have more customer satisfaction
THE EFFECT OF PERSON-ENVIRONMENT FIT ON JOB SATISFACTION TOWARDS TURNOVER INTENTION OF ADVANS MYANMAR MICROFINANCE COMPANY LIMITED IN MANDALAY
No full textThis study investigates the effect of person-environment (P-E) fit on job satisfaction and turnover intention within the context of a microfinance institution in Mandalay.The P-E fit theory posits that the alignment between an individual’s characteristics and their work environment is a critical determinant of workplace outcomes, particularly employee retention and job satisfaction. This research aims to examine how P-E fit influences job satisfaction and whether job satisfaction mediates the relationship between P-E fit and turnover intention. The study focuses on employees currently
working at this microfinance institution (MFI). A sample size of 102 respondents was selected using stratified random sampling. Data analysis was conducted using the Statistical Package for the Social Sciences (SPSS), applying reliability analysis,correlation analysis, and regression analysis. The results reveal that personorganization fit has a significant negative effect on turnover intention. However,person-job fit and person-supervisor fit do not have a significant effect on turnoverintention. Additionally, the study finds that P-E fit has a significant positive effect on job satisfaction, and in turn, job satisfaction is negatively correlated with turnover intention. The findings indicate that job satisfaction fully mediates the relationship between person-job fit and turnover intention, as well as between person-supervisor fit and turnover intention. However, job satisfaction does not mediate the relationship between person-organization fit and turnover intention. These results highlight the importance of organizational strategies that enhance the alignment between employees and their work environments. Practical implications for human resource management include the development of recruitment, training, and retention policies that foster a high level of P-E fit. The study concludes by emphasizing the need for organizational leaders and HR professionals to cultivate compatibility within the workplace.Enhancing the congruence between individual and organizational values and racticescan significantly improve employee satisfaction and reduce turnover rates, thereby contributing to organizational stability and efficiency
FINANCIAL LITERACY TOWARDS FINANCIAL PLANNING BEHAVIOR AND ITS IMPLICATION ON FINANCIAL WELL-BEING OF SMALL BUSINESS OWNERS IN SAGAING
No full textThis study focuses on the effect of financial literacy towards financial planning behavior and its implications on financial well-being of small businesses in Sagaing. The objectives of the study are to examine the effect of financial literacy on financial planning behavior as well as how financial planning behavior influences the financial well-being of small businesses. Both primary data and secondary data were utilized in this study. The study selected 97 owners of small businesses by using the simple random sampling method. Secondary data were obtained from relevant textbooks, articles, and reports of the Small scale Industries Department. The descriptive method and multiple regression analysis were
utilized to analyze the collected data. The study found that financial knowledge, financial attitude, and financial practices had been applied in these businesses as financial literacy. Concerning the effect of financial literacy on financial planning behavior, the study highlighted that financial attitude and financial practices had significant and positive effects on the financial planning behavior of small businesses. Financial planning behavior
also had a positive effect on the financial well-being of small businesses. Small businesses are suggested to develop effective financial literacy, such as financial attitude and financial practices, because proper implementation of these dimensions can improve financial planning behavior and then grow the financial well-being of small businesses
THE IMPACT OF PUBLIC INFRASTRUCTURE INVESTMENT ON ECONOMIC GROWTH IN MYANMAR (1980-1981 to 2020-2021)
No full textThis paper examines “The impact of public infrastructure investment on economic growth in Myanmar from 1980-1981 to 2020-2021.” The study utilizes annual time series data spanning 1980 to 2021. This study analyzes the effect of infrastructure the effects of infrastructure investment on Myanmar's economic growth.First, the variables were tested for stationarity using the Augmented Dickey-Fuller (ADF) test. / First, the study examined the stationarity of variables using the Augmented Dickey-Fuller (ADF) test. This study employs first-differences regression analysis to systematically evaluate and rank the key factors influencing short-term economic growth. By analyzing the relative impacts of investment, infrastructure spending, and inflation on GDP growth, the study establishes a clear hierarchy of policy priorities for economic stabilization and expansion. The analysis unequivocally identifies investment growth as the most effective powerful determinant of short-term economic expansion. Infrastructure investment emerges as the second most influential factor, but with a counterintuitive negative short-term relationship. The study identifies inflation as the third significant factor, though with more modest impact. The findings highlight the necessity for targeted policy interventions. To enhance economic growth, policymakers should prioritize productive investment, reform infrastructure project management, encourage efficient consumption, and maintain macroeconomic stability through sound inflation control
