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Determinants of Credit Risk Management and Performance A Bank (San San Htay, 2025)
Full text linkThis study aims to analyze the effect of determinants of credit risk management on
credit risk management and to analyze the effect of credit risk management on performance of
A Bank. Both primary and secondary data are applied in the study. The loan department of A
Bank has 300 employees in 2025 and the sample size is 169 using Raosoft sample size
calculator. A simple random sampling method is utilized to select the respondents. For primary
data collection, online survey method is applied. For secondary data, it is collected from
previous research paper, related text books and relevant website, journals and policy of A Bank.
Descriptive statistics and regression analysis are used to analyze the data. The finding indicates
that environmental risk, credit appraisal measurement and market risk analysis have significant
and positive effect on credit risk management of A Bank. It is also found that credit risk
management has significant and positive effect on performance of A Bank. Based on this
finding, A Bank should focus on credit risk management to reduce determinants of credit risk
management and improve performance of A Bank
The Effect of Social Media Marketing Content on Customer Engagement and Continuous Usage Intention of Steel Gym (Thet Paing Htoo, 2025)
Full text linkThe objectives of this study are to examine the effect of social media marketing content on customer engagement, to examine the effect of customer engagement and continuous usage intention and to analyze the moderating effect of health literacy on the relationship between customer engagement and continuous usage intention of Steel Gym. The research employs a quantitative approach utilizing structured questionnaires with a 5-point Likert scale to collect the primary data from active members of Steel Gym. The study population includes 400 registered customers of Steel Gym in 2024. A representative sample of 197 respondents was selected with the sample size determined using the Raosoft sample size calculator. A simple random sampling method was employed to select 197 respondents. Primary data collection was conducted from February to March 2025. Secondary data is gathered from academic resources including textbooks, research paper and dissertations. The data collection was carried out through an online survey. The findings reveal that service provider interaction and entertaining information have positive and significant effect on customer engagement. In addition, customer engagement has positive and significant effect on continuous usage intention. Health literacy has partial moderating effect on the relationship between customer engagement and continuous usage intention. Steel Gym should strengthen customer relationships and retention by prioritizing interactive and entertaining social media content while acknowledging that highly health-literate members may necessitate differentiated engagement approaches
Effective Internal Control System, Internal Audit Effectiveness and Organizational Performance at Fortune International Limited (Aye Ei Khaing, 2025)
Full text linkThis study aims to analyze the influence of effective internal control system on internal audit effectiveness and to examine the influence of internal audit effectiveness on organizational performance at Fortune International Limited. To achieve these objectives, a total of 132 employees at the supervisor level and above are selected from a total of 200 employees, using Raosoft sample size calculator. The simple random sampling method is used. The online survey method is used in this study. Primary data are collected through structured questionnaires utilizing a five-point Likert scale, while secondary data are obtained from relevant academic literature, textbooks, articles, websites, and company records. This study employs descriptive statistics and regression analysis to analyze the data. The data collection period is March 2025. The findings indicate that control environment, information and communication and monitoring have a positive significant effect on competence of internal audit department. Information and communication and monitoring also have a positive significant effect on size of the internal audit department. Additionally, control activities and monitoring have a positive significant effect on management support for internal audit. Information and communication also has a positive significant effect on independence of internal audit. Furthermore, competence of internal audit department, management support for internal audit and independence of internal audit have a positive significant effect on organizational performance. According to the results, Fortune International Limited should enhance its internal control system while maintaining effective audit independence and management support, providing valuable insights and practical strategies to improve organizational performance
The Effect of Influencer Marketing on Customer Brand Engagement and Brand Loyalty towards Asia Beauty Palace Co., Ltd (Saw John Myo Kyi, 2025)
Full text linkThe objectives of the study are to analyze the effect of influencer marketing on
customer brand engagement, to examine the effect of customer brand engagement on brand
loyalty and to analyze the moderating effect of brand trust on the relationship between
customer brand engagement and brand loyalty towards Asia Beauty Palace Co., Ltd. Since
the unknown population, sample size is 377 using Raosoft simple size calculator. Data are
collected from 377 customers using structured questionnaires with a 5-point Likert scale.
