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A Study on the Challenges and Opportunities Faced in Digital Libraries Services (Case Study: Sarpay Beikman Library and National Library of Myanmar (Yangon)) ( Cho Zar Htun, 2025)
Full text linkThis study investigates the challenges and opportunities associated with digital
library services in the Yangon Region, focusing on the experiences of users, faculty
members, and library staff at Sarpay Beikman Library and the National Library of
Myanmar (Yangon). The main objectives are to examine the challenges faced in
accessing and utilizing digital library services and to explore the opportunities these
platforms offer in enhancing information access, learning, and academic. The study
employs a descriptive method, with primary data collected from 300 respondents
through structured questionnaires distributed at Sarpay Beikman Library and the
National Library of Myanmar (Yangon). The findings highlight that users face various
challenges, including limited accessibility due to unreliable internet, inadequate
training, content availability issues, cybersecurity risks, and technological constraints.
However, the study also indicates significant opportunities, such as improved
accessibility, user-friendly interfaces, rich and diverse digital content, cost-efficiency,
and enhanced academic productivity. These results suggest that while digital libraries
offer substantial opportunities, addressing existing challenges through strategic
investment, user education, and infrastructure development is essential for maximizing
their potential and ensuring equitable access to information and learning resources
A Study on Residents' Perceptions on Urban Quality of Life ( Case Study: Thingangyun Township, Yangon Region) ( Ei Thandar Hlaing, 2025)
Full text linkThis study aims to investigates residents’ perceptions of urban quality of life in Thingangyun Township by examining four core domains: housing, transportation, environmental comfort, and public services. Using a structured survey with Likert-scale questions, data were collected from a representative sample of township residents to capture subjective evaluations across these dimensions. A weighted composite Urban Quality of Life (UQL) Index was calculated to provide an overall measure of satisfaction. The findings reveal that while public services such as electricity supply, garbage collection, and healthcare access are generally satisfactory, significant challenges remain in transportation, housing affordability and quality, and environmental management. Transportation received the lowest satisfaction scores due to issues with availability, safety, and infrastructure, while housing conditions were marked by affordability concerns and tenure insecurity. Environmental comfort was also rated below satisfactory levels, with flooding, pollution, and lack of green spaces cited as major problems. The study highlights disparities in satisfaction across demographic groups and underscores the importance of inclusive, equity-focused urban planning to address these multifaceted challenges
A Study on the Effect of Water Pollution on Onshore Communities Along the Yangon River ( Kyaw Naing Tun, 2025)
Full text linkThe purpose of this study is to examine the effect of water pollution on onshore
communities in Myanmar. This study mainly used descriptive method by using
primary and secondary data. Primary data were collected from 150 respondents who
are living onshore of Yangon riverbank by using simple random sampling method.
The findings indicate that water pollution negatively affect socioeconomics
conditions, and health conditions of the respondents. The findings also emphasize
that water pollution not only undermines environmental sustainability but also leads
to economic burdens, livelihood insecurity, and serious health challenges for local
communities. The findings also highlight that poor water quality contributes to
increased medical expenditures and negative affects household income by reducing
productivity. Therefore, this study suggests that it is important to conduct the
environmental laws and regulations, improvement of water infrastructure, health
education programs, and collaborative efforts among all stakeholders
A Study on Perception of Mobile Taxi App Based Private Transportation in Yangon ( Kyi Pyar Phyo Wai, 2025)
Full text linkThis study aimed to analyze perception of mobile taxi app based private transportation in Yangon. In those days, mobile taxi app become a part of daily life, understanding customer perception from the user‘s perspective is crucial. This study analyzes 200 respondents through structured questionnaires, focusing on government staffs who have used and often used ride-hailing applications at Medium Taxpayers Office-2 and Medium Taxpayers Office-4 in Yangon. This study was aimed to evaluate customers‘ perception using mobile app based taxi service in Yangon city. The descriptive method is applied using primary data from 200 respondents using mobile app based taxi service in Yangon. The study found that the factors, i.e. trust and safety, user convenience, reliability, ease of use, pricing and service quality indicated significant impact on customers perception. The survey found that ride-hailing users in Yangon feel generally safe and satisfied with services, particularly appreciating features like real-time tracking and upfront pricing. However, concerns remain about emergency contact sharing, vehicle quality, and customer support accessibility