FACTORS AFFECTING WELL-BEING OF GOVERNMENT STAFFS AT THE GENERAL ADMINISTRATION DEPARTMENT IN NAY PYI TAW
No full textThis study focuses on the factors affecting on wellbeing of government employees at GAD in Naypyitaw Council. The objectives of the study are to study the departmental support for wellbeing of employees in General Administration Department and examine the factors affecting the wellbeing of government employees at GAD in Naypyitaw Council. Both primary and secondary data were used in this study. The research surveyed 150 government employees at GAD in Naypyitaw Council were selected by using simple random sampling method and asked structured questionnaire developed to study the factors affecting on wellbeing of Government employees. To investigate the factors affecting on wellbeing of Government employees, multiple linear regressions analysis were carried out. The findings highlight a generally positive perception of employee wellbeing, with strong interpersonal relationships and self-acceptance playing a key role. The findings reveal that self-acceptance, environmental mastery, and positive relationships are the most powerful drivers of employee wellbeing at GAD. Regression highlights selfacceptance and positive relationships as the most robust enhancers of wellbeing, while autonomy and purpose require deeper investigation due to unexpected negative associations
ASSESSING ENVIRONMENTAL AWARENESS AMONG HIGH SCHOOL STUDENTS IN SAGAING TOWNSHIP
No full textThis study analyzes the environmental awareness of high school students at Sagaing Township, focusing on their knowledge, attitudes, behaviors, responsibility, connection to nature. Understanding these aspects is crucial for developing effective environmental education and sustainability initiatives, especially in addressing issues such as deforestation, marine resource depletion, and air pollution in Myanmar. The objective of the study is to analyze the levels of environmental awareness to conserve the environment among the students of High School in Sagaing township. A quantitative survey is conducted among 254 students during the 2024-2025 academic year, and descriptive statistics is applied to evaluate the data. Chi square test uses to analysis between the variable. Scope and limitation of the study is three high schools in Sagaing Township. The findings indicate a statistically significant overall association between the variables Mean Connect to Nature and Mean Knowledge. The results indicate a statistically significant, positive, and moderately strong ordinal association between the two variables. The analysis employed Somers' d asymmetric ordinal measures to quantify the strength, direction, and statistical significance of the association between Mean Connect to Nature and Mean Attitude. The results reveal a statistically significant, positive, and moderate-to-strong ordinal relationship between the two variables. The results indicate a statistically significant, positive, and moderate ordinal relationship between Mean Knowledge and Mean Attitude construct. Based on these findings, the students' knowledge, attitudes, sense of responsibility, and behavior were positive. These positive knowledge attitudes must be continuously maintained. By holding environmental lectures, students will increase their environmental knowledge and be able to take action and maintain sustainable environmental practices
A STUDY ON THE EFFECT OF MYA SEIN YAUNG VILLAGE PROJECT ON RURAL DEVELOPMENT IN NYAUNGDON TOWNSHIP
No full textThis study examines the effect of the Mya Sein Yaung Village Project on rural development in Nyaungdon Township, Ayeyarwady Region, Myanmar. The research focuses on two villages, Kwin Kalay and Thellgone, and employs a quantitative survey combining descriptive and regression analyses based on primary data collected from 169 households. The methodology involves descriptive statistics to characterize the microfinance services and a multiple regression analysis to assess the project's impact on rural development. Findings reveal that while MSY offers affordable loans with a consistent interest rate and manageable durations, a notable proportion of borrowers perceived the loan approval process as difficult, and nearly half expressed dissatisfaction with the overall service. Furthermore, the rate of financial management training received by borrowers is identified as low. The regression analysis demonstrates that the MSY project has a statistically significant positive effect on rural development. Specifically, credit accessibility, characterized by Loan Amount and Adequacy, consistently emerged as strong positive predictors of rural development. While individual microfinance services like Training Received, Easiness of Loan Approval Process, and Satisfaction on the Loan Process positively influences development in isolation, their direct significance diminishes in the comprehensive combined model, here Frequency of Meeting emerged as significant alongside loan characteristics. The study concludes that although the MSY project
