Journals Faculty of Economics and Business (Univ. Lampung)
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Analysis of Human Development Index, Government Expenditure, Exports and Imports on Economic Growth in ASEAN-5
Get PDFThis study aims to analyze the Human Development Index, Government Expenditure, Exports and Imports on Economic Growth in Singapore, Philippines, Malaysia, Thailand, and Indonesia. Using secondary data the period 2010-2021. The method used is the Quantitative method using Panel Data Regression. Results of panel data regression, export variable product has a positive and significant effect on economic growth. These results reveal that to increase economic growth, it is necessary to increase export performance. Increasing export performance can be done in various ways, one of which is by improving the export administration system, increasing research and product development, improving infrastructure facilities and infrastructure, exchange rate stability and expanding non-traditional market
PENGARUH RELIGIUSITAS, HALAL KNOWLEDGE, HALAL AWARENESS, DAN SIKAP KONSUMEN TERHADAP NIAT BELI PRODUK SKINCARE HALAL BLP SKIN
Get PDFThe purpose of this study is to determine the effect of religiosity, halal knowledge, halal awareness and attitude on consumer’s purchase intention towards skincare product BLP Skin in Kota Surabaya. The data was collected from online questionnaires. This study used a quantitative method and was tested using SEM PLS by SmartPLS. The result of this study found that religiosity significantly influenced attitude and consumer intention to buy skincare BLP Skin. Halal knowledge also significantly influenced consumer’s attitude, and lastly halal awareness had significant influence towards consumer’s purchase intention. Meanwhile, the relationship between halal knowledge and purchase intention, halal awareness towards attitude, also attitude and purchase intention were found to be not significant. Finally, for the mediating effect in this study found that there were no mediation with purchase intention through attitude. The results give implication to firms competing in cosmetic industry. Halal awareness is one of the main factor that should be taken into account in promoting their product.Penelitian ini bertujuan untuk mengetahui pengaruh religiusitas, halal knowledge, halal awareness, dan sikap konsumen terhadap niat beli produk skincare BLP Skin di Kota Surabaya. Data diperoleh dari penyebaran kuesioner secara online. Penelitian ini menggunakan metode kuantitatif dan diolah menggunakan SEM-PLS. Hasil dalam penelitian ini menunjukkan bahwa religiusitas berpengaruh signifikan terhadap sikap dan niat beli konsumen, halal knowledge juga memiliki pengaruh signifikan pada sikap, serta halal awareness memang berpengaruh signifikan terhadap niat beli. Sementara hubungan antara halal knowledge dengan niat beli, halal awareness dengan sikap, dan sikap pada niat beli tidak signifikan. Untuk hasil hubungan mediasi melalui sikap, tidak ditemukan hubungan mediasi pada penelitian ini. Hasil ini memberikan implikasi untuk perusahaan yang bersaing dalam industri kosmetik. Halal awareness adalah salah satu faktor utama yang harus diperhitungkan dalam mempromosikan produk mereka
INNOVATION IN SOCIAL MEDIA STRATEGY: A STUDY OF SMEs IN JEMBER
Get PDFPromotion is the key to spreading information about a business or product. Today, SMEs utilize social media for promotion. Because social media has a wider range, promotion is done by seizing social media to reach a wider market share. This research aims to analyze the utilization of social media as a promotional medium by SMEs in the Jember Regency. The research results show that SMEs utilize social media for promotion, such as Facebook, Whatsapp, Instagram, and Telegram. Each social media is used following the functions and features. Social media Instagram is utilized as a place to upload promotional videos, product photos, posters, booking info, and product reviews. Social Media Facebook is utilized to reach people who are in the community to sell and buy. Social Media WhatsApp and Telegram can be used for two-way communication between SMEs and consumers.
Keywords: social media, Strategy, Small and medium-sized EnterprisesPromosi merupakan kunci utama untuk menyebarkan informasi mengenai suatu usaha atau produk. Dewasa ini para pelaku memanfaatkan media sosial untuk melakukan promosi, hal ini dikarenakan media sosial memiliki jangkaun yang luas sehingga promosi yang dilakukan dengan memanfaakan media sosial dapat menjangkau pangsa pasar yang lebih luas. Tujuan dari penelitian ini untuk menganalisis pemanfaatan media sosial sebagai media promosi oleh UMKM di Kabupaten Jember. Hasil penelitian menunjukkan terdapat beberapa media sosial yang dimanfaatkan oleh UMKM. untuk melakukan promosi diantaranya ialah Facebook, Whatsapp, Instagram dan Telegram. Masing-masing media sosial dimanfaatkan sesuai dengan fungsi dan fiturnya, media sosial Instagram dimanfaatkan sebagai tempat untuk mengunggah konten promosi berupa video, foto produk, poster, info pemesanan dan ulasan produk. Media sosial Facebook dimanfaatkan untuk menjangkau orang-orang yang berada dalam satu komunitas jual beli. Media sosial Whatsapp dan telegram dimanfaatkan sebagai media untuk melakukan komunikasi dua arah antara dan para konsumen.
