Digital Repository of the University of Applied Sciences Baltazar Zaprešić
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The role of online user reviews in reputation building
No full textU današnjem digitalnom dobu, u kojem internetske platforme omogućuju korisnicima da javno izraze svoje mišljenje o proizvodima, uslugama i poslovnim subjektima, online recenzije korisnika postale su sveprisutne i imaju veliki utjecaj na potrošača. Online recenzije mogu biti ključni faktor u formiranju percepcije potrošača o određenom brandu ili poslovnom subjektu. U radu ćemo se baviti istraživanjem kako online recenzije korisnika utječu na izgradnju reputacije tvrtke. Rad analizira kako online recenzije doprinose izgradnji branda, oblikuju korisničko ponašanje i utječu na percepciju kvalitete proizvoda ili usluga. Također, istražuje kako se online recenzijama gradi povjerenje potrošača i koji su ključni čimbenici za vjerodostojnost recenzija. Proučava se veza između online recenzija, korisničke lojalnosti i poticanja korisnika na ostavljanje recenzija kroz programe nagrađivanja te se razmatra kako se online recenzije mogu učinkovito integrirati u marketinške strategije, uključujući društvene mreže i e-mail marketing kampanje. Kroz analizu rezultata online ankete, istražuje se stvarni utjecaj online recenzija na izgradnju reputacije, uz fokus na metodologiju ankete, uzorak istraživanja i statističke podatke. Glavni cilj rada jest prikazati važnost uloge online recenzija korisnika u izgradnji reputacije tvrtki. Kroz analizu njihovog utjecaja na percepciju potrošača iz provedenih anketa, istražit će se načine na koje tvrtke mogu iskoristiti online recenzije u marketinške svrhe i upravljati svojom reputacijom. Rad će pružiti praktične smjernice za tvrtke kako unaprjeđivati svoje proizvode/usluge temeljem povratnih informacija korisnika.In today's digital age, where internet platforms enable users to publicly express their opinions about products, services, and businesses, user-generated online reviews have become ubiquitous and have a significant impact on consumers. Online reviews can be a key factor in shaping consumers' perceptions of a particular brand or business entity. This paper will explore how user-generated online reviews influence the reputation-building of a company. The paper analyzes how online reviews contribute to brand building, shape consumer behaviour, and affect the perception of product or service quality. It also explores how trust among consumers is established through online reviews and identifies key factors for review credibility. The relationship between online reviews, customer loyalty, and incentivizing users to leave reviews through reward programs is examined, as well as how online reviews can be effectively integrated into marketing strategies, including social media and email marketing campaigns. Through the analysis of survey results, the paper investigates the real impact of online reviews on reputation building, with a focus on survey methodology, sample size, and statistical data. The primary objective of this paper is to underscore the importance of the role of user-generated online reviews in shaping a company's reputation. By analyzing their impact on consumer perception through conducted surveys, it will explore ways in which companies can leverage online reviews for marketing purposes and reputation management. The paper will provide practical guidelines for companies on how to enhance their products/services based on user feedback
Analysis of the impact of the pandemic on distribution in the retail
No full textPopularnost e-trgovine u sektoru ugostiteljstva tijekom pandemije rezultirala je povećanjem broja novih korisnika na platformama za dostavu hrane. Restorani i brza hrana su preusmjerili usluge na dostavu kako bi održali poslovanje, uz širenje ponude na svježe namirnice iz trgovina. Beskontaktne isporuke i plaćanja postali su standard, smanjujući rizik od zaraze. Rad istražuje utjecaj pandemije na distribucijske lance u trgovinskom sektoru, s posebnim fokusom na online prodaju i dostavu. Analizirani su različiti koncepti internetske trgovine (B2B, B2C, C2B i C2C), naglašavajući prednosti i izazove svakog pristupa. Rad se duboko bavi implikacijama pandemije COVID-19 na ekonomiju, potrošačke navike, online trgovinu te prehrambene obrasce potrošnje. Poseban naglasak je stavljen na sustave dostave, s detaljnom analizom platformi poput Glov-a i Wolt-a, istražujući inovacije za korisničko iskustvo i mobilne aplikacije kao ključne poslovne strategije. Kroz primjere Glov-a i Wolt-a, istraživanje produbljuje razumijevanje uloge ovih platformi u prilagodbi na pandemijske izazove. Analizirane su promjene u