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Supply Chain Management Practices, Customer Satisfaction and Customer Retention at Nippon Sanso Myanmar (NSM) Company Limited (Phyo Nyi Nyi Thant, 2025)
Full text linkThis study focuses supply chain management (SCM) practices on customer
satisfaction and customer retention at Nippon Sanso Myanmar Company Limited
(NSM), an industrial gas supplier in Yangon. The primary objective is to examine
how five SCM practices customer relationship, quality of information sharing, timely
order fulfillment, conformity, and after-sales support influence customer satisfaction,
and how satisfaction subsequently affects customer retention. A quantitative research
method was adopted, using structured questionnaires collected from 154 respondents
through simple random sampling. Descriptive statistics and multiple regression
analysis were used to analyze the data. The findings reveal that customer relationships
and conformity have the most significant influence on customer satisfaction, while
information sharing and after-sales support also contribute positively. Timely order
fulfillment, though rated above average, showed no significant impact in the
regression model. Additionally, customer satisfaction was found to have a strong and
direct effect on customer retention. Based on these findings, the study recommends
that NSM should continue investing in strong relationship management, uphold
conformity standards, enhance communication systems, and improve delivery
efficiency
The Comparative Study of the Search for Truth between Sophists and Socrates
No full textThis paper focuses on the discovery of truth by Sophists and Socrates. The research problem of this paper is “Is Socrates’ dialectical method useful in the search for knowledge?” The result solution is that Socrates’ methods are applicable to search for truth and to solve the problem in every society. Descriptive method and evaluative method are used in this paper. This paper will contribute to every society and Socrates’ dialectical method is applicable and useful to various fields
Effect of Talent Management on Organizational Performance at Digi-Gate Department in Yoma Bank(Paing Ei Ei Khin, 2025)
No full textThis study aims to analyze the effect of talent management on organizational
performance, to examine the mediating effect of innovative capabilities on the relationship
between talent management and organizational performance, and to examine the
moderating effect of organizational support on the relationship between talent management
and organizational performance at the Digi-Gate Department in Yoma Bank. The Raosoft
sample size calculator is applied to determine the sample size as 102 out of 138 employees
working in the Digi-Gate Department of Yoma Bank in 2025. Primary data are collected
through a structured questionnaire. Simple random sampling method and online survey
method are used in this study. Secondary data are obtained from textbooks, reports from
the company, previous research papers and internet web sites. To analyze the collected data,
descriptive statistics and regression analysis are used. The regression results show that
talent attraction and talent retention have a significant and positive effect on organizational
performance. There is the mediation effect of strategic innovation, and process innovation
on the relationship between talent attraction and organizational performance. There is the
mediation effect of strategic innovation, behavioral innovation, and process innovation on
the relationship between talent retention and organizational performance. It is also found
that there is the negative partial moderating effect of participation in decision-making on
the relationship between talent attraction and organizational performance. Organizational
equity also shows a negative partial moderating effect on the relationship between talent
attraction and performance. Leadership behavior demonstrates a negative partial
moderating effect on the relationship between talent retention and organizational
performance. No significant moderating effect is observed between leadership behavior and
talent attraction or development. Based on the findings, Yoma Bank’s Digi-Gate
Department should create strengthen innovation-oriented training initiatives, enhance
retention strategies through recognition and career development, and sustain transparent
support practices to maintain long-term organizational performance
Influencing Factors on Purchase Intention and Actual Purchase for Food in Moe Kaung Kin Food Production (Khaing Soe Thu, 2025)
No full textThe objectives of this study are to analyze influencing factors on purchase intention,
to analyze the mediating effect of trust on the relationship between purchase intention and
actual purchase, and to analyze the moderating effect of price consciousness on the
relationship between purchase intention and actual purchase for foods in Moe Kaung Kin
Food Production. There are 216 online customers of Moe Kaung Kin Food Production
during the period from January 1 to February 28, 2025. The sample size of 139 participants
is established using the Raosoft sample size calculator. Systematic sampling method is
applied. Selecting every 3rd customer who purchase of foods in Moe Kaung Kin Food
Production is selected as respondents. Primary data is collected through an online survey
method with structual questionnaire, using a 5-point Likert scale. Secondary data is
obtained from academic articles, pertinent local and international books, journals, websites,
