EUREKA: Social and Humanities
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The changing landscape of the spaza retail outlet amongst black South Africans
Full text linkThe Spaza retail outlet is predominately found in South Africa’s black populated areas or townships. It also has a historical significance to it because, during the apartheid years, black people were not allowed to move freely by the white minority rule. This study is qualitative research where the author carried out an extensive literature review to look first, at the background, characteristics, challenges, and future directions that affect the Spaza micro businesses in South Africa. The research aims to first highlight the importance of micro-businesses. Second, to highlight the need for South Africa’s government initiatives to support small businesses for sustainable growth of the economy and to explore whether this support is far-reaching enough to protect the Spaza retail shops. The authors rely on Karl Marx's theory of class struggle as the theory informing the study. Some of the findings are: Spaza owners need to be more trained in business management, entrepreneurial skills, advertisement, social networking and marketing research, accounting and bookkeeping, technology, and innovation concerning promoting their businesses. The Spaza's annual revenue stream for the South Africa government currently stands at 5.2 % of the GDP
ELEMENTS OF VISUAL IDENTIFICATION IN BRAND PRESENTATION
Full text linkThe analysis of modern literary sources demonstrates that studying of visual identification elements is considered by authors of scientific researches in the aspect of their use for business-structures. Specific sectors of human activity and the art sphere are either ignored or not taken into account. But some art spheres have their own specific peculiarities that can add design theory by the new view on a series of classic definitions and paradigms.
The article considers visual identification elements in the classic design theory and additional visual identification elements on the example of a genre sphere of human activity in music art. The problem arose at describing visual identification elements of music groups that influence the formation of their brand. There are determined several visual identification elements, inherent to creative groups, working in the sphere of audiovisual art.
The tasks, set at the research:
– analysis of literary sources in the research problem;
– analysis of visual materials for revealing certain signs;
– determination of additional visual identification elements, inherent to creative groups, working in the sphere of audiovisual art;
– brief description of obtained results.
Research methods: review of literary data in the topic; collection of a sampling of designs objects; observation and comparison of design objects from the collected material.
Results: there are offered additional visual identification elements of the thematic activity spheres in music art.
Scientific novelty: an ordered list of visual identification elements, both common and additional, used for brand creation.
Practical importance: the offered list of graphic identification elements may be used in scientific studies; in the learning process at studying the research topic at preparing learning and methodical manuals in graphic design
360-DEGREE EVALUATION REVIEW APPLIED IN TOP-LEVEL EDUCATION
Full text linkThis research paper aims to find and show what was written about the 360 degree assessment, applied to students and university professors. It was found, that the application of this method in medical students is dominant since in this profession not only the accumulation of acquired knowledge, but also the human quality, and the skills they can develop, does not matter. However, in the medical sector today there is a great tension to maintain an excellent service and that has quality in the full extent of the word; in most of the reviewed articles one of the best advantages, shown in the 360 degree evaluation, is that given its nature, it can be used to improve the quality of those, evaluated by speaking from bosses, colleagues, subordinates and clients, as long as the evaluation is done in a proper, honest and well-organized way you get benefits the same as the authors of different works describe them as advantages and disadvantages. The research objective was achieved and a table is provided with the main works, dating from 2013 to 2019, with the aim of providing an update of this topic in 2020
POPULAR MUSICAL TELEVISION PROJECTS OF THE LATE XX – EARLY XXI CENTURIES
Full text linkThe article is devoted to the study of the general state of television in the field of music performance. The most popular musical television programs and vocal shows are considered. The purpose of the work is to identify the features of music TV projects, comparing with world models and highlighting the typical features of the musical television space. The research methodology consists in applying the general principles of scientific knowledge that correspond to modern cultural discourse. The formation of musical and television projects in the context of changes in the social mentality of the consumer of mass culture is considered. Television is interpreted as a means of approaching the global process closer to a person, that is, a consumer communicates with world-wide examples of popular art, music television projects, vocal show projects and etc. It creates the preconditions for imitation of the best world models of music TV projects in Ukraine. The article first analyzes the interconnection of Ukrainian music television projects as analogues to such worldwide shows as "The Voice", "The X factor", "American Idol". Vocal talent shows are considered as combining the elements of a “game show†and a “perfection / transformation showâ€, promoting the development of the educational component, namely, the formation of educational activity through comments and advice of judges, classes with participants between performances, determination of the most successful performances, concert practice and etc. It was determined, that the vocal repertoire consists of the most popular world and national hits, which reflects the demand of the audience. It was noted, that the viewer influences the selection of participants in a music television project and functions as an additional judge. So, the article focuses on the structure and content of musical television projects, defines the values of such projects as the communication space of culture between the audience, the artistic and performing component, and the national and world music culture as a whole. Music television projects are part of the general educational context for the development of media art and have a scientific, artistic and educational potential for study