Primary data are collected from every third customer who sends a message via the
company’s Facebook Messenger platform during April 2025 by using systematic sampling
method. Data are gathered through an online survey method. Secondary data are gathered
from relevant academic literature, including textbooks, scholarly articles, reputable
websites, international doctoral dissertations, and locally available MBA research papers.
Descriptive statistics and regression analysis are used to analyze the data. The findings
reveal that digital influencer and expert influencer have a positive significant effect on
customer brand engagement. Customer brand engagement has positive and significant
effect on brand trust. There is no moderating effect of brand trust on the relationship
between customer brand engagement and brand loyalty. Based on these results, it is
recommended that Asia Beauty Palace Co., Ltd should build its influencer marketing
efforts, particularly by partnering with credible influencers and prioritizing authentic, highquality
content, to cultivate stronger customer brand engagement and ultimately boost
customer loyalty
Effect of Digital Transformation on Employee Performance at City Properties Co., Ltd (Min Min, 2025)
Full text linkThis study aims to examine the effect of digital transformational leadership, organizational agility, and organizational culture on digital transformation, to analyze the moderating effect of digital strategy on the relationship between digital transformational leadership and digital transformation, as well as between organizational agility and digital transformation. Furthermore, the study investigates the mediating effect of digital transformation on the relationship between organizational culture and employee performance at City Properties Co., Ltd. This study uses both primary and secondary data. Primary data is collected from 184 employees of City Properties Co., Ltd. through online survey method using a structured questioners with a five-point Likert scale. The sample is selected through simple random sampling from 184 a total of workforce of 350 employees. Secondary data are obtained from textbooks, academic journals, and credible online sources. Descriptive statistics and regression analysis are employed to analyze the data. Base on the regression results, organizational agility and organizational culture have positive and significant effect on digital transformation. There is no moderating effect of digital strategy on the relationship between digital transformational leadership and digital transformation. There is no moderating effect of digital strategy on the relationship between organizational agility and digital transformation. There is the mediating effect of digital transformation on the relationship between organizational culture and employee performance. It is recommended that City Properties Co., Ltd. should focus on strengthening its organizational culture and agility to enhance digital transformation efforts. This, in turn, is expected to improve employee performance and support long-term competitive advantage
Customer Engagement at BIDV Yangon Branch (Thu Thu Linn, 2025)
Full text linkThe main objective of this study is to examine the factors influencing customer
engagement at BIDV Yangon Branch. The study aims to analyze how personalization,
brand trust, service quality, communication, and digital banking contribute to the level
of customer engagement among corporate customers. A quantitative research method
was applied utilizing a descriptive analytical approach. Primary data were collected
through structured questionnaires, with a total of 200 corporate customers selected
through simple random sampling according to Taro Yamane’s formula (1967). The
collected data were analyzed using descriptive statistics and multiple linear regression
to identify relationship between variables. Secondary data were obtained from internal
reports of BIDV, academic journals, and online resources to support the analysis. The
findings indicate that all five variables have statistically significant influence on
customer engagement. Among them, service quality is identified as the most influential
factor, followed by brand trust and communication. This study suggests that BIDV
Yangon Branch priorities the maintenance of service quality standards, strengthen
brand trust through transparent and dependable services, and improve communication
channels to better connect with customers. Moreover, it is recommended that the bank
adopt more personalized approaches and leverage digital banking platforms to improve
customer experiences and foster long-term engagemen
Effect of Agile Project Management on Project Success at Max Myanmar Construction Co., Ltd (Ko Ko Win Swe Tun, 2025)
Full text linkThis study aims to analyze the effect of agile project management on project
success and to examine the moderating effect of organizational culture on the relationship
between agile project management and project success at Max Myanmar Construction
Co., Ltd. The workforce of Max Myanmar Construction Co., Ltd. is 150 project
employees. By using Raosoft sample size calculator, the study's sample size is 109
employees. Survey participants are selected by using a simple random sampling method.
