E-Journal Universitas Panji Sakti
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Marketing Channels, Margin and Farmer Share, and The Marketing Mix of Stingless Bee Honey in North Sumatra, Indonesia: A Field Survey
Full text linkThe uniqueness of stingless bee honey makes it an attractive choice as both food and natural medicine for honey consumers, who were previously dominated by honey produced by honeybees (Apis mellifera). This study examines the marketing of stingless bee honey in North Sumatra. The objectives were to determine marketing channels and functions, farmer share, share margin, and the marketing mix. This study uses a cross-sectional survey in five districts/cities in North Sumatra. Respondents were selected using the purposive sampling method (11 stingless bee farmers with at least 50 colonies and at least 5 years of experience), snowball sampling (5 resellers) by recording buying and selling prices. The study results show that three marketing channels are used, with farmers sharing 64.6% on channel 2, yielding an average margin of IDR 106,088/kg. This study found that the longer the distribution chain, the smaller the proportion of income received by farmers (farmer share). Direct channels provide full margins to farmers, whereas the involvement of resellers significantly reduces the farmer's share of the profit. The implications of these findings underscore the importance of developing more efficient and equitable marketing strategies for farmers, including the effective use of digital platforms to expand their markets. However, this study was limited to a specific region and sample. Further studies are recommended to analyze channel efficiency and the impact of digital promotions on increasing sales and farmer welfare
Global Market Position and Demand Elasticities of Indonesian Areca Nut: An AIDS Model Analysis
Full text linkThis study aims to analyze the market position and competitiveness of Indonesian areca nut exports in the global market using the Almost Ideal Demand System (AIDS) model. Indonesia has remained the dominant exporter of areca nut globally, holding over 50% of the market share from 2012 to 2024. However, recent fluctuations in export value and competition from other major exporters such as Myanmar, Thailand, and India highlight the need for a deeper understanding of market dynamics. The analysis utilizes secondary data under HS Code 080280, spanning the 2012–2024 period, and employs the Seemingly Unrelated Regression (SUR) approach to estimate own-price, cross-price, and expenditure elasticities. Results indicate that Indonesia’s areca nut exports are price inelastic, suggesting limited responsiveness to price changes. Cross-price elasticity values reveal complementary relationships with India and Myanmar, as well as a substitutive relationship with Thailand. Expenditure elasticity further classifies Indonesian areca nut as a normal good, in contrast to Thailand and Myanmar’s luxury classification, and India’s categorization as an inferior good. These findings provide critical insights for developing strategies to enhance the competitiveness and export performance of Indonesian areca nut in international markets
PELATIHAN DAN PENDAMPINGAN JARINGAN KOMPUTER MENGGUNAKAN MODUL SURVEILLANCE CAMERA DI SMA N 1 KUBUTAMBAHAN
Full text linkKeamanan merupakan isu penting dalam kehidupan, dan kamera pengawas (surveillancecamera) berbasis IP menjadi solusi populer karena keandalannya. Program Studi TeknologiInformasi Universitas Panji Sakti melaksanakan kegiatan Pengabdian kepada Masyarakat diSMA Negeri 1 Kubutambahan untuk meningkatkan pengetahuan dan keterampilan siswadalam jaringan komputer dan instalasi sistem keamanan digital. Kegiatan meliputi pelatihanteori dasar jaringan dan sistem CCTV, serta praktik instalasi dan konfigurasi kamera domeberbasis aplikasi Android. Hasilnya, siswa menunjukkan peningkatan signifikan dalampemahaman teknis dan kesadaran akan pentingnya teknologi pengawasan