and prior MBA/MSESI research papers. Descriptive statistics and regression methods are
use for this study. The results from regression analysis show that health consciousness,
environment consciousness and novelty consciousness have significant and positive effect
on purchase intention. Trust also has the mediating effect on the relationship between
purchase intention and actual purchase. However, price consciousness does not moderate
the relationship between purchase intention and actual purchase. Moe Kaung Kin Food
Production should keep emphasising health consciousness, environmental consciousness,
food safety consciousness, and product novelty to maintain and strengthen of customers
purchase intention and actual purchase behavior
Factors Affecting Pro Environmental Behavior of Students Towards Non-Plastic Packaged Products at Yangon University Of Economics ( May Myat Thwe, 2025)
No full textThis study examines the factors affecting pro-environmental behavior (PEB) of
students towards non-plastic packaged products at Yangon University of Economics,
with a focus on the mediating effect of green purchase intention. A quantitative research
method was used, and data were collected by using a structured questionnaire survey
administered to university students. Total population is 4200 who are university
students from Yangon University of Economics and the size of sample is 366,
calculated by using Yamane’s (1967) formula. The results revealed that environmental
responsibility and environmental knowledge have positive significant effect on pro
environmental behavior. In contrast, the value-belief-norm do not significantly affect
pro-environmental behavior. Mediation analysis confirmed that green purchase
intention plays a crucial role by mediating the relationship between value-belief-norm
and pro-environmental behavior. The results highlight that students values and norms
shape their purchase intentions, which then drive sustainable behavior. These findings
suggest that fostering responsibility, enhancing more environmental knowledge, and
encouraging sustainable purchasing intentions are essential for promoting non-plastic
usage among students. The study also suggests integrating environmental lessons into
curriculum, improving sustainability programs across campus, and removing barriers
to encourage consistent adoption of pro-environmental practices
Impact of Climate Change on Rice Production in Myanmar (Yoon Nandar Kyaw, 2025)
No full textThis study investigates the impact of climate change on rice production in
Myanmar by analyzing the effect of maximum temperature, minimum temperature,
and precipitation over the period 1981–2023. Using secondary data from the Food and
Agriculture Organization (FAO) and the World Bank Climate Knowledge Portal,
descriptive statistics and time series econometric techniques are applied. The
Augmented Dickey-Fuller (ADF) test confirms that all variables are stationary at first
difference, and the Johansen cointegration test reveals the existence of a long-run
relationship between rice production and climate variables. The results of Vector
Error Correction Model (VECM) indicate that maximum temperature and
precipitation negatively affect rice production, whereas minimum temperature
positively affect rice production in the long-run. In the short run, however, none of the
climatic variables show significantly influence on rice output. Impulse Response
Function (IRF) analysis shows that rice production responds negatively to shocks in
maximum temperature, positively to shocks in minimum temperature, and only
marginally to changes in precipitation. Variance decomposition results suggest that
rice production is predominantly driven by its own past values, with climate factors
contributing only marginally. These findings highlight the vulnerability of Myanmar’s
rice sector to climate change, underscoring the need for adaptive measures such as
improved irrigation, climate-resilient rice varieties, and sustainable land management
to safeguard food security and rural livelihoods
MARKETING ACTIVITIES AND CUSTOMER SATISFACTION OF OPPO SMARTPHONE USERS AT INGOs IN RAKHINE STATE
No full textThis study examines the effect of marketing activities elements on customer satisfaction among OPPO smartphone users employed in international nongovernmental organizations (INGOs) in Rakhine State. The main objectives are to examine which marketing activities influence customer satisfaction and to study the relationship between the marketing activities and customer satisfaction within this specific demographic context. To achieve these objectives, both descriptive statistics,correlation analysis and regression analysis methods are applied. Primary data were collected through an online survey, using structured questionnaires distributed to 125 respondents selected via a simple random sampling method from INGO employees in Rakhine State. The study specifically investigates the influence of the marketing activities which are product, price, place, promotion and after-sale service, on customer satisfaction. The findings reveal that among the marketing activities variables,promotion, price and after-sale services have statistically significant and positive effects on customer satisfaction, with promotion emerging as the most influential factor. Aftersale service emphasizes its critical role in shaping the overall customer experience. In contrast, the effects of product and place were found to be tatistically insignificant,suggesting that these factors may be less impactful in the studied context. The study concludes that marketing strategies focused on creative promotional campaigns,competitive pricing, and robust after-sale support are essential for enhancing customer satisfaction and fostering brand loyalty, particularly in emerging markets.Academically, the study contributes to existing literature by reinforcing the relevance of the 4Ps marketing mix framework and highlighting the growing importance of postpurchase service quality in developing economies. It offers practical insights for OPPO and other smartphone brands aiming to strengthen their market position and improve customer engagement
