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Effect of Innovation on Customer Satisfaction and Brand Loyalty towards MIN2WIN Co., Ltd (Aye Min Thein, 2025)
No full textThe objectives of the study are to analyze the effect of product innovation on
customer satisfaction, to analyze the effect of process innovation on customer satisfaction,
to analyze the effect of marketing innovation on customer satisfaction and to examine the
mediating effect of relationship intention on the relationship between customer satisfaction
and brand loyalty in Min2Win Company Limited. Both primary data and secondary data
are used in this study. Primary data are gathered from 75 respondents who are working with
Min2Win company limited product and service by using census sampling method.
Structured questionnaires with five-point Likert scale were used for the data collection.
Online survey method with Google form is used to collect primary data. Secondary data
are gathered from previous studies, textbooks, and the official website of Min2Win Co.,
Ltd. Both descriptive statistics and regression analysis are used in this study. The results of
the study indicate that product feature from product innovation, improved techniques from
process innovation and marketing campaigns from marketing innovation have positive
significant effect on customer satisfaction. Moreover, it is also found that there is the
mediating effect of relationship intention on the relationship between customer satisfaction
and brand loyalty. The findings of this study provide that company should focus on
innovation for customer satisfaction and brand loyalty in this home lift industry
Comparative Study of Flood Frequency Analysis on Ayeyarwady River in Myanmar (1995-2024) (Hnin Nandar Win, 2025)
No full textFloods are among the most frequent and damaging natural disasters in
Myanmar, particularly along the Ayeyarwady River. Accurate estimation of flood
quantiles is therefore essential for infrastructure planning, hydraulic structure design,
and floodplain management. This study applies flood frequency analysis to annual peak
discharge records from three gauging stations: Katha, Sagaing, and Zalun, covering the
period 1995 to 2024. Seven probability distributions, namely Generalized Extreme
Value (GEV), Gumbel, Normal, Lognormal, Log-Pearson Type III, Gamma, and
Weibull, were evaluated. The parameters of the probability distributions were estimated
using the Maximum Likelihood Estimation (MLE) method, and the goodness-of-fit was
assessed through Kolmogorov–Smirnov, Anderson–Darling, and Cramér–von Mises
tests supported by graphical techniques. The analysis reveals that the Log-Pearson Type
III distribution provides the best fit for the Katha station, while the Gamma distribution
is the most suitable for Sagaing station. For Zalun station, the Gumbel distribution
emerges as the most appropriate. The estimated flood quantiles for various return
periods of 2, 5, 10, 25, 50, and 100 years from the best-fit models offer reliable inputs
for the design and safety evaluation of hydraulic structures such as dams, bridges,
culverts, and levees, as well as for effective flood risk management in the basin. The
findings highlight the importance of site-specific model selection in flood frequency
analysis and contribute to more accurate and sustainable approaches to flood mitigation
and water resources planning in Myanmar
THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND IMAGE TOWARD BRAND LOYALTY OF DE LEAF BRAND AMONG UNIVERSITY STUDENTS IN SAGAING
No full textThis study aims to examine the effect of social media marketing activities on brand image towards brand loyalty of De Leaf brand among universities students in Sagaing.In this study, both primary and secondary data are used. The cluster sampling techniques are used. The 190 respondents are students from the University of Cooperative and Management, Sagaing and the Technology University, Sagaing who use de leaf brand. The econdary data are gathered from internet websites, research papers,journals and thesis. Findings of the study reveal that social media marketing activities
(informativeness, entertainment, trendiness and electronic word of mouth) have effect on brand image. Among them, interactivity did not have a significant effect on brand image. Trendiness are the most significant effect on brand image. This finding also reveals that social media marketing activities (informativeness, entertainment,trendiness and electronic word of mouth) have an effect on brand loyalty. Among them,interactivity did not have a significant effect on brand loyalty. Trendiness has the most significant effect on brand loyalty. To increase brand image, De Leaf brand should
improve trendiness activities. To gain brand loyalty, De Leaf brand should build a strong brand image and should also provide to meet the expectations of customers’needs and wants
IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION OF LIFE INSURANCE AGENCIES IN YANGON