PROPHYLAXIS OF SCHOOL BULLYING AT TRAINING FUTURE TEACHERS OF FOREIGN LANGUAGES
Full text linkThe article reveals the essence of bullying as a social aggression or social situation that arises in a group; psychological features of bullies, their victims and observers; modern types of bullying (physical, verbal, social, cyberbullying); psychological peculiarities of interpersonal relations of students of higher education institutions with experience of school bullying. The authors have conducted an experimental research with future foreign language teachers using the method of interpersonal perception in a conflict situation (A. Tatishcheva in the modification of O. Misenko) to clarify students' understanding of such concepts as "bullying" and "conflict" and they have analyzed the results. It was found, that only one fifth of the respondents (20.64 %) clearly understood the essential features of the "conflict" concept, and have understood the mechanisms of perception of conflict situations (high level); half of the respondents (50.16 %) were partially able to characterize the phenomenon of the study (middle level), and a third (29.20 %) – completely did not understand the meaningful field of the concept of "conflict", and have experienced great difficulty in correlating this concept with others (low level). The obtained empirical data shows that the students did not get adequate knowledge in the course of their life on the identified problems, had no idea about conflict situations solving strategies. This has led to the need for focused work to clarify the nature of the «conflict» and other concepts related to it («bullying», «mobbing», «violence», etc.). The article offers modern forms and methods of teaching students’ prevention and overcoming school bullying, like: case study, webinars, individual conversations with students during pedagogical practice, announcements in the form of mini-lectures at parental meetings and more
IMPLEMENTATION OF NATIONAL HIGHER EDUCATION STANDARD IN ELECTRONICS: STUDENTS’ PERCEPTIONS OF LEARNING OUTCOMES
Full text linkRecently, Ukrainian higher education institutions (UHEI) have undergone major changes in revising and implementing new policies, concerning the outcome-oriented reform in the national higher education standards (NHES). This paper describes research, conducted in Ukraine to collect the data on how new NHES in Electronics and program-based outcomes are perceived by undergraduate engineering students’ in terms of achieving their learning outcomes. The results of the study suggest that while the importance of implementing outcome-oriented initiative is highly supported and documented by the UHEI, students do not see the clear relation of program-based outcomes to the acquired knowledge and skills. Regardless of their apparent unawareness of program-based outcomes, students claim to be able to demonstrate their acquired knowledge and skills in practice, which is supported by self-assessment of their progress as well as the data on students’ average grades. Additionally, the study shows that program-based outcomes are rarely used to assess students’ performance as the outcomes do not align with the assessment criteria. The study indicates that students’ awareness of higher education learning outcomes, based on NHES in Electronics Engineering (EE) programmes, is generally underestimated both by students and course developers. The results unveil the need to introduce a professional development program in order to train EE course developers to adequately implement NHES outcomes in designing EE courses as well as make existing assessment criteria outcome-oriented
THE RELATIONSHIP BETWEEN KNOWLEDGE MANAGEMENT PROCESS ON INFORMATION AND COMMUNICATION TECHNOLOGY DIMENSIONS AND THE CONTRIBUTION OF COMPETITIVE ADVANTAGE IN PROFESSORS OF PHYSICAL EDUCATION FACULTIES
Full text linkToday, attention is paid to the importance and special position of information and communication technology (ICT) with the rapid growth of technology that has affected all aspects of organizations in some way and it is one of the components of modern societies. The purpose of this study was to examine the effect of the knowledge management process on ICT dimensions and the contribution of competitive advantage in professors of physical education and sport sciences faculties in Islamic Azad University Branches. This study was an applied and descriptive-correlation research. The population of this study was 86 professors. The collected data were analyzed by K-S tests and Pearson and Spearman Correlation Coefficient. The results showed that 59.30 % of subjects had doctorate or were PhD students, 40.70 % of them had a Master’s degree, 63.66 % of them were men, and 36.04 % of them were women. The results also showed that there was a significant relationship between the knowledge management process with ICT (0.710), the knowledge management process and the contribution of competitive advantage (0.619), and the contribution of competitive advantage with ICT (0.612). The use of ICT enables educational organizations to benefit from their intellectual advantages. It is suggested, that physical education and sport sciences faculties pay special attention to the promotion of their employees’ knowledge, more use of information technology, and the creation of a culture that is full of competition for success in their organizational mission
REPRESENTATION OF ROMA IN LITHUANIAN ONLINE MEDIA: 15MIN.LT AND LRYTAS.LT CASE STUDIES
Full text linkThis study focuses on how Roma communities are represented in the Lithuanian online media. The aim is to answer the question of how news about the Roma is embedded in the broader practices of neoliberalism and racist discourses. Representation of the Roma in the media is inseparable from constructivism, power and influence. Roma communities have little opportunity to make their voices heard in society, i.e., their voice is not heard or represented in the media. Political representation of the Roma is particularly important due to the weak opportunities to participate in the formulation and decision-making of certain political decisions, both in the national and international context. It is assumed, that the negative and even stereotypical portrayal of the Roma in the media encourages a negative public attitude towards this ethnic group and has an impact on the (in)successful integration of the Roma into society.
