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Customer Satisfaction and Customer Retention in General Insurance of AYA Sompo Insurance Company Limited(Chit Chit Cho, 2025)
Full text linkThis study examines customer satisfaction and retention in general insurance at
AYA SOMPO Insurance Company Limited, with a focus on key influencing factors.
Primary data was collected from 195 customers through a structured questionnaire
using a five-point Likert scale. The study used simple random sampling to ensure a
representative sample. Data analysis was conducted using descriptive statistics,
correlation analysis, and multiple regression analysis. The findings reveal that service
quality, customer trust, and relationship marketing have a significant positive impact
on customer satisfaction and retention. However, claim management does not show a
statistically significant effect. Among the factors, relationship marketing emerges as
the strongest predictor of customer satisfaction, highlighting the importance of
personalized services and effective communication in enhancing customer engagement
and loyalty. The study emphasizes the need for continuous improvements in service
quality, transparency, and trust-building measures to sustain high customer satisfaction
levels. It also suggests that while efficient claim management contributes to the overall
customer experience, its role in directly influencing retention may be less pronounced.
The results underscore the importance of strengthening customer relationships to
maintain long-term loyalty in the competitive insurance market
Factors Influencing Competitive Advantage at AYA Myanmar Life Assurance Co.,Ltd ( Myint Thet Htar Naing, 2025)
Full text linkThis study examines the factors influencing competitive advantage at AYA
Myanmar Life Assurance Co., Ltd. Primary data were collected from 65 employees, selected
from a total of 78 employees at the supervisor level and above, using the Taro Yamane
(1967) sampling formula. A quantitative research approach was adopted, with data gathered
through structured questionnaires. The sampling technique employed was simple random
sampling. Multiple regression analysis was performed to assess the effect of product
innovation, distribution channel efficiency, technological advancements, and cost
leadership on the company competitive advantage. The findings from the regression analysis
indicate that technological advancements and distribution channel efficiency have
significant positive effects on competitive advantage, whereas product innovation and cost
leadership are found to have an insignificant effect. Based on these results, it is
recommended that AYA Myanmar Life Assurance Co., Ltd. continue prioritizing
investments in advanced technologies, including upgrading core insurance software and
implementing digital tools such as mobile applications and online portals. Additionally,
optimizing distribution channel efficiency is essential for enhancing the company's
competitive position. The company should focus on improving communication across direct
sales, agency channels, and partnerships, as well as enhancing the integration of these
channels to improve product delivery and customer accessibility
A Study on Stakeholder's Perception Towards Corporate Social Responsibility in Selected Private Banks in Yangon Region (Hsu Sandy Soe, 2025)
Full text linkCorporate Social Responsibility (CSR) is crucial to modern company strategy, especially in banking, where public trust, responsibility, and reputation are vital. Understanding stakeholder perceptions of CSR practices is essential for evaluating the effectiveness and public impact of such initiatives. This study aims to investigate stakeholder perceptions regarding CSR implementation in selected private banks in Yangon Region, Myanmar, focusing on six dimensions: economic, legal, ethical, philanthropic, environmental, and employee responsibilities. A descriptive method was used, drawing on both primary and secondary data, with participants selected through simple random sampling. The findings show stakeholders perceive CSR performance as moderately high across most dimensions. Philanthropic responsibilities received the highest ratings, while the other dimensions were also viewed positively. Employee-related CSR practices, particularly in KBZ and AGD banks, received favorable feedback. The study reveals significant differences in CSR performance among banks, suggesting a need for industry benchmarking. The study recommends enhancing transparency, ethical standards, philanthropy, environmental initiatives, and employee engagement
A Study on the Benefits of Nursery Schools in Yangon (Case Study on Royal Bo Daycare Center) (Htet Wai Yan, 2025)
Full text linkThis study examines the role of nursery schools in supporting child
development and parenting in Yangon, with a focus on the Royal Bo Daycare Center.
Yangon’s busy urban environment presents challenges for working parents in balancing
professional and family responsibilities, making nursery schools an essential support
system. The main objective is to identify the benefits of nursery schools on children’s
social, physical, nutritional, and mental development, as well as their role in easing
parental stress. A descriptive research method was applied, using primary data from
150 respondents—parents, teachers, and chefs—from three campuses of the Royal Bo
Daycare Center, collected through structured questionnaires and interviews. The
findings show significant improvements in children’s social interaction, motor skills,
nutrition, and cognitive abilities. Parents reported reduced stress and greater ability to
focus on work, while children adopted positive behaviors and readiness for school
A Study on the Changes of Administration System in Myanmar ( Case Study: Yangon Region) ( Kyaw Thet Khaing, 2025)
Full text linkThis study focuses the changes in Myanmar’s administrative system, utilizing
the Yangon Region as a case study to understand the structural, functional, and
institutional transformations that have occurred from independence in 1948 to the
present. Using a descriptive research methodology, the study investigates structural and operational changes through a case study approach, incorporating both primary data
from 28 administrative officers across 14 newly restructured districts and secondary
data from official records. The research highlights the 2022 reorganization of Yangon
Region’s administrative divisions from four large districts to fourteen smaller ones, a
move aimed at promoting decentralization, improving public service delivery, and
increasing responsiveness to local needs. Findings reveal that administrative officers
widely acknowledge the positive impact of the reforms, particularly in terms of
enhanced efficiency, decision-making, and citizen access to services, while the study
also uncovers significant challenges, including insufficient training, resource
constraints, coordination gaps among departments, and continued political influence
affecting civil service independence. The Yangon Region reflects both progress and
persistent limitations in reform outcomes. The study concludes with practical
recommendations for strengthening administrative capacity, promoting ethical
governance, and ensuring sustained reform implementation. These insights contribute
