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Service Recovery and Customer Loyalty of Online Shops
Get PDF"This study aims to analyze service recovery and customer loyalty of online shops. The objective of this study is to analyze the effect of service recovery on customer loyalty of online shops. Among 450 undergraduate students who used online shops to buy the products at Monywa University of Economics, 171 students are selected as the sample respondents. The samples are selected by using simple random sampling method. The surveyed period is during January of 2023. Boshoff’s five dimensions of communication, compensation, timely feedback, apology, and explanation are applied to measure the service recovery of online shops. This study reveals that communication, compensation, and timely feedback of service recovery dimensions influence on customer loyalty. Whereas apology and explanation dimensions do not have the influence on customer loyalty. Without supporting service recovery approaches, some customers prefer not to make repeat purchases from the same store and are quick to switch to a different shop. Therefore, online shops should use service recovery approaches to build and maintain their customer loyalty
"Legal Perspective on Shareholder Voting Rights: Ensuring Equity and Transparency in Corporate Affairs in Myanmar"
Get PDF"Shareholder voting rights stand as the cornerstone of corporate governance, ensuring that the investors in the decisions that affect their investments. In a dynamic corporate landscape characterized by mergers, acquisitions and evolving business structures, it becomes imperative to examine the right to vote from a legal perspective. The research shows that the current legal framework provides protection for the right to vote of shareholders in companies of Myanmar. However, there are some areas where the law could be improved to provide better protection for shareholder voting rights. The purpose of this study is to assess the effectiveness of existing legal frameworks for protecting shareholder voting rights. It seeks to identify the gaps and challenges in current regulations and the impact of these shortcomings on equity and transparency in corporate decision-making. This research highlights the need for increasing equity and transparency in corporate decision-making as well as the importance of ensuring that shareholder rights are not unduly restricted by the company’s management or other shareholders in Myanmar.
A Study on the Effectiveness of Client Support Services for HIV/AIDS Patients (Case Study at North Okkalapa Township, Yangon) ( Aung Soe Thu, 2025)
Get PDFThe study analyzes the client support services for HIV/AIDS patients in Myanmar, focusing on North Okkalapa Township, Yangon. The research aims to describe these services, evaluate patient satisfaction with counselling and psychological support, and access the effectiveness of these services in improving health outcomes and quality of life for people living with HIV (PLHIV). A total of 170 HIV-positive patients receiving ART were selected through purposive sampling. Using a mixed-methods approach, both quantitative surveys and qualitative interviews were conducted. Secondary data from relevant sources were also reviewed. Data were analyzed using SPSS and Excel. Findings show that peer counseling and adherence support were the most commonly accessed services. The majority of patients reported high satisfaction (94%) and improved ART adherence (98%). Support services also contributed to better emotional well-being, reduced stigma, and increased viral suppression—from 46% at 6 months to 91% in the latest measurement. Overall, client support services play a critical role in enhancing treatment outcomes and quality of life for PLHIV in North Okkalapa township but inconvenient service hours were the main barrie
A Study on Livelihood in Rural Areas of Kayin State (Case Study: The Selected Villages in Hpa-An Township, Kayin State) ( Ei Shwe Zin Win, 2025)
Get PDFThis study explores the livelihood conditions of rural households in the eastern part of Hpa-An Township, Kayin State, using the Sustainable Livelihood Framework (SLF) as the analytical model. The research aims to assess the current livelihood strategies of households and identify the challenges and opportunities they face. A quantitative method was employed, using structured questionnaires administered to respondents in targeted villages. Findings reveal that while agriculture remains a primary income source, households increasingly depend on informal labor, remittances, and diversified non-farm activities. Key challenges include limited access to financial services, small landholdings, climate-related shocks such as crop failure and flooding, and declining youth interest in traditional livelihoods. Coping strategies range from migration and borrowing to reliance on NGO/government assistance. The study highlights the urgent need for livelihood diversification, rural infrastructure development, youth engagement, and climate-resilient agricultural practices to ensure sustainable rural developmen
Analysis on the 3Rs Porgram for Victims of Human Trafficking ( A Case Study in Nay Pyi Taw, Mandalay and Yangon) ( Khine Su Lwin, 2025)
Get PDFHuman trafficking is a serious human rights violation that mainly affects vulnerable
groups like women and children. Protecting victims is a key part of addressing this issue.Although the National Standard Operating Procedures (NSOPs) exist to guide service delivery, there are still gaps in implementation and limited resources. This study explores the challenges and gaps in the Repatriation, Reintegration, and Rehabilitation (R&R) program. Using a mixed-method approach, data was collected through structured questionnaires from 50 government officials, 50 government social workers, 50 NGOs social workers, and 20 trafficking survivors in Nay Pyi Taw, Yangon, and Mandalay. The findings highlight limited mental health services, few livelihood opportunities, and weak coordination among agencies.Survivors also reported facing stigma, lack of community acceptance, and poor preparation for repatriation. The study emphasizes the need to strengthen trauma-informed care, expand long-term support for rehabilitation, and improve capacity-building for frontline officers. It recommends adopting a more victim-centered approach, better monitoring systems, and increased community involvement to support reintegration and prevent re-traffickin