THE EFFECT OF PERSONALITY TRAITS ON EMOTIONAL INTELLIGENCE AND JOB PERFORMANCE AT MYAWADDY BANK LIMITED
No full textThis study examines the effect of personality traits on emotional intelligence and job performance among managerial-level employees at Myawaddy Bank Limited. The decision to focus on the banking sector in Myanmar was motivated by a strong academic interest in leadership development within financial institutions. The study outcome is intended to assist human resource professionals, organizational leaders, and training designers in understanding how personality traits influence emotional competencies and, in turn, enhance managerial performance, ultimately improving organizational effectiveness. For this study, a quantitative research method is employed, and empirical research is applied to collect data to test hypotheses related to the participants. Survey research is conducted by distributing questionnaires among Myawaddy Bank's managerial staff, and primary data collection is made. A sample size of 114 managers is selected using a simple random sampling method. Collected data are analyzed and interpreted with the help of SPSS (Statistical Package for the Social Sciences) through descriptive statistics, reliability analysis, Pearson orrelation, and multiple linear regression. The results show that extraversion, conscientiousness, and openness positively influence emotional intelligence, while agreeableness and neuroticism have no significant effects. In turn, emotional intelligence, particularly social awareness and relationship management components, significantly impacts job performance. Surprisingly, self-awareness and self-management have no significant
effects on job performance among these managers. According to this study, social awareness and relationship management-focused emotional intelligence training should be implemented. For improved hiring and development, it suggests utilizing personality tests such as the NEO-PI-R. People with high neuroticism or low EI should receive specialized coaching. To increase effectiveness, training should take into account Myanmar's cultural norms. To improve HR strategies and guarantee long-lasting effects, constant monitoring is necessary
A STUDY ON SERVICE QUALITY AND ITS IMPACT ON CUSTOMER SATISFACTION OF SEIN DAUNG SUPERSTORE IN NAY PYI TAW
No full textThis study aims to assess the effect of service quality on customer satisfaction of Sein Daung Superstore in Nay Pyi Taw. The objectives of the study are to identify the service quality of Sein Daung Superstore in Nay Pyi Taw and to analyze the effect of service quality on customer satisfaction of Sein Daung Superstore in Nay Pyi Taw. Primary and secondary data are used to achieve the objectives. In this study, systematic sampling method is used for conducting survey and the sample size is 150 customers by using the structured questionnaires. The collected data are analyzed by using reliability analysis, correlation analysis, descriptive statistics and multiple linear regression analysis. The results showed that all five dimensions: tangibles, reliability, responsiveness, assurance and empathy, significantly affected customer satisfaction of Sein Daung Superstore in Nay Pyi Taw. Sein Daung Superstore uses high-quality items such as POS machine for paying the bills and online shopping platforms, and decide to deal with market-trusted vendors. In addition, various products should always be verified before placing them on shelves such as expired date
EDUCATIONAL SERVICE QUALITY ON STUDENT SATISFACTION OF SOE SAN PRIVATE SCHOOL IN NAY PYI TAW
No full textThis study investigates the impact of service quality on student satisfaction at Soe San Private School in Nay Pyi Taw. Adopting a positivist paradigm and a deductive research approach, the study employs a survey strategy, collecting data from 175 students in Grades 10, 11, and 12. Multiple regression analysis is conducted to examine the relationship between various dimensions of service quality and student satisfaction. The findings reveal that Tangibility, Reliability, Assurance, and Empathy have a significant positive influence on student satisfaction, whereas Responsiveness does not show a statistically significant effect. These results provide valuable insights into the factors that contribute to student satisfaction within the educational service context. This study contributes to both theoretical and practical knowledge by offering empirical evidence on key service quality dimensions in a school setting. The findings can guide educational institutions in improving their service quality to enhance student satisfaction. Practical recommendations include enhancing physical facilities,ensuring consistent service delivery, building trust and confidence, and fostering empathetic interactions between staff and students