Conference Technology transfer: innovative solutions in social sciences and humanities
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BRAND VALUE BUILDING AND MANAGEMENT ON B2B MARKETS
Get PDFThe brand value building and management marketing strategy forms the immanent part of an optimally conceived competitive strategy of companies, regardless of whether they operate in consumer (B2C) or business-oriented (B2B) markets. In practice, however, there is often an interpretive confusion of management patterns without respecting the specifics of these two elementary kinds of markets. This fact subsequently results in interpretive malformations. These negatively affect the erudition of marketing managers' decisions and create the misconception that the strategies of building and managing brand value, formulated so far, are not effective in the context of B2B markets, as their implementation does not lead to the desired results. The aim of the paper is to identify the main differences between building and managing brand value in the B2B and B2C markets in the context of the needs of a successful modern company. From a methodological point of view, in addition to the basic methods of formal logic, such as analysis, synthesis, induction and deduction, mainly the method of scientific excerption is applied. This is precisely the main pillar of the realized literary review, devoted to the researched issue. Based on the above mentioned methodological apparatus and its effective implementation, the output of the article is a basic definition of building and managing the value of a brand in B2B markets, respecting their specifics, determining the need to modify the original functional consumer-oriented branding constructs
INTEGRATING TEACHING AND LEARNING IN GRADUATE STUDIES: ECONOMIC DEVELOPMENT COURSE
Get PDFDevelopment economics is a field of study, trying to explore the reason of economic success and failures of different countries or regions in the world. It deals with important issues and gaps of 21st Century, such as poverty, inequality, education, health, demographic changes, migration, trade and globalization. Moreover, the basic issues of development economics have been in focus since 1776 within the famous book of Adam Smith “An Inquiry into the Nature and Causes of the Wealth of Nations”. Development economics, it can be argued, has to be concerned not only with protecting its "own" territory, but also with keeping alive the foundational motivation of the subject of economics in general.
All the above-mentioned aspects on development economics are the main motivation of this paper. Furthermore, this study tries to analyze, synthesize and recapitulate the integration of teaching and learning in graduate studies. It is the case of an actual course, termed “Development and Growth”, offered in the economics department of the Master of Science program. The study will cover two main analyses: the first analysis, dealing with the specifics of course organization and management and the second one, exploring the students’ projects and their integration with the course
INFORMALITY AND ENTREPRENEURIAL ECOSYSTEM IN ALBANIA
Get PDFThe informal sector constitutes a significant part of the economies in developing countries and it is very often stigmatized as unmanageable and troublesome. It has been a major issue for Albania since the early stages of its transition to a market economy. For this reason, integrating the informal economy into the formal sector has become an important policy challenge. The aim of this study is to examine the relationship between informality in Albanian enterprises and their size in terms of yearly revenues, exporting opportunities, trainings and to make a deeper analysis of the causes of informality and possible incentives to reduce it. The data, used for this study, are taken from the survey, implemented by the Albanian Investment Council (AIC) on tax audit, VAT reimbursement and informality during the period July-September 30, 2017. Study results reveal that main causes that lead businesses to informality are corruption and high taxes, and that there exists a significant negative relationship between the aforementioned variables. Research findings suggest that informality in the sector can be decreased by improving the ecosystem, in which Albanian enterprises operate through lowering taxes and reviewing taxation policy, training entrepreneurs and providing exporting opportunities to enlarge their market and increase revenues. This study provides distinct contributions that have theoretical implications to ecosystem researchers, as well as practical implications to policymakers and entrepreneurs
UNIVERSITY – INDUSTRY INTERACTION ON KNOWLEDGE MANAGEMENT THROUGH OPEN INNOVATION SYSTEMS
Get PDFThis theoretical paper discusses knowledge management in an open innovation systems context on a basis of university – industry collaboration. Knowledge management is necessary to ensure the inbound and outbound flows of knowledge that define open innovation, and to ensure that the knowledge, provided by the open innovation process ,can be used for successful collaboration between universities and industry. The importance of knowledge is emphasized in the literature on open innovation, but most modern literature takes only a narrow point of view on the problem and is not related to knowledge management through inter-institutional collaboration. The paper discusses the General framework conditions for efficient university-industry collaboration and in this context, it outlines the Systematic procedure of open innovation implementation. The main outlined knowledge flows