significantly contributes to rural development, there is substantial room for improvement in streamlining loan processes, enhancing borrower satisfaction, and expanding training programs to maximize its effects
THE IMPACT OF GOVERNMENT EXPENDITURE ON ECONOMIC GROWTH IN MYANMAR (1990-2020)
No full textThe study examines the impact of government expenditure on economic growth in Myanmar from 1990 to 2020, focusing on sectoral expenditure in agriculture and industry. Using secondary time-series data from the Central Statistical Organization (CSO) and United Nations sources, the study employs multiple regression analysis to assess how these expenditures influence GDP growth, with household consumption included as a control variable. Findings indicate that agricultural expenditure has a statistically significant and positive effect on economic growth, reinforcing agriculture’s critical role in supporting food security and rural employment. In contrast,
industrial expenditure shows a negative relationship with GDP and statistical significance, likely due to insufficient budget allocations and structural inefficiencies. Household consumption emerges as the strongest contributor to economic growth, emphasizing its central role in driving economic activity. The study recommends prioritizing agricultural investment while reforming industrial expenditure to enhance efficiency and competitiveness. Key policy recommendations include improving infrastructure, fostering innovation, expanding financial access, and strengthening public-private partnerships
AN ASSESSMENT OF PERCEPTIONS ON HEALTH CARE ETHICAL PRINCIPLES AMONG HEALTH CARE PRACTITIONERS IN ZALUN TOWNSHIP
No full textThe purpose of the study is to investigate the perceptions and knowledge of healthcare ethical principles among healthcare practitioners. It focuses on key principles such as autonomy, beneficence, non-maleficence, justice, and ethical compliance, which
are fundamental in guiding ethical healthcare delivery and ensuring patient-centered care. A structured questionnaire using a five-point Likert scale was used to collect quantitative data from healthcare providers. The study applied a descriptive and quantitative research
method, with data analysis conducted using mean scores, standard deviations, and multiple regression techniques. Findings indicate that healthcare practitioners demonstrate a high level of understanding regarding autonomy and ethical compliance, while justice
is the least acknowledged principle among respondents. The regression results show that ethical compliance, beneficence, and justice have statistically significant positive effects on ethical healthcare practices, whereas autonomy shows a slightly negative association.
The study recommends continuous ethics training, supportive institutional frameworks, and the inclusion of ethical principles in professional development programs. These results provide valuable information for healthcare policymakers and administrators to strengthen ethical practices and improve the quality of healthcare delivery in similar settings
A STUDY OF THE IMPACT OF MICROFINANCE LOAN FROM COOPERATIVE ASSOCIATION ON MARKET VENDORS IN KYAUKPADUNG TOWNSHIP
No full textThis study aimed to investigate the characteristics of loan accessibility, cooperative support services, and loan utilization among market vendors, and to analyze how these factors impact their business performance in Kyaukpadaung Township. Using a quantitative approach, data were collected from 250 market vendors who had received microfinance loans, selected through convenience sampling from the population of 1,270 vendors. Structured questionnaires gathered information on loan accessibility, utilization, cooperative support, and business performance. The results showed that the support services from cooperatives have the biggest positive effect on
business performance. Loan Accessibility plays an important role in helping vendors meet their business needs by making funds available when required. When loans are easier to access, vendors are better able to address financial demands and operate more
effectively. Loan Utilization is also crucial, as it reflects how well vendors use the loans they receive. When loan funds are used properly, such as for buying equipment or expanding operations, business performance improves. Cooperative Support Services
have the strongest influence. Support, like training, business advice, and assistance, helps vendors make better decisions and improve their overall performance