Kata Kunci: Media Sosial, Strategi, Usaha Mikro Kecil dan Menenga
ANALISIS REALISASASI PENDAPATAN ASLI DAERAH DARI SEKTOR PAJAK DAERAH SEBELUM DAN SESUDAH PANDEMI PADA KABUPATEN LAMPUNG UTARA
Get PDFThe purpose of this study was to determine the impact of the pandemic on the realization of local revenue from the regional tax sector in North Lampung Regency. The data in this study is secondary data obtained from the BPPRD Office of North Lampung Regency. The number of research samples is 22 samples. The data used is secondary data. The tests carried out were descriptive statistical tests, normality tests, and the Wilcoxon signed rank test. Analysis of the data used to test the hypothesis is to use the analysis technique of pairwise different sample test. The results of this study indicate that there are no significant differences in the realization of local revenue from the regional tax sector in North Lampung Regency before and after pandemic
PENGARUH PERTUMBUHAN SEKTOR PERTANIAN, JUMLAH PEKERJA SEKTOR PERTANIAN DAN NILAI TUKAR PETANI TERHADAP TINGKAT KEMISKINAN PERDESAAN DI INDONESIA
Get PDFKemiskinan merupakan masalah krusial yang dihadapi oleh negara-negara dunia ketiga, termasuk Indonesia. Tak terkecuali kemiskinan di desa, dimana sebagian besar masyarakat pedesaan menggantungkan hidupnya pada sektor pertanian. Oleh karena itu, penelitian ini bertujuan untuk menghitung dan menganalisis pengaruh pertumbuhan ekonomi sektor pertanian, jumlah tenaga kerja sektor pertanian dan nilai tukar petani terhadap tingkat kemiskinan pedesaan di Indonesia selama tahun 2017-2021. Dengan menggunakan pendekatan analisis data panel, ditemukan bahwa secara parsial pertumbuhan sektor pertanian dan nilai tukar petani berpengaruh negatif dan signifikan terhadap angka kemiskinan pedesaan, namun jumlah tenaga kerja di sektor pertanian tidak berpengaruh terhadap tingkat kemiskinan pedesaan. Secara simultan seluruh variabel penelitian independen yaitu pertumbuhan sektor pertanian, jumlah tenaga kerja sektor pertanian dan nilai tukar pertanian berpengaruh signifikan terhadap pengentasan kemiskinan desa. Ini menggambarkan bahwa semua variabel independen adalah regressor yang signifikan untuk tingkat kemiskinan
KLASIFIKASI INFLASI 34 IBUKOTA PROVINSI DI INDONESIA SEBELUM DAN SAAT COVID-19 MELALUI PENGELOMPOKAN WILAYAH DENGAN K-MEANS CLUSTERING
Get PDFThe magnitude of the national inflation rate is the formation of aggregate figures from regional inflation. Formulating policies that target inflation is increasingly complex in the era of regional autonomy because each region has different factors and conditions that make it difficult to control. For this reason, special attention is needed in dealing with regional inflation. This study aims to classify regional inflation that occurred in Indonesia before and during the Covid-19 pandemic through a clustering approach using the K-Means Clustering method. The secondary data used in this study comes from the Central Bureau of Statistics (BPS) publications of the Republic of Indonesia. The results showed that after clustering, there were 19 provinces (55.88%) that experienced a decrease in the cluster level, 6 provinces (17.64%) experienced an increase in the cluster level and 9 provinces (26.4%) were stable at the cluster level. Overall, the Covid-19 outbreak that has hit the world economy has harmed provinces in Indonesia. This can be observed from the largest percentage of clusters, namely provinces that experienced a decrease in the inflation category, which was 55.88% and the highest number of provinces which were originally in 2017 were in cluster 3 (high inflation category) in 2021 which shifted to cluster 1 (inflation category). low). Based on the Paired Sample T-Test, there was a significant difference in clustering before Covid-19 (2017) and during Covid-19 (2021)
PENGARUH INTENSITAS MODAL, PERTUMBUHAN PENJUALAN DAN UKURAN PERUSAHAAN TERHADAP PENGHINDARAN PAJAK