No full textThis study explores the impact of Customer Relationship Management (CRM) practices on customer retention in life insurance agencies in Yangon, Myanmar. The study specifically investigates the effects of four customer relationship management dimensions: customer orientation, customer knowledge, complaint resolution, and customer trust. The rationale behind this research is based on the observable gap between customer relationship management efforts by life insurance agents and actual customer retention rates in the Myanmar context. Data are collected 203 agents who are chosen from 565 life insurance agents by using sample random sampling method.Primary data were collected through structured uestionnaires focusing on customer relationship management dimensions and customer retention, while secondary data came from official reports and documents. The data were analyzed using SPSS,employing techniques such as reliability testing (Cronbach’s Alpha), descriptive statistics, correlation analysis, and multiple regressions to examine the relationships between customer relationship management and customer retention. nalysis through SPSS revealed that complaint resolution, customer trust and customer knowledge were significant positive predictors of customer retention respectively while customer orientation is negative significant on customer retention. To enhance customer retention,insurance agents must develop long-term trust by consistently delivering on promises,maintaining ethical conduct, and building personal rapport. Addressing customer complaints with empathy and swift resolution strengthens confidence and loyalty.Ultimately, this study highlights the importance of culturally adaptive customer relationship management strategies in life insurance and provides practical insights for agents to navigate the unique challenges of the Myanmar market. By aligning customer relationship management practices with local psychology and belief systems, insurance agencies can foster sustainable relationships and significantly improve retention.Furthermore, the study contributes to the theoretical validation of customer loyalty theory in the Myanmar insurance context and provides a methodological reference for future customer relationship management research using SPSS-ased statistical tools
FACTORS INFLUENCING ON CUSTOMER SATISFACTION OF UNIQLO BRAND IN MANDALAY
No full textThis study aims to examine factors influencing on customer satisfaction of UNIQLO in Mandalay. Specifically, it focuses on four key dimensions: brand awareness, brand association, perceived quality and brand loyalty. A quantitative research approach and 3 in 1 systematic sampling method were adopted to collect primary data, resulting in 247 responses from UNIQLO customers through a structured questionnaire.Secondary data were also gathered from relevant journals, textbooks, and credible online sources. The data were analyzed using SPSS version 25, including descriptive
statistics, reliability analysis, Pearson correlation and multiple regression analysis. The study reveals that brand loyalty, perceived quality, and brand association have significant positive effects on customer satisfaction, with brand loyalty being the most influential. Brand awareness, while positively correlated, showed no significant direct impact on satisfaction. These results provide valuable insights for Uniqlo's strategic approach in Mandalay, recommending a shift from general awareness campaigns toward initiatives that enhance customer satisfaction, perceived quality, and emotional
connection. The study contributes to a better understanding of consumer behavior in emerging markets and offers practical implications for global apparel brands operating in localized contexts
FACTORS INFLUENCING JOB SATISFACTION ON EMPLOYEE PERFORMANCE OF KBZ BANK IN MANDALAY
No full textThis study explores factors influencing job satisfaction on employee performance of KBZ Bank in Mandalay. The objectives of the study are to analyze factors influencing job satisfaction and to examine the influence of job satisfaction on the employee performance of KBZ Bank in Mandalay. This study uses both primary data collected from 280 employees of KBZ bank in Mandalay by using a stratified random sampling method and secondary data from previous studies, websites, and textbooks. Multiple regression analysis is conducted to examine factors influencing job satisfaction on employee performance with six influencing factors, such as working conditions, pay and benefits, training, supervision, promotion, and relationship with co-workers. The findings reveal that working conditions, pay and benefits, supervision, promotion, and relationship with co-workers positively influence job satisfaction, while training does not show a significant influence. Job satisfaction is also positively influenced by employee performance. These results suggest that the human resource management team of KBZ Bank needs to focus on the items of working conditions, pay and benefits ,supervision, promotion, and relationship with co-workers to attain high job satisfaction in overall performance. This study contributes to human resource managers of KBZ Bank by developing strategic job satisfaction factors that can lead to high employee performance to attain a competitive advantage within the banking industry
E-WALLET SERVICES AND CUSTOMER SATISFACTON IN ONLINE BANKING, KBZ PERCEPTIVE
No full textThis study aims to assess the effect of E-wallet services on customer satisfaction in KBZ Banks, Sagaing. The objective of the study is to analyze the effect of e-wallet services on customer satisfaction in KBZ Banks, Sagaing. In this study, systematic sampling method was used for conducting survey. It was carried out by using structured questionnaire with 150 customers were survey with well-structured questionnaire and choose this customer as sample respondents using systematic sampling methods. The survey data are analyzed by Statistical Package for Social Science (SPSS). The multiple linear regression analysis was used as the data analysis technique. The results show that the usage of KBZ e-wallet is increasing. This study helps digital payment providers improve their services to be more efficient. It focuses on five main factors: ease of use,