poslovnim modelima i potrošačkim obrascima tijekom pandemije, s posebnim osvrtom na prodaju proizvoda poput Coca-Cole putem ovih platformi. Rad ističe kompleksan utjecaj pandemije na distribucijske lance, naglašavajući promjene u načinima poslovanja, prilagodbama potrošačkog ponašanja te ulozi tehnoloških platformi u održavanju kontinuiteta prodaje i distribucije. Na primjeru trgovačkog društva prikazan je porast online trgovine tijekom pandemije, koristeći usluge platformi Wolt i Glovo. Ovaj rad ukazuje na složeni utjecaj pandemije na distribucijske lance, naglašavajući važnost tehnoloških platformi u prilagodbi na nove okolnosti i održavanju poslovanja.The popularity of e-commerce in the hospitality sector during the pandemic has resulted in an increase in number of new users on food delivery platforms. Restaurants and fast-food chains redirected their services towards delivery to sustain their operations, expanding their offerings to include fresh groceries from stores. Contactless deliveries and payments have become the norm, reducing the risk of infection. The study explores the pandemic's impact on distribution chains in the retail sector, with a specific focus on online sales and delivery. Various concepts of online commerce (B2B, B2C, C2B, and C2C) are analyzed, highlighting the advantages and challenges of each approach. The study delves deeply into the implications of the COVID-19 pandemic on the economy, consumer habits, online commerce, and dietary consumption patterns. Special emphasis is placed on delivery systems, with a detailed analysis of platforms like Glovo and Wolt, investigating innovations for user experience and mobile applications as key business strategies. Through examples of Glovo and Wolt, the research enhances the understanding of these platforms' role in adapting to pandemic challenges. Changes in business models and consumer patterns during the pandemic are analyzed, with a specific focus on the sale of products like Coca-Cola through these platforms. The study underscores the complex impact of the pandemic on distribution chains, emphasizing changes in business operations, adaptations in consumer behavior, and the role of technological platforms in maintaining sales and distribution continuity. Using the example of a trading company, the paper demonstrates the rise of online commerce during the pandemic, utilizing the services of Wolt and Glovo platforms. This paper highlights the intricate influence of the pandemic on distribution chains, underscoring the significance of technological platforms in adapting to new circumstances and sustaining operations
Organizing regional and local self-government in Croatia
No full textRepublika Hrvatska je početkom devedesetih godina prošlog stoljeća, unatoč agresiji i Domovinskom ratu, provela tranziciju zatečenih institucija bivše države u skladu sa demokratskim višestranačkim parlamentarnim standardima. Naslijeđeni ustroj i funkcioniranje lokalne i područne (regionalne) samouprave koji je obuhvaćao 101 općinu transformira se, u skladu sa hrvatskim Ustavom i zakonima, u općine, gradove i županije kao jedinice lokalne i područne (regionalne) samouprave, te Grad Zagreb sa statusom glavnog grada i statusom županije. Desetak godina kasnije uvodi se kroz zakon dopuna jedinica lokalne samouprave pod nazivom veliki gradovi. Dok je broj županija kao jedinica područne samouprave od ustanovljenja do danas ostao isti, to se ne može reći za jedinice lokalne samouprave, općine i gradove. Naime, taj broj je kontinuirano rastao, tako da imamo značajno povećanje broja općina i broja gradova. Danas je u Hrvatskoj 428 općina, 127 gradova, 20 županija te Grad Zagreb, što je ukupno 576 jedinica lokalne i područne samouprave. S druge strane, broj stanovnika u Hrvatskoj od 1991. godine u kontinuitetu se smanjuje, do 2021. godine gotovo za milion stanovnika. S osnove same organizacije jedinica lokalne samouprave kroz prizmu efikasnosti i racionalnosti, dolazimo do poražavajućih spoznaja. Naime, više od polovice općina nema niti jednog proračunskog korisnika, odnosno nisu u mogućnosti isporučiti niti jednu uslugu građanima i poslovnim organizacijama na svom području. Proračunska sredstva kroz prihode jedinica lokalne samouprave odlaze na plaće službenika i namještenika u tim jedinicama lokalne samouprave. U javnom diskursu, stručna i medijska javnost, permanentno upozorava na potrebu korijenite reforme sustava lokalne samouprave. Na tom tragu, ne tako rijetko, istupaju i političari svih boja. Hrvatska je Vlada 2022. godine pokrenula reformski projekt s ciljem uspostave kvalitetnog i učinkovitog sustav lokalne i područne samouprave, baziran na povezivanju (spajanju) jedinica radi