A Study on the Effectiveness of Warehouse Management Systems in Humanitarian Organizations (A Case Study of Myanmar Red Cross Society) (Kyi Thar Aung Chaint, 2025)
Get PDFThis study looks at how well Warehouse Management Systems (WMS) work
in humanitarian organizations, with a focus on the Myanmar Red Cross Society
(MRCS). It examines important areas such as how accurate the inventory is, how fast
relief items are processed, how visible the stock is, how well systems work together,
and how satisfied the beneficiaries are. The study also looks at the challenges of using
WMS. Information was collected from 124 MRCS staff and volunteers. The findings
show that MRCS has a good understanding of basic warehouse practices and responds
well during disasters. However, there are still problems. These include weak
infrastructure, uneven staff training, not enough staff, lack of digital systems, limited
access to real-time data, and differences between regions. Coordination problems and
strict donor rules also reduce efficiency. The main warehouse in the headquarters is
well-equipped, but the regional warehouses lack resources. To improve MRCS’s
warehouse performance, the study suggests better use of digital tools, more staff
training, stronger leadership, better teamwork, and more flexible support from donors
A Study on Housing Provision for Officer Level of Higher Education: Resident's Perceptions ( Min Htun Oo, 2025)
Get PDFThe Department of Higher Education (DHE) in Yangon's staff housing residents' residential satisfaction is examined in this study, which focuses on the hierarchy of housing needs, housing characteristics, neighborhood environment, and resident-related aspects. The majority of the population is middle-aged to older adults, according to a demographic analysis, and medium-sized families make up the majority of homes. High scores for social needs, housing structure, internal cleanliness, and cultural congruence indicated overall residential satisfaction. Nonetheless, comparatively lower satisfaction ratings were noted for features like space functionality, transportation accessibility, and protection from natural hazards. According to the findings, residential satisfaction is significantly influenced by emotional attachment, community integration, and well-planned infrastructure. Despite general contentment, the study highlights the need for policy improvements in environmental resilience, flexible housing design, and enhanced neighborhood services. These insights can guide future housing strategies to better align with the evolving needs of academic staff and foster sustainable, inclusive residential environments
Benefits and Constraints Associated with Horticultural Farming In Yangon Region ( A Case Study of Myaung Takar and Nhainnse Myaine Villages in Hmawbi Township) (Chaw Su Win, 2025)
Get PDFThis study examines the benefits and constraints associated with horticultural
farming in, Yangon Region. As horticulture plays a vital role in enhancing rural
livelihoods and food security, understanding its contributions and limitations is critical
for sustainable agricultural development. The primary objectives are to assess the
economic, nutritional, environmental, and social benefits of horticultural practices and
to identify the key constraints that limit productivity and adoption. A mixed-methods
approach was employed, involving structured questionnaires with 87 farmers across
two villages, supported by interviews and field observations. Data were analyzed using
descriptive statistics and reliability analysis. Findings reveal that horticulture offers
significant income, dietary diversity, and community benefits. However, farmers face
challenges including climate variability, limited technical knowledge, labor shortages,
and poor market access. The study suggests the need for policy support, improved
infrastructure, and capacity-building to enhance the resilience and profitability of
horticultural farming in the region
Assessment of Knowledge, Attitude and Preventive behavior towards Hypertension in Thanbyuzayat Township,Mon State, Myanmar (Rupar Kyaw Zaw, 2025)
Get PDFThis study explores the levels of knowledge, attitudes, and preventive behavior
related to hypertension among residents in Thanbyuzayat Township, Mon State by
using structured questionnaires. Regarding knowledge about hypertension, majority of
respondents demonstrate a moderate level of understanding based on knowledge score
classification. In terms of attitudes, most respondents exhibited neutral to positive
perceptions towards hypertension. Regarding preventive practices, a moderate level of
engagement was observed among most participants. The study revealed that there is a
slight increase in hypertension-related knowledge with rising income levels, and a clear
positive association between educational attainment and knowledge. Moreover,
attitudinal patterns remained predominantly neutral across income groups, while
individuals across all education levels tended to hold neutral to positive attitudes.
Additionally, this study showed a potential relationship between financial capacity and
engagement in preventive behaviors, as well as a positive trend linking higher
educational levels with improved preventive practices toward hypertension
A Study on the Perceptions of Students on Vocational Education Training ( Case Study : Singapore Myanmar Vocational Training Institute) ( Nan Kay Thi, 2025)
Get PDFThis study examines the perceptions of Students toward Vocational Education Training in Singapore Myanmar Vocational Training Institute (SMVTI), focusing on their career development, satisfaction level, and improvement for training quality. Using a quantitative approach, structured questionnaires were administered to 110 students (selected via random sampling from a total of 152 trainees) across various vocational programs. The findings indicate strong positive perceptions, with 88% of respondents aged 18-25 viewing VET as a critical way to employment. Furthermore, the study identifies that the most significant positive factors are teaching quality and curriculum relevance which students associate with enhanced employability prospects However, the study found that stronger industry collaboration and upgraded training facilities as a few weaknesses. The study concludes that addressing these areas, Singapore-Myanmar Vocational Training Institute can better align its training programs with labor market demands, thereby ensuring long-term career success for its students