convenience, security, trust, and customer service. Among these, ease of use, convenience, and security have a strong impact on customers choosing to use digital payments. However, trust and customer service do not have a significant effect, even though they are closely related. Digital payment providers should engage in proactive communication about their security improvements and customer protection policies, using social media and word of mouth. Additionally, organizations should focus on customer feedback on trust and satisfaction and perform. Some users may not be aware of the customer service options of the organization. Nowadays, quick and helpful service may not directly influence customer satisfaction, but it can build user loyalty over time. Therefore their trust on digital payment is suddenly slow down. According to the continuous development usage of digital payment, digital payment provider should find the government organizations related with their business like central bank and Ministry of Science and Technology for IT control to guarantee the security level of digital payment and to enhance trust of customers. In addition to this, digital payment providers should investigate and handle well the security and IT concerns with customers
Preparation and Characterization of Silver Nanoparticles Using Leaf Extract of Momordica charantia L. (Kyat-Hin-Khar)
No full textThis research work is concerned with the preparation of silver nanoparticles using the leaves of Momordica charantia L. (Kyat-Hin-Khar). The sample was collected from Tha-Nge-Taw Village, Tada U Township, Kyaukse District, Mandalay Region. Silver nitrate was used as a metal precursor and leaf extract was taken as a reducing agent for the synthesis of silver nanoparticles (AgNPs). The effect of stirring time on the synthesis of AgNPs was also studied. The formation of AgNPs was confirmed by UV–vis spectra in the region of 390 - 470 nm. The elemental analysis of AgNPs was determined by EDXRF method. The characteristics of AgNPs were also determined by using FTIR, SEM, and XRD techniques. In order to XRD results, the average crystallite size was calculated by the Scherrer equation
THE IMPACTOF VOCATIONAL TRAINING ON THE EARNINGS OF INDIVIDUALS IN SAGAING TOWNSHIP (CASE STUDY: SMALL-SCALE INDUSTRIES DEPARTMENT)
No full textThis study examines the impact of vocational training on the earnings of individuals in Sagaing Township with a focus on programs offered by the Small-Scale Industries Department (SSID). In this study, both primary and secondary data are used. For the primary data, 120 people are selected by using simple random sampling method with structured questionnaires. The multiple regression analysis is used to examine the impact of vocational training related to the earnings of individuals. The result shows that, individual’s earnings and impact of vocational training: instructor service, trainee courses, learning assistance, trainees’ participation positively impacts on individual’s earnings and are statistically significant. Learning assistance is the most effective factor on individual’s earnings. Instructor’s service is the second effective factor and training courses is the third effective factor on individual’s earnings. Recommendations include improving instructor training, expanding course offerings, and providing post-training support to ensure long-term success. These findings contribute to the broader discourse on vocational education's role in economic development and poverty alleviation in rural and semi-urban contexts
FACTORS AFFECTING TO PERSONAL FINANCIAL MANAGEMENT BEHAVIORS IN MYITKYINA TOWNSHIP
No full textFinancial responsible conduct in financing behavior is key to financial wellbeing, particularly in government officials based in Myitkyina Township with fixed and restricted income levels. This study aims to analyze the personal financial
knowledge, financial attitude and income level effect financial management behavior. Data were collected from 189 government employees randomly selected from five departments. Descriptive statistics and multiple linear regression analysis were employed to investigate interrelations among the variables. Key findings revealed that both financial attitude and financial knowledge are strong predictors of financial management behavior, though financial knowledge slightly outperforms. There were good saving and budgeting practices among participants, but knowledge gaps were
substantial in the areas of investment diversification, awareness of credit, and price-
sensitive spending. Demographic analysis further revealed that the majority of respondents were secondary income-generating, mid-career professionals, reflective of adaptive financial strategies. The study recommends evidence-based financial education interventions, employer-provided financial literacy courses, and promoting long-term planning tools such as pensions and mutual funds. The interventions could be used to enhance financial resilience as well as prepare government employees to make strategic and informed financial decisions. This study provides policy-makers and schools of education with evidence-based advice on how to promote sustainable financial behavior in public sector environments