Factors Influencing Trust and Purchase Decision Towards Digital Zay (Khin Sabai Aung Myint, 2025)
Full text linkThe objectives of the study are to analyze the factors influencing trust towards Digital Zay and to examine the effect of trust on purchase decision towards Digital Zay. Both primary and secondary data are collected in this study. The population of this study consists of 77,526 registered users on Digital Zay. The sample size is 383 users of Digital Zay, calculated with the Raosoft sample size calculator. The simple random sampling method is used to select the sample respondents. To collect the primary data an online survey method is used, and structured questionnaires are distributed via online. The secondary data is gathered from various sources, including textbooks, previous research papers, internet sources, and the departments of Digital Zay. For data analysis, both descriptive statistics and linear regression analysis are applied. The multiple regression analysis indicates that perceived usefulness, brand image, security, and perceived risk have significant and positive effect on trust. The simple linear regression analysis reveals that trust has a significant and positive effect on purchase decision. It is suggested that Digital Zay should continue strengthening its security measures and increase transparency about data protection to build even greater trust among users, ultimately leading to higher purchase rates
A Study on the Impact of Banking Sector Development on Economic Growth in Myanmar (Sint Sett Naing, 2025)
Full text linkThis study investigates the impact of banking sector development on economic
growth in Myanmar, focusing on the period from 1975 to 2024. Against the backdrop
of Myanmar’s economic transition and banking reforms, the research aims to assess
how financial indicators such as domestic credit to the private sector, deposit interest
rates, foreign direct investment (FDI), and inflation contribute to GDP growth. Using
the Autoregressive Distributed Lag (ARDL) model, the study explores both short-run
and long-run dynamics between banking sector variables and economic performance.
The findings indicate a significant long-term relationship between banking sector
development and economic growth. Notably, credit to the private sector and deposit
interest rates are positively associated with GDP growth, while inflation exerts a
negative influence. The study also highlights the role of financial liberalization in
enhancing banking sector effectiveness. By emphasizing the importance of financial
inclusion, credit access, and macroeconomic stability, this research offers policy
recommendations for strengthening Myanmar’s banking system. These include
improving regulatory oversight, expanding access to banking services, promoting
financial literacy, and accelerating digital transformation to support inclusive and
sustainable economic growt
A Study on E-Government Implementation in Punbic Services Delivery at Directorate of Investment and Company Administration ( DICA) (Win Theingi Tin, 2025)
Full text linkThis study explores user satisfaction with the digital services of the
Directorate of Investment and Company Administration (DICA) in Myanmar, based
on 285 responses. Most users are experienced, well-educated male professionals in
managerial roles, which reflects DICA’s primary audience. Findings show that
DICA’s digital infrastructure is largely reliable, with stable internet, up-to-date
equipment, and user-friendly platforms. While some service interruptions and upgrade
needs were reported, the system overall supports efficient service delivery. Staff
competency is a key factor influencing satisfaction, with users recognizing the
employees’ skills, though further training is recommended. Process automation has
improved accuracy and efficiency, yet full digital transformation is still in progress.
Accessibility is strong due to online and mobile availability, supported by
multilingual options, but outreach to rural and less digitally skilled users needs
improvement. Overall satisfaction is high, and the analysis confirms that all key
factors—especially employee competency and ease of use significantly impact user
satisfaction
The Effect of Working Capital Management Practices on the Performance of AYA Bank PCL (Htun Min Zaw, 2025)
Full text linkThe main objectives of this study are to identify the working capital
management (WCM) practices and to analyze the WCM effect on the
performance at AYA Bank PCL. The study evaluates five key practices of
WCM: liquidity management practices, loans and advances to deposits, current
assets allocation, account payable practices and working capital level. Structured
questionnaires were administered to staff members working in the Treasury,
Finance, Loans, and Risk Management departments at AYA Bank. Participants
were selected through a simple random sampling approach from among the full
population of employees in these departments, ensuring equal opportunity for
inclusion in the study and enhancing the representativeness of the findings. The
study adopted a quantitative research approach. The findings indicate that all five
WCM practices have a satisfactory effect on performance. Among them,
Liquidity Management Practices and Working Capital Level showed the
strongest effects on performance. These insights offer practical
recommendations for AYA Bank to strengthen liquidity forecasting, optimize
deposit-to-loan management, and enhance overall working capital strategies.
