Research Papers in Economics
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Perceptions et évaluations du lot virtuel par le consommateur.
Full text linkLe lot virtuel est une offre promotionnelle qui conditionne l'obtention d'une gratuité ou d'une réduction à l'achat simultané d'un nombre déterminé d'unités de produits présentées séparément. Technique promotionnelle présentant de nombreux avantages pour les distributeurs comme pour les industriels, le lot virtuel connaît actuellement un développement rapide dans la grande distribution. Néanmoins, aucune recherche ne s'est jusqu'ici penchée sur l'efficacité du lot virtuel du point de vue du consommateur. Une étude qualitative menée auprès de neuf consommateurs a permis de mettre en évidence la perception de freins associés à cette forme de promotion. Une expérimentation portant sur 120 consommateurs adultes a été mise en place afin de tester les hypothèses issues de la revue de littérature et de l'étude qualitative. Les résultats permettent de conclure qu'il n'y a pas de réduction significative de l'intérêt pour le lot virtuel par rapport au lot réel.Virtual bundling is a promotional offer in which obtaining free product or money discount is linked to the purchase of a certain number of products presented separately. As a promotional technique offering numerous advantages to retailers and manufacturers, virtual bundling is more and more used in mass marketing. Nevertheless, till now, no research has concentrated on its efficiency from the consumer point of view. From a qualitative study based on nine consumers, the perceived costs associated with virtual bundling have been identified. An experimentation on a sample of 120 adult consumers was set up to test the hypotheses derived from the literature and the qualitative study. The results show that there is no loss of interest for the virtual bundle compared to the real bundle.expérimentation; coûts et bénéfices; lot virtuel; experimentation; costs and benefits; virtual bundling;
Opel: Schützenhilfe aus Brüssel.
Full text linkKraftfahrzeugindustrie; Multinationales Unternehmen; Subvention; EU-Beihilfenkontrolle; Deutschland; USA;
EXTERNAL AUDITORS: THE REASSESSMENT OF THE TRADITIONAL APPROACH OF AUDITING WITHIN PUBLIC ADMINISTRATION
Full text linkExternal auditors: the reassessment of the traditional approach of auditing within public administration represents a paper focused on the high importance of implementing the external auditor’s usage, in order to improve the quality and accuracy of public entity’s activities. Therefore, supported by the legislative are the internal audit is found to be extremely necessary for the good management of the public resources. But in order to prevent the occurrence of global risks negative effects, public administration is facing the need of a thoroughly overall control that should reveal the areas that are less emphasized and encounter problems during the performance of specific activities. The present paper focuses on highlighting the strong accuracy of external audit reports including the reengineering recommendations for the risk-prone public administration’s areas. Moreover, the main objective of the present paper is setting guidelines for outrunning the traditional public audit approach in order to come into the line with the European tendency of integrating within public policies the role of external auditors, by reinforcing, in the same time, the sine qua non qualitative interdependence, materialized in the optimal public resources management.public administration, control mechanisms, external auditing, accuracy certification, risk assessment.
Monitoring Sustainable Agricultural Development in Romania
Full text linkSustainable development is a concern of governments and groups of countries around the world. The topic is on top agenda because the need for a coherent development strategy became imminent under global crisis conditions. The objectives of the work consist in identifying the level of sustainable development of agriculture in Romania, by quantifying the indicators developed by the European Union and those published by the United Nations. The main results show a slight progress in sustainable agricultural development of Romania, at least in those regarding the area under organic farming, which increased 8 times from 2000 to 2009.sustainable development, organic agriculture, models of production and consumption.
Analyses of Consumer Behaviour of Elderly Consumers with Special Reference to Food Products
Full text linkAging is not only a challenge for food producers, but also provides a treasure trove of new opportunities for product development and innovations. We have designed a prototype model of food consumption of the elderly with the goal of calling the attention of producers and growers to the specific needs of this growing market segment. However, the food consumption habits of the elderly cannot be compacted into a single model, since this specific age group is not homogenous. By designing hypothetical models we are hoping to facilitate the further research of the issue. In the near future we want to test and try our general models in practice, involving the producers as well as the consumers. The models point at the specific needs of aging populations and their choice of food products based upon reasonable decisions and focusing on the future. Considerations of the future perspective are an important feature of this behavior, since it might significantly improve the quality of life and health awareness of the elderly, their decisions in the field of consumption, and ultimately their general health and welfare conditions.aging population, food consumption behavior model, longevity.
Particularities of Investment Projects in the Romanian Biodiesel Industry
Full text linkThe European biodiesel industry is currently facing major challenges with governments reducing their fiscal support for biodiesel producers and with rising prices for feedstock. These challenges have a high impact on the profitability and survival of existing investment projects in biodiesel production. In this regard identifying and assessing the main particularities of investment projects have high significance, as they help management understand industry dynamics and better cope with unfavorable events. The paper follows a structured approach towards this objective and analyzes investment projects in Romanian biodiesel based on: a thorough SWOT analysis, current financing sources for biodiesel, risk categories and their impact on profitability of investment projects.biodiesel, financing, project risks, profitability, projects.
THE PERSONNEL MANAGEMENT REFORM IN THE CONTEXT OF THE GOVERNANCE BEING INTEGRATED WITHIN THE SOCIETY
Full text linkThe current economic crisis, experienced worldwide, proves the necessity of a well done government, by strong implication from the local and regional authorities from each county, in compiling and executing community strategies (that already exist at an European level), having an essential part in executing the economical revival program. In order to achieve this objective, authorities must have qualified and motivated personnel through an adequate compensation, depending on their aptitudes, responsibilities and especially considering their individual performances, the same way it happens in most of the developed countries in the European Union. This study approaches the problems referring to the conception of some flexible norms which rule over the personnel management in the public sector by using decentralization and development of new working places, by improving and revising the entire labor legislation in Romania.governance, human resources' management, flexibility, decentralization, and payroll.
GENERAL ORIENTATIONS OF THE MANAGEMENT OF PUBLIC INSTITUTIONS IN THE CONTEXT OF THE KNOWLEDGE SOCIETY
Full text linkRomanian public administration and new public management are in need of a series of modernization actions resulted from theoretical progresses on European level whose application proved to have positive effects. Among these modernization actions a focus on the following aspects must be mentioned: Ensuring the proper and transparent information levels and feed-back elements and social responsibility; Encouraging a proactive and prospective professional development; Ensuring of a public administration management which should support: interdisciplinary approach, focus on the quality of the public service, supporting the public-private partnership. Dealing with such priorities can determine the beginning of the public administration’s consecration as a European public administration, based on knowledge, which will have a positive impact on the performance of a nationally representative sector.modernization of the public administration, decentralization, professionalism, social responsibility