The aim of the research is to find out how Roma are represented on the online news portals 15min.lt and Lrytas.lt and to reveal how stereotypes are formed in relation with this national minority. The following tasks are used to reveal the aim of the work: to present the history of the Roma and the problems of their identity, to analyze the concept of Romaphobia, to present the theory of social constructivism and the role of the media in shaping social reality; to perform a qualitative analysis of the content of the news portals 15min.lt and Lrytas.lt: comparing how Roma perceptions are formed on these news portals and how different groups of actors contribute to constructing and maintaining stereotypes in the media/society.
The qualitative analysis of the content revealed that the information, provided in the media, aims to portray the Roma as a threat to public security and to the local population, who experience socio-economic exclusion, who have different values and are reluctant to integrate. However, Roma are not given the right to self-representation because the unilateral narrative of the event dominates and the audience for which the report is addressed is too homogeneous. Manifestations of Romaphobia are observed in the news portals' discourse. It can be assumed, that this creates a negative value orientation for readers, as Roma is perceived as an “undesirable” ethnic group in Lithuania. However, the Roma themselves do not have effective means to make heard their “voice” and participate in public life in order to challenge the dominant negative image
HR CRISIS MANAGEMENT AT TRADE ENTERPRISES
Full text linkThe article is about revealing the content and role of HR crisis management at trade enterprises. The article provides an understanding of organizational changes, crisis phenomena, and crisis management. It is stated, that management of enterprises in a crisis state is one of the main problems of economy and legislation not only of economically developed countries, but also of countries with fragile economies, to which Ukraine still applies. A set of measures for HR crisis management at a trading company was identified. At the basis of research, it is possible to identify consistent ways to implement the steps of HR crisis management at a trading company.It is established, that as a result of a crisis, organizations may lose employees, workers, along with key talent and organizational knowledge, from low morale, fear, physical relocation or death. In this case, there are outlined the core messages to decision makers that employee’s development and rewards are the major dimensions of the content of an Human Resource Management (HRM) system and that consistency and distinctiveness are the principal features of the process of HRM system, even in cases where an organization is operating under an economic crisis environment. It is stated, that the essence of crisis management of an enterprise is to provide such conditions for the functioning of an enterprise, when financial, production, marketing, personnel and other difficulties are not permanent and are quickly resolved by means of special measures.It is investigated, that HR crisis management at trade enterprises involves not only the formal organization of the work with the staff, but also a set of factors of social and psychological, moral character - democratic style of management, caring attitude to the needs of a person, attention to his/her individual characteristics, etc. It is proved, that an important factor that can contribute to effective crisis management is a well-selected, managed personnel, who respond quickly and flexibly to any changes in the environment.The article establishes the HR management in the conditions of unstable or crisis state of an enterprise as a comprehensive, planned activity, based on a system of scientifically grounded principles, experience and intuition of managers of an enterprise.There are investigated the stages for HR crisis management in the market conditions as: analysis of the problem situation and state of an enterprise, diagnostics of human resources state, development and implementation of HR marketing measures, development of a HR crisis strategy and system of its marketing support, design of a HR crisis policy, development and organization of implementation of HR crisis decisions, development of measures to overcome and prevent conflicts, determination of HRM risk and ways of their overcoming, control over the implementation of HR-crisis decisions.There is created a list of actions of HR managers while crisis management, including establishment of a crisis management team, development of recovery plans, provision of communications
A CORRELATION COEFFICIENTS ANALYSIS ON INNOVATIVE SUSTAINABLE DEVELOPMENT GROUPS
Full text linkThe purpose of this study is to observe the evaluation of all the factors that influence sustainable development, by doing this, the author collected all the logically affecting indicators of 2000–2018 and divided them into 4 groups by affiliation which are Economic and Political, Energy and Environmental, Innovation and Entrepreneurship, Intellect and Social Capital. This paper tries to perform the correlation coefficients matrix analysis to show, how the innovative indicators on sustainable development groups interact with each other, and open by using statistical methods to new views to further studies, in addition, to make the sustainable development activities of the Ukraine's energy enterprise sector more efficient and to pioneer further initiatives.The significance of the data was realized by using the normalization method, followed by using the Statistica mathematical program, and correlation coefficients were analyzed. At the last step, data were eliminated by applying the Cheddock scale. The data on the matrices that we built shows their noticeable significance and they are presented in this last stage of the study.According to the results of the study, the relationship between the data in each group has a high standing, and an innovative study has emerged with a statistical perspective.The resulting outcome demonstrates the connection of various 121 data and diversity between groups.The contribution of this study is that the results will be developed and reveal an integrated sustainable development mechanism and economic perspective with the final stage of the author’s prospected research. This article, as a part of the author's research, plans and provides an alternative viewpoint for energy venture companies within the framework of sustainable development pillars in UND