Such improvements are expected to support sustainable profitability and long-
term operational efficiency at AYA Bank PCL
Effect of Development of Enterprise Resource System, Competency and Capability of Entrepreneur and Competitive Differentiation on Business Performance of Private Polyclinics in Yangon (Aung Chan Phyoe, 2025)
Full text linkThe objectives of this study are to analyze the effect of development of enterprise
resource system, competency and capability of entrepreneur on focusing on competitive
differentiation, to examine the effect of focusing on competitive differentiation on customer
relationship management, to analyze the effect of customer relationship management on
brand loyalty and to analyze the effect of brand loyalty on business performance at private
polyclinics in Yangon. There are 172 populations based on information from the Myanmar
Private Hospitals Association. By using the Raosoft sample size calculator, a sample of 106
respondents has been determined from a total population of 172. Simple random sampling
method is applied to select the respondents. Online survey method is used in this study.
Structured questionnaires with a 5-point Likert scale is used to collect primary data.
Secondary data is gathered from relevant textbooks, previous research, journals and
articles, and other related information resources from internet websites. Data analysis is
applied by both the descriptive statistics and the linear regression analysis. The result
reveals that development of enterprise resource system, competency and capability of
entrepreneur and focusing on competitive differentiation have positive and significant
effect on business performance of private polyclinics in Yangon. Regression results
indicate that development of enterprise resource systems along with entrepreneurial
competency and capability effect on competitive differentiation. And focusing on
competitive differentiation effect on customer relationship management. Furthermore,
customer relationship management effect on brand loyalty and brand loyalty effect on
business performance of private polyclinics in Yangon. To maximize productivity, these
polyclinics should automate resource management, foster continuous professional
development, and offer unique services to attract and retain a strong customer base
Effect of Product Quality Dimensions on Customer Perceived Value and Repurchase Intention towards Shwe Daehan Motors Co., Ltd (Pann Moh Moh Phyu, 2025)
Full text linkThe objectives of the study are to analyze the effect of product quality
dimensions on customer perceived value and to examine the mediating effect of
customer satisfaction on the relationship between customer perceived value and
repurchase intention towards Shwe Daehan Motors Co., Ltd. There are 5,109 customers
until December 2024 who bought Hyundai brand new cars at Shwe Daehan Motors Co.,
Ltd. Sample size 358 out of 5,109 customers is calculated by using Raosoft sample size
calculator. Simple random sampling is used to select the customers. In this study, online
survey method through structured questionnaire with five-point Likert scale is used to
collect the primary data. Data collection period started from early January to end of
March 2025. Secondary data are obtained from relevant text books, previous research
papers, articles, journals, websites, international dissertations and related documents
from Shwe Daehan Motors Co., Ltd. Descriptive statistics and linear regression
analysis are utilized in the study. According to the regression analysis, the results
indicate that among the product quality dimensions, perceived quality has positive and
significant effect on customer perceived value. Features of product quality also have
positive and significant effect on customer perceived value. There is a mediating effect
of customer satisfaction on the relationship between customer perceived value and
repurchase intention in buying Hyundai cars at Shwe Daehan Motors Co., Ltd. The
results demonstrate that customer perceived value positively and significantly effect on
customer satisfaction and strongly influences repurchase intention, confirming
customer satisfaction as a mediator. Shwe Daehan Motors Co., Ltd. should prioritize
and enhance several aspects of its product quality emphasizing perceived quality and
features of Hyundai vehicles to strengthen its market positioning and fostering customer
satisfaction, ultimately driving customer loyalty and repurchase intentions