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INVESTMENT – INNOVATIVE TRANSFORMATION OF GAS – DISTRIBUTING ENTERPRISES OF UKRAINE
The article is dedicated to the transformation of the management mechanism of investment and innovative activity by improving investment and innovation processes gas distribution enterprises in Ukraine.Examined and described the main methods of assessment and analysis of economic efficiency of investment and innovation activity; the basic indexes assessment of innovation activity of enterprises are offered.By critical retrospective analysis it is determined the structure of sources of financing of investment activities in gas distribution enterprises. Established that the main sources of funding for investment programs are tariffs for transportation and supply of gas, it is approved by National Commission, which does state regulation in the areas of energy and utilities. The reasons of underperformance of the investment program are described.The strategy of distribution enterprises is offered, the mechanism of its implementation, the development of economic and mathematical model of investment – innovative activities of gas distribution enterprises in the form of quasi – linear multiple regression.Further developed the theoretical knowledge and practical advice on investment – innovative processes in gas – distributing enterprises
PROFESSIONAL EDUCATION IN RUSSIA: ANALYSIS OF PROBLEMS AND PROSPECTS OF PROFESSIONAL STAFF TRAINING
As the result of transfer to the market economy and joining Bolognese declaration the system of professional education in Russia undergoes the series of transformations. For optimization of the budget means expenditure there takes place the closing and consolidation of professional educational organizations of all levels that leads to the decrease of education accessibility. Elimination of the primary stage of professional education and introduction of bachelor degree as a stage of the higher professional education leads to the complications in realization of the principle of continuation of professional education. The transfer to the two-step system of higher education faces students with the choice: to remain a bachelor (half-taught specialist) and reduce the own chances for employment or receive the full education, finished it in MA. Orientation of Federal state standards on the competence approach results in the decrease of professional education quality.To raise the quality of professional staff training in Russia it is important to take the following measures. Firstly, to stop the practice of closing and consolidation of educational organizations, for optimization of the budget means expenditure. Secondly, to eliminate contradictions in realization of the principle of professional education continuity at the expense of return of the primary state of professional education into the system of professional education and of the specialist degree on series of directions into the system of higher education and increase of budget places in MA. Thirdly, to raise the quality of qualified staff training by decrease of the load on teachers, use of improved activity approach at elaboration of Federal state educational standards, orientation of professional education on the formation of integral structure of professional activity in future specialist instead of separate competences, given annually from above
ADVANTAGES AND DISADVANTAGES OF PROFESSIONAL PREPARATION OF THE FUTURE FITNESS TRAINERS IN GREAT BRITAIN AND AUSTRALIA
Analysis of scientific literature and documental sources testifies to actualization of problem of professional preparation of the future fitness trainers at educational level “bachelor” in different countries. The special features of professional education of these specialists in Great Britain and Australia were determined. To the advantages of preparation can be assigned the flexible character of stage education and possibility to work as a fitness-trainer, having the second, third, fourth and fifth levels according to Qualification Credit Framework – QCF. The sixth level is equal to educational level “bachelor”. Educational institution that realizes preparation at sixth level on specialization "Personal Fitness Training" is University of Central Lancashire. The content of university curriculum provides mastering by students of competences on psychology of communication, motivation, leadership, nutritiology, management, medical rehabilitation and so on. From our point of view, disadvantage of professional preparation of the future fitness-trainers in Great Britain and Australia is the excessive applied orientation of teaching and absence of cultural disciplines
DIVERSIFICATION OF THE FOREIGN TRADE UNDER THE GLOBAL CHANGES
The article deals with the topical questions, namely, the priorities and challenges that Ukraine faced with on the way to the FTA creation. From the one hand, there were grounded several one-legged trade preferences given to Ukraine. From the other one, there were considered several obstacles that appeared on the way of integration, among them: the combat operations in our country, crisis period without any “universal remedies” for and the other ones.It was grounded on the base of statistic materials that the main trade partners in European Union according to the results of last years are: Germany, Poland, Italy. But can be seen the optionality of our country in the system of the world economic connections because of the import dependence on the external supplies, as the part of export in the structure of GDP in 2014 reached 47 %, import – 55 %.The experience of the country that already passed the stage of integration changes was analyzed, but as we can see on practice it is almost impossible to find the common features of reforms because both Poland and Greece move economy by their own vectors and Ukraine must pay attention to this fact.It was proved, that to use the competitive advantages for a long time Ukrainian economy must concentrate its activity on the existent natural resources potential, intellectual abilities, industrial development and high technologies
LYRIC PLOT OR THE FORM CONTENT OF THE CROWN OF GUY SABYTOV’S SONNETS
On the example of the crown of sonnets “Шунды но жужа но…” (“Sun sets – sun rises”) by Guy S. Sabytov is considered the form and content ratio of lyric composition. There was revealed that the main content of analyzed text is the approval of the idea of eternity, immortality of good deals, kind, talented people. Poet created the double verbal memorial – for the untimely died friend poet and director M. Pokchy-Petrov and for himself. The image of the first of them as an object of representation is created not only by mentioning the concrete features of his biography but also by the “reflected light” of his perception by the other. The image of second of them as an object and subject of representation is drawn on the base of his empathy to the first one. The form of the crown of sonnets favors the successful disclosure of such structure of its content
EVALUATION OF INTELLECTUAL CAPITAL IN PRODUCTION
