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FACTORS INFLUENCING WORK-LIFE BALANCE OF GOVERNMENT EMPLOYEES IN DIESEL LOCOMOTIVE FACTORY(YWAHTAUNG), SAGAING
No full textWork-life balance of employees is recognized as one of the determinants of their engagement at the work. This paper aims to examine the impact of work-life balance on government railway employees working in the Sagaing Region. There are add up to of 362 employees, out of which 190 were taken as the test estimate. The objectives of the study are to examine the factor influencing and analyze the impact of work-life balance of railway employees Diesel Locomotive Factory (Ywahtaung), in Sagaing. A simple random sampling method and the multiple regression analysis are used by asking the questionnaires. The results of the analysis indicate that family factors are the largest influencing effects on work life balance of railway employees followed by psychological factors of the employees. All measures of work life adjust, family variables. The findings with previous studies that emphasize the dominant influence of family and psychological factors on WLB. The work context at a government-operated, industrial site like the Ywahtaung Diesel Locomotive Factory introduces unique challenges especially due to shift-based work, emergency duties, and limited flexibility in scheduling
A STUDY OF FACTORS AFFECTING ON GRADUATE STUDENTS’ EMPLOYABILITY OF THE NATIONAL UNIVERSITY OF ARTS AND CULTURE, YANGON
No full textCulture and art play a pivotal role in shaping the development of societies, influencing not only intellectual but also emotional aspects of human beings. Art education, particularly for graduates from art universities, is essential as it lays the foundation for careers in creative fields. The employability of graduates from the National University of Arts and Culture (Yangon) is a matter of concern, as it reflects
not only the effectiveness of the educational system but also the broader economic and social conditions that shape job opportunities in the arts sector. The objectives of the study are to investigate the characteristics of graduate employability at the National University of Arts and Culture (Yangon) and to analyze the factors influencing on the employment of graduates at the National University of Arts and
Culture (Yangon). The study revealed that human capital, including educational background, skills, and practical experience, has a significant positive effect on employability. Graduates with specialized skills and relevant training had better chances of securing jobs in the creative industry. External factors such as the state of the economy and industry demand also played an important role, with graduates being more likely to find employment in times of economic growth and higher demand for creative services. Additionally, the role of social capital, particularly professional networks and mentorship, emerged as a key factor in improving job prospects. It
suggests that educational institutions should not only focus on enhancing the technical and artistic skills of students but also work to create opportunities for professional networking and mentorship. Furthermore, policymakers should consider the impact of
economic conditions and industry demands when designing policies that support the employability of graduates in the arts and culture sector
CHALLENGES OF LOGISTICS FOR ROAD FREIGHT TRANSPORTATION FROM MYANMAR TO THAILAND (CASE STUDY OF PATHEIN TOWNSHIP)
No full textThis study explores the challenges faced by domestic road freight transport operators in Myanmar, particularly those in Pathein Township of Ayeyarwaddy Region, who are engaged in cross-border freight transportation to Thailand under the IICBTA Intergovernmental Agreement on International Road Transport along the India-Myanmar-Thailand Trilateral Highway). The objectives of the study are to investigate the characteristics of the domestic road freight transport operators in Pathein township and to analyze the factors for the challenges faced by domestic road freight transport operators in cross-border transportation operations. Primary data was collected through survey method conducted with questionnaire. Out of the 252 operators, 155 were selected as the sample size. The data were analyzed by using SPSS software, descriptive statistics, and multiple linear regression analysis. High equipment costs lead to limited access to modern and efficient vehicles, while maintenance costs create financial burdens that affect the reliability and timeliness of deliveries. Service costs, including border fees and tolls, add complexity to the crossborder transport process, and labor costs further exacerbate the challenges faced by transport operators due to skill gaps and limited workforce availability. These factors
