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IMPACT OF ICT ADOPTION ON EMPLOYEE PERFORMANCES – PERSPECTIVE OF AYA BANKS IN MANDALAY
No full textThis study investigates the impact of ICT adoption on employee performance within AYA Banks in Mandalay. Utilizing a quantitative research approach, data was collected through a structured questionnaire administered to a sample of 284 employees from different departments within the bank. A stratified random sampling method was employed to ensure representation across various job roles. The data analysis was conducted using descriptive statistics, reliability analysis, and multiple linear regression analysis with the aid of SPSS software. The findings reveal a significant positive relationship between ICT adoption and employee performance, indicating that the integration of technology in daily operations enhances productivity, efficiency, and job satisfaction. Among the various dimensions of ICT adoption, was found that the dimensions have a strong positive effect on employee performance. Among the influencing factors, Top Management Support and Perceived Usefulness were identified as the most significant predictors of ICT adoption, while Perceived
Ease of Use showed a weaker influence. The findings highlight that when employees perceive ICT systems as useful and receive strong managerial support, they are more likely to adopt and effectively utilize technology, leading to improved performance.
The study suggests that AYA Banks should enhance leadership involvement, improve ICT training programs, and create a supportive digital environment to strengthen employee performance through effective ICT integration
MARKETING MIX 7Ps, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF AMAYAR NADI HOTEL IN MANDA
No full textThis study investigates the effect of marketing mix elements, customer satisfaction, and customer loyalty at Amayar Nadi Hotel. The objectives of the study are to examine the effects of various marketing mix elements, including product, price, place, promotion, people, process, and physical evidence, on customer satisfaction. Additionally, the study aims to understand how customer satisfaction influences customer loyalty at the hotel. There are 200 questionnaires completed, and usable data is applied to determine the purposes. The data was analyzed using regression analysis. The major findings of the study reveal that price, promotion, process, and physical evidence show a strong effect on customer satisfaction. Among these, promotion emerged as the most influential factor, closely followed by physical evidence and price, with process also playing a significant role. Furthermore, the results confirm a strong and positive link between customer satisfaction and loyalty, implying that guests who are satisfied with their experiences are more likely to return and recommend the hotel to others. Based on these findings, the study suggests that Amayar Nadi Hotel should focus on improving and maintaining the marketing mix elements to gain customer satisfaction. Furthermore, implement exceptional customer service that creates positive customer experiences and enhances long-term loyalty
DETERMINANTS OF CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT BOC STATION IN AMARAPURA TOWNSHIP
No full textThis study aims to examine the determinants of customer satisfaction and loyalty at BOC Station in Amarapura Township, Mandalay Division, by investigating customer perceptions of the marketing mix elements (product, price, place, promotion, people, process, and physical evidence). The primary objective is to study the determinants affect customer satisfaction at BOC Station. Additionally, the study analyzes the effect of customer satisfaction on customer loyalty at BOC Station. This study was employed a descriptive and quantitative approach, the data were collected from 200 randomly selected customers using structured questionnaires with a seven-point Likert scale, and analyzed through correlation and regression analysis. To evaluate the determinants, affect customer satisfaction and loyalty at BOC Station. The finding show that promotion, people, and process do not have significant effect on customer satisfaction. Product, price, place and physical evidence significantly affect customer satisfaction, which in turn positively affects customer loyalty. This study contributes practical insights for BOC Station to enhance the determinants of marketing mix elements and
customer relationships, suggesting a focus on customer satisfaction and loyalty; understanding and managing these factors can support business sustainability in an increasingly competitive environment in Myanmar’s market place
A Study on the Grammatical Features of Newspaper Headlines Found in ' The Global New Light of Myanmar '
