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Factors Influencing Intention to Use Mobile Banking towards MAB Bank (Thawdar Aung Htet, 2025)
Full text linkThis study aims to analyze factors influencing intention to use mobile banking towards MAB Bank, to analyze the mediating effect of intention to use on the relationship between perceived risk and mobile banking use towards MAB Bank and to analyze the mediating effect of intention to use on the relationship between interface design quality and mobile banking use towards MAB Bank. This study applies both primary and secondary data. A sample of 334 participants is selected from the customer base of MAB Bank using Raosoft sample size calculator. The simple random sampling method is used in this study. Primary data are obtained through an online survey using a five-point Likert scale structured questionnaire distributed via Google Forms, while secondary data are drawn from academic literature, past studies, and established survey instruments. The collected data is analyzed using descriptive statistics and regression analysis. The results reveal that performance expectancy, social influence, hedonic motivation, habit, and facilitating conditions have significant and positive effect on intention to use mobile banking. Intention to use mobile banking mediates on the relationship between perceived risk and mobile banking use. There is also a mediating effect of intention to use on the relationship between interface design quality and mobile banking use. Based on the study’s findings, it is recommended that MAB Bank should enhance these factors to motivate customers in utilizing its mobile banking services more frequently
Customer Perception of IT Adoption in Myanmar's General Insurance Sector (Me Me Khine Nyunt, 2025)
Full text linkThis study aims to explore customer perceptions of IT adoption in Myanmar’s
general insurance sector, focusing on the opportunities and challenges it presents to
both consumers and insurance companies. The objectives of the study are to identify
the key factors influencing customer perception of IT Adoption in local insurance sector
in the Myanmar insurance sector and to evaluate the relationship between IT adoption
and customer perception of three private local insurance companies. There are
approximately 4200 customers during the periods January 2025 to April 2025. By using
Taro Yamane Sample size calculator, sample size of the study is 365 nos. Among these
respondents, the study from A Insurance, EFI insurance Company and FNI Insurance
Company. Through a combination of primary and secondary data, including surveys
from three local insurance companies, the study investigates empirical insights into how
customers perceive the adoption of IT enabled services in the general insurance sector.
The study provides suggestions for local insurance companies and policymakers to
overcome the barriers to IT adoption, ultimately supporting the growth of Myanmar’s
digital insurance marke
The Role of Public Diplomacy in Enhancing International Relations: A Case Study of Myanmar’s Engagement with ASEAN ( Nwe Ni Myo Aung, 2025)
Full text linkThis study examines the role of public diplomacy in enhancing international relations, focusing on Myanmar’s engagement within ASEAN. It explores how Myanmar has used public diplomacy strategies, including cultural exchanges, media outreach, and people-to-people diplomacy, to shape regional perceptions and promote cooperative ties. The study employs qualitative analysis of secondary data sources and survey findings to evaluate the effectiveness of these efforts, identifying key achievements and persistent challenges. Results show that while Myanmar has made notable contributions through events such as the SEA Games and UNESCO nominations, its public diplomacy is constrained by political instability and limited regional trust. The thesis also analyzes ASEAN’s cautious response and institutional norms such as non-interference, highlighting both the limitations and opportunities for Myanmar to strengthen its soft power. The findings offer practical recommendations for enhancing public diplomacy and improving Myanmar’s regional image, contributing to wider academic discussions on diplomacy, regional cooperation, and international engagement
Anti- Money Laundering Practices of Foreign Banks in Myanmar (Ei Ei , 2025)
Full text linkThis study mainly focuses on anti-money laundering practices of foreign banks in
Myanmar. The objectives of the study are to describe anti-money laundering practices of
foreign banks in Myanmar and to analyze the effect of anti-money laundering practices
on financial performance of foreign banks in Myanmar. The primary data in this study
were collected by structured questionnaire with a 7-point Likert Scale. The total
population includes 150 employees from the compliance department, risk department,
operation department, and digital banking department. A sample size of 109 employees
was selected by using a simple random sampling method. Multiple regression analysis