PERAN PERBEKEL DALAM MENINGKATKAN PARTISIPASI POLITIK MASYARAKAT DI DESA PANGKUNGPARUK KECAMATAN SERIRIT KABUPATEN BULELENG
Full text linkPerbekel sebagi pemimpin dan kepala pemerintahan di desa berkewajiban untuk bisa berperan dalam meningkatkan partisipasi masyarakat dalam pembangunan khususnya dalam pembangunan di bidang politik.Sehubungan dengan hal tersebut, dalam penelitian ini, beberapa pokok permasalahan dapat dirumuskan yaitu : 1) bagaimanakah peran perbekel dalam meningkatkan partisipasi politik masyarakat di Desa Pangkungparuk ?; 2) bagaimanakah partisipasi politik masyarakat Desa Pangkungparuk ?; dan 3) faktor-faktor apa sajakah yang menjadi pendukung dan penghambat perbekel dalam meningkatkan partisipasi politik masyarakat di Desa Pangkungparuk ?Untuk menjawab permasalahan tersebut, penulis menggunakan metode penelitian deskriptif kualitatif dengan maksud memperoleh gambaran yang jelas tentang peran perbekel dalam meningkatkan partisipasi politik masyarakat di Desa Pangkungparuk. Pengambilan informan menggunakan teknik purposive sampling. Sedangkan pengumpulan datanya menggunakan teknik observasi, wawancara dan pemanfaatan dokumen. Analisis data dilakukan,dengan tahapan : pengumpulan data, reduksi data, penyajian data, serta simpulan dan verifikasi.Berdasarkan hasil penelitian ditemukan fakta bahwa peran perbekel dalam meningkatkan partisipasi politik masyarakat adalah sebagai motivator dan komunikator. Partisipasi politik masyarakat di Desa Pangkungparuk dapat dibagi menjadi 3 kategori yakni apatis, spectator, dan gladiator.Faktor internal pendukung perbekel dalam meningkatkan partisipasi politik masyarakat di Desa Pangkungparuk adalah adanya calon yang berasal dari satu desa saat pemilu. Faktor eksternal pendukungnya adalah adanya politik uang yang diberikan oleh calon kepada masyarakat pemilik suara. Sedangkan faktor internal penghambatnya adalah kualitas SDM masyarakat dan aparat desa. Faktor eksternal penghambatnya adalah stimulus dari pemerintah yang kurang, kapasitas dan kapabilitas pemimpin yang kurang memadai, serta kurangnya intensits sosialisasi serta adanya pengaruh dari luar
EFEKTIVITAS PELAKSANAAN FUNGSI KOORDINATIF SATUAN POLISI PAMONG PRAJA DENGAN ISTANSI TERKAIT DALAM PENEGAKAN PERATURAN DAERAH DI KABUPATEN BULELENG
Full text linkTanpa adanya koordinatif Satpol PP dengan istansi lainnya, terdapat potensi masalah, dalam kaitannya dengan penegakan perda mengenai hal-hal teknis. Penelitian ini meneliti efektivitas pelaksanaan fungsi koordinatif Satpol PP dengan instansi terkait dalam penegakan peraturan daerah di Kabupaten Buleleng dan upaya-upaya yang dilakukan untuk mengefektifkan fungsi koordinatif tersebut.Penelitian ini menggunakan penelitian hukum empiris yang bersifat deskriptif. Data bersumber dari kepustakaan dan lapangan, berupa data sekunder dan primer. Pengumpulan data dilakukan dengan studi dokumen dan wawancara. Penelitian dilakukan di Satpol PP Kabupaten Buleleng. Data yang terkumpul dianalisis secara kualitatif.Pelaksanaan fungsi koordinatif Satpol PP dengan instansi terkait dalam penegakan peraturan daerah di Kabupaten Buleleng berjalan dengan efektif. Hal ini ditunjukkan dengan adanya kerja sama dan hubungan baik yang terjalin antara Satpol PP Kabupaten Buleleng dengan instansi terkait dan gangguan terhadap ketentraman dan ketertiban umum yang terjadi dapat diselesaikan. Upaya-upaya yang dilakukan untuk mengefektifkan fungsi koordinatif Satpol PP dengan instansi terkait dalam penegakan peraturan daerah di Kabupaten Buleleng adalah: membangun dan meningkatkan hubungan baik dengan semua instansi terkait; membangun persamaan persepsi mengenai peraturan daerah dan peraturan bupati; dan melibatkan instansi terkait di lingkup Pemerintah Kabupaten Buleleng dan instansi vertikal yang ada di Kabupaten Buleleng dalam Tim Yustisi