Full text linkA newspaper headline is a very short summary of a news report. It normally appears in large letters above the report, giving the gist of the story or article that follows. The grammar of headlines is often non-standard and they are difficult to read.The journalists of English newspapers, in particular, use different grammar rules rather than everyday English for the sake of brevity and readers’ interest.This research aims to investigate the significant grammatical features of newspaper headlines and to find out theirgeneral peculiarities. The research focuses on an analysis of the newspaper headlines from ‘The Global New Light of Myanmar’. The sample headlines are collected from the newspapers published during January, 2022. The framework offered by Phil Williams is used to analyze the grammatical features of the headlines. The findings of the study reveals that the selectednewspaper headlines in‘The Global New Light of Myanmar’ have distinctive grammatical features, written in a special kind of language with its own grammar rules
The Luminary Craze: Exploring Fashionable Light Cart Culture in Sagaing Region
Full text linkThe light cart, an emblem of ingenuity and practicality, has deeply woven itself into the fabric of Myanmar's rural landscape and cultural identity. This paper offers a glimpse into the history, significance, and multifaceted roles of light carts in Sagaing region. Originating in ancient times, light cart emerged as a response to the diverse terrains that characterize Myanmar's topography. Craftsmen honed their designs, creating carts that could navigate narrow pathways, steep slopes, and bustling marketplaces with finesse. They symbolize resourcefulness, community cooperation, and cultural identity. They are not merely modes of transportation but artifacts of resilience, deeply integrated into rituals, festivals, and local lore. Efforts to preserve the craftsmanship and knowledge associated with light carts underscore their enduring importance. As Myanmar navigates contemporary challenges, the history of light cart offers insights into sustainable development practices, cultural preservation, and the coexistence of tradition with modernity. The light cart emerges not merely as a utilitarian tool, but as a testament to the harmonious interplay between culture, geography, and human innovation in the dynamic tapestry of Myanmar's history
Obvious Features of Stucco Archway from Temples in Bagan
Full text linkVarious styles of archway are made in Ceti, Temple, Monastery, Saim and Pitakatike. Archways are predominately found in temples. Although archways are found being carved in stucco, wood, stone, votive tablet and also wall painting, the stucco ones are the most. Archways are adorned with as decoration lotus flower, lotus bud, lotus petal, diamond, circle plate, dots, floral arabesques etc. And the figures of nat, ogre, bird, serpent, owl, crocodile, lion, peacock, mythical animals, etc. are found on archway as worship and protection. Most of the stucco archways are damaged because of natural disasters. In this paper, some obvious features of archways such as different styles of archway, ornamentation or guardian figures are described. The aim is to know the various types and designs of archways from temples in Bagan. The primary datas are obtained by going field trip, studying from books and interviewing with Bagan people
The Effect of Potential Evapotranspiration on Paddy Yield per Acre in Chaungzon Township, Mon State
Full text linkChaungzon Township is located on Bilugyun Island lying at the mouth of Thanlwin River and immediately west of Mawlamyine. It has an area of 658.13 square kilometers. With a mean temperature of 82.53° F (28.07°C) and annual rainfall of 198 inches (5,004 mm), the township has the Tropical Monsoon Climate (Am). Lying on the eastern coast of the Capali Sea and in the Tropical Zone, it is hot and wet. The entire township is plain area through which many small streams pass. Depending on the above physical factors, paddy is yearly cultivated on 65,365 acres (40% of the township area), of which 99.8% is cultivated in monsoon season and 0.2% in summer. The aim of this study is to investigate the effect of potential evapotranspiration (P.E) and annual rainfall on paddy yield per acre in Chaungzon Township. It has been examined by means of regression analysis and graphical method. According to the results, it is found that in monsoon season paddy yield per acre decreases whenever P.E increases and in summer season yield per acre increases with the rise of P.E. The result by graphical method shows that low P.E. in onset of paddy growing season and high P.E.in harvest period result in higher yield per acre of paddy. Therefore, it is suggested that paddy cultivation should be practiced in the township as shown in the result
Impact of Clinical Oral Health Status on Oral Health Related Quality of Life Among Institutionalized Elderlies (Thein Tun Oo,2025)
Full text linkA descriptive cross-sectional study, conducted in February 2025, to assess the impact of clinical oral health status on oral health-related quality of life (OHRQoL)
