Polytechnic "Marko Marulic” in Knin
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Analysis of the environment of high-tech start-up companies: a case study of monolith (Store DNA)
No full textRad ne sadrži sažetak.This paper analyzes the business environment of the high-tech start-up company Monolith (StoreDNA), focusing on PEST and SWOT analysis to identify key elements of the business environment, affecting the company's operations. Results indicate that Monolith (StoreDNA) has a strong technical team and innovative technology, providing a competitive advantage in the retail technology market. However, challenges such as rapid growth, global regulatory compliance, and the need for product localization represent significant weaknesses. Despite these challenges, Monolith (StoreDNA) has significant potential for global growth, particularly through geographical and vertical expansion, as well as the development of new functionalities.7 Threats, including stringent data privacy regulations and macroeconomic risks, require careful management to maintain the company's competitive edge
The customs system of the Republic of Croatia with reference to the customs policy of the European Union
No full textUlaskom Republike Hrvatske u Europsku uniju, njeno područje je postalo dio posebnog carinskog područja, u kojem ne postoji nadzor nad unosom robe između Republike Hrvatske i ostalih zemalja članica. Ovaj rad je podijeljen u šest cjelina počevši od uvoda koji ukratko objašnjava tematiku ovoga rada, povijesti carinskog sustava kako u svijetu tako i u Republici Hrvatskoj te osnovnih pojmova kao što su državna granica, granični prijelaz i carina. Treća cjelina detaljno objašnjava ustrojstvo carinske uprave i rad carinskih službenika, dok četvrta cjelina objašnjava carinsku politiku Europske unije. Nakon ulaska Hrvatske u Europsku uniju, dolazi do značajnih promjena u njenom carinskom sustavu što je obrađeno u petoj cjelini. Zadnja cjelina je zaključak, odnosno osvrt na zadanu temu.With the entry of the Republic of Croatia into the European Union, its territory became part of a special customs area, in which there is no control over the import of goods between the Republic of Croatia and other member states. This paper is divided into six parts, starting with the introduction, which briefly explains the topic of this paper, the history of the customs system both in the world and in the Republic of Croatia, and basic terms such as the state border, border crossing and customs. The third unit explains in detail the structure of the customs administration and the work of customs officials, while the fourth unit explains the customs policy of the European Union. After Croatia's entry into the European Union, there are significant changes in its customs system, which is covered in the fifth unit. The last unit is the conclusion, that is, a review of the given topic
The use of social media in cultural institutions to enhance public relations
No full textU današnje doba digitalizacije, društvene mreže preobražavaju kako kulturne institucije upravljaju odnosima s javnošću i kako komuniciraju s ciljanim publikama. Cilj ovog diplomskog rada je pokušati detaljno istražiti upotrebu društvenih mreža raznih kulturnih institucija s ciljem izgradnje snažnih veza s javnošću, poboljšanja vidljivosti i poticanja većeg angažmana posjetitelja. Analizirajući interakciju između kulturnih institucija i digitalnih platformi, rad ističe kako su društvene mreže postale nezaobilazan alat u modernim strategijama komunikacije. Metodologija istraživanja obuhvaća kvalitativni pristup, što uključuje intervjue s voditeljima odnosa s javnošću u kulturnim institucijama. Istraživanjem se identificiraju ključne strategije koje kulturne institucije koriste za angažiranje publike, kao i specifični izazovi s kojima se suočavaju, uključujući upravljanje krizama, zaštitu privatnosti i autorskih prava te borbu protiv dezinformacija. Rezultati istraživanja pokazuju da, unatoč izazovima, efektivna upotreba društvenih mreža može znatno doprinijeti povećanju vidljivosti institucija, poboljšanju edukativnog dosega te jačanju odnosa s postojećom i potencijalnom publikom. Također, rad predlaže preporuke za optimizaciju komunikacijskih strategija, koje uključuju korištenje ciljanih kampanja i personaliziranog sadržaja za različite segmente publike, kako bi se maksimizirao angažman i ostvarili dugoročni ciljevi u odnosima s javnošću.In today’s era of digitalization, social networks are transforming