uspostave učinkovitog, kvalitetnog i transparentnog pružanja usluga građanima, kako bi građani imali jednake mogućnosti za zadovoljavanje svojih potreba i interesa, bez obzira gdje žive. Intencija je, dakle, osigurati svim hrvatskim građanima bez obzira na mjesto prebivališta, jednake usluge u kvantitativnom i kvalitativnom smislu koje će isporučiti jedinice lokalne samouprave. U tu svrhu Vlada je osigurala značajna proračunska sredstva koja se isplaćuju jedinicama lokalne samouprave koje u djelatnom smislu pridonose definiranim ciljevima kojima mora težiti lokalna samouprava. Iako sporo, pomaci se ipak događaju, ali smo još uvijek daleko od cilja.In the early 1990s, despite the armed aggression and the Homeland War, the Republic of Croatia carried out the transition of their institutions of the former state in accordance with democratic multi-party parliamentary standards. The inherited organization and functioning of local and regional self-government, which included 101 municipalities, is being transformed, in accordance with the Constitution and laws, into municipalities, cities and counties as units of local and regional self-government, and the City of Zagreb with the status of a county. The law defines two districts (Knin and Glina) which have not been implemented in an active sense. Ten years later, a new unit of local self-government called large cities was introduced by law. While the number of counties as units of regional self-government has remained the same since its establishment until today, the same cannot be said for local self-government units, municipalities and cities. Namely, this number has been continuously growing, so that we have an increase in the number of municipalities and cities. Today in Croatia there are 428 municipalities, 127 cities, 20 counties and the City of Zagreb, which is a total of 576 local and regional self-government units. On the other hand, the number of inhabitants in Croatia has been continuously decreasing since 1991, so by 2021 we have almost one million inhabitants less than before. Based on the organization of local self-government units through the prism of efficiency and rationality, we come to devastating realizations. Namely, more than half of the municipalities do not have a single budget beneficiary and municipalities are not able to deliver a single service to citizens and business organizations in their area. Budget funds through the revenues of local self-government units are covering salaries of officials and employees in these local self-government units. In the public discourse, the professional and media public constantly warns about the need for a radical reform of the local self-government system. Not so rarely, politicians of all parties are coming forward in this direction. In 2022, the Croatian Government launched a reform project with the aim of establishing a high-quality and efficient system of local and regional self-government, based on the linking (merging) of units in order to establish an effective, high-quality and transparent provision of services to citizens, so that citizens have equal opportunities to meet their needs and interests, regardless of where they live. The intention is to provide all Croatian citizens, regardless of their place of residence, with equal services in quantitative and qualitative terms, which will be delivered by local self-government units. With this aim in mind, the Government has provided significant budget funds that are paid out to local self-government units that actively contribute to the defined goals to which local self-government must strive to. Although slow and not on a significant scale, shifts are happening
The role of creativity and the development of employees' creative potential in the workplace: a case study
No full textKreativnost obuhvaća različite sastavnice i pristupe, uključujući "Veliku kreativnost", fokusiranu na izuzetna dostignuća, i "Malu kreativnost", koja se manifestira kroz svakodnevne inovativne prilagodbe. Proces kreativnog mišljenja uključuje faze kao što su identifikacija problema, inkubacija, otkrivanje najboljeg rješenja i implementacija, uz divergentno, ali i konvergentno mišljenje koje obogaćuju ovaj proces. Različite vrste kreativnosti, poput operativne, ekspertne, nekonvencionalne i kreativnosti iskustva, omogućuju organizacijama generiranje i implementaciju novih ideja te ostvarivanje strateških ciljeva. Inovativnost, kao sposobnost prilagodbe ili primjene kreativnih djela s dodatnom vrijednošću, zahtijeva prije svega postizanje kreativnosti. Na individualnoj razini, kreativnost se može promatrati kroz karakteristike poput otvorenosti, sposobnosti razmišljanja izvan