among institutionalized elderlies aged ≥65 years in Yangon. Participants were recruited from Catholic Home for Aged (Mingalar Taung Nyunt) and Shwe Than Lwin Home for Aged (Dagon Seikkan). Clinical oral health status was evaluated
using a modified WHO Oral Health Assessment Form (2013), measuring Functional Teeth (FT) and Functional Tooth Units (FTUs). OHRQoL was assessed using the 12- item Geriatric Oral Health Assessment Index (GOHAI), where lower scores indicate
better OHRQoL. The study found that respondents at Catholic Home had better OHRQoL (mean GOHAI = 13.52) than those at Shwe Than Lwin Home (mean GOHAI = 24.80), even though Catholic Home respondents had slightly fewer FT
(17.46 vs. 21.91). Crucially, Catholic Home respondents had more FTUs (16.12 vs. 8.66). This shows that having more teeth, and especially more usable chewing pairs (FTUs), is strongly linked to better daily life satisfaction related to oral health (lower
GOHAI scores). The study confirmed FT and FTUs significantly impact OHRQoL in Myanmar's institutionalized elderly. More research is needed to confirm these tools and explore dental care use
Relationship Marketing Practices and Customer Loyalty at Young Insurance in Yangon (Kyaw Zaw Win, 2025)
Full text linkThis study investigates the effect of relationship marketing practices on customer
loyalty at Young Insurance Co., Ltd. in Yangon, Myanmar. Focusing specifically on
motor vehicle insurance policyholders during the 2023–2024 period, the research aims to
identify how key relationship marketing dimensions trust, commitment, communication,
competence, and conflict handling influence customers' long-term loyalty. A structured
questionnaire was distributed to 301 policyholders using a five-point Likert scale, and the
data were analyzed using descriptive statistics, correlation, and regression analysis. The
findings reveal that all five dimensions have a significant and positive impact on
customer loyalty, with conflict handling emerging as the most influential factor, followed
by competence and commitment. The model demonstrated a high explanatory power,
with an adjusted R-squared value of 0.807, indicating that relationship marketing
practices collectively account for over 80% of the variance in customer loyalty. The study
recommends that Young Insurance strengthen its conflict resolution strategies, maintain
clear communication, and foster long-term customer engagement to enhance loyalty.
These insights offer practical implications for insurance service providers seeking to
retain customers in a competitive market. Future research may benefit from including
other types of insurance products and exploring longitudinal data to assess long-term
loyalty trends
Effect of Sustainable and Traditional Requirements on Purchase Intention and Purchase Decisions towards Used iPhone Customers in MACRO Mobile (Aung Khant Hein, 2025)
No full textThis study aims to analyze the effect of sustainable and traditional requirements on
purchase intention, to analyze the effect of purchase intention on purchase decisions, to analyze
the mediating effect of sustainable perceived value on the relationship between sustainable
requirements and purchase intention, to analyze the mediating effect of sustainable perceived
value on the relationship between traditional requirements and purchase intention, to analyze
the moderating effect of price sensitivity on the relationship between sustainable requirements
and purchase intention and to analyze the moderating effect of price sensitivity on the
relationship between traditional requirements and purchase intention towards used iPhone
customers in MACRO Mobile. Based on the findings, sustainable requirements do not have a
significant effect on purchase intention. Traditional requirements have a significant and
positive effect on purchase intention. Sustainable perceived value acts no mediating effect on
the relationship between sustainable requirements and purchase intention. Sustainable
perceived value acts as a significant positive mediating effect on the relationship between
traditional requirements and purchase intention. Additionally, there is a partial moderating
effect of price sensitivity on the relationship between sustainable requirements and purchase
intention. Moreover, there is also a partial moderating effect of price sensitivity on the
relationship between traditional requirements and purchase intention. In addition, purchase
intention has a positive and significant effect on purchase decisions. To improve purchase
intention and purchase decisions at MACRO Mobile, the study recommends prioritizing
traditional requirement cues verified functionality, transparent grade-linked pricing, and clear
warranties and explicitly translating them into sustainable perceived value using concise
lifespan and e-waste badges. Additionally, MACRO Mobile should give tailored messages by
price sensitivity and streamline the purchase journey to convert intention into decisions