Organizations and Markets in Emerging Economies
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Customer Empowerment and Engagement Behaviours Influencing Value for FinTech Customers: An Empirical Study from India
Get PDFThe article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey questionnaire. The Partial Least Square Structural Equation Modelling (PLS-SEM) method was applied to test the conceptual model. This is one of the first research studies during the COVID-19 pandemic to show that customer-empowered behaviours predict positive CEBs such as reviews and testimonials, which then contribute to customer value. The indirect effects indicate that CEB mediates the relationship between customer empowerment and value. This study also operationalizes and validates customer engagement behaviour as a formative higher-order construct formed by four dimensions such as customers’ social media influence, form/modality, the scope and channel of engagement. To create customer value, FinTech practitioners and e-marketers should foster online communities and identify and manage customers’ need for control and empowerment for a particular service or product under study thus guiding them in designing customized marketing strategies. The study directs academicians and researchers to build engagement models that can enforce positive CEBs namely e-word of mouth, customer reviews and testimonials
COVID-19 Vaccination and Fear Indices Impacting on Healthcare Stock Indices Price in Southeast Asia during the Vaccination Rollout
No full textThis research aims to investigate the impact of COVID-19 vaccinations and fear indices on healthcare stock index prices in Southeast Asia during the vaccination rollout. The authors analyzed four Southeast Asian countries (i. e., Indonesia, Malaysia, Singapore, and Thailand) during the period of vaccination rollout by using daily weekday data from 1 March to 19 November 2021, with a total of 760 observations. The authors utilized Feasible Generalized Least Squares (FGLS) for the main methodology and incorporated Generalized Method of Moments (GMM) as the robustness check. The authors discovered three findings, including: (1) Increased number of people exploring news around vaccine doses created positive sentiments, while vaccine hesitancy revealed the opposite result; (2) Healthcare stock was found to be a defensive sector during the later period of the COVID-19 pandemic; (3) Many new investors arose during the pandemic, and it led to herding behavior thus, the investors’ decision-making was based on sentiment. It concludes that vaccine dose and hesitancy news can be utilized to manage investors’ portfolio investment in the healthcare sector. The government should disseminate more about the COVID-19 vaccination to citizens to prevent vaccine hesitancy. Investors could consider including healthcare stock in their portfolios to minimize risk during a pandemic. Citizens’ wise usage of social media and cooperation are needed to end the pandemic
Assessment of Stock Market Liquidity and Efficiency: Evidence from an Emerging Country
Get PDFThe study examines the market efficiency, multi-dimensions of liquidity, and their interconnectedness for the Emerging Indian Stock Market. In contrast to the extant literature, the current study involves testing the market liquidity considering multi-dimensions such as depth, breadth, immediacy, tightness, and resiliency. Second, the study used a battery of tests to determine efficiency, including the Ljung and Box, runs test, Bartel test, Variance ratio, and BDS tests. Furthermore, using five quintiles classified by market depth, the linkage of market efficiency and liquidity is also being investigated. The findings show that during the pandemic, the Indian stock market has been proven to be efficient, suggesting that there are no abnormal returns. Moreover, the research demonstrates that during the COVID-19 pandemic, large volumes of securities are traded quickly and at a lower price effect, but with higher trading costs for completing a market transaction. However, it is worth noting that increased liquidity equates to greater efficiency, while lower liquidity equates to inefficiency.  