logike, osjetljivosti, ustrajnosti, prepoznavanja obrazaca, radoznalosti i spremnosti na promjene. U poslovnom kontekstu, timska kreativnost je ključna za sinergiju različitih percepcija, znanja i iskustava zaposlenika, čime se povećavaju šanse za bolja rješenja i kvalitetne odluke. Postoje brojne tehnike kreativnog mišljenja, uključujući Šest šešira, SCAMPER, Listu pitanja, Brainstorming i Brainwriting. Kreativnost je ključna za poslovni uspjeh jer omogućuje razvoj inovativnih rješenja i prilagodbu promjenama, poboljšavajući korištenje resursa i konkurentsku prednost.Creativity encompasses various components and approaches, including "Big Creativity," focused on exceptional achievements, and "Small Creativity," which manifests through everyday innovative adaptations. The creative thinking process includes phases such as problem identification, incubation, discovering the best solution, and implementation, enriched by both divergent and convergent thinking. Different types of creativity, such as operational, expert, unconventional and experiential creativity, enable organizations to generate and implement new ideas and achieve strategic goals. Innovation, as the ability to adapt or apply creative works with added value, primarily requires achieving creativity. At the individual level, creativity can be observed through characteristics such as openness, the ability to think beyond logic, sensitivity, persistence, pattern recognition, curiosity and a willingness to change. In a business context, team creativity is crucial for the synergy of diverse perceptions, knowledge, and experiences of employees, which increases the chances for better solutions and quality decisions. There are numerous creative thinking techniques, including Six Thinking Hats, SCAMPER, Question Lists, Brainstorming, and Brainwriting. Creativity is essential for business success as it enables the development of innovative solutions and adaptation to changes, improving resource utilization and competitive advantage
Crisis management strategies in the public sector
No full textU suvremenom svijetu, izazovne krizne situacije postaju sve češće i imaju potencijal nanijeti ozbiljne posljedice društvu i ekonomskoj stabilnosti zemlje. S obzirom na ovu realnost, cilj ovog rada je istražiti kako javni sektor, koji djeluje kao osnovni stup obrane i podrške građanima, može efikasno upravljati i odgovoriti na takve krize. Prikazane su strategije upravljanja krizama unutar javnog sektora i njihova međusobna povezanost. Analiziraju se teorijske osnove upravljanja krizama, uloga strateškog komuniciranja, potencijal tehnologije u poticanju efikasnosti procesa te obuka i kontinuirana edukacija osoblja. Poseban naglasak je stavljen na proaktivne mjere i strategije prevencije kriznih situacija, anticipiranje potencijalnih kriza, strategije proaktivnog planiranja, važnost međusektorske suradnje i osvješćivanje javnosti. U fazi nakon krize naglašava se važnost analize događaja, strategija obnove i ponovnog uspostavljanja povjerenja s građanima i drugim dionicima. Središnji rezultat koji se izdvaja je potreba za kontinuiranim prilagođavanjem, učenjem i inovacijom temeljenom na prošlim iskustvima. Kao ilustracija ovih rezultata, predstavljeni su primjeri dobre prakse upravljanja krizom u javnom sektoru za vrijeme COVID-19 krize i konteksta potresa u Hrvatskoj, koji su se odvijali tijekom 2020. godine.In the modern world, challenging crisis situations are becoming increasingly frequent and have the potential to inflict serious consequences on society and a country's economic stability. Given this reality, the aim of this study is to investigate how the public sector, acting as a primary pillar of defense and support for citizens, can effectively manage and respond to such crises. Crisis management strategies within the public sector and their interrelationship are presented. It analyzes the theoretical foundations of crisis management, the role of strategic communication, the potential of technology in enhancing process efficiency, and the training and continuous education of staff. Special emphasis is placed on proactive measures and strategies for crisis prevention, anticipating potential crises, strategies for proactive planning, the importance of cross-sector collaboration, and raising public awareness. In the post-crisis phase, is emphasized the importance of event analysis, recovery strategies, and re-establishing trust with citizens and other stakeholders. The central finding highlighted is the need for continuous adaptation, learning, and innovation based on past experiences. To illustrate these results, examples of good crisis management practices in the public sector during the COVID-19 crisis and the context of the earthquake in Croatia, which took place in 2020, are presented