showed that Know Your Customer (KYC), transaction monitoring, use of technology, and
regulatory compliance had a statistically significant influence on financial performance,
while human resource training did not have significant influence on financial performance
at foreign banks in Myanmar. This study recommended that foreign banks operating in
Myanmar should prioritize the strengthening of technological integration and regulatory
compliance systems as key strategies for improving financial performance. In addition,
maintaining know your customer procedures and effective transaction monitoring
frameworks is essential to support comprehensive AML efforts
Effect of Emotional Intelligence on Work Engagement and Project Employee Performance of Eager Communications Group Co., Ltd (Sweety Thein Aung, 2025)
Full text linkThe objectives of the study are to analyze the effect of emotional intelligence on work engagement, to analyze the effect of work engagement on project employee performance, to analyze the moderating effect of competence of project manager on the relationship between emotional intelligence and work engagement, and to analyze the moderating effect of competence of project manager on the relationship between work engagement and project employee performance in Eager Communications Group Co., Ltd. Both primary and secondary data are used for this study. The population of this study consists of 221 employees in 2024 at Eager Communications Group Co., Ltd. By using the Raosoft sample size calculator, the sample size is 166. A simple random sampling method is used. Primary data are collected through an online survey using a structured questionnaire designed with 5-point Likert scale questions to measure variables. Secondary data are gathered from relevant reports, journals, and previous studies. For data analysis, both descriptive statistics and regression analysis are applied in this study. The survey period was starting from January, 2025 and concluding on April, 2025. The analysis shows that regulation of emotion and use of emotion have positive and significant effect on work engagement. Competence of project manager has the negative partial moderating effect on the relationship between use of emotion and work engagement. Work engagement has positive and significant effect on project employee performance. There is no moderating effect of competence of project manager on the relationship between work engagement and project employee performance. Based on these findings, competence of project manager from Eager Communications Group Co, Ltd influences employee performance directly but it does not significantly alter the impact of work engagement on performance
A Study on Student's Decision Making on the CHRD Programme in Yangon University of Distance Education (Case Study : Post Graduate Diploma in Law) (Nyan Lynn Saw, 2025)
Full text linkThis study examines the decision-making processes of students enrolling in the
Postgraduate Diploma in Law (PGDL) programme at Yangon University of Distance
Education (YUDE), with a focus on the factors influencing their decision-making and
the impact on their career opportunities. The objective is to analyze the relationship
between the students’ choice and the employment opportunities of PGDL graduates.
Data, using a descriptive method, were gathered from 268 randomly selected
respondents who are PGDL graduates. The study highlights the significant role the
program plays in enhancing professional qualifications and improving job prospects. It
has a stronger relationship between students’ choice decision and employment
opportunities. The study suggests ways to improve the programme, including
strengthening its reputation, providing financial aid, and enhancing career services. To
enhance decision-making, it emphasizes the importance of improving learning
facilities, expanding the alumni network, and creating a supportive learning
environmen
Effect of Credit Management Practices on Financial Performance of Hayman Capital Microfinance Company Limited (Kay Zar Chit, 2025)
Full text linkThe objectives of this study are to identify the credit management practices and
to examine the effect of credit management practices on the financial performance of
Hayman Capital Microfinance Company Limited. This study underlined the importance
of credit management, including credit policy, credit appraisal process, credit collection
practices, control and monitoring, and recovery process, in microfinance institutions
like Hayman Capital Microfinance Company Limited. The primary data were collected
through questionnaires and samples from 157 of the 210 employees at Hayman Capital
Microfinance Company Limited. Previous papers, textbooks, and Hayman Capital
Microfinance Company Limited records provided secondary data. Data was analyzed
using descriptive, correlation, and multiple regression. The study found that the credit
appraisal process, credit collection practices, control and monitoring, and credit