Corporate Social Responsibility Activities in Arts: Focusing on Performing Production Firms in South Korea
Get PDFThe purpose of this study was to investigate CSR activities in the field of arts and culture in South Korea. This study focused on government-driven CSR activities in performing arts production companies. The study collected 425 theater performance data samples from the 2015 Daehak-ro Culture Map Directory published by the Seoul Theater Center to examine which characteristics of performing arts production companies influence participation in the Nanum Ticket Program. Logistic regression analyses were performed with this data to test the hypotheses. After controlling several conditions, we found that the size of the production firm and the genre of the performance had significant effects on donation activities. In this study, the field of CSR empirical research in arts and cultural management was expanded by considering performing arts production companies as subjects of social contribution activities. This study also presents policy implications for expanding CSR activities in the field of arts and culture
What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room Attributes
Get PDFThis study aims to provide insights for sustainability initiatives in Singapore luxury hotels. We explore the impact of green room attributes toward guests’ satisfaction and hotel selection. We surveyed 387 respondents to identify their preferences for green room attributes. Among different green room attributes, we find that younger travelers are satisfied with cloth laundry bags, while older travelers appreciate wooden keys. A female guest is more likely to enjoy eco-friendly food and beverages amenities, while a male guest is more likely to appreciate motion or occupancy sensors. With regard to choosing a hotel, those traveling for leisure and at an older age ranked service quality as more important. Female travelers appreciate cleanliness compared to room rates, and those with higher education ranked sustainability initiatives higher. The analysis of demographic factors can be referenced by the hospitality industry practitioners and the hoteliers of luxury hotels operators when they plan to implement green room features or marketing strategies targeted to a specific segment of customers. As for the greater aim, the research contributes to the literature that focuses on the rise of green consumption to support global sustainability initiatives
The Role of Health-Consciousness and De-stress Motivation on Travel Desire and Intention
Get PDFHealth-consciousness is an important reason for travelling to resorts that offer health and wellness services. Additionally, during stressful periods, health-consciousness may trigger de-stress motivation, which is another reason to travel to destinations that help exiting from the stressful conditions. The post-pandemic context presents a situation in which health-consciousness, together with de-stress motivation, could play an important role for travelling to nearby resorts, the services of which together with opportunities to socialize could be seen as desired objectives. However, evidence on the impact of de-stress motivation on desire and intention to travel in post-restriction period is scarce, presenting a notable research gap. This gap is addressed with modelling on the basis of goal-directed behaviour that predicts travelling with the consideration of travel desire and travel intentions. This study concentrates on the impact of health-consciousness and de-stress motivation on desire and intention to travel, with the analysis of data collected from 793 respondents in Lithuania. It was found that health-consciousness and de-stress motivation are positively related to each other and have a significant impact on both travel desire and intention
Communicating the Value of Waste Management to Customers: Focus on Website Content
Get PDFUnderstanding waste management processes and their role in positive environmental changes is significant at various levels. Among members of the public, awareness can be fostered by communicating the benefits of waste management and responding to the needs of individuals.
The web is one of the communication channels that is easily accessible to many users and managed by waste management organisations. Therefore, this study aims to explore the combinations of content ideas, forms, and customer value dimensions in communication with society about the value of waste management through a website. Theoretical analysis showed that purposeful communication of customer value can be implemented by utilising different customer value dimensions using content marketing principles.
Quantitative content analysis of waste management organisation websites was conducted and directed toward the current state of communication and its patterns. The results revealed that current content focuses on the repetitive communication of functional value through informative articles. Thus, a lack of more diverse content presenting the emotional and social values of waste management was identified.
The waste management field can benefit by integrating various customer value dimensions and content marketing theory to identify new opportunities and ways to involve society and achieve the scale of impact needed.
The authors would like to thank the European Commission and the REA for the support of the TWIN-PEAKS project. TWIN-PEAKS has received funding from the European Union`s Horizon 2020 research and innovation programme under grant agreement No. 951308
Travel Intention and Travel Behaviour in the Post-Pandemic Era: Evidence from Vietnam
Get PDFTourism is on the pathway of returning and contributes to the economic development of many countries. Understanding the decision-making process of tourism customers in the post-pandemic context is crucial for a strong recovery of the tourism sector. The paper aims to identify the determinants of travel intention and the link between travel intention and travel behaviour in the post-COVID-19 pandemic period. A total number of 431 questionnaires regarding the individual behaviour of Vietnamese travellers were collected. The empirical results reveal that electronic word of mouth, crisis management, and destination image in COVID have positive relationships with travel intention. Besides, travel intention is positively linked with the customers’ travel behaviour during the post-pandemic era. By contrast, the results do not support the conclusion regarding the relationship between risk communication, the healthcare system, non-pharmaceutical interventions and the travel intention of customers. Finally, the practical implications are included for enhancing a faster recovery process of the tourism sector
The Effect of Institutional Quality on Economic Growth: Evidence from Tripartite Approaches in the Context of War-Torn Countries
Get PDFThis paper is undertaken to investigate the role of institutional quality in proportion to the economic growth of war-torn countries during the last 20 years. Within this framework, the paper employed three different models to investigate the link that exists between good governance indicators and economic growth. According to the results, the long-run PMG model indicated that political stability and regulatory quality increase war-torn countries’ economic development. Contrarily, it has been demonstrated that the situation of law and corruption in these countries reduces economic growth. Neither the long-term nor short-term estimations from the MG and DFE models showed any noteworthy results. Next, the FMOLS and DOLS revealed that political stability, voice and accountability have a favorable effect on the economic development of these nations. On the other hand, these nations’ regulatory standards had a very detrimental impact on economic growth. Lastly, the fixed-effects model showed that a 1% improvement in these nations’ political stability will result in a 4.5% increase in GDP. This research will aid managers, academics, and policymakers in determining the course of actions needed in their areas of specialization or nations of interest to ensure economic growth and put in place an effective institutional framework through enforced supervision