how cultural institutions manage public relations and how they communicate with their target audiences. The aim of this thesis is to thoroughly explore the use of social networks by various cultural institutions with the goal of building strong ties with the public, improving visibility, and encouraging greater visitor engagement. By analyzing the interaction between cultural institutions and digital platforms, this paper highlights how social networks have become an indispensable tool in modern communication strategies. The research methodology encompasses qualitative approache, including interviews with public relations managers in cultural institutions. The study identifies key strategies that cultural institutions use to engage audiences, as well as specific challenges they face, including crisis management, privacy protection, copyright issues, and combating misinformation. The findings indicate that, despite the challenges, effective use of social networks can significantly contribute to increasing the visibility of institutions, enhancing educational reach, and strengthening relationships with both existing and potential audiences. Additionally, the thesis proposes recommendations for optimizing communication strategies, which include the use of targeted campaigns and personalized content for different audience segments, to maximize engagement and achieve long-term public relations goals
Advertising
No full textOglašavanje kao vrsta audio, odnosno, vizualne marketinške komunikacije koristi sponzorirane i neosobne poruke kako bi promovirala i prodala robne marke proizvoda te usluge. Ovom neosobnom komunikacijom oglašavanje potencijalnog kupca pokušava nagovoriti da kupi proizvod, marku ili uslugu, učini ju poznatom i ujedno prenese sliku o određenom proizvodu ili uslugi. Oglašavanje dakle utječe na ponašanje kupaca davanjem iscrpnih informacija o proizvodu ili uslugama s ciljem da pridobije što više kupaca i sljedbenika. Stoga se najkraće može reći da je oglašavanje komunikacija s jasnom komercijalnom namjerom sa svrhom poticanja potrošnje proizvoda ili korištenja usluga, odnosno oglašavanje je samo jedan u nizu alata kojima marketing mora privući pažnju budućih kupaca.Advertising as a type of audio or visual marketing communication uses sponsored and impersonal messages to promote and sell brands of products and services. With this impersonal communication, advertising tries to persuade a potential customer to buy a product, brand or service, make it known and at the same time convey an image of a specific product or service. Advertising therefore influences customer behavior by providing detailed information about a product or service in order to gain as many customers and followers as possible. Therefore, it can be briefly said that advertising is communication with a clear commercial intention with the purpose of encouraging the consumption of products or the use of services, that is, advertising is only one of a series of tools with which marketing must attract the attention of future customers
Occurrence and significance of Giardia spp. in water for human consumption
No full textGiardia spp. (Giardia duodenalis, G. lamblia, G. intestinalis) je parazitska crijevna protozoa koji uzrokuje giardijozu (lamblijaza), bolest koja može dovesti do ozbiljnih gastrointestinalnih problema kod ljudi te akutnih i kroničnih zdravstvenih posljedica. Ovaj patogen se često prenosi putem kontaminirane vode za ljudsku potrošnju, zbog čega je njegova prisutnost u vodi ozbiljan javnozdravstveni problem. Giardia spp. se može naći u različitim izvorima vode, uključujući površinske vode, bunare, rezervoare pa čak i u tretiranim vodama, ako tretman nije bio adekvatan. Najčešći simptomi giardijoze jesu vodenast proljev, grčevi, mučnina, povraćanje, povišena tjelesna temperatura, gubitak težine i dehidracija. Klinička slika može varirati od potpunog izostanka simptoma pa sve do pojave težih simptoma. Giardijoza može biti posebno opasna za rizične skupine, kao što su djeca, starije osobe i imunokompromitirane osobe. Zbog toga je monitoring i kontrola prisutnosti Giardia spp. u vodi od vitalnog značaja za očuvanje javnog zdravlja. Preporučuju se redovne analize vode, unaprijeđenje sistema za pročišćavanje, kao i edukacija javnosti o rizicima i preventivnim mjerama kako bi se smanjila pojava giardijoze.Giardia spp. (Giardia duodenalis, G. lamblia, G. intestinalis) is a parasitic intestinal protozoan that causes giardiasis (lambliiasis), a disease