Strategic Development of VOEs in Natural Resource-Based Sectors: Insights from Agriculture and Tourism
Full text linkBadan Usaha Milik Desa (BUMDes) or Village-Owned Enterprises (VOEs) play an essential role in developing the rural economy. Unfortunately, there are numerous hurdles that VOEs must overcome, therefore many do not perform optimally. This study aims to examine how internal and external factors affect VOE performance in the agricultural and tourism sectors to boost rural economic development. Alternative solutions are then presented to improve VOE's performance. The study employs two samples: one VOE focuses on agriculture and the other on tourism. Observation, in-depth interviews, and a literature review were used to collect data, which was then evaluated using A'SWOT (AHP and SWOT). The findings demonstrate that both industries face infrastructure restrictions, market competitiveness, and poor branding. For agricultural VOEs, incorporating digital marketing to increase market reach, fortifying branding, and growing distribution networks are important tactics. Meanwhile, tourism VOEs should prioritize branding to boost destination appeal and infrastructure development to improve accessibility. Strengthening local branding through a compelling narrative and utilizing technology-driven marketing are critical for competitiveness. By implementing these strategies, VOEs can improve sustainability, attract a wider market, and support rural economic growth. Integrating branding, digital marketing, and infrastructure development ensures adaptability in an increasingly competitive landscape
Performance Evaluation of Apple Varieties at Wadla District, North Wollo, Ethiopia
Full text linkApple is one of the most important fruit crops in the highland areas of Ethiopia. This fruit tree is the only producible fruit tree in the highlands of North Wollo. However, its productivity is very low compared to other countries particularly that of temperate regions. This is partly attributed to lack of adaptable, high yielding and better quality apple varieties to farmers. To solve this problem apple variety trial was carried out at Wadela District from 2012-2019. The trial was laid out in randomized complete block design with three replications. Low to medium chill grafted apple seedlings were planted at a spacing of 3.0 m between rows and 3.0m between plants. Each plot was planted with three seedlings. On average irrigation water was applied on 7 days interval. Necessary plant protection and agronomic practices like training and pruning were applied as required. Scion diameter, rootstock diameter, girth ratio, canopy diameter, plant height, mean fruit weight and fruit yield data were collected for two consecutive years. Yield data was collected two times within a year. The Anna variety gave significantly the highest fruit yield (9.52 t. ha-1) followed by Gransmith (8.92 t .ha-1). On the other hand, Crispin gave the lowest fruit yield (7.77 t .ha-1). Fruit yield obtained by Anna and Gransmith were higher by 23% and 15%, respectively, compared to the lowest yielding variety, Crispin. Similarly, Anna and Gransmith also gave significantly the highest mean fruit weights of 85.98 and 62.34 g, respectively, as compared to the variety Crispin, which gave a mean fruit weight of 41.01 g. Farmers also select Anna variety by their criteria setted. Therefore, Anna and Gransmith are recommended for producers at Gashena conditions and similar agro-ecologies.