in networking shows a combination of a positive and neutral effect on the effectiveness of innovation at the level of business units, which means that open innovation within the network is generally beneficial for a multidisciplinary organization as well as Incoming innovations across organizational boundaries are beneficial for the innovation activity of a business unit, in contrast to outgoing innovations that have a neutral effect on it. The ability of organization to recognize the value of new external information, absorb and apply it for commercial purposes is crucial for its innovative potential. The creation of knowledge and the ability to master can be created without a special R&D unit in university - joint research and development can be fruitful, and trade areas can provide the opportunity for training and joint acquisition of new knowledge
RETRO MARKETING – A PHENOMENON OF MODERN TIMES
Get PDFCurrently, consumer behaviour is influenced by trends that are clearly noticeable at different levels. Some organizations monitor changes in consumption and, on this basis, point to the general tendencies that are typical of today's consumers. The reason why retro marketing has become increasingly popular in recent years is the linking of the brand and the customer at a deeper, emotional level. It is designed to create a positive emotion that is favourable to the brand as well as to remember its message. The main aim of the paper is to find out, through secondary data and questionnaire research, how the young generation reacts to the elements and effects of retro marketing, compared to the older population, and what differences can be observed in its impact on the sample of male and female respondents. Subsequently according the results, the possibilities of applying a new trend of communication on the food market - retro marketing, also called nostalgia marketing, were suggested. The questionnaire survey was conducted only in the presence of a geographically limited population, namely Slovak customers. This may represent a certain limit to this paper, as the recommendations are proposed in terms of this limitation. It can be removed, if the research is considered to be relevant for the solution and the results achieved are subject to subsequent verification in an international environment. If these barriers were removed, more accurate results could be achieved
THE CHARACTERISTICS OF INTERNATIONAL ENVIRONMENTAL AGREEMENTS
Get PDFThe world faces old and new problems that are more complicated than our currently capable multilateral and national institutions. To face these challenges, international cooperation is becoming ever more important.
An international environmental agreement is a kind of treaty that is binding in international law, allowing them to accomplish an environmental goal. Bilateral environmental agreement is defined as an agreement between two countries. If the agreement is signed between three or more nations it is called a Multilateral Environmental Agreement. These agreements, mainly drawn up by the United Nations, include issues, such as environmental policies, freshwater policies, hazardous waste and material policies, aquatic environment, wildlife conservation policies, noise pollution and nuclear safety.
International agreements set a number of objectives: Informal agreements may formulate action plans for sovereign states or international institutions; they may establish or alter international organizations or bodies; and legally binding agreements may demand that sovereign states change their actions.
Least developed countries face significant challenges in terms of mitigation and adaptation, which must be resolved by successful agreements. A state government may wish to abide by an agreement but lacks the power to do so. Some climate agreements build in frameworks for promoting implementation and enforcement through technology transfer, funding and technical support. Agreements can facilitate the process of forging a common vocabulary and a mutual knowledge of an issue. States have often taken steps within their own jurisdictions which foreshadow what they are prepared to agree internationally. The balance of power is increasingly shifting, giving rise to questions about the successful functioning of foreign regimes. This current multi-polarity also deepens cleavages over the nature of agreements. The financial crisis spurred consensus on institutional reform; adapting international architecture to better represent the dynamics of contemporary power. The emerging and developing economies have concluded agreements in the environmental problem field to promote mitigation and adaptation assistance to the least developed countries.
This present paper analyzes the development, function and the problems of these agreements
MYRIADS OF COMPETENCES THAT INTERWEAVE OUR LIVES
Get PDFThe subject of the paper is to highlight the importance and role, competences play in our lives.
Aim of research: We are not aware of the fact, either, how many competences we have, and we actually use day by day for our social contacts.
Result of research: Personal competencies (can) enhance employability, the chances of being successful and competitive in the labour market together with some personality traits that make a powerful impact on hiring decisions. Communication skills and linguistic competence also add a lot to selecting the ideal candidate not to mention intercultural and multicultural communication together with cultural intelligence, all of which have become essential in our globalised world. Socio-cultural competences are also regarded as key issues nowadays.