that can lead to serious gastrointestinal problems in humans and acute and chronic health consequences. This pathogen is often transmitted through contaminated water for human consumption, making its presence in water a serious public health problem. Giardia spp. can be found in various water sources, including surface water, wells, reservoirs and even in treated waters, if the treatment is not adequate. The most common symptoms of giardiasis are watery diarrhea, cramps, nausea, vomiting, elevated body temperature, weight loss and dehydration. The clinical picture can vary from the complete absence of symptoms to the appearance of more severe symptoms. Giardiasis can be especially dangerous for risk groups, such as children, the elderly and immunocompromised people. Therefore, monitoring and controlling the presence of Giardia spp. in water is of vital importance for the preservation of public health. Regular water analysis, improvement of the purification system, as well as public education on risks and preventive measures are recommended in order to reduce the occurrence of giardiasis
Analysis of the situation on the credit market
No full textTržište kredita ključan je segment financijskog sustava te ono poduzećima i pojedincima omogućava pristup financijskim sredstvima. Zbog svoje složenosti tržište kredita je podložno čestim promjenama uslijed djelovanja globalnih trendova i raznih faktora koji utječu na ekonomsku stabilnost. Kamatne stope i njihovo kretanje važan su dio kreditnog tržišta i moglo bi se reći da one „diktiraju“ promjene na istom. U ovom radu osvrnut ćemo se na njihovo kretanje te njihovo smanjivanje, odnosno povećavanje, kako u svijetu tako i u Republici Hrvatskoj. Zadnjih godina u zemljama razvijene ekonomije, prisutne su niske kamatne stope. No, prisutnost niskih kamatnih stopa smanjuje troškove posuđivanja novca, samim time potiče zaduživanje. Kamatne stope koriste centralne banke ponajprije kako bi kontrolirale inflaciju i poticale ekonomski rast. Kroz ovaj rad ćemo se također dotaknuti utjecaja pandemija COVIDa na kamatne stope, odnosno njihovog snižavanja radi poticanja ekonomskog oporavka. Iz rada možemo saznati i kakvu ulogu banke i druge financijske institucije imaju na tržištu kredita te kako ga one oblikuju kroz svoje kreditne politike. Primjer takvog utjecaja banaka na tržištu kredita je pooštravanje kriterija za odobravanje kredita kako bi se smanjio rizik od ne vraćanja istog. U radu ćemo tumačiti i kako ekonomski pokazatelji utječu na tržište kredita, odnosno kako visoka stopa zaposlenosti, rast BDP-a te stabilne cijene pridonose povećanoj potražnji za kreditima. Suprotno tome, dotaknuti ćemo se i ekonomske nesigurnosti, niskih plaća te visoke stope inflacije, te kako one mogu smanjiti potražnju za kreditima. Trenutno na globalnom tržištu kredita postoji mješavina ovih pozitivnih i negativnih faktora, pri čemu brojne zemlje ostvaruju oporavak nakon pandemije, ali s druge strane, suočavaju se za visokom stopom inflacije i brojnim geopolitičkim krizama. Na kraju rada dolazimo do zaključka da je tržište kredita trenutno pod utjecajem raznih faktora. S jedne imamo niske kamatne stope te oporavak ekonomija nakon pandemije, a s druge pak postrožene kreditne politike banaka kojima je cilj osigurati stabilnost samog sistema. Kretanje kamatnih stopa, kreditne politike banaka te ekonomski pokazatelji ključni su za razumijevanje strukture tržišta kreditaThe credit market is a key segment of the financial system and enables companies and individuals to access financial resources. Due to its complexity, the credit market is subject to frequent changes due to global trends and various factors that affect economic stability. Interest rates and their movement are an important part of the credit market and it could be said that they "dictate" changes in the same. In this paper, we will look at their movement and their decrease or increase, both in the world and in the Republic of Croatia. In recent years, there have been low interest rates in countries with developed economies. However, the presence of low interest rates reduces the cost of borrowing money, thereby encouraging borrowing. Interest rates are primarily used by central banks to control inflation and stimulate economic growth. Through this paper, we will also touch upon the impact of the COVID pandemic on interest rates, i.e. their lowering in order to stimulate economic recovery. From the paper, we can learn what role banks and other financial institutions