together create a high-cost environment that reduces the competitiveness of Myanmar’s logistics sector. The findings emphasize the critical need for policy reforms and strategic interventions aimed at reducing operational costs and enhancing the efficiency of logistics operations. The research calls for improved infrastructure investments, regulatory alignment under the IICBTA framework, and capacitybuilding initiatives to support domestic road transport operators
MOTIVATION FACTORS INFLUENCING ON EMPLOYEE JOB SATISFACTION OF MEGA LIFESCIENCES COMPANY LIMITED
No full textThis study investigates the factors influencing employee job satisfaction at Mega Lifesciences Company Limited in Upper Myanmar. In today’s competitive business environment, job satisfaction plays a critical role in enhancing employee performance, organizational loyalty, and overall productivity. The research explores five key determinants: compensation, working conditions, supervision, recognition, and training programs. A quantitative research approach was adopted using primary data collected through structured questionnaires from 255 employees, selected via stratified random sampling from a total population of 700. The data were analyzed
using descriptive statistics, correlation, and multiple regression analysis. Findings reveal that supervision, training programs, and recognition significantly influence employee job satisfaction, while compensation and working conditions show no significant impact. Among these, supervision emerged as the most influential factor, indicating the importance of managerial support, fair treatment, and inclusive decision-making in boosting employee morale. The study highlights that although compensation and working conditions are necessary, they are not sufficient to ensure satisfaction unless complemented by effective management and professional development opportunities.The study contributes to the understanding of human resource management practices in the Myanmar pharmaceutical distribution industry and provides actionable insights for improving employee satisfaction. Recommendations include enhancing supervisory training, refining recognition systems, and aligning training programs with employee needs. Further research is suggested to explore additional motivational and hygiene factors affecting job satisfaction across broader industry sectors
Factors Influencing Customer Purchase Intention Towards Personal Accident Insurance Peoducts At HHI TOKIO Marine General Insurance Co.,Ltd( Ame Thet, 2025)
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ABSTRACT
This study investigates the factors influencing customer purchase intention
toward personal accident insurance products at GGI Tokio Marine General Insurance
Co., Ltd. The research aims to identify key factors that drive purchase intention and
analyze the effect of product awareness, customer trust, social influence, financial
literacy, and perceived risk on customer purchase intention. A quantitative research
design was used, and primary data were collected from 260 respondents through simple
random sampling, with a total population of 745. The sample size was determined using
the Taro Yamane formula. The data were analyzed using descriptive statistics and
multiple regression analysis. The results reveal that product awareness has the most
significant effect on purchase intention, followed by customer trust, financial literacy,
perceived risk and social influence. Customers with a higher understanding of insurance
benefits, greater financial knowledge, and trust in the provider were more likely to
purchase personal accident insurance. Based on these findings, the study suggests
increasing product awareness and improving customer trust to enhance purchase
intention. Future research should explore additional factors, such as pricing strategies
and digital insurance adoption, and expand the scope to include a wider range of
insurance companies. This study provides valuable insights for the strategic
development of insurance companies, helping them understand customer intention and
improve market penetration in Myanmar growing insurance industry
Factors Influencing Consumer Buying Behavior Towards Marine Cargo Insurance ( Aung Hein Kyaw, 2025)
Full text linkThe objectives of the study are to identify the factors influencing consumer
buying behavior towards Marine Cargo Insurance and to analyze factors influencing
consumer buying behavior towards Marine Cargo Insurance. The study used the
descriptive method and multiple linear regression analysis method. Sample size 100
business owners are selected form total 1000 respondents. Simple random sampling
method is used in this study. As a result of the regression analysis, personal factors,
psychological factors and social factors have been found as significant on consumer
buying behavior. However, cultural factor was not significant on consumer buying
behavior. The findings suggested that Myanma Insurance should make campaigns that
address individual needs, such as financial planning tools and resources tailored to
risk-averse customers. Myanma Insurance should make consistent communication of
reliability, transparency, and policy benefits make to build trust among customers.