recovery improve the financial performance of Hayman Capital Microfinance
Company Limited. The study advised the management of Hayman Capital
Microfinance Company Limited to improve to strengthen credit evaluation, collection,
control, and monitoring, and credit in order to improve financial performance. The
study found that credit policy did not affect the financial performance of Hayman
Capital Microfinance Company Limited. Therefore, management needs to review the
credit policy
A Study on Women Empowerment in Rural Society in Pyinmana Township ( Zin Zin Aye, 2025)
Full text linkEmpowerment of women is a vital feature of attaining gender equality. It includes increasing the freedom of movement, making the decisions, economic stability, getting support from family, and relationships with the community. The study aimed to investigate women's empowerment perceptions in rural society in Pyinmana Township. The descriptive method is utilized with primary and secondary data. Primary data is collected from the survey of 310 women living in Pyinmana Township, Nay Pyi Taw. The most important factor influencing women's empowerment in Myanmar is their access to the educational system. The respondents also have women’s empowerment, according to the result of the survey. Five determinants of women's empowerment—educational, economic, social, health, and familial—were considered independent variables, and their impacts on community development were examined as the dependent variable. The results of this study will enable other nations to recognize women's strengths and utilize them for national development and economic progress
The Effect of E-Banking Service Quality on Customer Satisfaction Towards Selected Private Banks (Yi Mon, 2025)
Full text linkThis study aims to examine the effect of e- service quality on customer satisfaction
of private banks in Yangon. Specifically, it examines how key service quality dimensions—
reliability, assurance, ease of use, accessibility, and security and privacy—influence
customer satisfaction in this study, a quantitative research approach adopted to identify the
e-banking service quality dimensions. Both primary data and secondary data were used in
this study. For primary data, the questionnaires were distributed to the respondents by using
a proportionate sampling method. The analysis is conducted based on a sample of 385 e-
banking customers from the five selected private banks (Kanbawza Bank, Ayeyarwady
Bank PLC, Co-operative Bank PLC, United Amara Bank and Yoma Bank) in Yangon. The
findings revealed the importance of assurance, security and privacy, and reliability in
shaping customer satisfaction in e-banking services. The results of the study show that
assurance has the most significant effect on customer satisfaction. Security and privacy,
and reliability also have a significant positive effect on customer satisfaction. Ease of use
and accessibility are not statistically significant with customer satisfaction of e-banking
service quality in selected private banks. According to the findings, this study recommends
that selected private banks need to emphasize these e-banking service quality dimensions,
especially assurance, to increase customer satisfaction by clearly communicating security
policies, building a strong brand reputation, and offering personalized reassurance through
support services
The Study on the Foreign Direct Investment in Thilawa Special Economics Zone ( Aye Myat Mon, 2025)
Full text linkThe objective of this study is to examine the perceptions of foreign investors operating in the Thilawa Special Economic Zone (TSEZ), Myanmar, with a focus on factors influencing their investment experience. A quantitative research method was employed using a structured questionnaire to collect data from participating investors. The study analyzed key dimensions such as economic conditions, infrastructure, institutional support, human capital, and location-related factors. Findings reveal that low costs and tax incentives are primary motivations for investment, while traditional media remains a dominant source of information. Investors report high satisfaction with the zone’s infrastructure, including transportation, communication, and energy supply. Economic conditions are perceived favorably, particularly in relation to cost of doing business. Institutional and human capital factors also receive positive feedback, notably regarding legal protections and workforce competencies. However, limited specialized training opportunities present a notable gap. Location-related elements, such as environmental sustainability and utilities, are well-regarded, although potential improvements in geographic advantage exist. The study suggests strengthening specialized workforce training and enhancing locational competitiveness to further boost investor satisfaction. These insights offer valuable implications for policymakers aiming to attract and retain foreign investment for sustainable economic development in TSEZ