In the article was elucidated the essence of intellectual capital and its role in productive activity. At establishing the knowledge-based model of economy the formation of intellectual industrial property as one of the main components of intellectual capital of existing productions needs planning, clear organization and motivation of this process. The author defined an attempt to evaluate an effectiveness of using intellectual capital as the problem of research. The categorical essence of intellectual capital was analyzed from the positions of the different authors. There was offered the author’s classification of intellectual capital content where it is divided into internal and external structure and also in the staff competence. At the same time there is the certain correspondence between the structural components of intellectual capital in both variants of their singling out. There was offered the system of interconnection between the objects of intellectual capital and technological processes or means of technological equipping applied to the subdivisions of the main and auxiliary productions. It was grounded, that the management of intellectual capital needs planning, clear organization and motivation of this process through the analysis of costs connected with its creation. There was offered the quantitative assessment of the effectiveness of intellectual capital use. There was established the value of this parameter as the reference point for attainment of the effective innovative development of industrial enterprises
THE STUDY OF INFLUENCE OF DUMPS ON ECOSYSTEM AND POPULATION HEALTH ON THE EXAMPLE OF SHW -5, CITY KYIV
In this work were analyzed the causes of modern state of accumulation of the dangerous household wastes throughout the world and in Ukraine that is the global problem of mankind for today. It concerns especially the developing countries with essentially lower level of life and where the old technologies are used. The state and influence on environment on the example of SHW-5, situated near the city Kyiv were studied. The questionnaire was carried out among the local population at the different distances from the dump, including the influence on health, soils, water resources, air and other. It was revealed, that dumps negatively influence the ecosystem at more distance than it is fixed in regulatory acts. The speeds of accumulation of solid wastes at SHW-5 were assessed. The modern technologies, based on the use of mapping and satellite data, for receiving information as to the influence of dumps on the surrounding settlements and local population health were studied. The conclusions about the decrease of prices of land near the dump and irrational use of land resources were done. As a result of calculations the area of influence of dump and radius of distribution of the negative effects on population and ecosystem in whole were received. The modern technologies as to utilization of wastes in the world were studied and the wanted scenario of solving the problem by sorting wastes and their further processing for the secondary use was chosen. The recommendations as to decrease of influence of dumps on ecosystem by building of garbage-recycling plants using recycling system were given
ELABORATION OF THE REGIONAL CLUSTERS IN HOTEL ECONOMY
The modern approach to the cluster methodology usage in the sphere of hotel economy is presented in the article. It was proved, that the one of forms of such integration is a formation of hotel cluster. Just in the hotel cluster (association) and not at the level of separate hotel enterprise are formed such processes as: integration of objects, organization of unitary informational system; selective support by the local budget of building hotels and other lodging means; innovative policy and introduction of new technologies; allotment of the territory for building; revision of transport routes; development of engineer-technical nets and so on. There are presented the data about the situation and dynamics of development of the hotel services sector іn Zaporizhzhya region. The analysis of hotel economy of Zaporizhzhya region testifies that the causes of significant fluctuations of the number of guests in hotels were not only the general economic crisis but also the appearance of new form of competition between autonomous hotels, hotel nets and private apartments of lodging type. The number of placed foreign citizens that are the source of currency costs and services export also changed. The results of analysis indicate the essential discrepancies between the main characteristics of the hotels of different, types, the comfort level and the state of material-technical base that is insufficiently developed.The analysis of financial-economic activity of hotel complexes, especially, profitability of their work, testifies that the special attention of enterprise leaders must be paid to the reduction of spendings on exploitation of hotels that form the cost price of hotel services and, accordingly, their price. The features of inclusion of small hotels to the general strategy of hotel economy reorganization are determined
THE STUDY OF CLASSIFICATION OF EVENT COMMUNICATION IN LIBRARY SPHERE
The article is devoted to actualization of the library public relations, especially to introduction of the modern creative PR-arrangement as the main instrument of the library PR-portfolio, aimed at the maximal satisfaction of users and raise of the library image. Classification of PR-arrangements, most topical for the library activity that is directed on improvement of the library image among the general public and also influence the popularization of reading in whole is actualized in this article.Socio-cultural sphere needs significant transformations and development for today, because it is a background of society cultural level formation. Thus, we understand the necessity of popularization of the libraries among public, raise of demand for library services, involvement of population to the arrangements, introduced at the library, because library it is socio-cultural institution that favors the raise of educational level and national consciousness of society. The library activity in the modern world must obligatory be demanded, because demand it is a certain frame of whole information-communicative system, and public relations are the one of its main elements. Just event communication is one of the main instruments of PR-portfolio form cyclicity of the whole library activity that must start from the user and be finished with it, because at the arrangement the direct process of communication that provides the two-vector character of “public relations” takes place
VIRTUAL PATIENTS AS THE TOOLS OF PROFESSIONAL COMMUNICATIVE TRAINING IN THE HIGHER MEDICAL EDUCATION OF USA
The system of higher medical education of the USA is characterized by the significant advance in the sphere of new technologies usage. The first computerized training programs for medical students were introduced in this country. Nowadays, new technologies including “virtual patients” (VP) are commonly used in undergraduate formal or hidden curriculum of US medical schools with the aim of professional and communicative training of future physicians. Thus, such valuable experience of the US medical education institutions may be useful for the development of higher medical education in other countries.The paper presents the historical overview and describes the evolution of computerized programs, ICTs and virtual patients in the system of higher medical education of the USA; researches the ways of virtual patients’ implementation in the structure of communicative and professional training in US medical schools and colleges; defines the notion of “virtual patient”; describes the types of VP and the methodology of their usage depending on the academic purpose; discusses the advantages, as well as the problems of VP usage in the curriculum and their possible solutions