Female entrepreneurship yesterday, today, tomorrow
No full textPoduzetnik je osoba, pravna ili fizička, žena ili muškarac koja posluje na vlastiti rizik. Poduzetnik isporučuje dobra ili obavlja usluge sa krajnjim ciljem da za sebe ostvari nekakav profit. Poduzetništvo predstavlja dio nastojanja čovjeka da pomiče granice koje mu postavlja okolina. Mala i srednja poduzeća čine srž svih zdravih ekonomija, te svaka uspješna država nastoji poticati malo i srednje poduzetništvo u kojem se najčešće i susreću žene kao poduzetnice. Žene često osnivaju poduzeća, prije svega radi pronalaska izlaza iz nezaposlenosti, no nije uvijek lako. Rijetko koja poduzetnica je osnovala tvrtku jer je planirala i za to se školovala. Rodni stereotipi, nemogućnost obrazovanja, nejednaka plaća za isti rad te nedostatak podrške za žene sa dva posla (obitelj i profesija) su česte prepreke na koje nailaze žene na svome putu. U nastavku ću nastojati prikazati sliku žene poduzetnice kroz različite stilove, u različitim djelatnostima, sa različitim preprekama, te nadasve kroz različita vremenska razdoblja koja su nosila svoja obilježja.An entrepreneur is a person, either legal or physical, woman or man, who conducts business at their own risk. An entrepreneur supplies goods or performs services with the ultimate goal of making a profit. Entrepreneurship is part of human endeavor to push the boundaries set by the environment. Small and medium-sized enterprises are the core of all healthy economies, and every successful country strives to encourage small and medium entrepreneurship, where women entrepreneurs are most often encountered. Women often start businesses primarily to find a way out of unemployment, but it is not always easy. Rarely does a female entrepreneur establish a company because she planned and was educated for it. Gender stereotypes, the inability to access education, unequal pay for the same work, and the lack of support for women balancing two jobs (family and profession) are common obstacles women face on their path. In the following sections, I will attempt to depict the image of the female entrepreneur through different styles, in various industries, with different obstacles, and above all, through different time periods that have their own characteristics
Termination of employment with emphasis on extraordinary termination of employment contract
No full textRad istražuje tematiku radnog odnosa, fokusirajući se na ugovore o radu i njihovo prestajanje, posebice na izvanredne otkaze. U uvodu se postavlja predmet rada i njegovi ciljevi, ističući metode prikupljanja podataka i strukturu rada. Pojmovno se definira radni odnos, razmatrajući različite vrste istog te prava, obveze i odgovornosti u njemu. Posebna pažnja posvećena je ugovoru o radu kao osnovnom instrumentu zasnivanja radnog odnosa. Razmatraju se načini prestanka ugovora o radu, uključujući smrt radnika ili poslodavca, istek vremena ugovora, te posebne situacije poput dostave pravomoćnog rješenja o invalidskoj mirovini ili sporazumnog raskida. Naglašava se i proces otkaza ugovora te uloga nadležnog suda. Posebno poglavlje posvećeno je izvanrednom otkazu ugovora o radu, definirajući ga i razmatrajući razloge za takav postupak, bilo da su opravdani ili ne. Složenost postupka otkazivanja ističe se, kao i pravna zaštita od istog. Primjeri izvanrednog otkaza i sudski sporovi pružaju uvid u praksu, analizirajući konkretne slučajeve. Na kraju, istraživanje zaključuje s podacima o učestalosti i uspješnosti sudskih postupaka te donosi zaključke.The paper investigates the topic of employment, focusing on employment contracts and their termination, especially on extraordinary dismissals. In the introduction, the subject of the work and its goals are set, highlighting the methods of data collection and the structure of the work. An employment relationship is conceptually defined, considering its different types and rights, obligations and responsibilities in it. Special attention is paid to the employment contract as the basic instrument for establishing an employment relationship. Ways of terminating the employment contract are considered, including the death of the employee or the employer, the expiration of the contract, and special situations such as delivery of a valid decision on disability pension or mutual termination. The contract termination process and the role of the competent court are also emphasized. A special chapter is dedicated to the extraordinary termination of the employment contract, defining it and considering the reasons for such a procedure, whether they are justified or not. The complexity of the cancellation procedure is emphasized, as is the legal protection against it. Examples of extraordinary dismissals and court cases provide insight into practice, analyzing specific cases. Finally, the research concludes with data on the frequency and success of court proceedings and draws conclusions