Get PDFThis study aims to determine the effect of capital intensity, sales growth and company size on tax avoidance in healthcare companies listed on the indonesia stock exchange. This type of research is type of quantitative research. The data used in this study is secondary from the indonesia stock exchange for the period 2016-2020. The number of samples in this study were 8 companies with an observation period of 5 years so that the number of research samples is 40.. The technic used in this research is purposive sampling. The data in this study used panel data regression analysis using the Eviews 12 application. Based on the results of panel data regression analysis, it show that capital intensity have no effect on tax avoidance, sales growth and company size an effect on tax avoidance
ANALISIS FINANCIAL DISTRESS DENGAN METODE ALTMAN Z-SCORE PADA PERUSAHAAN OTOMOTIF DAN KOMPONEN YANG TERDAFTAR DI BEI TAHUN 2017-2021
Get PDFThis research aims to analyze the effect of the Altman Z-score financial ratio on financial distress in automotive and component manufacturing companies listed on the Indonesia Stock Exchange from 2017 to 2021. The independent variables in this study include Net Working Capital to Total Assets, Retained Earnings to Total Assets, Earning Before Interest, and Tax to Total Assets dan Book Value of Equity to Total Liabilities. The dependent variable is financial distress. Purposive sampling was used to select a sample of 12 companies, and descriptive statistics were applied using the SPSS version 25 program. The results of the study indicate that 7 companies are healthy, 3 companies are experiencing financial distress, and 2 companies are in a gray area. The result found that all four financial ratios partially have an effect on financial distress and simultaneously all four ratios also have an effect on financial distress
ANALISIS PENGARUH PELAPORAN KEBERLANJUTAN TERHADAP KINERJA DAN NILAI PERUSAHAAN
Get PDFThis research was conducted to determine the effect of disclosing economic, environmental, and social performance in Sustainability Reporting by state-owned companies on company performance and value. This research was conducted on state-owned companies registered in the IDX BUMN20 for the 2016–2020 period and used purposive sampling technique as the sampling method and panel data regression as the analysis method. The result was disclosure of environmental performance had a significant effect on the performance of 17 state-owned companies. However, disclosure of economic, environmental and social performance simultaneously has a significant effect on the performance and value of 17 state-owned companies
Peran Brand Love dalam Memoderasi Pengaruh Brand Satisfaction dan Brand Trust pada WOM
Get PDFThis study aims to analyze the role of brand love in moderatingeffect of brand satisfaction and brand trust on word of mouth (WOM). This study uses a sample size of 200 respondents who know or have purchased Make Over products. Sampling technique using non-probability sampling by method purposive sampling. Data analysis using SMARTPLS by using the outer model and inner model. The research findings show that brand satisfaction has a significant positive effect on WOM, brand trust has a significant positive effect on WOM. Meanwhile brand love significant positive effect on WOM. The moderation effect test shows that brand love is shown to moderate influence brand satisfaction on WOM. Temporary brand love not shown to moderate influence brand trust on WOM. This finding explains that the higher the love for a brand, the stronger the influence of brand satisfaction on WOM in Indonesian millennial youth.Penelitian ini bertujuan untuk menganalisis peran brand love dalam memoderasi pengaruh brand satisfaction dan brand trust pada word of mouth (WOM). Penelitian ini menggunakan ukuran sampel sebanyak 200 responden yang mengetahui atau telah melakukan pembelian produk Make Over. Teknik pengambilan sampel menggunakan non probability sampling dengan metode purposive sampling. Analisis data menggunakan SMARTPLS dengan menggunakan outer model dan inner model. Temuan penelitian menunjukkan bahwa brand satisfaction berpengaruh positif signifikan terhadap WOM, brand trust berpengaruh positif signifikan terhadap WOM, sedangkan brand love berpengaruh positif signifikan terhadap WOM. Uji efek moderasi menunjukkan bahwa brand love terbukti memoderasi pengaruh brand satisfaction pada WOM. Sementara brand love tidak terbukti memoderasi pengaruh brand trust pada WOM. Temuan ini menjelaskan bahwa semakin tinggi kecintaan pada merek maka pengaruh kepuasan merek terhadap WOM semakin menguat pada kaum muda millenial Indonesia