play in the credit market and how they shape it through their credit policies. An example of such influence of banks on the credit market is the tightening of criteria for granting loans in order to reduce the risk of non-payment. In the paper, we will also interpret how economic indicators affect the credit market, that is, how a high employment rate, GDP growth and stable prices contribute to increased demand for loans. On the contrary, we will also touch on economic uncertainty, low wages and high inflation rates, and how they can reduce the demand for loans. Currently, there is a mix of these positive and negative factors in the global credit market, with many countries achieving recovery after the pandemic, but on the other hand, facing high inflation rates and numerous geopolitical crises. At the end of the paper, we come to the conclusion that the credit market is currently under the influence of various factors. On the one hand, we have low interest rates and the recovery of economies after the pandemic, and on the other hand, the banks' strict credit policies aimed at ensuring the stability of the system itself. Movement of interest rates, credit policies of banks and economic indicators are key to understanding the structure of the credit market
The role of organizational culture in the business of security companies
No full textOvaj rad istražuje koncept korporativne kulture kroz studiju slučaja AKD zaštita, zaštitarske tvrtke u Hrvatskoj. Počinjemo
definiranjem korporativne kulture i istražujemo njezinu važnost u poslovanju organizacija. Analiziramo osnovne podatke o
AKD zaštiti, njezinu organizacijsku kulturu te pristup kvaliteti i društvenoj odgovornosti.
Dalje razmatramo ključne koncepte vezane uz korporativnu kulturu, uključujući modele etičkog odlučivanja. Kroz prizmu
AKD zaštite, istražujemo kako se organizacija nosi s izazovima korporativne kulture.
Zaključujemo da je korporativna kultura ključna za uspjeh organizacije, a AKD zaštita predstavlja primjer tvrtke koja gradi
pozitivnu korporativnu kulturu putem posvećenosti kvaliteti i društvenoj odgovornosti.This paper explores the concept of corporate culture through the case study of AKD protection, a security company in Croatia.
We begin by defining corporate culture and investigating its importance in organizational performance. We analyze basic
information about AKD protection, its organizational culture, and its approach to quality and social responsibility.
Furthermore, we discuss key concepts related to corporate culture, including models of ethical decision-making. Through the
lens of AKD protection, we explore how the organization addresses the challenges of corporate culture.
We conclude that corporate culture is crucial for organizational success, and AKD protection serves as an example of a
company that builds a positive corporate culture through dedication to quality and social responsibil
The impact of COVID-19 on the operations of small and medium-sized enterprises, post-pandemic survival and development: Analysis on the example of the Garden Center Jadro d.d.
No full textOvaj rad pisan je o poslovanju malih i srednjih poduzeća u vrijeme pandemije COVID-19 i njenom utjecaju na globalno gospodarstvo. Poseban naglasak u ovom radu stavljen je na analizu Vrtnog centra Jadro d.d. tijekom pandemije COVID-19, mjere koje se poduzete da bi se prevladala pandemija, te strategije za oporavak poduzeća nakon pandemije.This pape ris written about the operations of small and medium-sized enterprises during the COVID-19 pandemic and its impact on the global economy. Special emphasis in this paper is placed on the analysis of the Garden Center Jadro d.d. during the COVID-19 pandemic, measures taken to overcome the pandemic, and strategies for business recovery after the pandemic
Influence of ageing at aromatic profileof pošip wines