Using funds from the European Social Fund in the Croatian public health system through simplified procurement on a selected example
No full textEuropska unija, kao zajednica 27 država članica, svojim fondovima financira različite projekte kako bi ostvarila svoje politike, uključujući monetarnu, poljoprivrednu, kohezijsku, socijalnu i gospodarsku politiku. Fondovi Europske unije usmjereni su na poticanje razvoja i suradnje među državama članicama, s posebnim naglaskom na najsiromašnije regije. Kroz Europski socijalni fond (ESF) realiziran je projekt "Svi za pamćenje - SPAM" koji je usmjeren na poboljšanje kvalitete života oboljelih od Alzheimerove bolesti i drugih demencija, kao i podršku njihovim obiteljima. U radu su opisani postupci javne i jednostavne nabave, s posebnim naglaskom na jednostavnu nabavu koja ne podliježe Zakonu o javnoj nabavi, ali bi trebala slijediti načela transparentnosti i učinkovitosti. Analizirani su konkretni primjeri jednostavne nabave u Klinici za psihijatriju Sveti Ivan, koja je kao partner Grada Zagreba sudjelovala u projektu "Svi za pamćenje - SPAM" Ovaj projekt imao je za cilj poboljšanje kvalitete života oboljelih od Alzheimerove bolesti i drugih demencija, kao i podršku njihovim obiteljima. Kroz zaposlenje stručnog osoblja, edukaciju obitelji i provedbu specijaliziranih programa za oboljele, projekt je ostvario značajne rezultate u smanjenju broja hospitalizacija i rasterećenju zdravstvenog sustava. Rezultati rada pokazuju da je provedba postupaka jednostavne nabave olakšala realizaciju projekta "Svi za pamćenje - SPAM" što je pozitivno utjecalo na javno zdravstvo u Republici Hrvatskoj. Zaključuje se da je za buduće projekte važno osigurati jasno definirane procedure nabave i kontinuiranu edukaciju uključenih stručnjaka kako bi se maksimizirala učinkovitost korištenja EU sredstava.The European Union, as a community of 27 member states, funds various projects through its funds to achieve its policies, including monetary, agricultural, cohesion, social, and economic policies. EU funds are aimed at promoting development and cooperation among member states, with a particular focus on the poorest regions. Through the European Social Fund (ESF), the SPAM (Everyone to remember) project has been implemented, aimed at improving the quality of life for people with Alzheimer's disease and other dementias, as well as supporting their families. The paper describes procedures for public and simplified procurement, with a specific emphasis on simplified procurement not subject to public procurement law but expected to follow principles of transparency and efficiency. Specific examples of simplified procurement at the Psychiatric Clinic Sveti Ivan, a partner of the City of Zagreb in the SPAM project, are analyzed. This project aimed to improve the quality of life for people with Alzheimer's disease and other dementias and support their families through the employment of specialized staff, family education, and the implementation of specialized programs for patients. The project achieved significant results in reducing hospitalizations and relieving the burden on the healthcare system. The results demonstrate that implementing simplified procurement procedures facilitated the implementation of the SPAM project, positively impacting public health in Croatia. It is concluded that clear procurement procedures and continuous education for involved professionals are crucial for maximizing the efficiency of EU funding utilization
Defining agile project management and it's application
No full textMenadžment kao znanstvena disciplina postoji koliko i sam čovjek, no prve spoznaje i njegovo proučavanje odvija se krajem 19. i početkom 20. stoljeća usporedno sa razvojem kapitalizma. Menadžment se može definirati kao umijeće upravljanja organizacijskim resursima na što efikasniji način kroz izvršavanje nekoliko funkcija: planiranje, definiranje, upravljanje ljudskim potencijalima, rukovođenje i nadzor. Daljnjim proučavanjem menadžmenta i zaoštravanjem konkurencije među kompanijama na vidjelo su izašli različiti stilovi upravljanja te kako se poboljšanja mogu ostvariti kroz ostvarivanje komparativne prednosti efikasnijim upravljanjem jedinstvenih, privremenih i organiziranih pothvata. Stoga se daljnjim proučavanjem razvila potreba za projektnim menadžmentom koji se može definirati kao primjena vještina, znanja, tehnika i alata na