to a broader understanding of Myanmar’s administrative transformation and provide a
valuable foundation for future policy development and academic inquiry
Disability Status and Physical Rehabilitation Services in Kayin State : Issues And Challenges ( Kyawt Thida Aung, 2025)
Full text linkThis study aims to assess the current status and availability of rehabilitation services for persons with disabilities (PWDs) in Kayin State and explores the challenges they face in accessing these services. A descriptive mixed-methods design was used, incorporating structured questionnaires with both closed-ended (quantitative) and open-ended (qualitative) questions. The survey included 305 respondents—80 service providers and 225 service users (PWDs). Findings reveal significant barriers to access service, including security issues, limited awareness of available services, and inadequate infrastructure. Non-governmental organizations are key actors in service provision. Challenges identified by service providers included funding limitations for long term support, security constraints, shortages of rehab professional, and weak coordination among stakeholders. According to the study results, it is suggested to strengthen disability rights, increase government funding, enhance coordination among stakeholders and expand community-based rehabilitation services in remote and conflict-affected areas to improve service access for persons with disabilities in Kayin State
Analysis of Ease of Doing Business for Food-Producing SMEs in Yangon (Case Study of Food-Producing SMEs in Industrial Zones in Dagon Myothit District) (Khin Pyae Sone Moe, 2025)
Full text linkThis study investigates the ease of doing business (EoDB) for food-producing
small and medium enterprises (SMEs) operating in South Dagon Industrial Zone 2
and Dagon Seikkan Industrial Zone in Yangon. The main objectives include assessing
business environment of food-producing SMEs with focus on factors influencing ease
of doing business, identifying key challenges, and offering actionable
recommendations to enhance the SME environment. A quantitative approach was
employed, gathering survey data from 92 SME owners and managers. The study
assesses seven key domains: starting a business, obtaining construction permits,
accessing electricity, securing credit, paying taxes, trading across border, and
enforcing contracts. Quantitative analysis, including multiple linear regression,
reveals that ease of getting credits significantly influence SME growth. The study also
identifies pressing challenges such as unreliable electricity supply, skilled labor
shortages, and limited digital infrastructure. Recommendations include strengthening
electricity reliability, enhancing training for skilled labor, expanding SME financing,
and streamlining digital tax and licensing systems. These insights are intended to
support efforts aimed at creating a more enabling and efficient environment for food-
producing SMEs in Myanmar
A Study on Assessment of Basic Diplomatic Skills Course for Diplomacy (Lwin Mar Maung, 2025)
Full text linkThe study purposes on assessment of the basis diplomatic skills course at the
Ministry of Foreign Affairs, Myanmar. The objective of the study is to examine the
assessment of the basic diplomatic course under Ministry of Foreign Affairs. The study
employs a descriptive methodology that utilizes both primary and secondary data.
Primary data is gathered through a structured questionnaire administered to participants
of the basic diplomatic skills course at the Ministry of Foreign Affairs. The study
encompasses 120 participants enrolled in the basic diplomatic course at the Ministry of
Foreign Affairs in Myanmar. The study found that the basic diplomatic skills course
has significantly contributed to building a more capable and confident diplomatic
workforce. The knowledge and skills acquired are not only relevant but essential in the
evolving landscape of international diplomacy. This basic diplomatic skills course aims
to provide participants with a solid foundation in the essential skills required for
effective diplomacy. By fostering a deeper understanding of international relations and
enhancing practical skills, the basic diplomatic skills course upgrades and refreshes
partcipants’ competencies, enabling them to contribute more effectively to the
international arena through skilled and strategic diplomatic engagment
Analysis on the Implementation of Natural Disaster Management in Myanmar (Case Study: Yagi Typhoon) (Mon Myat, 2025)
Full text linkThe study's goal is determining the state of implementation and natural disaster risk
management in Myanmar. It focused on the performance during Typhoon Yagi and
especially on the households of the flooded villages of Zeya Thi Ri township. The objective
is to examine the effectiveness of Myanmar’s natural disaster management systems during
the typhoon. This research employed both qualitative and quantitative methods, utilizing
primary and secondary data. Seven villages in the Zeyar Thi Ri township have participated
in a sample survey. The research examines the performance of authorities and stakeholders
on preparedness, early warning, evacuation and recovery process during floods. The
findings indicate that the union-level disaster management policy and plan are well
established. Township and village disaster management teams cannot implement their
duties and function well enough before, during, or after floods at the township level. The
early warning, evacuation, and recovery processes are weak due to inadequate
infrastructure for organization, communication, transportation, and electrification at the
township level. The public awareness of flood disasters should be enhanced. The disaster
management committee for the township and its members need to execute detail in their
management plan effectively. The quality of relief supply, rescue equipment and rescues
machineries should be improved
Factors Affecting Labor Force Participation of Disable Youth in Myanmar.(Zin Zin Myint Maung, 2025)
Full text linkThis study aims at investigating the demographic and socioeconomic
determinants of labor force participation of disable youths in Myanmar using the data
from the 2019 Myanmar Inter- censal Survey (MICS). Descriptive statistics, Pearson’s
chi-square test and binary logistic regression model were used in this study. The results
of descriptive statistics found that the labor force participation of disable youth is only
19.4% and this percentage is very small contribution on labor force participation. The
disable youth aged 21–24 years had the highest participation rate, followed by those
aged 18–21 years, while the 15–18 years had the lowest. According to the results of
chi-square test, age, gender, marital status, having parents, disability status, place of
residence, education level, get any support, participated in any community and health
status are significantly related to labor force participation of disable youth at 1%
significance level. The results of binary logistic model indicated that the age group,
gender, marital status, disability status and place of residence, education level,
participation in any community and health status are influencing factors of labor force
participatio