Organizations and Markets in Emerging Economies
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Portfolio Composition and Home Ownership Importance for the Wealth Distribution in Europe
No full textThe paper analyzes household portfolio dynamics in Europe, focusing on the period from 2010 to 2017 using data from the European Central Bank’s Household Finance and Consumption Survey (HFCS). The study examines the evolution of household portfolios after the 2008 financial crisis, with housing assets found to be one of the key drivers. On the aggregate level, the household portfolio remained stable between 2010 and 2017. Housing importance remained crucial during all the time and drove the majority of portfolio performance for households in 40–99 percentiles of the wealth distribution. With the evolution of household portfolios, age cohorts 45–54, 65 and older strengthen their positions by increasing the share of their owned assets in comparison to other age cohorts, which lost part of their shares. I conclude the paper with some stylized facts showing the relationship between home ownership, the share of portfolio in housing assets and wealth inequality between countries. The stylized facts provide evidence that household portfolios significantly concentrated in housing assets during the analyzed decade. Furthermore, the transition of households from renters to home owners contributed significantly to the changes in wealth inequality that occurred after the 2008 financial crisis
Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping
Get PDFPersonal data disclosure is crucially important to modern business, and specifically – to online stores. It is largely predicted by the willingness to disclose personal data that significantly varies among emerging economies due to impacts of numerous factors. One of the important factors that impacts willingness to disclose personal data in online shopping is trust in an online store. However, the importance of trust in a store partly occurs because it mediates effects of other antecedents. This study conceptualizes three groups of important antecedents: personal, infrastructural and store-related factors. The study tests indirect effects of the most typical factors from each group: general trust (personal factor), legal regulations (infrastructural factor) and presence of an off-line selling channel in addition to the online channel offered by a store (e-store factor) on willingness to disclose personal data online. The findings show that all these factors, mediated by store trust, have significant positive effects on willingness to disclose personal data. The findings contribute to the knowledge of the groups of factors that impact willingness to disclose personal data online and help to set directions for future research.Acknowledgement: this project has received funding from the Research Council of Lithuania (LMTLT), Agreement No S-MIP-19-1
MOOCs: The Factors Impacting Learners’ Continuance Intention, the Intention to Complete or Cancel a Course
Get PDFThe growing popularity of massive open online courses (MOOCs), especially during the COVID-19 pandemic, has attracted significant attention from researchers and businesses. Though many studies have investigated what motivates learners’ continuance intention, it is no less important to reveal the factors that lead to course completion or cancellation. The aim of this study is to reveal the factors impacting three different e-learning behaviour intentions– continuance intention, the intention to complete, and the intention to cancel MOOCs – by applying the theory of planned behaviour (TPB) and the technology acceptance model (TAM). Based on a survey of 299 respondents, it was revealed that the TAM only explains continuance intention but cannot be fully employed to predict two other e-learning behavior intentions. Also, participants’ support and self-efficacy, being a part of the TPB model, had an influence on the intention to complete the course, while they did not affect continuance intention. Only participants’ support had a moderate positive impact on the intention to cancel it. Moreover, it was revealed that continuance intention positively impacted the intention to complete and negatively impacted the intention to cancel the course. This expands the body of knowledge about learners’ motivations for three different e-learning behaviour intentions and has managerial implications for their development in emerging economies
Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
Get PDFThough service recovery plays a key role in industrial clients’ post-recovery supplier evaluations, the impact of customers’ cultural orientation on the effectiveness of supplier-instigated proactive recovery (i.e., a supplier’s recovery efforts before clients notice/complain) remains tenuous, particularly in emerging (vs. developed) markets. Addressing this gap, we develop a model that examines (a) the moderating role of clients’ cultural orientation on the association of supplier-instigated proactive recovery and client-perceived recovery-related justice, and (b) the impact of customer-perceived justice on relationship quality in the emerging (vs. developed) market context. To test the model, we deploy a cross-cultural scenario-based experiment using 117 Danish industrial clients (i.e., developed market) and 109 Iranian industrial clients (i.e., emerging market). The results suggest that customers’ cultural orientation partially moderates the relationship of suppliers’ proactive recovery and customer-perceived justice, in turn boosting relationship quality in the emerging/developed market context
How Sexualised Images in Advertisements Influence the Attention and Preference of Consumers with a Modern View
Get PDFThis paper aims to determine how using sexualised images in advertisements influences the attention and preference of consumers with a modern attitude towards gender stereotypes.