aktivnosti u cilju ispunjavanja zahtjeva projekta. U odnosu na upravljanje projektima na tradicionalni način, s porastom dinamike na tržištu pojavile su se nove i agilnije metode upravljanja projektima koje su zbog svojih bržih i kreativnijih procesa pridonijele efikasnijem upravljanju brojnim kompanijama. U praksi se pokazalo kako kompanije u svome djelovanju najčešće kombiniraju više različitih metoda upravljanja, pri čemu agilne metode kontinuiranim poboljšanjima u razvoju proizvoda ili usluge mogu značajno podignuti kvalitetu kompanije u konačnici.Management as a scientific discipline has existed as long as man himself, but the first knowledge and its study took place at the end of the 19th and the beginning of the 20th century, parallel to the development of capitalism. Management can be defined as the art of managing organizational resources as efficiently as possible through the execution of several functions: planning, defining, managing human resources, leading and supervising. Further study of management and the tightening of competition between companies revealed different management styles and how improvements can be achieved through achieving comparative advantage through more efficient management of unique, temporary and organized ventures. Therefore, further study developed the need for project management which can be defined as the application of skills, knowledge, techniques and tools to activities in order to fulfil the requirements of the project. In relation to project management in the traditional way, with the increase in dynamics in the market, new and more agile methods of project management appeared, which, due to their faster and more creative processes, contributed to more efficient management of numerous companies. In practice, it has been shown that companies most often combine several different management methods in their operations, whereby agile methods can significantly increase the company's quality in the end by continuous improvements in the development of products or services
World stock markets through crisis periods: causes, consequences and lessons
No full textU ovom radu se dubinski analizira povijest i dinamika svjetskih burzi, istražuje njihov razvoj kroz protekla desetljeća te pruža uvid u različite krizne situacije koje su ih zadesile. Fokusirajući se na temeljne koncepte i funkcije financijskih tržišta i burzi, rad nudi sveobuhvatan pregled njihovog razvoja od njihovih početaka do njihove današnje kompleksnosti. Posebna pažnja posvećena je ulozi burzi kao ključnih institucija u globalnom ekonomskom okviru. Kroz analizu različitih financijskih kriza, kao što su Velika ekonomska kriza 1929., dot-com mjehur, financijska kriza iz 2008. godine, pandemija uzrokovana COVID-19 koronavirusom te najnovija energetska kriza 2023. na svjetska financijska tržišta, istražuju se uzroci ovih kriza, njihove posljedice te strategije koje su implementirane od strane centralnih banaka i regulatornih tijela kako bi se ublažili njihovi efekti. Naglasak se stavlja na važnost adekvatne regulacije i nadzora svjetskih burzi kako bi se osigurala njihova stabilnost i integritet u suočavanju s budućim izazovima. Dodatno, istraživanje ističe potrebu za kontinuiranim praćenjem globalnih ekonomskih i financijskih trendova kako bi se na vrijeme identificirali potencijalni rizici te poduzele odgovarajuće mjere zaštite financijskog sustava.This research paper in-depth analyzes the history and dynamics of the world's stock markets, investigating their development over the past decades and providing insight into the various crisis situations that have befallen them. Focusing on the fundamental concepts and functions of financial markets and stock exchanges, this paper offers a comprehensive overview of their development from their beginnings to their present-day complexity. Special attention is paid to the role of stock exchanges as key institutions in the global economic framework. Through the analysis of various financial crises, such as The Great Depression, The dot-com bubble, The Financial Crisis of 2008 and the impact of the COVID-19 pandemic on the world financial markets, the causes of these crises, their consequences and the strategies implemented by the central banks and regulatory authorities in order to mitigate their effects. Emphasis is placed on the importance of adequate regulation and supervision of world stock exchanges in order to ensure their stability and integrity in facing future challenges. In addition, the research highlights the need for continuous monitoring of global economic and financial trends in order to identify potential risks in time and take appropriate measures to protect the financial system