Primary data are collected through structured questionnaires using a 5-point Likert Scale
using personal interviews method. Secondary data are gathered from relevant textbooks,
academic journals, previous research studies, and official websites. In this study,
descriptive statistics and regression analysis are used to reach the objectives. The findings
of this study reveal that agile project management has positive and significant effects on
project success. The analysis also show that a significant partial moderating effect of
organizational culture on the relationship between project factors and technical factors of
agile project management and project success. Based on these findings, the company
should work towards nurturing a culture that values open communication, adaptability,
and employee involvement to support agile practices more effectively. In addition,
leadership of Max Myanmar Construction should actively engage employees in decisionmaking
and ensure that project goals are aligned with both strategic priorities and client
expectations
The Effect of Electronic Customs Management System on Service Delivery By Myanmar Customs (Arkar Myat Moe, 2025)
Full text linkThis study examined the effect of electronic customs management systems on
service delivery at the Yangon International Port. It specifically assessed the roles of
the electronic customs clearance system, electronic customs revenue system, and
electronic customs risk analysis system. The sample size was determined using
Cochran’s formula, and 360 importers and exporters were selected through simple
random sampling. A quantitative research method was employed, using descriptive
statistics, correlation, and regression analysis to evaluate data collected from
respondents through structured questionnaires. The findings revealed that overall
perceptions of the customs systems were high, with the risk analysis and clearance
systems having the most significant positive influence on service delivery. In contrast,
the revenue system did not show a statistically significant effect. Further analysis
confirmed that the risk analysis system was the strongest predictor of effective service
delivery. Based on these results, the study recommends that customs authorities
prioritize investments in automation, risk profiling, and clearance efficiency to improve
performance. Continued system upgrades, user support, and adoption of advanced
technologies will be essential to enhancing trade facilitation and operational
effectiveness at the port
Marketing Mix, Customer Satisfaction and Customer Loyalty Towards Shin Shin Brand (Su Myat Noe Lwin, 2025)
No full textThe main objective of this study is the effect of marketing mix-value elements
like product, price, place, and promotion, customer satisfaction, and customer loyalty
towards Shin Shin Brand in Myanmar. The research adopts a quantitative approach
using a structured questionnaire based on a 5-point Likert scale. A quantitative
research method was Shin Shin Brand customer and utilizing primary data collected
through a structured questionnaire with sample random sampling method. The
findings of this study demonstrate that the elements of the marketing mix product,
price, place, and promotion influence customer satisfaction with Shin Shin Brand.
Among these, product quality is the most critical factor, as customers highly value
taste, quality, and overall product performance when assessing their satisfaction.
Promotion also plays a key role by enhancing customer perceptions through effective
advertising and engagement strategies. While price and place contribute positively,
their effect is less pronounced, indicating that although affordability and product
availability are important, they are secondary to product quality and promotion. The
survey also shows that pleased consumers are more likely to stay loyal, buy again, and
suggest the product. These findings emphasize the need for a well-rounded marketing
approach to satisfy customers and ensure long-term economic success
Customer Switching Behaviour at Myanmar Posts and Telecommunications (Win Win Khin, 2025)
Full text linkThis study aims to analyze the factors influencing consumer switching
behaviour toward Myanmar Posts and Telecommunications (MPT) services. The scope
of the study focuses on five main determinants: service quality, price, technology
innovation, promotional packages, and network communication, targeting both urban
and rural MPT users to capture regional variations. A quantitative research method was
employed using a structured questionnaire, distributed to a sample of 400 customers
selected. Data were analyzed using descriptive statistics, correlation analysis, and
multiple linear regression. The findings indicate that service quality, network
communication, promotional packages, and technology innovation significantly
influence switching behaviour, whereas price does not have a significant effect. Among
these, service quality has the strongest impact, followed by network communication.
These results indicate that customers are more concerned with service performance,
network reliability, and value-added features than with pricing alone. Therefore, it is
recommended that MPT prioritize improving service quality and network
infrastructure, offer attractive promotional strategies, and keep pace with technological
advancements to enhance customer retention and reduce churn