This research used a methodological approach based on eye tracking of the perception of advertising images – an eye-tracking study measured how the general attitudes towards gender roles mediate attention. A control question for attitudes towards gender stereotypes was used. The degree of preference for advertising was also examined in the study.
The results show that sexual stimuli are not more eye-catching than non-sexual, as sexual advertisements do not capture attention faster and are not viewed for a longer time than non-sexual advertisements.
The originality and value of the study lies in the fact that the article supports the right marketing decisions to overcome gender stereotypes in advertising, to avoid advertising errors associated with unjustified sexualisation and eroticisation of visual advertising images and models. It also suggests directions for future research on various aspects of gender stereotypes in advertising
Addressable TV Advertising Enhances Advertising Effectiveness
Get PDFAs TV consumption evolves from traditional linear programming to more on-demand viewing, advertising is also changing, seeking to tailor content to best match the interests of viewers. Addressable advertising is an interactive form of advertising that combines online data personalization with on-demand TV content with the aim of addressing individual viewers and improving advertising outcomes. This study investigated whether audience engagement with advertising (indexed by self-report liking, attention, and memory for an advertisement) was affected by addressability and the screen size on which the content was viewed. Using a limited capacity model of information processing and the elaboration likelihood model as its theoretical bases as well as a physiological measure of attention, we found that people both prefer and remember addressable advertisements more than those that are not relevant to them. In addition, viewing advertisements on large screens improved attention and retention for the content relative to smaller screens
Austerity Measures, Infrastructure and Economic Development in South Africa (1996–2019)
Get PDFThe paper aims to establish whether austerity measures promote economic development, improve infrastructure development, and whether they exacerbate infrastructure backlogs. The methodology used is a quantitative research method, sourcing secondary quarterly data from the South African Reserve Bank. The VAR model is used to analyse data between 1994 and 2019. The results showed that austerity measures have a significantly negative role in economic development. Also, they slow down investments that are crucial for infrastructure development. The results also pointed to the exacerbation of infrastructure backlogs caused by austerity measures
Low Consumer Social Responsibility Increases Willingness to Buy from Large vs. Small Companies
Get PDFPrevious research mainly concentrated on the link between the company size and consumer perceptions related to corporate social responsibility (CSR). Here we aim to extend the previous findings to the context of the consumer’s individual trait of social responsibility. Building on signaling theory, we analyze such signals as company size and demonstrate that consumers have a decreased willingness to buy a product originating from a large company as compared to a small company. However, the effect flips for consumers with low social responsibility as they show a higher willingness to buy large company products. We contribute to signaling theory by showing that consumer traits such as consumer social responsibility can play an important role in the effectiveness of the signal. In addition, these findings contribute to consumer social responsibility research as well as consumer behavior literature by showing that the company size effect is moderated by consumer social responsibility. Theoretical and managerial implications are discussed together with directions for future research
The Impact of Technology Awareness, Motivation and Attitude on Intention to Pay with Cryptocurrency for Tourism Services
Get PDFThis study aims to investigate consumer intention to pay for services in the travel and tourism industry using cryptocurrencies. This research investigates the impact of technology awareness, motivational factors and consumer attitudes on the intention to pay for tourism services using cryptocurrency by analyzing data collected from 794 respondents in the Baltic countries (Lithuania, Latvia and Estonia). The empirical findings support the extended Technology Acceptance Model (TAM) and confirm that technology awareness, motivational factors and attitudes towards cryptocurrencies have a statistically significant impact on the intention to use cryptocurrencies to pay for tourism services. The results also suggest that technology awareness has an indirect effect on intention through the mediators of motivational factors and attitude, with motivation indirectly affecting intention through the mediator of attitude towards cryptocurrencies
Global Value Chain and Total Factor Productivity in Africa
Get PDFThis paper examines the impact of global value chain (GVC) participation on total factor productivity in African economies. The analysis is based on panel corrected standard errors, IV-estimation technique and the novel Method of Moment (MM)-panel quantile regression. The results reveal that there is positive and significant relationship between global value chain and total factor productivity in African economies. Specifically, we discover that the impact of GVC participation on total factor productivity is positive and significant. This result is consistent across all the quartiles after employing MM-panel quartile regression. The coefficients of global value chains improve as we approach a higher quantile. The study concludes that GVC participation allows access to a larger global market which local firms may explore to gain from scale economies, and to learn using modern technology and innovations. It facilitates connections to cheaper and quality inputs for domestic production, while efficiency is guaranteed