PERENCANAAN KARIR PERBANTUNKAN ASESMEN NON KOGNITIF HOLLAND TES
Full text linkPada hakekatnya karir merupakan masalah yang kompleks, yang menyangkut berbagai aspek kehidupan, baik aspek perkembangan, kepribadian, social, budaya, ekonomi, maupun belajar. Hal yang paling mendasar untuk diketahui dan dipahami dalam masalah karir adalah kepribadian. Teori pilihan karir Holland dapat membantu siswa dalam memilih pekerjaan melalui pemahaman kepribadian diri dan lingkungan. Holland menggambarkan typology sebagai struktur untuk informasi pengorganisasian tentang pekerjaan dan individu, Typology Holland mengkatagorikan atau mengelompokkan individu kedalam enam tipe kepribadian secara luas, khususnya (R) realistis, (I) investigative (intelektual), (A) artistik, (S) sosial, (E) Enterprising (giat), dan (K) konvensional. Sebagaimana disimpulkan, teori tipe Holland biasanya disebut dengan model RIASEC dan dalam diagram biasanya menggunakan heksagon yang telah memberikan representasi visual dari hubungan antar kepribadian atau jenis pekerjaan. Mengingat pentingnya bimbingan dan konseling karir sebagai pemberi arah sekaligus penerang jalan hidup, maka dalam pelaksanaannya, khususnya khususnya di persekolahan, hendaknya lebih diintensifkan dan diefektifkan, sehingga mampu membantu siswa dalam: (a) pemahaman secara tepat tentang dirinya, (b) pengenalan terhadap keragaman dunia kerja dan persyaratannya, (c) mempersiapkan diri secara matang dalam memasuki dunia kerja, (d) penempatan bidang-bidang pekerjaan tertentu yang sesuai, (e) memecahkan berbagai persoalan khusus berkaitan dengan pekerjaan dan pola-pola kehidupan yang lain, dan (f) penghargaan yang obyektif dan sehat terhadap pekerjaan, jabatan, serta karir
Existence of Technical Efficiency Level of Melon Farming with the Greenhouse System in East Java, Indonesia
Full text linkThe problem of land conversion is a crucial issue for increasing melon productivity. Adoption of greenhouse technology as an alternative solution in increasing crop productivity. This study aimed to assess the technical efficiency of melon farming with a greenhouse system as an alternative technology that may increase melon productivity. The research was conducted in East Java on 60 samples of greenhouse melon farmers. The estimation of technical efficiency is determined using the Stochastic Frontier Translog approach. Production inputs of labor, seeds, and organic fertilizer have a positive elasticity to increase greenhouse melon production. While land area, Anorganic fertilizers, pesticides, and nutrients do not have a significant effect on increasing greenhouse melon production. Most melon farmers in East Java can utilize production inputs of greenhouse technology efficiently, although 26.67% of farmers need help to use production inputs rationally. Technical efficiency achieved by melon farmers who adopt greenhouse technology is determined by the number of family dependents, extension intensity, farmer group participation, and partnership relationships. The main employment status of melon farmers has a negative influence on increasing the technical efficiency of melon greenhouse farming. Regeneration of farmers and input subsidies in the form of organic fertilizers are essential to have a greater impact on melon farmers who apply greenhouse technology in the long ter
Orange Agro-Edutourism Development Strategy in Samar Village: An Effective and Appropriate Approach to Improve the Local Economy
Full text linkThe Citrus Agroedutourism in Samar Village is an effort to optimize local potential by integrating agricultural education with community-based tourism. Despite its strong appeal, this destination faces several challenges, including weak management, limited digital promotion, a shortage of skilled human resources, and inadequate infrastructure. This study aims to analyze the most effective and appropriate development strategies to support sustainable local economic growth. This research adopts a mixed-method approach, with data collected through in-depth interviews, field observations, documentation, and literature review. Data were analyzed using thematic analysis to identify core themes from participant narratives, which were then mapped into a qualitative SWOT quadrant to formulate context-based development strategies. The findings indicate that Samar Village's main strengths lie in its unique citrus commodity, strong community involvement, and educational tourism appeal. However, weaknesses such as limited expertise, minimal promotion, and financial constraints hinder development. The recommended strategies include human resource training, infrastructure improvement, digital branding enhancement, and multi-stakeholder collaboration involving the village government, BUMDes, and youth organizations. The study concludes that citrus-based agroedutourism has strong potential to serve as a model for sustainable village development that effectively contributes to improving community welfare. These findings offer important managerial implications, including the need for strategic planning based on local potential, institutional capacity building, and the integration of environmental sustainability, community empowerment, and educational tourism promotion