No full textCilj ovog rada bio je utvrditi utjecaj različitih posuda za dozrijevanje na sastav isparljivih spojeva vina Pošip. Uzorci vina Pošip dozrijevali su korištenjem dviju različitih posuda: uzorak I dozrijevao je u inox posudi a uzorak II u betonskoj posudi. Isparljivi spojevi izolirani su pomoću mikroekstrakcije vršnih para na krutoj fazi (HS-SPME) i analizirani vezanim sustavom plinska kromatografija-masena spektrometrija (GC-MS). U uzorku I identificirano je 20 spojeva što predstavlja ukupno 98,12 % isparljivih spojeva, dok je u uzorku II također identificirano 20 spojeva što predstavlja ukupno 95,37 % isparljivih spojeva. U oba uzorka najzastupljeniji spojevi su esteri, a među njima najveći udjel pripada etil-oktanoatu, etilheksanoatu i etil-dekanoatu. U uzorku I zabilježen je veći relativni udio estera nego u uzorku II, među kojima se ističe etil-oktanoat koji ima značajno veći relativni udjel. Uzorak II ima veći udjel izoamilnog alkohola , dok uzorak I ima veći udio vitispirana. Rezultati ovog rada pokazuju da primjena različitih posuda za dozrijevanje ima utjecaj na isparljive spojeve u vinu sorte PošipThe aim of this study was to determine the influence of different eaging tanks on the composition of volatile compounds of Pošip wine. Pošip wine samples were produced using two diferent eaging tans: sample I was eaging in a stainlesstel tank and sample II was eaging in a concrete tank. Volatile compounds were isolated by headspace solid-phase microextraction (HS-SPME) and analyzed using gas chromatography-mass spectrometry (GC-MS). 20 compounds were identified in the sample I representing 98,12 % of total volatiles,20 compounds were identified in the sample II representing 95,37 % of total volatiles.Sample II had higher proprtions of isoamil alcohol. Esters such as ethyl octanoate, ethyl hexanoate ethyl decanoate were the most abundant compounds in both samples. The sample I had a higher proportion of esters, ekspecialy it had higher proportion of ethyl octanoate. It also had a higher proportion of vitispiran. The obtained results showed that the application of different eaging tanks contributes to differences in the composition of volatile compounds that affect the wine aroma
Analysis and assessment of the credit ability of small and medium entrprises in the Sibenik - Knin county
No full textDržavne riznice posuđuju zbog tečaja, lokalne uprave posuđuju kako bi napravile npr. vodovod, velika poduzeća posuđuju kako bi njihove akvizicije rasle, mali poduzetnici posuđuju kako bi povećali kapacitete, građani posuđuju kako bi kupili kuće, aute itd. Stoga su praktičari u upravljanju kreditnim rizikom izuzetno zainteresirani za nove tehnike upravljanja kreditnim rizicima. Klasičnom kreditnom analizom daje se kvalitativna ocjena kreditnog rizika. Klasična kreditna analiza je analiza zajmotražitelja koju obavlja skupina eksperata. Takva ocjena počiva na subjektivnoj procjeni kvalitetno obučenih profesionalaca- kreditnih referenata i analitičara koji se obrazuju i godinama stječu iskustvo radeći ocjenu zajmotražitelja. Odluka koju donose je osobna budući da je temeljena na osnovi smjernica i analitičkih tehnika, ali se ne može isključiti iskustvo odnosno “osjećaj” kreditnih referenata prilikom svakog ocjenjivanja pojedinog zajmotražitelja. Pod financijskim pokazateljem podrazumijeva se racionalan broj koji se dobije stavljanjem u odnos jedne ekonomske veličine s drugom ekonomskom veličinom. Kod stavljanja u odnos jedne ekonomske veličine s drugom ekonomskom veličinom.Kod stavljanja u odnos dvije veličine uvijek treba razmisliti o tome ima li smisla računati takav pokazatelj.Svaki pokazatelj može biti dodatna informacija za donošenje određenih odluka.Pokazatelje možemo promatrati i kroz prizmu planiranja i kontrole.State treasuries borrow for the exchange rate, local governments borrow to build, for example, water supply, large companies borrow to grow their acquisitions, small businesses borrow to increase capacity, citizens borrow to buy houses, cars, etc. Therefore, they are practitioners in credit risk management extremely interested in new credit risk management techniques. Classical credit analysis provides a qualitative assessment of credit risk. A classic credit analysis is an analysis of borrowers performed by a group of experts. Such an assessment is based on the subjective assessment of well-trained professionals - credit officers and analysts who are educated and gain years of experience in assessing borrowers. The decision they make is personal since it is based on guidelines and analytical techniques, but the experience or "feeling" of credit officers cannot be ruled out when evaluating an individual borrower. A financial indicator is a rational number obtained by relating one economic quantity to another economic quantity. When comparing one economic quantity with another economic quantity. When comparing two quantities, one should always think about whether it makes sense to calculate such an indicator. Each indicator can be additional information for making certain decisions. Indicators can also be viewed through the prism of planning and control