Conclusion: One of the objectives of the paper was to give an overview of the most frequent key competencies that are prevalent not only in the labour market, but also in everyday situations. The present analysis mainly contains key findings from professional literature
PECULIARITIES OF IMPLEMENTING THE PARTNERSHIP PRINCIPLE IN THE FORMATION OF SUBJECT COMPETENCIES IN PRIMARY SCHOOL PUPILS
Get PDFThe reorientation of the modern school to the conditions of partnership, cooperation, interaction, equality and systematicity in the educational process leads to the development of key and subject competencies that become important and decisive values of the New Ukrainian School. Each child is a unique, independent, creative person, endowed with abilities and opportunities, the development of which should be supported and increased by both the family and the school.
The famous Ukrainian teacher, academician O. Savchenko, in the pedagogy of partnership of the New Ukrainian School, determined the principles of social partnership. In her opinion, the constructive model of interaction between the family and the school, on the one hand, provides for productive and responsible models of behavior between family, children and teachers, combining respect, trust, dialogue, volunteerism, equality and responsibility, and on the other hand provides opportunities for improving the educational process, educational activities and systematic work on the study of subject competencies.
A means of creating a new educational environment is the formation of the subject competencies of younger pupils in the process of studying the "Design and Technology" course.
Four-year students of the Faculty of Psychology and Education, majoring in primary education, were actively involved in the system work, they actively prepared, organized, and conducted a lesson on the subject of “Making viburnum twigs using quilling technique”.
The most effective and interesting forms for parents, children, and teachers turned out to be forms that demonstrated their attitude to their own children, expressed a desire to help, and provided a developing environment during the lesson.
The experience of primary school teachers shows that the implementation of the partnership principle, as of now the problem is relevant and timely for primary education, the family and the New Ukrainian School as a whole
FACTORS OF SEXUAL BEHAVIOR IN ADOLESCENTS WITH AUTISM SPECTRUM DISORDER
Get PDFThis study is devoted to the problem of sexual functioning among adolescents with autism spectrum disorder.
The main goal of the current research is to explore the factors, related to behavioral displays of sexuality of adolescents with ASD. The theoretical analysis of causes that may provoke inappropriate sexual behavior of individuals with ASD is given. The hypothesis that such factors as intelligence level, social functioning level, sexual knowledge and parenting style can be related with sexual behavior of adolescents with ASD is tested in the current study.
The adolescents with ASD and their peers without the developmental disorder were found to be significantly different at the displays of inappropriate sexual behavior, the factor of diagnosis showed a great impact. The current study also reveals that higher levels of social functioning and sexual education of individuals with ASD are related to more adequate sexual behavior. As for the intelligence level, it did not show a significant effect on the displays of sexual behavior among individuals with ASD. The relation between parenting styles, which are common in families with individuals with ASD, and sexual behavior displays were also discussed in the article.
In conclusion, the author outlines the importance of adequate sexual education and healthy parenting styles for an appropriate sexual functioning of adolescents with ASD
LEGAL POSITION OF LOS TRIBUNAL REGARDING MIXED DISPUTES
Get PDFThe article contains an analysis of the jurisdiction of the maritime tribunals over the three mixed disputes, related to issues of sovereignty over land. State sovereignty is a very delicate issue, related to territorial sovereignty; therefore, it is inappropriate to consider the state’s statement on the abolition of certain dispute settlement procedures in accordance with article 298 as more significant issues of territorial sovereignty. The awards on an Arbitration before an arbitral tribunal, constituted under Annex VII of the United Nations Convention on Law of the Sea between the Republic of Mauritius and the United Kingdom of Great Britain and Northern Ireland, and An Arbitration before an arbitral tribunal, constituted under Annex VII to the 1982 United Nations Convention on Law of the Sea between the Republic of the Philippines and the People's Republic of China, illustrate the position of LOS tribunals regarding mixed disputes, which connected to terrestrial sovereignty issue.
According to a decision analysis, concerning the jurisdiction of mixed disputes, related to sovereignty over land, the LOS tribunal considers the need for a preliminary decision on sovereignty over land, the intention of the plaintiff and the consequences of resolving the claim for a sovereignty dispute are taken into account. However, the tradition is not stable so the modification of criteria in future decisions is possible.
Therefore, LOS tribunals have developed an approach to determining jurisdiction over mixed disputes that relate to land, but this will be further developed and detailed in the future