Additionally, Myanma Insurance should leverage social proof, endorsements, and
community engagement to drive awareness and trust among customers. By focusing
on these elements and continuously seeking customer feedback, Myanma Insurance
can enhance the buying behavior of consume
Factors Influencing Purchase Intention Towards Crop Insurance ( Wather Index-Based Crop Insurance) ( Kyaw Myo Swe, 2025)
Full text linkThe objectives of the study are to identify the factors influencing purchase
intention towards crop insurance and to analyze factors influencing purchase intention
towards crop insurance. The study uses quantitative research methods. Systematic
simple random sampling method is used in this study. The findings highlight that
attitude, social norms and perceived behavioral control have positive effect on
purchase intention towards crop insurance. Conversely, insurance literacy did not
show a significant effect on purchase intention towards crop insurance. Among the
factors, perceived behavioral control has the highest positive effect on purchase
intention whereas social norms has the lowest effect on purchase intention. According
to the regression results, targeted educational campaigns can strengthen positive
attitudes, while collaborative community programs can reinforce social norms. By
enhancing perceived behavioral control through accessible processes and tools,
Myanma Insurance can further increase farmers' inclination toward crop insurance.
Addressing these factors holistically will enable Myanma Insurance to drive greater
adoption of crop insurance and contribute to the financial stability of the farming
sector
Service Quality, Customer Satisfaction, and Customer Loyalty at Young Insurance Company ( Nilar Win, 2025)
Full text linkThis study intends to analyze the service quality, customer satisfaction, and
customer loyalty at Young Insurance Company. The major goals of the research are to
explore the influence of service quality on customer satisfaction and to assess the effect
of customer satisfaction on customer loyalty at Young Insurance Company. To
accomplish these aims, the main data for this research are acquired from the responsible
people of Young Insurance Company’s customer and also from 85 respondents who claim Young Insurance Company’s goods by utilizing the structured questionnaires using a simple random sample technique. The secondary data were collected from published websites, journals, various magazines, previous researches and other online sources. According to the results of the regression analysis, timeliness, responsiveness, and empathy have a significant positive effect on customer satisfaction, while customer satisfaction strongly influences customer loyalty. reliability and assurance, though positively perceived, were found to have less impact on customer satisfaction and loyalty. Organizations should prioritize enhancing empathy, optimizing timeliness, and improving responsiveness to strengthen customer satisfaction and foster loyalty. By focusing on these strategic areas, organizations can build stronger customer relationships, increase policy renewals, and improve their market position in a competitive insurance industry
Trust, Customer Engagement and Customer Loyalty Towards AIA Myanmar Life Insurance (Nita, 2025)
No full textThis study focuses on the effect of trust, including trust in economy-based,
information-based, service provider, and regulator trust, on customer engagement,
which in turn affects customer loyalty towards AIA Myanmar Life Insurance Co., Ltd.
The research utilises a sample of 224 respondents, derived from a total population of
510 policyholders during 2023-2024, using Taro Yamane's formula (1967). For primary
data, structured questionnaires are prepared with a 5-point Linkert scale and distributed
online. This set of surveys was distributed using a simple random sampling method. A
quantitative approach is used, incorporating descriptive statistics and multiple
regression analysis. Secondary data is collected from past research papers, library
reference books, reports from AIA Myanmar Life Insurance, and online sources. The
results show that the most important factor influencing customer engagement is trust in
the regulator, whereas trust based on economic factors does not appear to have a
significant impact. The findings highlight that customer engagement plays a crucial role
in fostering customer loyalty. The study highlights the need for AIA Myanmar Life
Insurance to enhance transparency, improve regulatory confidence, and strengthen
customer relationships through personalised engagement strategies
Operations Management Practices and Operational Performance of Reinsurance Business in Myanma Insurance ( Su Su Than, 2025)
Full text linkThe objectives of the study are to identify the operations management practices
of reinsurance business in Myanma Insurance and to analyze the effect of operations
management practices on operational performance of reinsurance business in Myanma
Insurance. The sample size is calculated from total known population by using Yamane
formula. A sample of 80 employees are taken from 150 employees of reinsurance
department by using simple random sampling method. Survey questionnaires are used
to collect data. According to the result of regression analysis, it appears that process
design has the most significant effect on operational performance in the reinsurance
business, followed by service integration and quality management among four
operations management practices. To achieve this, the reinsurance business should
prioritize process design improvements. The reinsurance business should utilize
software and technology to make processes quicker and more efficient. Furthermore,
lower-level staff should be empowered through technology and streamlined workflows
to make faster decisions. The Board of Directors (BOD) should streamline their
decision-making processes to avoid lengthy and complex procedures